May Extravaganza
May 2 @ 12:00 pm – May 4 @ 5:00 pm

Look at what you missed….

Do You Have the Edge? Every Author Needs One!

Are you ready for 3 amazing days that will change your authoring life?

Over THREE incredible, high content delivering days, you will be working with amazing book marketing strategists, publicists, Internet gurus, mobile marketing geniuses, audio and video pioneers … all done in an intense workshop environment … Block the dates on your calendar and register now for THREE days that will turn you and your book into creating the edge that you both need. Keynotes are Guy Kawasaki (APE: Author, Publisher, Entrepreneur), Joel Friedlander (The Book Designer)and Penny Sansevieri (Red Hot Internet Publicity). All attendees get a copy of Guy Kawasaki’s APE when the check in at registration.

Thursday Keynote* 11:00-12:00

Penny Sansevieri What Works, and Doesn’t Work as of May, 2013 in Book Marketing

Thursday Eaglets* 12:10 to 4:55

12:10-12:15 Welcome
12:15-12:45 Judith Briles Author YOU: Creating and Building the Author and Book Platform
12:50-1:25 Amy Lang Social Media 101 for Beginners
1:30-1:40 Break
1:40-2:10 Jerusha Stewart Legal Needs for Authors & Their Business
2:15-2:50 Brian Jud Tips for Video Interviews
2:55-3:25 Bret Ridgway Product Repurposing for Maximum Book Life
3:30-3:40 Break
3:40-4:15 Carol McManus How LinkedIn Adds to Your Edge
4:20 -4:55 Hobie Hobart Covers that Brand You and Your Book


Thursday Eagles* 12:10 to 4:55

12:10-12:50 Matthew Bennett Selling Your Books by the Freakin’ Truckload
12:55-1:35 Georgia McCabe Hidden Tips & Secrets of Social Media
1:35-1:45 Break
1:45-2:20 Patti Thorn Book Reviews … the Good, Bad and the Ugly
2:25-2:55 JV Crum Your Millionaire Author Model
3:00-3:30 Steve Replin Legal Info to Keep Your from Going OFF the Edge
3:30-3:40 Break
3:40-4:20 Joan Stewart Quick and Dirty Blog Posts when You Don’t have Time
4:20-4:55 Daniel Hall Creating & Building Your Information Empire

* Eagles and Eaglets are separate a separate ticket item.

Deep Dive Dinner Workshop with Joel Friedlander 5:05-9:00
Blogging FROM the Ground Up … How to Build a Blog THAT Works!

5:05-6:45 Part I
6:45-7:15 Buffet Dinner
7:00-9:00 Part II


Friday Throughout Friday, you may (1) buy 15 minutes of a Speaker’s time for $20—all proceeds benefit the Author U Foundation and (2) have a video made with Brian Jud interviewing you for your website and YouTube channel for $50.

7:00 -8:00 Registration, Exhibits
8:00-8:30 Welcome and Opening
8:30-9:25 Guy Kawasaki Going APE Over Your Book with the Publishing Revolution
9:30-10:25 Joan Stewart Finding Reviews in Oddball Places that Rock
10:25-11:20 AM Break & Exhibits
11:20-11:45 Author Shark Tank
11:50-12:45 Daniel Hall eMail Marketing for Digital Success
12:45-1:25 Buffet Lunch
1:25-2:25 Dan Janal Why Publicity Still Works
2:30-3:30 Georgia McCabe Social Media BluePrint for Authors
3:30-4:00 PM Break & Exhibits
4:00-4:25 Author Shark Tank
4:25-5:20 Matthew Bennett Outselling the NY Times Bestsellers
5:25-6:25 Rounds with the Pros
6:30-9:30 Dinner and Entertainment Included with registration-Thin Ice Band is back–extra tickets available–make it a Date Night!


Have a good night’s rest … tomorrow is jam-packed … with the EARLY SUNRISE and COFFEE session at 7:15 am.
Be there … you don’t want to miss: How to Run Your Entire Social Media Campaign in 4 Hours a Week!


Throughout Saturday, you may (1) buy 15 minutes of a Speaker’s time for $20—all proceeds benefit the Author U Foundation and (2) have a video made with Brian Jud interviewing you for your website and YouTube channel for $50. You must sign up at Registration for times.


7:00 -8:00 Registration, Exhibits
7:15-8:00 Mary Agnes Antonopoulos EARLY SUNRISE Workshop—don’t miss this: How to Run Your Entire Social Media Campaign in 4 Hours a Week
8:00-8:15 Welcome Back!
8:15-9:05 Penny Sansavieri The Good, the Bad, the Ugly on Publishing and Book Marketing Today
9:10-10:10 Amy Collins Making Money Selling Your Book in a Whole New World with the Right Distribution
10:10-10:45 AM Break & Exhibits
11:45-11:10 Author Shark Tank
11:10-12:10 Peggy McColl Make Your Book a Best Seller Using Effective & Proven Online Marketing Techniques That Work!
12:10-1:10 Buffet Lunch
1:10-2:10 Mike O’Neil & Lori Ruff Crafting Your Unique Online Community to Create the Edge
2:15-3:15 Mark Malatestal, Anita Mumm Agents … Who, What, Where, When and Why
3:15-3:45 PM Break & Final Exhibit Last Visit
3:45-4:45 Greg Godek 1001 Ways to Sell 1,000,001 Books
4:45-5:00 Wrap-Up, Grand Prize Drawing

After Dark Do you like to laugh? Eat? Author U is going to the Comedy Improv – for $15, you a show and a lot of laughs–dinner and beverage is available onsite. We will get you from the hotel to the Improv. You MUST pre-register for this by contacting Judith Briles at

Don’t forget to pre-register for Extravaganza 2014 before you leave and get the EARLY, EARLY Bird Discount! Dates are May 1-3. Author U has a special bonus gift for you from the Keynote speaker, Mark Coker, President of Smashwords that you will receive at the Extravaganza before you leave on Saturday.


Your Investment NOW is …

$525 for Author U Members and $675 for Non-Members at the door. You may register family members or co-workers for approximately half price who are not already Author U members.

NOTE: After April 2nd, there are NO Refunds.


Author U … where authors learn how to be authors … creating and publishing books they never regret.

Count me in for the Author U Extravaganza 2013!

Location will be at The Renaissance Denver Hotel
3801 Quebec St., Denver, Colorado 80207
P. 303.399.7500 | F. 303.336.5353
Author U Group room rates are $119 through April 17th and then released.


I’m registering for EVERYTHING: Deep-Dive session w/ Joel Friedlander and May 3rd and 4th

First registration for Friday and Saturday $425 $575
Each additional $295 $375

There will be a Pre-Extravaganza Eaglet and Eagle Workshop on May 2nd from 12:00 to 4:30.

**Author U membership is $89 per year *** half price for each additional family or company attendee

Joel Friedlander Dinner Workshop $95 $135
Author Shark Tank $500 $500
Friday only $225 $275
Saturday only $190 $240
Eaglets-Newbie $55 $75
Eagles-Advance; $55 $75
Video Shoot $50 $50

Guy Kawasaki
Going APE Over Your Book … Publishing in Today’s Revolution

The author and business worlds are APE over Guy Kawasaki. He was the Chief Evangelist of Apple … he’s the author of multiple NY Times bestsellers … he’s got over 1.2 million followers on Twitter … his most recent book is APE: Author, Publisher, Entrepreneur … and he’s the Keynote at the Author U Extravaganza. You, your book and your publishing business can’t afford to miss this amazing session. All in attendance will get a FREE copy of Guy’s latest book, APE. Guy is at

Joel Friedlander
Blogging FROM the Ground Up … How to Build a Blog THAT Works!
The author of A Self-Publisher’s Manual, graphic designer, book designer and guru of creating a blog from scratch and how to grow it to 40,000 followers in two years will deliver an extensive 4-hour Deep Dive Workshop on the late afternoon of May 2nd. Joel is a self-published author and book designer who blogs about book design, self-publishing and the indie publishing life at He runs Marin Bookworks, where he helps publishers and authors who decide to publish get to market on time and on budget with books that are both properly constructed and beautiful to read.C When you leave this workshop, you will learn how to create the Edge that Hooks Your Readers. Dinner included.

