Tagged: Carolyn Howard-Johnson

Sell Ads to Help Finance Your Self-Published Books

Sell Ads to Help Finance Your Self-Published Books

 
I hate the word “monetize.” And I especially don’t like it when this word (it’s really ugly, isn’t it?) is mentioned in the same breath with books. But I’m going to talk about it anyway because, if authors do it right, using ads in their books or other promotional materials can subsidize the cost of publishing a book, costs they often scrimp on like great editing, great cover design, and great indexing.

Most every author is …

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New Year Hot Idea: 15 Ways to Make Your Book a Classic

New Year Hot Idea: 15 Ways to Make Your Book a Classic

Adapted from the multi-award-winning Frugal Book Promoter

By Carolyn Howard-Johnson

In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …

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So What Do You Think About Amazon’s Kindle Lending Program By Carolyn Howard-Johnson

So What Do You Think About Amazon’s Kindle Lending Program By Carolyn Howard-Johnson

I often use a “Q&A a la Ann Landers” format as part of my SharingwithWriters newsletter. I became a regular reader of her columns when I started my first job in journalism and part of my duties were to make her column fit the “society page” layout. In other words, edit it to fit. Gasp! I cringed every time I had to delete a word, but I learned much from her—about life and about editing! …

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Do Authors and Books Need Sell Sheets?

Do Authors and Books Need Sell Sheets?

What About One of Those Sell Sheets, Anyway?
Excerpted and abbreviated from a chapter on preparing review copies in How to Get Great Book Reviews Frugally and Ethically, third in the multi award-winning HowToDoItFrugally Series for writers.

Most authors doing their own publicity forget or don’t know about sell sheets. Some call them sales fliers. We should put them into the free copies of books we send to reviewers, bloggers, bookstore buyers and others. They need to sell, …

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Your Best Writing May Not Be What You Think By Carolyn Howard-Johnson

Your Best Writing May Not Be What You Think By Carolyn Howard-Johnson

One of the biggest writing problems I see among people in my mentoring program, and others who hire me to improve their writing, is that they’re afraid to write like they talk. Perhaps they fear “wordiness”, but sometimes writing like you talk is less wordy.

For instance, they never use one-word sentences. Or fragments. Those, for sure, are not wordy!
They refuse to start sentences with words such as “and” and “but” because of an elementary teacher …

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Making Your Reviews the Hard Lifting for Your Marketing Campaign By Carolyn Howard-Johnson.

Making Your Reviews the Hard Lifting for Your Marketing Campaign  By Carolyn Howard-Johnson.

Our guest blog is created by Carolyn Howard-Johnson. Always savvy in frugal promoting, push your book marketing as you get reviews with a twist.
 

Excerpted (and adapted) from Carolyn’s new How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.
Authors rarely get the most from their reviews. Surprised? I think it’s because the idea of extending a review’s value doesn’t occur to …

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Don’t Diss Product Placement for Your Book!

Don’t Diss Product Placement for Your Book!

This week’s guest blog is by Carolyn Howard-Johnson. Carolyn gave an excellent presentation at the Extravaganza on frugal book marketing for little bucks.
A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship ads for those things was as vital …

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How to Handle Book Bigotry & Self Published Bias

How to Handle Book Bigotry & Self Published Bias

AuthorU looks forward to having Carolyn Howard Johnson at the Extravaganza in September. Book publishing expert and savvy supporter for authors in all things in the marketing and promo area, today she shares insights about “book bigotry” — oh yes, it’s out there!

I thought I would share an early draft from my coming book in the How To Do It Frugally series of books for writers titled How To Get Great Reviews Frugally and …

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