One-Track Marketing Doesn’t Create an Author Tipping Point
A recent reader of the Author U blog emailed about her strategy for marketing her book. She was an alumnus of a university with a few hundred thousand graduates and 15,000 current student body. Getting a review in the alumni magazine was her game plan. Assuming it was positive, she felt, it would be all she needed to spread the “get this book” word.
Other forms of marketing would be bypassed. She didn’t want to put …