Greg Godek
Ways to Sell 1,000,001 Books
Selling over 3 million copies of his first self-published book, 1001 Ways to Be Romantic, Greg sold his independent publishing company to Source Books. He will reveal how he did it; what worked (and didn’t). Greg Godek is a marketing and strategic genius. He will share lessons from the biggest book signing tour in the history of publishing, the secrets of reverse shoplifting, and love stories and horror stories from two decades of obsessive book-writing, outrageous marketing, and incurable bibliophilia. Greg’s website is

Joan Stewart
Finding Reviews in Oddball Places that Rock

The Publicity Hound is back with a whole new round of strategies on and off the Internet that will propel you and your book to new heights. Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. Joan shows authors how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. She knows how to create huge Twitter followings.

Penny Sansevieri
What Works, and Doesn’t Work as of May, 2013 in Book Marketing
The author of multiple books, her latest is the all new version of Red Hot Internet Publicity–a bible in your personal library. Penny is one of the key book marketing gurus in the world today. She kicks of Thursday with a hands-on perspective of what the “real” book marketing world is like as of May 2, 2013. With over 100,000 followers on Facebook and Twitter, authors listen when Penny speaks. Penny will be at the Extraganza Thursday and Friday.

Daniel Hall
eMail Marketing for Digital Success
One of the most amazing eMarketing and eMonitezing strategists is sharing his amazing depth of wisdom. Brilliant in repurposing ideas/concepts, Daniel will drop down quickly and deeply into a variety of ideas that will take you, authoring and publishing, into realms you hadn’t thought about.

Georgia McCabe
Social Media BluePrint for Authors
What’s in your blueprint wallet? Better yet, do you have one? You will after this dynamic, how-to session that will open your eyes and your minds with the array of possibilities to truly create the full scope of what today’s author needs. There are wants, but you have to begin with the needs–some you don’t know!

Carol McManus
How to Maximize Your Edge Using LinkedIn
The LinkedIn Lady has the perfect session for anyone scratching their heads–should they LinkedIn or shouldn’t they? The answer is yes … but how… what are the tricks and techniques that the beginning path needs to know about. Carol has the answers.

Dan Janal
Why Publicity Still Works
PR is PR … Learn from the Master of PR News to create the edge you need now. Dan will show you the who, what, why, where, where and how to make this all come together without falling into the money pit that is common in publicity.

Peggy McColl
Make Your Book a Best Seller Using Effective & Proven Online Marketing rechniques that Work!
The Latest and Greatest on the Amazon Bestseller Campaigns that Peggy has helped thousands through the steps. She woke up authors to the possibility of creating massive sales quickly from the comfort of your home–watching over $40,000 in “buys” happen within hours with her first campaign. You get to hear the latest on what works, what doesn’t and where the morphing is happening.

Mike O’Neil and Lori Ruff
Crafting Your Uniques Online Community to Create the Edge
Heading up Integrated Alliances, Lori and Mike are in the Top 20 LinkedIn individuals in the world. LinkedIn they know inside and out .. what many don’t know is that they know online comunity strategies that will boggle your mind.

Patti Thorn
Getting Book Reviews that Support Your Sales
Controversy has surrounded the concept of getting reviews that are paid for. Which are legit, which aren’t? How do you access where to go, and when. Patti is the managing partner of Blue Ink Reviews … there is never a guarantee of a good one … but when then occur, libraries and others are taking notice and ordering books!

Brian Jud
Creating a Video (onsite live—make them while you are at the Extravaganza!)
Videos are critical to your website and SEO status. Brian is here with camera; we’ve got a setting and you can get a video created with him interviewing as if you were a guest on his show that he produces. You get the video files email to you after the Extravaganza for whatever use you want-very cool.

Steve Replin
Legal Info to Keep You from Going OFF the Edge
Publishing and Authoring can be legally overwhelming. Steve will be sharing a variety of tips that will answer questions that every author has.

Judith Briles
Author YOU: Building and Creating Your Author and Book Platforms

Your Platforms are so much more than who follows you in social media. They are the core and essence of your vision. Get the Who, What, Where, Why, When and How from the master at creating platforms that have a deep-diving impact on you and your book’s lifespan.

Matthew Bennett
How I Sold 5,000,000 Copies … and Strategies For How You Can, Too!
Book stores aren’t Matthew Bennett’s thing–supporting others are and he has successfully made a comfortable living for his family and delivered millions of dollars to others via his books. Come learn from a guy who authored a best seller on pregnancy using his own name and how he sold mega, mega copies.

Amy Collins
2013: Making Money Selling Your Book in a Whole New World
Wearing a variety of hats is nothing new for Amy–the CEO of New Shelves, she knows book distribution, marketing–including odd-ball strategies–and has created strategies to get your book into every book store in a region, if that’s your goal. You don’t want to miss her session.

Book Agent Panel … Anita Mumm and Mark Malatesta
Selling to New York and Beyond …

A traditional publisher may be in your midst. Author U’s panel will deliver the who, what and why. Pick their Brains will be held on May 3rd. Join Anita Mumm (Nelson Literary Agency) and Mark Malatesta (Literary Agent Undercover) for an eye-opening session.

JV Crum
Your Millionaire Author Model
Who wants to be financially successful with their book? Who wants to make a meaningful difference with your message? Who wants to be a millionaire? JV Crum will show you a model that puts you on track to achieve millionaire status, he will open your mind to how to maximize your profits; how to make a difference; and how to live a life that matters !

Hobie Hobart
Covers that Brand You and Your Book
Is your cover in synch with your message? With who you are? With your overall vision? Covers count … and so does your Branding. A perfect session for the Eaglet round. Hobie is a partner in Dunn-Design and has created award winning covers for decades.

Bret Ridgway
Product Repurposing for Maximum Book Life
Does your book have a purpose? Do you know what it is? Have your thought of variations on its theme? How about creating it in different formats? You will after this session–Eaglet authors want to begin the “what if …” journey early in the authoring game.

Jerusha Stewart
Legal Needs for Authors and Their Businesses

Where do you go to get help, fast, for copyright questions, business creation, business problems, heck even your own personal stuff. Jerusha works with Legal Shield, which just might give your the answers you need for minimal dollars.

Amy Lang
Social Media 101 for Beginners
Social Media is over-whelming. And there are only so many things that any one author can absorb. This session is for anyone who is just starting down the path, or for that matter, anyone who wants to gaze at their belly button as ask, “Do I really need this stuff.” The answer will come.


Wahoo … Rounds with the Pros is Back!
Late Friday afternoon, many of Author U’s Pros and Speakers will host table rounds of 10–it’s a collective “pick their brain” or it could be a mini talk–you never know. Tables will be labeled–you have three choices and a seat that lasts for 20 minutes before you get up and move to another. If a table is full, move to another. AJ White will be our moderator.

Wahoo … Author Shark Tank … NEW!
Three HOT sessions will be available. Only ONE Extravaganza Attendee can get his or her toe in a Author Shark Tank at a time. Our panel will listen for a few minutes to your pitch (hear/read that: LISTEN) and then decide IF and HOW they will help the author in the book quest. If could be money; it could be time; it could be a product–as in I have this that I sell all day for $797 and it’s yours; it could be printing reduction; it could be a book cover; it could be a discount on a layout; it could be … What it could be will be solely dependent on YOU and YOUR PITCH to hook them and could be worth many thousands of dollars. Or if you bomb, you may only end up with a shark tooth! To enter the tank, the cost is $500. There are only 3 spots–will one be yours? This is first come, first serve basis.

Wahoo … Create a Stellar Video (spots are limited!) BONUS!
Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them? And have you ever wondered if you could do that? At the Extravaganza you will learn how to perform on national television and radio while appearing calm and collected during the Eaglet session Thursday.

The key to any good performance is preparation. Just as actors do, media guests need to know what they are going to say during all their performances and practice their delivery of each word beforehand. Adequate preparation will make you more confident in your ability to perform and help you relax while you are on the air. At the Eaglet/Newbie session on Thursday afternoon, May 2, you will get the prep info you need.

During the Extravaganza on Friday and Saturday, you have the opportunity to make a stellar, short video. The cost is only $50—use it for your website, YouTube channel—whatever! Brian Jud will guide you through your interview and you will get the clip emailed within a week after the Extravaganza. You must sign up to participate in the video shoot—there are limited slots available Friday and Saturday, shooting times are 10-3 each day.

Wahoo … Pick Their Brains Back again, this is the time you can get a face-to-face with many of our Speakers. Throughout Friday and Saturday, we have one-on-one sessions that last 15 minutes. Have your questions ready–get a maxi-consult in mini-time for mini-bucks. Cost is $15, moneys go to the Author U Foundation which will seed the Authors Hall of Fame. You must register for Pick Their Brains onsite at the Author U Registration Desk–it’s a first come, first served basis based on availability.

Wahoo … Saturday Laugh Special at the Improv!
The Extravaganza is over. If you are staying over before heading home, or a Colorado local, we are heading to the Improv for Laughter, supper and beverage. Author U will get you there. Cost is $15 a head–for the show–you buy food and beverage. Comic Hypnotist Rich Guzzi is the star of the night: Watch as Rich invites volunteers from the audience to be hypnotized right before your eyes and then puts them into the most outrageously funny situations you can possibly imagine. No two shows are alike and you will laugh till it hurts on this non-stop roller coaster ride of comedy mayhem. Here’s a clip: If you are going, you need to register for this by April 20th. Cost is $15 … you buy your own food and drink (discounted from $17). Send an email to and put in subject line: comedy show. Author U will pre-pay for your ticket, you can pay at the Extravaganza when you check in.

Wahoo … Friday is Time to Eat, Schmooze, Party!
Author U Extravaganza’s rock and roll band rocks- fun for authors!!! See (and hear) what multi-award winning book cover and interior designer Nick Zelinger does in his spare time—it’s toe tapping, feet moving, even sign a few lines time at Author U! (Music by the Thin Ice Band – voted Colorado’s Number 1 Cover Band – 3 years running )

Wahoo … Get an Extra Ticket for the Friday Night Dinner & Band and Make It Date Night! Grab your favorite partner and attend Author U’s Dinner and Date special. The Ice Thin Band is back and ready to rock to the masses. Have a great dinner; listen to the band (voted Colorado’s #1); you may even want to sing along; or get your feet and bootie out on the dance floor. Ice Thin routinely sells out and they are the Extravaganza’s for the evening. All Friday attendees automatically have a ticket to Dinner. Bring your favorite date for only $35 … Hot!

Lead singer is our own Nick Zelinger–we will see him next year … get it on your calendar May 2-4, 2013 … great way to unwind after a jammed-packed information day.

How come the ones that work the hardest are the last to leave the party?! Author U members boogie at last year’s Extravaganza post dinner party.

Author U Welcomes its Exhibitors
for the 2013 Extravaganza!

Author Fulfillment Services
BlueInk Reviews
The Book Shepherd
Book Marketing Works
Brandt Doubleday
Casey Demchak Copywriting
Color House Graphics
Cornerstone Virtual Assistant
Editing By John
Four Colour Print Group
Georgia McCabe Social Media Sensei

Hasmark Services
Hercules Freight
Illustrating You
King Printing
Kitchen Table Writing
Legal Shield
New Shelves Distribution
NGNG Enterprises, Inc.
NZ Graphics
Pathway Book Services
PR Leads
Premium Book Marketing
Sheridan Books
Social Media Management Services
Tattered Cover Press
Total Printing Systems
WESType Publishing Services

eBooks and Book Celebrations/Events
Oct 12 @ 4:00 pm – 8:00 pm

Brunch and LearneVolution is part of your publishing empire. It has to be. Like a menu in a restaurant, eBooks are something that you should create when you create your print book. Or create an eBook, than maybe, create a print book. Then there’s an “a” book—audio.

eBooks now amount to 25 percent of all book sales… and there are strong indications of a flattening of the market with a cross over now to tablets … yet many eBooks can’t be read on a tablet and many tablet books can’t be read on eReaders, like Kindle and Nook. What’s an author to do?

Designer Nick Zelinger will walk you through the step-by-step process; how and why you need to think differently for your covers; what venues you should use to upload and broadcast and so much more. There’s lots to learn and you will get the visuals and the how-tos to make your “e” empire rock and roll.

At this Brunch & Learn, you will come away with:

  • The How-tos of eBook formatting … what works and what definitely doesn’t.
  • The differences between “fixed” formats and “flexible” formats and when you should use them.
  • What works in a standard eBook and what doesn’t.
  • How to include art, tables, graphics.
  • Why “e” covers need a twist.
  • The ins and outs of Amazon’s KDP program.
  • Strategies to market your “e” product line.

AuthorU EventBook Celebrations can be a Launch or a Hoopla. How do you create an event that is both awesome and successful … meaning your sell lots of programs?

  • Determining what type of event to create.
  • Examples of alternatives to traditional book signings.
  • Getting a crowd there.

Author U Chief Visionary Officer Judith Briles has been creating successful author events for years. She’s going to walk you through a variety to ideas to launch and celebrate your book that takes you way beyond the table in the bookstore. Be ready to come away with a flood of ideas to make you and your book stand above the book crowd–she promises that it will be Snappy, Sassy and Salty!

Cost: $30 for members, $45 for nonmembers
Date: October 12th Time: 10 am to 2 pm Location: Doubletree SE, Aurora (225 and Iliff)

Register now!

2014 Extravanganza
May 1 @ 10:00 am – May 3 @ 5:00 pm
ORDER NOW! About At A Glance Speakers Schedule Accommodations Raves

The 2014 Extravaganza is over … you can take it home by getting the DVDs and CDs … and put May 7-9, 2015 on your calendars … we will be at the Renaissance Hotel in Denver!


Look what you missed during the 2013 Extravaganza!

Join Us for Author U’s Extravaganza
May 1-3, 2014 at the Hyatt Regency, Denver Tech Center



exlogos3 jammed-packed days, you will be working with amazing book marketing strategists, publicists, Internet gurus … all done in an intense workshop environment …

What do Mark Coker, President of Smashwords, Dan Poynter, author of The Self Publishing Manual, John Kremer, author of 1001 Ways to Market Your Books, Penny Sansevieri, author of Sell Your Books by the Truckload on, Joan Stewart, the Publicity Hound,  Daniel Hall, the webinar king, Stephanie Barko, top literary publicist, Joel Comm, social media and marketing pioneer and a dozen plus other publishing and book pros have in common? All will be at the Author U Extravaganza May 1-3–speaking, sharing their expertise and hanging out.

The question is: Are you ready to invest in yourself and your book?

They are committed to you and your book’s success … are you?

Bonus Session on Thursday, May 1st with Penny Sanseveiri will reveal: How to Sell More Books … Now! Penny is one of the top Internet Book Marketing Strategists, book columnist with the Huffington Post and author of Red Hot Internet Publicity.

Times: Eagles (advanced) and Eaglet (newbies) workshops will be Thursday noon and end with the Trade Show with Exhibitors opening, Dinner, than Penny’s Deep Dive workshop.

Note: there is a Special Publishing Strategy workshop at 10:00 am til noon that is FREE to all Thursday attendees–be there! It’s all about setting up you and your business and building your author/book platform–do not miss it! Georgia McCabe and Judith Briles will deep dive into must-haves.

Friday starts at 8 am and goes through dinner and entertainment ending around 9:00 pm, Saturday at 7.30 with the Sunrise Speaker Session and ends at 5:00 pm.

Second Bonus: You may register additional friends, colleagues or family members for a reduced fee who are not already Author U members. Most meals are included.

Author Shark Tank … 


Three HOT sessions will be available. Only ONE Extravaganza Attendee can get his or her toe in the Author Shark Tank at a time. Our panel will listen for a few minutes to your pitch (hear/read that: LISTEN) and then decide IF and HOW they will help the author in the book quest.

What’s the value to you? It could be money; it could be time; it could be a product–as in I have this that I sell all day for $497, it’s yours; it could be the joint venture creation of a product that features the author and his or her book—that is blasted to mega thousands to buy; it could be printing reduction; it could be a book cover; it could be a discount on a layout; it could be … What it could be will be solely dependent on YOU and YOUR PITCH to hook them and could be worth many thousands of dollars. Or if you bomb, you may only end up with a shark tooth! To enter the tank, there’s a fee. There are only 3 spots this year–will one be yours? 1 spot is left!

Author Shark Tank participants are identified on a first-come, first-serve basis. You will get pre-conference coaching from Judith Briles prior to entering the Tank.


Pick Their Brains They-will-be-back

Throughout Friday and Saturday, many of our speakers and Experts are available for face-to-face, one-on-ones … for $20, have your critical, must have answers to, questions ready and ask, ask, ask–get a maxi-consult in mini-time for mini-bucks. Hot!You get 15 minutes.

All moneys go to the Author U Foundation which will seed the Authors Hall of Fame, a 501c3 organization supported by Author U. You must register for Pick Their Brains onsite at the Author U Registration Desk–it’s a first come, first served basis based on availability of the expert.


Mark Coker                           John Kremer                                 Amy Collins

Dan Poynter                        Amber Ludwig                               Penny Sansevieri

Susan Gilbert                      Daniel Hall                                    Joan Stewart

Steve Replin                       Justine Schofield                            Robin Cutler

Stephanie Barko                  Joel Comm                                   Georgia McCabe Judith Briles

Order Here

Count me in for the Author U Extravaganza 2014!

HURRY! Prices are discounted through April 16th, 2014!


I’m registering for Friday and Saturday (Thursday is an add-on)!

Friday and Saturday registration $445 $545
Each additional $275 $325

 The Extravaganza is an InfoFest … not a PitchFest …
it feeds your brain and your belly (meals included).

There will be a Pre-Extravaganza Eaglet and Eagle Workshops you’ll want to attend.

**Author U membership is $99 per year *** half price for each additional family or company attendee

Penny Sanseveiri Deep Dive Dinner Workshop $85 $105
Author Shark Tank   (1 spot left) $500 $500
Friday only $275 $375
Saturday only $225 $325
Eaglets-Newbie $85 $105
Eagles-Advance; $85 $105
Friday Dinner and Entertainment with Tim Gard Only $50 $50
Create a Video at the Extravaganza $50 $50

There will be no refunds after April 1, 2014. A cancellation fee of $200 will be assessed if canceled prior to April 1, 2014.

It’s Camera Time! Create a Video at the Extravaganza … Create a short (4 minute or less) VIDEO while you are at the Extravaganza this year. You could talk about your book; snippets of character dilemmas; a pitch for a book launch; you; the next book as a “tease” to current fans; you can post it on your website and YouTube. Use your imagination. Andre Gilbert will do the shoot in Ballroom B—lightning will be good—you will have a 20 minute window, so retakes are a possibility. You will get a link via email within a week post the Extravaganza. Get signed up for this baby now—only for attendees … and only Friday and Saturday. Cost is $50.


At A Glance

Here’s What’s Happening at the Extravaganza ~ May 1-3, 2014!

Author U 5th Annual Extravaganza

May 1 – 3, 2014



Over THREE amazing days, you will be working with amazing book marketing strategists, publicists, Internet gurus, audio and video pioneers … all done in an intense workshop environment … these three days will add to your creativity, your ability to effectively communicate with anyone about you and your book and connect with the players you need now to get you where you need to go.


Keynote   10:00-11:50 am
Georgia McCabe and Judith Briles Strategic Visioning Plans that Every Author Needs to Begin the Publishing Journey and Creating Your Author and Book Platforms

Eaglets  (newbies)    12:10 to 4:25 pm  sponsored byuntitled  1106 Design

12:10-12:55          Nick Zelinger              Nuggets for Newbies
1:00-1:45              Randy Kuckuck        This Little Book Went to Market
1:45-2:00              Break
2:00-2:45              Tammy Bleck             How to Turn Your Blog into Big Bucks  
2:50-3:35              Kathi Dunn                 Does Your Book Need a Makeover Before It’s Printed?
3:35-3:45              Break
3:45-4:25              Steve Replin              The Wide World of Legalese 

Eagles (advanced)   12:10 to 4:25  sponsored by  WaveCloudwavecloud

12:10-12:55          Kelly Johnson           Stage Right: it’s the Virtual Assistant-Add Time to Your Day!
1:00-1:45              Joan Stewart             Fast & Free Easy Ways to Research Journalists & Bloggers Before You Pitch!
1:45-2:00              Break
2:00-2:45              Bret Ridgway             Beyond the Book
2:50-3:35              Justine Schofield        Crowdfunding for Authors
3:35-3:45              Break
3:45-4:25              Amy Collins                Selling Your Books on Amazon and Other Online Retailers

4:30-6:00 Dinner with the Exhibitors & Auction –Woo-Hoo … you get the sneak peek!    (Dinner and Deep Dive Workshop is Extra)
6:00-9:00 Deep Dive Workshop with Penny Sansevieri  … How to Sell More Books! Top 5 Author Platform Building Blocks
Throughout Friday and Saturday:

  • Discover the perfect gift for you or a friend on one of the many Auction tables in the Exhibit area.
  • Get a 15-minute neck, shoulder, back massage that will revitalize your body and spirit under the magic fingers of Debra Rapinchuk in the Registration area.
  • Visit every Exhibitor and complete your Exhibitor Bingo card-at the last session, someone will win a FREE registration to next year’s Extravaganza.
  • You can meet one-on-one with many of the speakers for a 15 minute laser session for a small fee. All schedules will be posted at the Registration desk.
  • Visit our bookstore to take home the books of our speakers.
  • Many of our attendees will be at tables in Exhibits signing their own books—check them out!


8:00 am to 9:00 pm

7:00 -8:00        Registration, Exhibits & Auction   
8:00-8:10         Welcome and Opening  
8:10-9:10           Mark Coker                 10 Trends Driving the future of Publishing Revolution
9:15-10:15          Amber Ludwig           Make Your Website Do the Work
10:15-11:00        AM Break & Exhibits & Auction
11:00-11:25        Author Shark Tank   
11:25-12:25         John Kremer               The Secret to Marketing on the Internet in Less than an Hour
12:25-1:25             Lunch Sponsored by Color House Graphics  & Exhibits & Auction    color house
1:25-2:25              Daniel Hall                  Audio Book Cash Flow: Fast and Easy  
2:30-3:30             Georgia McCabe        Are You Fiddling with Social Media While Rome Burns?
3:30-4:00             PM Break & Exhibits & Auction
4:00-4:25             Author Shark Tank
4:25-5:20             Mary Jo Fay                Your 30-Second Elevator Pitch
5:25-6:25              Rounds with the Pros
6:30-9:30             Dinner and Entertainment
Get ready to tickle your funny bone with Tim Gard!

Have a good night’s rest … tomorrow is jam-packed … with the EARLY SUNRISE with Joan Stewart and COFFEE session at 7:10 am:

Quick and Dirty Blog Posts When You Don’t Have Time to Write!

Block the dates for next year, May 7-9, 2015 on your calendar.



7:10 am to 5:00 pm
Throughout Saturday, you may buy 15 minutes of a Speaker’s time for $20—all proceeds benefit the Author U Foundation. You must sign up at Registration for times.

7:00 -8:00             Registration, Exhibits & Auction     
7:10-8:00              Joan Stewart                 EARLY SUNRISE Workshop—don’t miss this: Between speakers at Eaglets
                                                                         Quick and Dirty Blog Posts When You Don’t Have Time to Write
8:00-8:10            Welcome Back!         
8:10-9:00            Amy Collins           Available Wherever Books Are Sold!
9:05-10:00          Dan Poynter           Targeting Potential Customer
10:00-10-40         AM Break & Exhibits & Auction
10:40-11:05         Author Shark Tank
11:05-12:00         Stephanie Barko     Your Virtual Book Blog Tour
12:05-1:00           Joel Comm              Ka-Ching!
1:00-1:45             Lunch & Last Visit to Exhibits & Last Chance to BID on  Auction items
1:45-2:40              Susan Gilbert             YouTube from Soup to Nuts
2:45-3:40             Patrice Baum-Rhoades  Creating the Author One-Sheet
3:40-3:55              PM Break … Pay for Your Auction items
3:55-4:50            Judith Briles               Creating a $1,000,000 Speech with Your Book

4:45-5:00             Wrap-Up, Grand Prize Drawing       

 Next year’s Extravaganza May 7-9, 2015 … get it on your calendar now.

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Publishing Essentials

10 Trends Driving the Future of Publishing
Publishing continues to change. Get the 10 biggest trends shaping the future of publishing today. Learn why the power center in the publishing industry is shifting from publishers to writers.  Are you ready to get on the inside track with the internationally recognized expert on ebooks and publishing trends?

mark cokerMark Coker founded Smashwords in 2008 to make it fast, free and easy for every writer to publish and distribute an ebook.  Today, 80,000 authors around the world publish and distribute over 250,000 books with Smashwords. Mark’s three books about ebook publishing best practices—The Smashwords Style Guide, The Smashwords Book Marketing Guide, and The Secrets to Ebook Publishing Success—have become essential references for every indie author and have been downloaded over 500,000 times.

Make Your Website Do the Work: The 6 Site MUST-Haves to Sell More Books, Improve Your Credibility and Grow Your Following
Is your website professionally branded and confidently showcasing your message? Is it generating consistent leads and sales or are you embarrassed to promote it? Website expert Amber Ludwig is excited to take you on a journey through exactly what works and what doesn’t so you can grow your following and bottom line results. In this mouth-watering session you can expect to:

  • Take a guided tour through several websites and finally, learn the missing piece that could be getting you more sales.
  • Learn the two things that if not done correctly can really turn off prospects and ruin your results.
  • Discover the key strategies to motivate website visitors to share your content on Facebook, Twitter, Google+ and LinkedIn.

Amber Amber Ludwig is an online business development expert who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her multi-six-figure company NGNG Enterprises (standing for No Guts No Glory) in 2007, Amber and her team have worked one-on-one with each client creating more than 200 WordPress websites. Amber knows how a website needs to function in order to generate sales, build a fan base and attract long-term clientele. She works with clients to build a strong, branded social media presence, coaches each client on which manageable actions will help them achieve their online goals and then walks them through exactly how to do it.

Selling Your Books at Amazon and Other Online Retailers.  Today’s Facts, Not Yesterday’s Myths.

More people buy books online now than anywhere else.  Amazon, B& and sells books… tons of them. Every few months, Amazon and the other retailers change how they work.  Do you know the new programs and rules?  Learn how to work WITHIN the systems so the internet becomes a partner.

  • Optimize your Amazon page: what you must do to start showing up in more searches.
  • What reviews can and cannot do for you.  How Amazon works vs. everyone else
  • How eBooks and print books work together and the differences that you need to know
  • When to offer your book for less
  • How to get other bestselling authors to “recommend” your book and ebook
  • How to optimize your book title, subtitle and keywords online for more sales
  • Making your Author Central page work for you.
  • Reviews count: quick and easy strategies to get more.

Amy Amy Collins has over 25 years’ experience selling and marketing books. In 2006 Amy created a book sales company which quickly turned into New Shelves Distribution, the fastest-growing book distribution company in North America. New Shelves offers book sales, ebook creation, warehousing, distribution and marketing services as well as consulting and marketing for publishers and authors.

Patrice Rhoades-Baum
What’s in Your Brand Wallet?
Are you new at authoring? How about publishing? Have you been at it for a while? Are you changing direction? Do you need a makeover (maybe)? Your clear brand provides a solid foundation for your hardworking marketing toolkit: a strategic website, Speaker/Author One-Sheet, and even your elevator pitch!  It’s critical to clarify your brand. For you. For your book.

Even if you’ve been authoring and publishing for years, it’s critical to clarify your brand—it provides a solid foundation for your hardworking marketing toolkit: a strategic website, speaker/author one-sheet, and even your elevator pitch!

  • Clarifying your brand is a critical foundation to your authoring and publishing success.
  • Your clear brand enables you to create your marketing toolkit: website, author one-sheet, stationery package.
  • Once armed with a strategic and hardworking marketing toolkit, you have the tools you need to promote and grow your business—via any marketing, promotion, and out-reach strategies you choose.

patrice 2 Patrice Rhoades-Baum developed her Nail Your Brand!™ system while clarifying the brand for her own business. Since then, she has teamed with hundreds of consultants, authors, speakers, and other business owners to clarify their brand.

Marketing Essentials

Targeting Potential CustomersSend announcements on your book only to people who care

Stop using the scatter-splatter method. It doesn’t work—never has, never well. It is cheaper and more effective to stop annoying the general public, such as with newspaper ads. Send email announcements on your book only to people who are fascinated by the subject.

Dan will describe the new ways to promote your book and will provide you with the necessary tools. All specifics, no generalities. Whether you sell out to a publisher or publish yourself, the author must do the promotion. This has always been true. Today, book promotion is faster, easier, cheaper, and a lot more fun.

  • Get the latest statistics and scenarios.
  • Get your book the recognition it deserves.

dan poynter Dan Poynter is an author 130+ books, publisher since 1969, and speaker. His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in The New York Times. The media come to Dan because he is the leading authority on book publishing. A professional speaker, he travels worldwide, more than 6,000 miles each week to share his book plan. Dan is a past vice-president of the Independent Book Publishers Asso­ciation.

The Secret to Marketing on the Internet in Less Than an Hour a Day
Are you overwhelmed by blogging, social media, Facebook, Twitter, Pinterest, LinkedIn, GoodReads, YouTube, Amazon Connect, and all the other things you’re supposed to do to market your books on the Internet? John has the answers you need to spend less time marketing and more time selling books.

john kremer Book marketing expert John Kremer is the owner of Open Horizons Publishing in Taos, New Mexico. He is the author of 1001 Ways to Market Your Books, Book Marketing Magic, The Complete Direct Marketing Sourcebook, and many others books.

As a book marketing consultant, his clients include a self-published author who has sold over two million books, a new age publisher with 60 titles, and a $100 million publisher with a rapidly growing list of 1,000 titles.

Quick and Dirty Blog Posts When You Don’t Have Time to Write

How many times have you put off blogging because you dread researching writing, rewriting, proofreading and finding a photo? You need a toolbox of quick and dirty blog posts ideas and fill-in-the-blank templates. Joan Stewart, The Publicity Hound, who has worked as a writing coach and newspaper editor, knows all the shortcuts on how to write quickly when there’s no time to write.
You will learn:

  • Topics for blog posts that require no more than two paragraphs.
  • Killer ideas you can write during and after the Author U Extravaganza.
  • Clever ways to save your time and your sanity by repurposing content you’ve created elsewhere.

Joan Stewart Publicity expert Joan Stewart, aka The Publicity Hound, works with authors who want to use traditional media for publicity, and social media to build a loyal base of raving fans. For almost two decades, she has also trained and coached thousands of CEOs and business owners, nonprofit executives, PR agency staff, publicists, marketing directors, speakers and experts via live events, online training, consulting, and her private mentor program. A prolific blogger, she is the author of four books on publicity and has an international following of subscribers to her popular ezine, The Publicity Hound’s Tips of the Week, in its 13th year of publication. Joan has helped her clients get coverage in top-tier media such as the Wall Street Journal and the Today show.

Virtual Book Blog Tours
Social media is a critical factor to your book marketing success. When it comes to promotion and publicity for authors and books, it’s easy to get lost and confused. One tool that works well is the Virtual Blog Tour—a promotional strategy that is effective at the launch of a book and to revitalize a limp one. Three questions usually pop up with authors around promotion and publicity.

  1. What is a Virtual Blog Tour?
  2. What works best for you and your book?
  3. What will it cost?

Your take-aways will include timelines, costs, and the how-tos. Your will come away with a clear understanding of how to create one; how to engage with those to support it; and a sense of direction for your book project.

Web-Stephanie_Barko-4674 Stephanie Barko, Literary Publicist was voted Preditors & Editors Best Book Promotion Service in 2011. Her award-winning clients include traditional publishers and their authors, small presses, and independently published writers.

Your 30-Second Elevator Pitch
Whether you wrote your book as a means to be an expert in your field, or you have a dream of penning a best seller, every author needs a 30-second elevator pitch … few have one. As writers who put thousands of words between two covers, this is often one of the  hardest task!

  • Who are you?
  • What is your book about?
  • What do you want people to do about it?
  • Buy your book?
  • Hire you to speak or consult with?
  • What?

If you literally can’t condense you and your book into a 30 second, passionate, intriguing commercial, you’re losing valuable opportunities. You are  not ready to be on radio or TV where sound bites and “quickie” interviews demand being succinct, accurate, and entertaining! This session will give you the tools to create the most important 30 second speech in your arsenal!

Mary Jo Fay Mary Jo Fay is the author of five books, founder of three Meetup groups, regular gueston Huffington Post Live and other radio and TV shows, screenwriter, and speaker of many years, and is “The Voice of Dating, Mating, and Relating.”


JUDITH BRILES Closing talk on Saturday
Create a $1,000,000 Speech from Your Book Starting Now!
Many authors just want to write … let the world find them. If that’s what you believe, go back to sleep. Authors may have the gift of the written word, yet they flunk with the verbal variety. Authors must be promoters and marketers. One of the best ways to market yourself and your book is via the speaking platform.  There are no boring subjects …there are too many boring speakers … and boring speakers suck.

What are the crucial and must have elements of a great speech? What are the common mistakes speakers need to avoid? Get Judith’s Briles’ perspective—someone who has been there, done that, creating over 4.8 million dollars in combined speaking fees and direct book sales in a 25 year period—of speaking and selling books at the highest level. Yes Virginia, you can make a living with your words.

Your take-aways include how to create and deliver a powerful message around your book and how to speak with impact!

  • Do you want to create a speech that gets attention and bookings?
  • Do you want to be known as the “go to” person and a “must have” speaker?
  • Do you want to use powerful stories and humor within a presentation, even when your topic is controversial or could be considered a downer?
  • Do you want to sell books whenever and wherever you speak?
  • Do you want to connect with your audience?
  • Do you want to know how to find people that will hire you?
  • Do you want to know tips on how to go from FREE to FEE?

You’ve got the topic and the book … now what? Create the speech or workshop. Every speech needs a great beginning, nuggets with how-tos and action, and a powerful closing. You will learn how to structure a keynote speech or workshop. Your talk will sell books—lots of them. Learn how to find your audience, get them to pay you, and skyrocket your book sales. Learn how to “drill down” within your niche.

JB photo-EX Judith Briles is an international speaker, publisher, award-winning and best-selling author, and is known as The Book Shepherd. Judith Briles knows the publishing industry. She’s the author of 31 books—18 published with New York, the rest with her own imprint; has sold foreign rights to 16 countries; sold in excess of 1,000,000 in combined sales; is co-founder of Mile High Press; has created and chaired several publishing conferences; created the book shepherding concept in Colorado; and is the Founder and Chief Visionary Officer Author U®. Her latest books are Author YOU: Creating and Building the Author and Book Platforms, which was #1 on Amazon and Snappy Sassy Salty: Wise Words for Authors and Writers (2014)

Social Media Essentials

Are You Fiddling with Social Media while Rome Burns?
Too many authors plunge into the authoring and publishing worlds without knowing what they are really getting into. Few get that there are elementary essentials that their success is tied to. Gizmos and gadgets are everywhere promising to double sales, build connections, and make you a star. It’s time to stop fiddling around. Ask:

  • Does it seem like the marketing gurus want you to post like crazy on every platform?
  • Are you pushed to get every high-tech bell and whistle?
  • Do you think that someone else’s social media strategies created delusions of grandeur that @#$%! up you and your brand?
  • Is there an elephant in the room that is stomping on your to engage in outsized and off-targeted social media strategies for you and your book?

Georgia McCabe Georgia McCabe takes you back to basics—your strategy. When your strategy is King, your social media serves it well, technology becomes just another tool, and your Marketing Kingdom has righted itself—putting you in position to prosper.  If the elephant entered the room, here’s what you would say: Get ready for a social media smackdown, stupid!

YouTube from Soup to Nuts … Getting Started with YouTube Marketing
Chalked full of step-by-step instructions for YouTube neophytes and pros, you will learn features you probably haven’t been using.  YouTube has grown to one of the most important and diverse sites online today and has proven itself to be a massively relevant marketing tool for authors.  Find out how to take advantage of it and soar your Internet presence and marketing!

  •     How to Set Up Your YouTube Account
  •     How To Upload Your Video to YouTube
  •     How to Create a Playlist
  •     SEO Tips for Ranking on YouTube

susan gilbert Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses.  An entrepreneur since 1987, Susan has evolved years of traditional business experience into several cutting edge projects which includes her digital marketing company, Online Promotion Success.  Author and publisher of several books including The Land of I Can, and  Klout Score: Social Media Influence, How to Gain Exposure and Increase Your Klout, Susan combines online marketing with strategic thinking to create successful programs.  Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more.

Fast & Free Easy Ways to Research Journalists & Bloggers BEFORE You Pitch You and Your Book
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research. You will learn how to find enticing details about the person you’re pitching and weave them into your pitch so it sends the message “I know exactly who you are, I know what you do and I’m here to help you.” Joan Stewart has accepted and rejected thousands of pitches as a newspaper editor, reporter and blogger.

  • Why the “spray and pray” technique of offering the same pitch to multiple bloggers will brand you as a pest.
  • The 7 Deadly Sins of Pitching.
  • How to sleuth like Lieutenant Columbo and find out almost anything about the person you’re pitching.

Joan Stewart Publicity expert Joan Stewart, aka The Publicity Hound, works with authors who want to use traditional media for publicity, and social media to build a loyal base of raving fans. For almost two decades, she has also trained and coached thousands of CEOs and business owners, nonprofit executives, PR agency staff, publicists, marketing directors, speakers and experts via live events, online training, consulting, and her private mentor program. A prolific blogger, she is the author of four books on publicity and has an international following of subscribers to her popular ezine, The Publicity Hound’s Tips of the Week, in its 13th year of publication. Joan has helped her clients get coverage in top-tier media such as the Wall Street Journal and the Today show.

Product Essentials

Audiobook Cashflow Fast & Easy: Step By Step Blueprint

Kindle publishing was awesome for independent authors and publishers… and it still it is. Learn the how-tos and whys of the next wave in digital publishing … AUDIOBOOKS!

Problem was that until very recently producing quality audiobooks and actually getting them in the major marketplaces like Amazon was dang-near impossible. That has changed! You are going to get a step-by-step Blueprint to get your written words to verbal and for sale

YOU can publish audiobooks versions of your Kindle and print-on-demand books and actually sell them on one of the biggest marketplaces in the world— and create royalty income cash flow.

  • Squeeze more profits and royalty revenue from your Kindle and print-on-demand books by producing audiobook versions of them.
  • Choose titles that are most likely to sell on Amazon.
  • Professionally record your audiobook using completely free (but very powerful) recording software.
  • Upload the audiobook to Amazon, iTunes and Audible.

20100924_DanielHall_9395 Daniel Hall is an attorney, nurse, blogger, speaker, publisher and bestselling author of both traditional and Kindle books. His training called Real Fast Book has helped thousands of authors to publish. His widely viewed webinars and trainings have expanded authors’ products and platforms.

Packed with Joel’s signature down-to-earth style, easy-to-understand content, and humorous delivery (not to mention thousands of pennies in an unforgettable visual demonstration), the audience’s eyes will be opened to new possibilities and they will feel equipped to begin making money online.

With so many people eager to create supplemental income or to entirely replace their current income, Joel Comm demonstrates how passive income is available to anyone willing to inject their passion and take entrepreneurial risks.  From social media to blogging and app creation to guerilla marketing, Joel will share some of his greatest successes (and failures), extracting lessons that you can apply to your own life and business. Joel will inspire you to unleash your creativity and grow your business like never before.

jc-new5 Joel Comm is the New York Times best-selling author of The AdSense Code, Click Here to Order: Stories from the World’s Most Successful Entrepreneurs, KaChing: How to Run an Online Business that Pays and Pays and Twitter Power 2.0. He has also written over 40 ebookse and has appeared in The New York Times, on Jon Stewart’s The Daily Show, on CNN online, and on Fox News.

Author Experts and Pros will host table runs in the final session before dinner Friday night. In rounds of 10, you will get laser tips and coaching in a variety of topics. There will be three 20-minute rounds, then you move to the next table.

Change Your Author Game

After dinner, humorist Tim Gard will show you how to discover how to be more resourceful and resilient in this laughter filled session.  Tim’s rejuvenation and immediately applicable message will assist you in your writing productivity and enthusiasm.

tim gard Tim Gard is a tears in your eyes, funny speaker coaches businesses on how to enhance productivity and enthusiasm. He’s a Hall of Fame speaker, an elite honor shared by fewer than 150 speakers worldwide.


Strategic Visioning Plans that EVERY Author Needs to Begin the Publishing Journey
Once your book is written, the author hat is exchanged for the CEO hat. Few authors cross the bridge—either they didn’t know that it was part of the journey or they didn’t grasp that this is where their publishing empire needs to be grounded. An essential.

How to create a strategic plan that encompasses your skills and IDs will introduce the essentials that become the backbone of your publishing journey. It starts with you as the CEO. This is the ideal session for the perfect kickoff for the Eagle and Eaglet session.

Georgia McCabeGeorgia McCabe is a digital photography pioneer and social media expert with an expertise in working with the author’s platform and book. As an author, speaker, trainer and social media and author evangelist, her perspectives on social media appear in print in her newest book, SocialMorphosis–Transforming Your Business through Social Media. Georgia is also a co-author of The Relationship Age with social media guru Mari Smith.

JB photo-EX Judith Briles is the author of 31 books including Author YOU: Creating and Building Your Author and Book Platforms and Snappy Sassy Salty: Wise Words for Authors and Writers, is known as The Book Shepherd, a radio show host and the founder of

Advanced Essentials

Beyond the Book – Taking Your Publishing Success to the Next Level

Your book is just one step in building your information marketing platform. Audio products, video products and home study courses allow you to take your expertise to different audiences at higher prices than a traditional book.

In this fast paced session, Bret Ridgway shares some of the key concepts you need to understand and shares some case studies of mistakes others have made that you want to avoid to increase your chances of success.

Bret ridgway Bret Ridgway is co-founder of Speaker Fulfillment Services and Author Fulfillment Services, companies that work with Authors, Speakers and Information marketers behind the scenes by providing product duplication and fulfillment services. He is author of several books, including The 50 Biggest Mistakes I See Information Marketers Make.

Available Wherever Books Are Sold?!

Would you like to avoid the pitfalls, unnecessary expenses, and delays that could derail your book sales? Bookstores, Airport Stores, Airport stores,, Universities—where do you want your book to be sold?

Would you like to learn the way to get your book from where it is now to where you want it to be? It IS possible for small presses and first time authors to get it right the first time. Drawing directly from front-line experience, she shows you how to:

  • Research the rules, price, and package needed to succeed in your chosen arena and genre
  • Avoid the publishing predators and get the best people working on your project for the best price.
  • Save time and money on the next steps of their book and publishing plan.
  • Identify and focus on the correct medium, package, message for the market.
  • Learn what to do to maximize their chances of being picked by major retailers.
  • It is possible to do it yourself?!

The world of publishing has changed. Amy has stripped away the old fashioned practices that are no longer necessary and teaches you the new rules of selling to the marketplace.

Amy  Amy Collins
has over 25 years’ experience selling and marketing books. In 2006 Amy created a book sales company which quickly turned into New Shelves Distribution, the fastest-growing book distribution company in North America. New Shelves offers book sales, warehousing, distribution and marketing services as well as consulting and marketing for publishers and authors.

Stage Right, it’s the Virtual Assistant … Add Time to Your Day for Doing the Work You Love and Deal with the Overwhelm Factor Factor

Whether you just started your business or have been a business owner for years, chances are one of the main reasons you started your business was to create a better balance between your personal and professional life.  You probably also had a passion for the service or products you offer and wanted to focus on working with your ideal clients.

Working with a virtual assistant helps to support both of those reasons!

  • What is a Virtual Assistant?
  • When should you start working with a Virtual Assistant?
  • What are tasks I may delegate to a Virtual Assistant?
  • How do I find a Virtual Assistant, and what aspects should I consider in working with a Virtual Assistant?
  • Demo of “cool tools” that you can use to make your professional life easier–and maybe even have some fun!

KellyJohnson250x319 Kelly Johnson is a Certified Professional Virtual Assistant and works with authors to manage technical, creative, and administrative projects for their businesses and books.
Her areas of expertise focus on technical projects and online resources. She’s an article writing coach, conducts blog and website maintenance, knows how to implement an online shopping cart strategy, and is the owner of Cornerstone Virtual Assistance.
She can be reached at and her website is

Crowdfunding for Authors—The New Frontier to Fund Your Book Project
The aim is to educate about the opportunities crowdfunding provides authors, whether they are self-publishing or hoping to traditionally publish, as a means to raise funds, gauge their initial audience, and build their author platform pre-publication. Also, equally as important, we will provide insight into how to conduct a successful crowdfunding campaign, which will give authors the tools to more effectively publish.

