Create a Killer Press Release
&
How to Create the Ultimate BOOK Hook

at our Mini Extravaganza … a Publicity Palooza!

Morning

How to Write Killer Press Releases That Sell Books

Nine out of 10 author press releases belong in the trash bin. The Publicity Hound will show you how to write a killer press release for your fiction or nonfiction launch, and give you ideas galore for other types of releases you can write throughout your publishing career. You will learn:

• The 9 elements of the perfect launch press release.
• Samples of press releases for fiction and nonfiction.
• The best free and paid press release distribution services.
• Key elements to include in your releases so you sell books in bulk, get invitations to speak, and invite the media to call on you when they need sources and interviews.
• Easy ways to come up with your own press release ideas by helping other authors on the hot seat. 

Afternoon
Book Hooks: Fun, Timely, Compelling Angles for Pitching Your Book

If you can’t think of at least a half dozen juicy angles to pitch to the media so they cover you and your book, help is on the way. The Publicity Hound will give you more than a dozen hooks you can use to promote your expertise, your topic, and your book. You will learn:

• The difference between a press release and a pitch, and why they work hand in hand.
• The easiest place to start your publicity campaign.
• Unusual angles for fiction authors, including ways to promote your expertise.
• Fun hooks that most other authors would never think of using.
• Easy ways to come up with your own ideas for book hooks and angles by helping other authors on the hot seat. 

Let’s send off The Publicity Hound in style!

This will be JOAN STEWART’s FINAL Presentation!

SITE: CADA … 290 E. Speer Blvd., Denver CO
DATE: September 7th from 8.30 to 4 … Lunch included
REGISTER:  space is limited.  AuthorYOU VIP members $107 (Tardy Bird) … NonMembers $127  (Tardy Bird) 

BELOW are the LINKS to REGISTER: 

Early bird VIP AuthorYOU Members  $107 (only register through this link if you are a paid AuthorYOU member)

Non AuthorYOU Members – $127

Early Bird Registration Has Ended

Most authors all right-brainers. We like sharing our wisdom from years of experience and insights peppered with real-life situations and events that connect with our readers. We write and publish to resolve their pain and provide solutions. We love the creativity of writing, building a character who may be a bit of an oddball and dropping in unexpected twists in plot.

Your Author Kingdom is a business … yes, yes, it is. Is there nutsiness to it? Maybe a bit of insanity? Yes, yes there is. Can you blink it away? Nope … you need some strategies to bring saneness and organization to you from the get-go.

Soooooo … are you hoping for the Business Fairy to fly in and deal with this side of your life? Stop hoping … we are going to help you out with answers to questions and beyond.

Oh-Oh … you are already writing, publishing, and selling books. Is it too late? You may be past the get-go. Good news: there is always a starting point, a review point, a makeover point. We will take you there and beyond.

In the BEGINNING, do you know:
~ What websites should you have?
~ When do you register with the State—do you need to?
~ What reports do you need to file?
~ What’s the best way to keep records?
~ What deductions are legit?
~ What taxes do you need to collect?
~ What licenses do you need?
~ If you put all charges on a credit card, do you need the receipts?
~ How should you file your sales tax?
~ If you ONLY sell wholesale on Amazon, do you need a sales tax license?
~ Should you charge sales tax if you sell out of state?
~ You need help on accounting … what should you use?
~ Should your publishing company be a sole proprietorship, an LLC or corporation?

What about ORGANIZATION … like your computer?
~ Do you ever lose files?
~ Want some awesome tips of organizing your writing? Your pictures? Your blogs? Your what?
~ How do you keep creating new material?
~ What file folders should be the minimum?

Postcards (quotes, book comparisons, presale, social media (twitter posts, LinkedIN articles, Instagram), Inventory, One page (author, book, speaker, trainer, coach), expenses, revenue, audiobooks advertising, eBook advertising, paperback advertising, interview questions, office equipment, book drafts, research, local press contacts (weekly paper, TV)

And MORE … we will talk about them all!

The answers are here. You should be too! And, bring your questions. This is a Q & A format.

Drs. Ron Beach and Judith Briles along with CPA Pat Comiskey are your guides.

EARLY BIRD ends on January 31 … the price will increase $10 forward
When: Friday, February 7
Time: Noon to 4.00
Where: Smokey Hill Library – Conference A
5430 S Biscay Cir, Centennial, CO 80015

AuthorYOU Members Register Below ($35 tardy bird) – Only Register Here if you are a Paid VIP AuthorYOU Member

Join me on Wednesday, February 12th … you ask her any question you have about book publishing, book marketing, writing a book … or just getting a “little juice” to start your engines and create the Vision for 2020.

Who’s Dr. Judith Briles? Let’s start with this: she has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She’s knowledgeable and entertaining and has personally authored 37 books that have been translated to 17 languages in earned over 30 national book awards; sold a combined 1,000,000 copies; and generated in excess of $5,000,000 in revenues from combined book sales and speaking fees. As an advocate for authors, Judith knows publishing inside and out from both the traditional and independent/self sides. She hosts the podcast AuthorU-Your Guide to Book Publishing on the Toginet Radio Network that generates 30,000 to 100,000 downloads a month and is the Founder of AuthorYOU.org and the Colorado Authors’ Hall of Fame.

