Is There an Excuse in Your Author Midst?

We think that summer is starting here in the U.S. Your writing and your book, or about-to-be-book, should be planning its next step. Your book marketing, or the steps you need to be taking should also have their own steps. Within those steps should be the inclusion of getting off and away from any of the excuse ruts you may have fallen into.

Don’t we all get stuck at some time? The list is endless with the number or reasons, and gulp, yes, excuses as to why we can’t … or won’t do things. It’s the excuse rut. The perfect scapegoat as to why we don’t move on and out.

How many times have you heard someone say …

#1  I don’t have time … to write my book …

#2  I don’t have time … to market my book …

#3  I don’t know where to start … on my book …

#4  I don’t know how to … or don’t want to … do social media …

#5  I don’t … have time to learn about the publishing business …

#6  I don’t … ?

How many times have you said any fraction of the above? And what is your excuse for not going forth, for not getting something done that is important to you and/or your book?

It’s easy to fall into the overwhelm factor … and it’s far easier to crash through it when you step into the reality that this journey you are on is a business

As we are in the midst of the summer, oh, another gulp, quarter of the year, it’s reality-check time. Start with time—yours. There are only so many hours in the day. You need some sleep. You may have a fulltime job. Most likely, you take a little time to eat. The hours slip away. If there aren’t enough hours in the day—you need to do an assessment … just how many of them do you kiss off? And how much time do you put into doing something that is part of your Vision Factor for your book after you have your book?

For our non-fiction members—how many of you really, really, really follow your own advice? Or are you so OD’d with other obligations that you end up putting yourself on the bottom of the list—any list? I have a new book birthing, Author YOU: Creating and Building the Author and Book Platforms. After finally getting the layout tweaked and sending it to print last month, I looked closely at the process that I do for the creation for my own books—and the reason why I’ve pumped out 30 to date.

The fun part was the “aha” moment, the breaking through and out-of the Excuse Abuse scenario that is so easy to slip into—even with me and some of the things I do within my office space. It brought me back to my own basics. As a result, we’ve implemented some changes in my office—and oh boy, we are slicing and dicing—from files to set-ups to personnel. It’s all very cool—kind of like spring cleaning in the fall.

What is great about Author U is that we are all authors—we relate to the writers as the progress to authordom. We authors know the OD that comes with the publication of a book; we understand the overwhelm that comes and the tsunami of things that marketing creates. We know that money and time are huge issues. And we get … but enough about us. You’ve got a book. It needs your attention if success is the goal in your Game Plan. What is holding you back? What do you need to slice and dice and get back on track? Start the list … do a reality check … get myopic … and as member Lynn Hellerstein says, “Ta-dah!” It will come your way.






Judith Briles is known as The Book Shepherd a book publishing expert and coach. She is the Founder of Author U,  a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms, Snappy Sassy Salty: Wise Words for Authors and Writers  and a speaker at publishing conferences.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at . Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and TheBookShepherd on Facebook.  If you want to create a book that has no regrets, contact Judith at

If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.

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2 Comments on Is There an Excuse in Your Author Midst?

  1. The challenge for many indie authors is that they receive little or no good direction from the publishers. We are told to go forth and build a platform on Twitter, G+, Facebook, Pinterest, etc. We jump in and sign up for these various services, not know which might be the “perfect” platform for our book. As we stumble around the internet, we find “experts” who tell us they can help us become successful on Facebook or Pinterest. We start watching videos, signing up on websites for updates and more tools. Eventually, we can’t breathe because we are receiving hundreds of emails a day for webcamps, new trainings…all free, so we hesitate to not take advantage. If we learn more, perhaps we can figure out what to do. Eventually we start making contacts with other authors and people like Judith Briles and Author U. We have noticed some of the books available, but there are so many it’s hard to determine which ones to buy. The key issue here is that it all grows into this monster that is untenable. I am now in the process of unsubscribing, downsizing, using my own gut instinct, and following those who can make a difference. I am, like so many other new authors, totally frustrated that the publisher provided no definitive direction. Perhaps that is a market those who can really help should pursue. Provide a logical list to the publishers to give to their new authors…it could save us months of frustration and misdirection.

    • Judith Briles says:

      It’s a maze Peggy. I think that part of the answer is that 1–you can’t do it, and them, all. Some of the experts are truly outmoded/outdated. I’ve got my list down to less than a dozen… otherwise, it’s just too much shouting in the clouds.

      Publishers do little to zip … yet they expect the author to do all the marketing, the work. For me… your success has got to start with your Author and Book GamePlan. You have got to know who/what your market is. Your exact reader–never everybody as so many authors think and subscribe to. Then start connecting. The more you narrow it down, the bigger you can become in the success scale. You write to that audience. Blog to that audience. Tweet, Facebook, Google+ … MAYBE … to that audience.

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