Calendar

May
19
Tue
New Webinar … Creating the Ultimate Opt-In for Your Website
May 19 @ 4:00 pm – 5:00 pm

 

Would you like to have a method to collect emails on your website? How about building your influence and engaging readers? I bet you do … and you do it with an Opt-In format that does both at the same time.

 

Get ready to roll up your sleeves. This is a NO PITCH webinar … just information to goose your visibility and success. Your take-aways include:

  • How to determine what the perfect “lure” is to drive traffic to your website?
  • How to create a drip campaign that develops trust.
  • Have a slid method to collect emails on your website?
  • Add hundreds, even thousands to your email lists that are individuals who are interested in your expertise?
  • Create a parallel online marketing campaign to drive traffic to your website.

Your guide is Judith Briles, The Book Shepherd. A firm believer in the power of website Opt-Ins, she will make you a believer as well. All registrants by 9 am on Tuesday, the 19th will be sent a handout to print out and use. In addition, it will be posted on the webinar site when you log in to download it. Those who are registered will get the replay within 24 hours.

Date: Tuesday, May 19 at 4 pm Mountain Time
Cost: $10:

Register: https://attendee.gotowebinar.com/register/8520340310875444239  

 

Nov
5
Thu
Sizzling Marketing Copy Online Course
Nov 5 @ 4:00 pm – 5:00 pm

How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction

How would you like to get proven blueprints and templates for your book marketing copy? You can … and it will unfold on three Tuesdays in November.

Casey Demchak will deliver an exclusive three-week course on How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction.

Beginning on Thursday, November 5th at 4 p.m. EDT, 1 p.m. PDT. Course instruction will cover nonfiction books and novels.

During this course, Casey will show you step-by-step how to write compelling marketing copy for your website sales page, back cover copy, Amazon description, promotional eblasts, and your About the Author page. You’ll learn all of Casey’s proven blueprints and templates, plus he’ll pepper in dozens of master copywriting insights.

As part of your course registration, Casey will provide you with a 7-point audit of the back cover copy you’ll write for your book during the course based on his instruction.

This personalized feedback alone is worth the cost of the class! 

Early Bird Cost: $249
Register here

Apr
3
Sat
Know Your Author and Book Publishing Rights
Apr 3 @ 9:00 am – 11:30 am

Know your Author and Book Publishing Rights

Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.

Many times, authors:

  • Don’t understand how to read a contract and negotiate the details;
  • Don’t know how to use their own or others’ materials—i.e., pictures, diaries, etc.
  • Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.

Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.

Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.

 

Julie Bernard  … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.

Cost:  $15 AuthorYOU members $25 nonmembers 
Registration will increase to $25 for AY members and $35 nonmembers on March 30th (You will receive handouts and a link to join the zoom meeting a day or two prior to the event)

WHEN: Saturday, April 3
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members – $25 non-members

REGISTER:  

AuthorYOU Members $15

General Admittance $25

Feb
21
Tue
The Buck Starts Here –Create Sizzling Non-Bookstore Sales
Feb 21 @ 4:00 pm – 5:00 pm

Tuesday, February 21 at 4 pm MT

The opportunity for selling books to non-bookstore buyers is twice that for selling through bookstores. And you can sell books non-returnable. In other words, you can double your sales, revenue and profits—if you know what to do and how to do it.

It’s the secret sauce that authors love.



Register now— https://bit.ly/SizzlingBookSales


You will, after attending this webinar. Brian Jud has been selling millions of his and his clients’ books to special-sales buyers for over 30 years and he will share his tips with you. Here are some of the topics Brian will discuss:

  • Benefits of selling to non-traditional segments.
  • How to prepare for selling in non-bookstore markets.
  • Tips for selling into the retail segments.
  • More places to sell children’s books.
  • How to tap into the academic market.
  • How to sell fiction in ways and places you never thought of.
  • New ways to sell in large quantities to buyers in corporations, associations and the military.
  • Where to find the names of prospective buyers and how to contact them.
  • Non-traditional pricing tips to maximize your profits.

Date: February 21 at 4 pm MT



Get ready for the secret sauce for special sales expert Brian Jud.