The Internet has changed a lot of the rules of yesterday … yesteryear. It’s a fast forward time … today, it’s all about being “out there”—exposed, talked about, findable. How do people find you? And connect with you? Are you visible?
If you have a product—a book, consulting services Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from.
Jeeze Louise … you work hard to create a website, make it user friendly, add content so there is no stagnate factor and now Google is doing the Google Dance again. And it’s all about your cell phone–that mobile device that goes with you everywhere.
Yes, we know that people are all over their mobile devices. They talk to other people with them; they play with them; they eat with them; some even sleep with them.
As an author, do you think of your website as a business card. Or, do you think of it as a portal?
Think. If you exchange business cards, do you envision it hitting the circular file–to be carried out in the next trash pickup? Or, do you see it lingering on a table, a desk, placed in a spot that the recipient easily remembers? Of course, you want the latter.
Shift to your website. Did you know …
Does your website work? Bring in the number of visitors you want? Produce the results that you as an author need for both you and your book? It may be time to do a makeover. Heather Lutze is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business …
Book Publishing Savvy Today:
Do You Know Where Your Book Sales Come From?
Do You Know Where Your Clients Come From?
Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …