Here are 11 of the 22 Reasons Why YOU Should Attend the AuthorU Extravaganza


Dr. Judith Briles


Whether you are just beginning the author journey or think you are an old pro, the publishing maze has a few tricks up its sleeve. Contracts can snarl you, marketing can swamp you, and social media can suck your energy. No wonder authors become comatose—no longer, after this highly interactive, fun and “aha” session.
Your takeaways include:
  • Identify the deadly sins that too many authors make.
  • Learn what every author needs to declare author and book success.
  • Why GOT needs to become your motto.
Judith Briles is The Book Shepherd®. She’s the get-published expert who can expertly assist you with your book and publishing project. She has mentored up and coming authors and publishers for years and dedicated untold hours to educating others to the pitfalls, and joys, of the publishing world. In 2009, she created AuthorU(niversity), a membership organization that is designed for serious authors who want to be seriously successful. Judith chaired the first Writers Conference for the National Speakers Association. The Author U group on LinkedIn alone has 16,000 members.
She is past president of several publishing associations and has chaired several publishing conferences including the AuthorU Extravaganza held annually. She writes The Book Shepherd segment for the newsletter and numerous columns, along with leading her popular Publishing Salons. Her latest book (#35) is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos, joining The CrowdFunding Guide for Authors & Writers, and Snappy Sassy Salty … Wise Words for Authors and Writers. Author YOU: Creating and Building Your Author and Book Platforms was published in March of 2013 and has won multiple national awards including the Indie Excellence Award, International Book Award, Beverly Hills Book Award, IPPY Award in the Publishing/Writing category and was the Publishing writing Book of the Year in the IndieFab awards sponsored by Foreword Reviews. Her books are also #1 bestsellers on Amazon. Her next book isThe Author’s Guide to Creating the $1,000,000 Speech.
COMPANY: The Book Shepherd
SHORT BIO: Dr. Judith Briles is an innovative and creative writing coach, book coach, and how to get published expert who can expertly assist you with your book and publishing project.

HOW Libraries and Bookstores Pick and Get the Books They Do
Want your book in more libraries and bookstores? Not sure HOW books get on their shelves?  Want to know the process AND how YOUR book can get into bookstores and libraries all over the US?  This session walks through the exact details and process authors need to get their books into bookstores and libraries. The process is not hard and you can get onto the shelves of the stores and libraries you have been aiming for…. You just need to know the rules and what they are looking for.  This session will cover:
  • What bookstores and libraries need to work with you.
  • When bookstores and libraries are NOT a good idea for authors and publishers
  • HOW books get from your hands onto their shelves
  • What you need to do and say to approach librarians and bookstore staff
A complete overview of the retail side of the publishing industry that will help you get into stores and libraries.
Raising money through sponsorship

Roberto Candelaria is the founder of Sponsorship Boot Camp, Creator of My Crowdfunding Secrets, and author of the International Bestselling book, Relationships Raise Money: A Guide to Corporate Sponsorship. 

He has shared the stage with trainers and speakers such as Dr. Barbara De Angelis, John Assaraf, Brendon Burchard, Greg S. Reid, Rick Frishman, Jim Kwik, and Bob Proctor.

An in-demand Mentor, Strategist, and Consultant, Roberto has worked with companies such as American Airlines, BMW, DELL, Disney, Enterprise Car Rentals, Hilton Hotels, Southwest Airlines, State Farm Insurance, Wells Fargo, and Zappos – to name a few.

A recognized industry leader, Roberto’s products, and presentations have made him renowned, innovative expert. As one client recently said, “If you follow his plan, success is inevitable.”

How to Position Yourself as the Go-to Expert in Your Niche, Even if You Write Fiction

Authors write books. But author EXPERTS sell speaking engagements, consulting, group coaching and more. They also garner way more publicity from the media that always want “experts.” Joan will explain that expertise isn’t only about what you know. It’s also about what you do. You will learn:

–24 places where you should be referring to yourself as an expert
–10 ways fiction authors can become experts
–27 things experts do (Just pick 3 and start there.)
–Joan’s best piece of advice on how to continuously build your expertise
Book Hooks: Fun, Timely, Compelling Angles for Publicizing Your Book

When it comes to brainstorming publicity ideas for a book, most authors don’t know where to start. Joan will give you ideas galore and show you how to dive deep into your book where some of the best publicity hooks and angles are buried. You will learn:

–How to steal “book hooks” from things you’re already doing as an author
–How to start by picking the low-hanging publicity fruit
–Examples of hooks that other fictions and nonfiction authors have used to get mountains of publicity
–One of the easiest ways to get major publicity in top-tier media  
Copyrights, Trademarks & Your Book … Oh My!
United States Patent and Trademark Office Regional Director, Molly Kocialski, will be teaching authors what they should know about intellectual property, including copyrights, trademarks, and patents. 
In addition, the USPTO will be hosting a resource table all day Thursday—make sure your stop by with the latest in free information.
Molly Kocialski is the Director of the Rocky Mountain Regional United States Patent and Trademark Office (USPTO). Since January 2016, Mollybeth (Molly) Kocialski carries out the strategic direction of the Under Secretary of Commerce for Intellectual Property and Director of the USPTO and is responsible for leading the Rocky Mountain regional office. Focusing on the nine states within this region and actively engaging with the community, she brings more than twenty years of intellectual property experience to the USPTO. Most recently, she was the Senior Patent Counsel for Oracle America, Inc., where she was responsible for managing an active patent prosecution docket and was also responsible for all of the post-grant procedures and patent investigations for Oracle and its subsidiaries. Prior to Oracle, she worked at Qwest Corporation and was also in private practice in both New York and Colorado focusing on intellectual property litigation for multiple high-tech companies while maintaining an active prosecution docket. 
She is a recognized IP leader in the Rocky Mountain region. She was the Chair of the Intellectual Property Section of the Colorado Bar Association and currently serves on the Colorado Bar Association’s Board of Governors. She served as the head of the IP Committee and was a member of the Board of Directors for the Colorado Chapter of the Association of Corporate Counsel and currently serves on the National IP Committee of the Association of the Corporate Counsel. In 2015, she was recognized by Managing IP magazine as one of its North America Corporate IP Stars. 

Public Domains Are Your Goldmine

With just a few clicks, authors can discover a goldmine of opportunities that are free-free-FREE. And you can thank Uncle Sam for opening the doors that few authors and writers know about … much less take advantage of. Not after this session.

He will reveal …
  • Why this could be the missing publishing link you’ve been looking for
  • Where to look for your gold
  • How to quickly repurpose the old to a new
  • Places to launch your new product
  • How to make it truly yours as you go forth.
Get ready to publish and profit in a way that you never thought about!

Are Little To No Reviews Killing Your Book Sales?
Find out new ways to get the reviews you are looking for to sell your book for you non-stop.
  • Debbie Drum will be revealing 7 different ways to get more reviews for your books immediately  
  • What not to do when it comes to getting reviews and sales (and giving Amazon more information than they need)
  • The most scalable way to get more feedback and readers for your current and future books
Debbie Drum has been marketing online since 2010 and loves working with marketers to better their business, get more exposure, and sell more of their products and services online.
Her first dollars online came from the wonderful world of Book Publishing and then morphed into Information Product Development, Software Development and working with high-end clients in the Internet Marketing Industry.
Debbie loves everything about Internet Marketing and is always working on crafting her skills to help others succeed.  

Selling Direct Creates Big Bucks
The master of book marketing is back with all new material of what’s what and how you take the “what” to your publishing menu. Are there 1001 Ways to Market Your Books? Yes indeed, and what was done in the past, is past. What’s working now involves the dreaded Internet, social media … and yes, oldies, but goodies from the past. John will reveal …
  • How Facebook Live works and what you can do to milk it
  • What Pinterest has for EVERY author—fiction and nonfiction
  • Why book marketing is a piece of cake for the author introvert
  • How you can get millions of eyeballs on your book and you
Get ready for an enthusiastic session from the master of marketing.