Judith knows publishing inside and out from both the traditional and independent sides. She is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

Post your questions as soon as you come on … Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions.

It’s 90 minutes to hone in your 2020 vision for author and publishing success (or deal with the 2019 leftovers!).

You will be added to our preferred email list.

After registering, you will receive a confirmation email containing information about joining the webinar.

Join us for a webinar on Feb 12, 2020 at 12:00 PM CST.

REGISTER HERE: https://register.gotowebinar.com/register/4092444255458458113

A step-by-step workshop on how to publish your book
Saturday, March 7, 2020

… It’s an Author and Writer Full Day Extravaganza

Did you know that over 80% of the public thinks there is a book in them? Are you part of the 80%? Want to learn what your options are in getting yours from your head; from all those loose notes that have piled up over the years; want to add “published author” behind your name this year?
It’s LEAP YEAR … are you ready to:

• jump into your publishing dreams and turn them into a reality?
• think about creating a new book or repurposing an old one?
• do a refresher on what’s happening in publishing today?
• Or, do you need to just mingle with other writers and authors and make 2020 the year that makes the difference for you?
Part of AuthorYOU’s mission is to educate emerging authors on how to write, publish and market their books. AuthorYOU is for the author who wants to be seriously successful.

Today’s publishing is a journey loaded with twists, turns, and potholes. AuthorYOU will show you how to avoid the labyrinth of publishing predators. We don’t want you to add “ripped-off” to your resume.

 How to publish (self, indie, traditional) a book from start to finish.
 What to expect when you are expecting—the dollars, cents, and sense of publishing is today.
 How to avoid the publishing predators of the self-publishing world.
 Essential information about editing your book.
 How to create a hero, not a zero, when it comes to book cover design.
 The importance of publishing printed books, digital books, and audiobooks.
 How to propel yourself and rise above the publishing marketplace with social media and metadata.
 Tips on avoiding the mistakes most authors make.
 The ABCs of Audiobooks and eBooks.
 Lists of vetted resources to use in your publishing quest.
 Timelines for the spectrum of publishing.
 Write and publish a book that grabs your reader.

And a special segment on how to set up your Author Business (This is a makeup session due to the snow storm on February’s Monthly Meeting) 

You can, and it’s happening on the first Saturday in March. Lunch and workbook are included. Get registered to grab your seat. Space is limited.

bold Your Presenters Are:
Your Presenters: Drs. Ron Beach and Judith Briles along with CPA Pat Comiskey, IP attorney Julie Bernard, Book Designer Nick Zelinger, Audiobook wizard Richard Rieman

When: Saturday, March 7 from 8.30 a.m. to 4 p.m.
Where: CADA, 290 Speer Blvd., Denver
Cost: Early Bird ends of February 29
AuthorYOU members – $77; Nonmembers – $97 (Tardy Bird Registration)
After February 29: AuthorYOU members – $77; Nonmembers – $97

It’s a YES … YES, YOU CAN publishing event. Get ready to dump any beliefs that you can’t publish a book successfully. And sell books. And make money.

AuthorYOU and The Book Shepherd will deliver to you the “how-to”. The how-to create a book cover that grabs a viewer from the get-go. The how-to of creating a book that the reader “falls in” between the covers. The how-to becoming successful in a very crowded field.

VIP AuthorYOU Members Register Below $77 (Only register here if you are a current paid AuthorYOU member)

I have something for you to put a smile on your face; something that will add a NEW product to add to your “influencer” deck; and it’s the perfect webinar to jump into in the “hunker down” mode that we are all in. So, stay put—it’s all happening via your computer.

-Learn how to create an awesome Deck of Cards that will compliment your book and your expertise.
-Expand your creativity with what you have already written; what you are currently writing; and thinking forward with.
-Discover the 3 questions you must answer to get started with your Card Deck.
-Learn why a Card Deck is a perfect add-on for your authoring and publishing business.
-Very cool ways to leverage and use your Card Deck.
-How to use an “E-Strategy” developed by Rosie Batista to create your customized Card Deck.
-How you can do this yourself!

Your presenter is Rosie Battista, aka Queen of Card Decks. Rosie has created an easy-peasy method to put together your own Card Deck

Be there: TUESDAY, March 24th … It starts at 3 p.m. Pacific – 4 Central – 5 Mountain – 6 Eastern. YES, I’m recording … but you need to be registered to get the replay. Your name will be added to our preferred email list.

After registering, you will receive a confirmation email containing information about joining the webinar.

Register here: https://register.gotowebinar.com/register/6008951298160096013

YOUR Audiobook Creation Insights for 2020

Create Free Traffic To Your Books Using Pinterest
with Book Marketing Legend John Kremer

Register HERE: https://attendee.gotowebinar.com/register/6642321683200657422

Here’s the author marketing success story to kick-off a sizzling 4^th of July weekend for any author who desires to be seriously successful…

1. One of the main reasons Pinterest is so powerful is the fact that you can get TARGETED traffic from it.
2. Marketing legend John Kremer uses Pinterest to consistently generate traffic for free.
3. This means that with Pinterest YOU can attract users who are interested in a specific niche … YOURS.
4. And it gets better … many Pinterest users are interested in niches AND can be absolutely obsessed with them.
5. Pinterest makes it easy to get clicks from its platform to YOUR website and/ or book listings.
6. Pinterest continues to be a great way to drive free traffic to any book listing or offer you have.

