Tagged: book marketing

Never Make Marketing Claims that Overstate Your Case by Jeff Davidson

Never Make Marketing Claims that Overstate Your Case by Jeff Davidson

The temptation among aspiring authors to embellish their marketing literature with grandiose claims is widespread. I’ve observed that newbies whose credentials are still developing sometimes are prone to make grandiose claims on self-published books such as, “The world’s leading …” “One of the most popular…” or “The #1 book on…” 
Use of absolute terminology such as best, first, most, most outstanding, and greatest are difficult to prove and generally are fallacious. Put yourself in the shoes of others. …

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Banishing Writer’s Block By Jeff Davidson

Banishing Writer’s Block By Jeff Davidson

Writer’s block is an obstacle for many authors. If writer’s block is a problem for you, the following suggestions may help you to get started:

Make an Outline of Your Ideas
Producing a one-page outline, or writing as little as ten keywords on a page, can guide me through the preparation and completion of an article. Devote a block of time to simply preparing article outlines or chronological sequences that can later serve as a useful tool …

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6 Hot Tips for Authors to Increase Discoverability and Book Sales

6  Hot Tips for Authors to Increase Discoverability and Book Sales

AuthorYOU and The Book Shepherd have been big supporters of the Bublish brand for popping your book visibility, branding and marketing. Last year, Bublish founder Kathy Meis shared tips for pushing social media discoverability at one of publishing in-person events. As you get ready to cross over to the second half of the year (that’s a gulp from me that you hear), it’s time to review them and see goose you (once again) to keep …

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The Perfect Social Media Cheat Sheet Online Course STARTS on THURSDAY

The Perfect Social Media Cheat Sheet Online Course STARTS on THURSDAY

 
Get ready to snap, crackle and truly POP using the social media platforms for Facebook, Twitter, LinkedIn, and Instagram PLUS how to get to your ideal target market. It all happens this month.
Those who heard Karen Liz Albert at the April AuthorYOU meeting in Colorado were WOWWED by what she revealed and demonstrated. Now, anyone can see it… no matter where you live and what your time zone is. How? … you ask. Simply by …

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4 Ways to Show Your Social Media Accounts Some Love By Melody Jones

4 Ways to Show Your Social Media Accounts Some Love By Melody Jones

When was the last time you showered your social media accounts with a little TLC? If it’s been awhile, it’s time to give them some lovin’.

First, open all your accounts in separate tabs so you can streamline your TLC process. This will be easier if you use a regular computer and not a mobile device. Then review using the steps below.

Is your author branding consistent across social media platforms?

When we talk author branding, we …

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Successful Authors Embrace the Big Four Publishing DNA

Successful Authors Embrace the Big Four Publishing DNA

Once upon a time, in a land not so far away, there were two types of publishing: the real  publishing route where mega-thousands of books were printed each year; authors were paid moneys upfront called advances; publisher reps happily pitched books that only real authors wrote; all marketing and publicity were handled by the publisher for an author when the book was published and available via real bookstores; and to claimed the moniker of a …

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Embrace 10 ways to make this the best author and publishing word ever!

Embrace 10 ways to make this the best author and publishing word ever!

 10 Ways to Move from So-So Author to Sought Out Author!
Start noodling. What do you want this year for you? For your authoring? For your publishing? This is the last year of this decade–that’s an OMG! How do you want to make your entrance? What about the exit … leading into the new decade? I know, I know, it’s another OMG … but this, dear author, is called planning.
What are your author and publishing expectations …

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Don’t miss out on my annual authors tea

Don’t miss out on my annual authors tea

Hello to many of my favorite people: Authors! … are you interested in being featured at my annual Author’s Tea slated for Saturday afternoon, Oct 27th?
The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 27th   from 1 – 4 p.m.
Author Judith Briles will be the host this year in her home within the Heritage Eagle Bend Golf Club. The address is 8122 S Quatar Circle, Aurora CO 80016.
We know it’s Bronco time and …

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Author Success Always Has This ONE, SINGLE Ingredient

Author Success Always Has This ONE, SINGLE Ingredient

Oh yes … I’ve heard … you’ve heard … we have ALL heard about the author who starts up chatter in the book world. Out of the blue, one hits the bookselling lottery. A gazillion copies are sold. The media is all over the place. The buzz is, well, the buzz.
Authoring … what a journey.  Highs and lows. Hopes and fears. Tears and joy. And a journey that requires perseverance. It’s the magic word that …

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Doing the ASK … Getting Endorsements and Forewords

Doing the ASK …  Getting Endorsements and Forewords

 
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
For Forewords:
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …

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