Legal Mish Mash Made Easy
Come away with essential tips and insights to all things Contracts including common contract terms and pitfalls. Expert Julie Bernard will deliver a high-level review of contracts with examples from releases, assignments, publishing, and intellectual property agreements including:
1. Basics
2. Negotiation tips
3. Closing the deal
Julie Bernard is a registered patent attorney who brings over twenty years of intellectual property experience to the firm.

She focuses her practice on the US and international patent prosecution, IP portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and a proven track record in patent and trademark prosecution, and structuring and negotiation of licenses and collaborative agreements.

Prior to private practice, Julie held the positions of Chief Patent Counsel with Roche Pharmaceuticals and Chief IP Counsel with BaroFold, Inc. Julie was also formerly Special Counsel with the law firm of Faegre & Benson. Before her legal career, Julie spent time at Norden Laboratories and National Jewish Center for Immunology and Respiratory Medicine.
Working with a Virtual Assistant
Discover how to bring sanity back to your authoring life. Having a VA will deliver countless hours to your day … and delete tasks that you would rather never do again. What you do is have to identify them and get someone else to do them. Enter the Virtual Assistant. Kelly will show you:
  • How to find a Virtual Assistant.
  • Tips and strategies to get one that understands the needs of authors and book marketing.
  • What to pay and how to negotiate.
  • Ways to find hours in your day and take your book marketing to another level.
In other words, you will get over author stuckyness … and deal with author overwhelm.
Kelly Johnson is a business owner who partners with coaches and authors and handles their tasks and projects in order to allow clients to focus not only on growth opportunities for their business but also on achieving professional goals. Work and communications are conducted virtually via e-mail, phone, fax and the internet.
Craig  Zablocki
Engaging the Author Truth by Hilariously Confronting Obstacles

Friday night is a MUST Attend Evening with Craig Zablocki,  
Humorist and Life Changer
Get ready to laugh your dinner belly off as we end Friday with Transformation Export and Humorist Craig Zablocki. There’s a reason why Craig is one of the most sought-after speakers across the country—and around the world. Not only is he one of the most audience-engaging speakers you’ve ever experienced, he can provide transformational tools that will help improve lives of audiences—immediately and for years to come.
Get ready to get unraveled from old habitual ways of being and the social conditioning that keep authors and most stuck. And get ready to do it with humor and heart.
Audiences agree: Craig Zablocki is second-to-none.
Described as a compelling combination of Robin Williams and Wayne Dyer, he is in the top TWO percent of America’s most recognized speakers. Microsoft, Disney, Chase, United Airlines, the Mayo Clinic—his client list reads like an international who’s who—he’s even shared the stage with the likes of Al Gore and Tom Peters and has keynoted dozens of national conferences.
Craig has spoken to over 900,000 people internationally and in all 50 states. From cops to gang members, from surgeons to school superintendents, from lawyers to realtors; he has addressed sales executives, child-abuse-prevention specialists, farmers, New York executives, hospice workers, college professors, federal prison workers, mental health specialists, and the armed forces.
He’s been described as a “chiropractor for the soul”, working not just to customize his programs to meet your group’s vision, but by rolling up his sleeves and working in the audience, into the unknown … where unexpected magic brings real change. Get ready for lots of engagement and tons of laughs!
On Friday night, September 8th, Craig Zablocki will rock the AuthorU house! Get ready to transform your author and publishing life and have a great time doing it.
AuthorU® is a registered trademark.
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Judith Briles

AuthorYOU at AuthorYOU
AuthorYOU is a non-profit membership organization dedicated to the author who wants to be seriously successful. Ongoing education programs delivered face-to-face and online, the weekly Book Publishing Tips ezine, webinars, member-only events, monthly live programs, and the mini one-day Extravaganzas are tools designed for authors pre, during and post publishing of their books. Become a VIP AuthorYOU member at
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Judith Briles

AuthorYOU at AuthorYOU
AuthorYOU is a non-profit membership organization dedicated to the author who wants to be seriously successful. Ongoing education programs delivered face-to-face and online, the weekly Book Publishing Tips ezine, webinars, member-only events, monthly live programs, and the mini one-day Extravaganzas are tools designed for authors pre, during and post publishing of their books. Become a VIP AuthorYOU member at
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