The Magic, No … the Wonder of Perseverance

The Magic, No … the Wonder of Perseverance

Sometimes it’s not easy being an author … there’s rejection—sometimes in a cascading abundance; sometimes we authors feel that everything attempted is a massive flop;  sometimes we think we should be committed for spending the time and money in creating our books; sometimes we think there’s no freakin way we can sell any; and sometimes we just think …

But then, a nudge comes into play. You love your topic. The cover makes you happy. You remember the unbelievable sense of pride when you held that first book in your hand. A kind word, email, or note comes your way that you’ve made a difference, solved a problem or just provided a new fan with a terrific story.

Authoring … what a journey.  Highs and lows. Hopes and fears. Tears and joy. And a journey that requires perseverance. Webster’s defines perseverance as continued effort to do or achieve something despite difficulties, failure, or opposition.

Isn’t that what we authors face—sometimes on a daily basis? Are you thrilled with your book sales? Would you like to increase them? Book sales don’t come from luck … they come from marketing work. And perseverance.

Your book is like an iceberg—5 percent is the writing; the other 95 percent is below the surface … everything that you do to kick start sales, your marketing, and your on-going plan. The continuation of your Book and Author Platforms. Everything.

For sure, authoring isn’t for sissies.  Successful authors have more rejections than Hogan’s got goats. Successful authors have it the wall of dismal sales more times than they care to count. Successful authors have received more negative reviews than their walls have room to post them on. Successful authors have had days, sometimes weeks, months, even years when they have wondered, “What was I thinking …”

Yes, authoring is hard work … what separates the successful author from the non-successful one? One word: perseverance.

That’s what this year’s Extravaganza is all about. Why put all that time and money into creating your book if you aren’t going to market it? In an ongoing basis and strategy? If your book sells for $20, the cost of the Extravaganza is equal to selling 20 books … plus you get fed from morning until night. What are you waiting for? Don’t miss out. Your book deserves the information you will learn. You and it deserve the success that will come your way when you implement it. Register atAuthor U (niversity) .

Author U is bringing the publishing and marketing village to you. Will you invite them in? Or will you close the success door to both you and your book? The choice is yours.


Judith Briles is known as The Book Shepherd, a book publishing coach and the Founder of Author U (niversity) a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. She’s the author of 30 books including Show Me About Book Publishing, co-written with John Kremer and Rick Frishman and a speaker at publishing conferences. Her next audio and workbook series, Creating Your Book and Author Platform will be available in the Spring of 2012. Join Judith live on Thursdays at 6 p.m. EST for Your Guide to Book publishing on the Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact her at

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.

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