Summing Up … Pinterest users are precisely the kind of people you want discovering you and clicking over to your offers.

If that’s you, get registered pronto. We start LIVE on SATURDAY, July 3 at 9 AM Mountain time.

Grab your seat here:  https://attendee.gotowebinar.com/register/6642321683200657422

Start your author fireworks with John and I this Saturday,

P.S. John Kremer will reveal several useful tricks up his sleeve that you don’t want to miss … get yourself signed up by going here.

Do You LOVE to LAUGH?

What do the Boston Comedy Festival, the Seattle International Comedy Competition, and the AuthorYOU Extravaganza have in common? Nancy Norton, that’s what. And, just who is Nancy Norton? Why, she’s the Champion of the Seattle International Comedy Competition, the Winner of the Boston Comedy Festival, and the Grand Slam Champion of Truth Be Told Story Slam … that’s who.

And she’s with the Extravaganza attendees on Friday night for an hour of Laughing after dinner … the perfect way to end the day!

Every event should have a spotlight of humor and the AuthorYOU Extravaganza has got it for you Friday night!

It’s a Friday evening, April 8^th after dinner with Standup Comedian Nancy Norton at the AuthorYOU Extravaganza.

Be there … It’s an add-on … You must register for this to eat and laugh: https://authoru.org/april.html

Discover the wild Wild WILD World of Twitter Spaces

Webinar Friday, July 29 from 11 am to 1pm    

Get ready for the Twitter Game Changer … We have a one-hour explanation of how it works and why you want to do it webinar followed by hands-on training. If you are using Twitter now, or going to, get registered.

Discover the new wild Wild WILD World of Twitter Spaces

Join the new frontier on Twitter on the ground floor of its social audio.

This two-hour event is split into two parts, a lecture and then a field trip.

Authors will hear about the fundamentals of adding a Twitter Space to their author platform. A case study with growth analytics will show movement with Twitter Spaces. We will discuss the global aspects of connection and collaboration derived from Twitter Spaces. I will highlight the elements of how to run a space.

And with that information, it’s part two. Get ready to take a field trip into a live Twitter Space and play. Dr. J. and friends will facilitate the event and be your guides in experiential learning.

Authors will learn how to:

• Identify the components of what Twitter Spaces can do for an author platform.
• Create a space structure to meet specific author goals.
• List how Twitter Spaces will grow your reach.
• Name the ways a space works.

Materials Needed:

1. Cell phone—fully charged.
2. A Twitter Profile already set up.
3. Follow @DoctorJAuthor on Twitter before the webinar begins.

Handouts will be sent on Thursday, July 28th to all Registered 

Register Here: https://bit.ly/TwitterSpacesAY

On Tuesday, September 20th (3 PT, 4 MT,6 CT, 6 ET) … 30 Hot Publishing Ahas and Tips from seven amazing publishing pros: Judith Briles, Derek Doepker, Mara Purl, Rebecca Finkel, Ashlee Bratton, Kelly Johnson, and Bobby Crew. Plus, we have a sizzling #31-35 that you won’t want to miss!

What author and writer doesn’t want savvy insider tips and ahas on publishing, publicity, book marketing, making money on your book, and the latest awesome gizmos and gadgets authors can use?

Don’t bother to pop the popcorn—you won’t have time to eat it—you will be taking notes like crazy!

Get it on your calendar:

TUESDAY, September 20 (3 PT, 4 MT,6 CT, 6 ET)

After registering, you will receive a confirmation email containing information about joining the webinar.

Register now!  https://bit.ly/30SizzlingTips

Discover How to Dominate Your Genre and Industry with Smarter Content

Tuesday, March 14, 2023 4:00 PM – 5:30 PM MDT

ChatGPT is a powerful artificial intelligence platform that is quickly becoming popular among developers. Is it a friend … or a foe to Human Intelligence writers and authors? Or can it be used to enhance and expand what H.I. delivers? It’s time to talk built-in biases and limitations of ChatGPT.

REGISTER HERE: https://bit.ly/AIRevolutionWebinar



What’s the difference between OpenAI playground and Chat GPT and other resources?

It’s the luck of the Irish coming your way this Saturday, MARCH 2 … Get 60 ++ Hot Author SuccessTips in 90 Minutes AND it’s FREE …

My gift to YOU! I survived the dreaded Knee Revision surgery a few days ago and ready to plan forward for this Leaping Leap Year.

See you Saturday …

Have your hot coffee and tea ready when we start … maybe a few nibbles … and definitely do a health break. When Dr. Judith Briles and her merry tribe of experts start the 90 Minute Round Clock, you won’t want to leave the room … or for remote participants, your computer.

You authors and authors-to-be out there … suggest you be present … get registered.