When was the last time you showered your social media accounts with a little TLC? If it’s been awhile, it’s time to give them some lovin’.
First, open all your accounts in separate tabs so you can streamline your TLC process. This will be easier if you use a regular computer and not a mobile device. Then review using the steps below.
Is your author branding consistent across social media platforms?
When we talk author branding, we …
Once upon a time, in a land not so far away, there were two types of publishing: the real publishing route where mega-thousands of books were printed each year; authors were paid moneys upfront called advances; publisher reps happily pitched books that only real authors wrote; all marketing and publicity were handled by the publisher for an author when the book was published and available via real bookstores; and to claimed the moniker of a …
10 Ways to Move from So-So Author to Sought Out Author!
Start noodling. What do you want this year for you? For your authoring? For your publishing? This is the last year of this decade–that’s an OMG! How do you want to make your entrance? What about the exit … leading into the new decade? I know, I know, it’s another OMG … but this, dear author, is called planning.
What are your author and publishing expectations …
Hello to many of my favorite people: Authors! … are you interested in being featured at my annual Author’s Tea slated for Saturday afternoon, Oct 27th?
The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 27th from 1 – 4 p.m.
Author Judith Briles will be the host this year in her home within the Heritage Eagle Bend Golf Club. The address is 8122 S Quatar Circle, Aurora CO 80016.
We know it’s Bronco time and …
Oh yes … I’ve heard … you’ve heard … we have ALL heard about the author who starts up chatter in the book world. Out of the blue, one hits the bookselling lottery. A gazillion copies are sold. The media is all over the place. The buzz is, well, the buzz.
Authoring … what a journey. Highs and lows. Hopes and fears. Tears and joy. And a journey that requires perseverance. It’s the magic word that …
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …
Do You Use Your Author Voice
at Book Signings?
This past weekend, several authors signed books at the American Library Association’s MidWinter event. They also participated in a Facebook Live interview and were featured in the catalog that was created and will be sent out this week to the 300 plus names collected plus they will get the librarian names and emails to do their own follow-upFor those who participate, it was a “sell-out” of …
Thirty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. Fast forward 20 years. I ran into the author Bob Kriegel at a conference we were both speaking at. He was still talking about burgers and he reminded me of a story he told me long ago …
Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …
Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …