Your eMail Signature Needs to Pop-Advice from the Book Coach / Book Shepherd

Always use upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles.

The typical, is too hard for your reader’s eyes. Not to mention that a whole bunch of letters strung together could actually spell out something that you didn’t intend to say. Help them out—print your websites and emails with caps on your cards, correspondence, emails, letterhead—everywhere as Contact me at

Guaranteed, you will have a much better chance of them remembering you and your title.

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