Tagged: book marketing

Don’t miss out on my annual authors tea

Don’t miss out on my annual authors tea

Hello to many of my favorite people: Authors! … are you interested in being featured at my annual Author’s Tea slated for Saturday afternoon, Oct 27th?
The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 27th   from 1 – 4 p.m.
Author Judith Briles will be the host this year in her home within the Heritage Eagle Bend Golf Club. The address is 8122 S Quatar Circle, Aurora CO 80016.
We know it’s Bronco time and …

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Author Success Always Has This ONE, SINGLE Ingredient

Author Success Always Has This ONE, SINGLE Ingredient

Oh yes … I’ve heard … you’ve heard … we have ALL heard about the author who starts up chatter in the book world. Out of the blue, one hits the bookselling lottery. A gazillion copies are sold. The media is all over the place. The buzz is, well, the buzz.
Authoring … what a journey.  Highs and lows. Hopes and fears. Tears and joy. And a journey that requires perseverance. It’s the magic word that …

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Doing the ASK … Getting Endorsements and Forewords

Doing the ASK …  Getting Endorsements and Forewords

 
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
For Forewords:
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …

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11 Tips for Book Signings and Trade Shows

11 Tips for Book Signings and Trade Shows

Do You Use Your Author Voice
at Book Signings?
This past weekend, several authors signed books at the American Library Association’s MidWinter event. They also participated in a Facebook Live interview and were featured in the catalog that was created and will be sent out this week to the 300 plus names collected plus they will get the librarian names and emails to do their own follow-upFor those who participate, it was a “sell-out” of …

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Authors Need to Ride Surfing the Publishing Wave

Authors Need to Ride Surfing the Publishing Wave

Thirty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. Fast forward 20 years. I ran into the author Bob Kriegel at a conference we were both speaking at. He was still talking about burgers and he reminded me of a story he told me long ago …

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Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …

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21 Ideas Authors Can Use When Sending Email to Fans

21 Ideas Authors Can Use When Sending Email to Fans

Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …

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New Year Hot Idea: 15 Ways to Make Your Book a Classic

New Year Hot Idea: 15 Ways to Make Your Book a Classic

Adapted from the multi-award-winning Frugal Book Promoter

By Carolyn Howard-Johnson

In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …

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6 Hot Tips for Authors to Increase Discoverability and Book Sales

6  Hot Tips for Authors to Increase Discoverability and Book Sales

AuthorU and The Book Shepherd have been big supporters of the Bublish brand for popping your book visibility, branding and marketing. Last year, Bublish founder Kathy Meis shared tips for pushing your social media discoverability. As you come to another year end, it’s time to review them and see goose you (once again) to keep at it. The Bublish tool is fun, easy to use … and once you start … a habit is built. …

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WOOT! Get a sneak preview of what’s coming next year! A Taste of the Extravaganza

WOOT! Get a sneak preview of what’s coming next year! A Taste of the Extravaganza

Get Ready for the TASTE of the AUTHOR YOU EXTRAVAGANZA 

Oh Yes … it’s a Sneak Preview! Get ready to jump on the inside of what’s coming to all NEW Author YOU Extravaganza
Starting at 8 a.m. until 11.30 a.m. Pacific Time, starring Joan Stewart, John Kremer, Kathy Meis, Daniel Hall, Jackie Lapin and hosted by Judith Briles. Each will share a variety of tips that only the Extravaganza insider track will get on Saturday, February …

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