  • Learn what crowdfunding is and how authors can use it
  • Why building an author platform pre-publication is so important
  • Tips on how to run a successful campaign
  • How to effectively use crowdfunding to publish successfully

Justine Headshot Justine Schofield is the development director of, a global crowdfunding platform only for books. Authors can raise funds and gauge initial market viability for their book projects.  She specializes in social media and public relations and in the past she has worked with growing companies to develop their online presence. Justine has become a prominent industry voice for educating authors and publishers about crowdfunding and her work has been featured on many online publications.

Newbie Essentials

Randy Kuckuck  
This Little Book Went to Market – How to Get Your Book into the Book Trade
Starting with the printing process (quick review of POD vs short run printing), full explanation and tips on the book distribution process.  Amazon Advantage vs Sell on Amazon. Getting your book into Ingram for full book trade availability. Book distributors vs. book wholesalers. How do you get book stores to stock your book and is this really a good idea?

Randy Randy Kuckuck is the CEO of PublishNext with over 25 years of experience in the book publishing industry. Early in his career he formed Scarborough House out of the assets of Stein & Day Publishers, a major New York publishing house whose 800+ authors included Jack Higgins, E. Howard Hunt, and Elia Kazan. Randy gained extensive experience in book printing with BookCrafters and Millennia Graphics. He moved into online media information at All Media Guide and Muze, providing metadata, reviews, and biographies about music, movies, and books. After those companies merged, Randy returned to book publishing, founding PublishNext to help authors achieve publishing success.

Does Your Cover Need a Make Over Before It’s Even Printed?
With a powerful cover, the author can become an undisputed bestselling author — not a fly-by-night 24-hour blast on Amazon. What most authors don’t get is that the book is a product and an intelligent professional cover design sells that product. Too many authors think it’s not a big deal, because:

  • they’re going to find a publisher (ha!);
  • they’re going to get it done at 99Designs (yikes); or
  • they’ll do it themselves (OMG).

So many of the “seasoned” authors are not succeeding because of weak covers—attendees won’t be after hearing multi-award winning cover designer Kathi Dunn.

Kathi dunn Kathi Dunn and DUNN+ASSOCIATES designs stellar book covers and marketing materials for bestselling authors, traditional and indie publishers, and fast-track experts so they can build credibility, open new doors of opportunity, and create positive change in the world. Since 1985.

How to Turn Your Blog into Bucks!
If you’ve ever wondered if blogging could make a difference in your income, writing, book sales, and business, you won’t want to miss this presentation by the Witty Woman herself, Tammy Bleck.

Discover the 10 pitfalls every blogger should avoid and learn the 10 things every blogger should be doing. Learn how your little blog can make a big difference in your bottom line from a Huffington Post contributor, proficient columnist, published author, accomplished ghostwriter, blogger extraordinaire, Jewish Journal correspondent, writing and blogging coach, and distinguished speaker.

  • Sell more books
  • Open the door to writing for popular publications
  • Lead to speaking gigs
  • Become a paid market influencer
  • Develop into radio interviews
  • Drive massive amounts of traffic to your website
  • Find out how to find your “tribe”
  • Network with A list bloggers
  • Get more Facebook and Twitter fans
  • Engage with major blogging sites
  • How to make Social Media work for your blog

TAMMYS NEW HEADSHOT_crop Tammy Bleck is the author of the book, Single Past 50 Now What? and the award winning blog, Witty Woman Writing. She is the founder of The Network, a monthly subscription coaching program that assists and supports bloggers, writers, authors, and small business owners as they grow their business.   She is a columnist, contributor to the Huffington Post and Jewish Journal, and ghostwriter.

She has been compared to Erma Bombeck and has been dubbed the female Andy Rooney. As a self-employed entrepreneur since 1976, with more than 6 start-ups to her credit, Tammy is a seasoned professional in the field of monetizing social media, blogs, and networking venues to build business and generate income. You don’t want to miss this opportunity to learn from one of the best in the business.

Nuggets for Newbies: 10 Time & Money-Saving Tips for Authors Just Starting Out

Through the eyes of the designer, what is routinely seen that authors miss in working with their books and a designer? Nick Zelinger, multiple award-wining book designer of NZ Graphics, will offer up his top tips for newbies:

1. How to select the right designer for you
2. How to map out your plan of action BEFORE you do anything else
3. How to prepare your manuscript before handing if off to your designer
4. When to begin the process of cover design
5. How and where to go to investigate royalty-free images for your book
6. How and where to go to get your ISBN numbers and LCCN numbers
7. How many ISBN numbers do you need?
8. When to hand off your manuscript to a designer
9. When and where to go to select the right printer / eBook service
10. Secrets of good book design—inside and out.

Nick Zelinger Nick Zelinger is NZ Graphics, a full service book interior and cover design company. Located in Colorado, he designs books (and creates logos, brochures, book marks) for authors and publishers worldwide.


The Wide World of Legalese: Stay Out of the Frying Pan and the Fire!
All authors need an overview of some of the important items that are “musts” when it comes to publishing. Do you know and understand how to keep and protect your intellectual property rights in copyright, trademarks, publishing contracts, working with a literary agent, co-writing, and how to understand the legalese in the publishing and authoring worlds? Do you know how to keep and protect your brand as it grows and becomes your strongest asset?  You will after this session:

  • Copyrights
  • Joint authorship
  • Work for hire
  • Trademarks
  • Publishing contracts
  • Literary agent contracts and business points of negotiation

Steve Replin Steve Replin focuses his law practice on representing those in the creative arts such as writing, film, music, art, fashion, publishers, agents, managers, music labels and publishers, as well as other affiliated occupations. He is perpetually excited about helping new and emerging writers and other creatives build their careers with strategies around protected intellectual property rights, the right contracts, and a clear of where you want to go to in order to build your personal brand with strength and direction.

He’s the author of the award-winning book, Where to Go When the Banks Says NO, used in universities for their finance courses. His book is a roadmap for entrepreneurs seeking funds to either start a business or grow what they have.


How to Sell More Books … Now!
At the end of the day, for all of the marketing we do, for all of the Tweeting, Facebook-ing, and blogging we really just want to know if it’s paying off. Does any of this sell books? Ask yourself:

  • How do I know if they are the right things to market my book?
  • I don’t want to spend my life marketing, how can I get the most out of my efforts?
  • Will any of this help me sell more books?

This Deep Dive Workshop will teach you not only how to identify your exact right market, but how to effectively and efficiently go after them.

  • How to find more readers for your book.
  • Is your website selling effectively? Here’s how you’ll know.
  • Facebook, Twitter, Pinterest: which social site is right for me? If you’ve ever wondered “Do I have to be on all of these sites?” the answer is no, we’ll show you which ones are perfect for your book.
  • eBooks: should you have one and how can you effectively market an eBook
  • Marketing offline: pitching yourself to radio, TV, and print
  • How to get more book reviews for your book!

It’s a Deep Dive Workshop you won’t want to miss!

Penny C. Sansevieri Penny C. Sansevieri is the Founder and CEO Author Marketing Experts, Inc., a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”




7800 E. Tufts Avenue, Denver, CO 80237, USA

The hotel is providing Author U Extravaganza attendees the special rate of $119 a night (single or double occupancy).  This rate was good until April 9th.

Reserve your room now:

Denver International Airport (DIA) is 25 miles from the hotel. Recommend shuttle services, taxi or renting a car to get to the event.

Travel time is less than 35 minutes.




What Last Year’s Participants Said:


October 26th Salon: Everything You Need to Know About CrowdFunding!
Oct 26 @ 6:00 pm – 9:00 pm


October 26th Salon:

Everything You Need to Know About CrowdFunding and You Didn’t Know to Ask … Start Building Your Campaign Tonight!



There’s nothing like having cash to fuel your book project. You can use your own; you can borrow it; you can have a massive garage sale … or you can do it the OPM way—other people’s money.


Judith is going to walk you through how to create a CrowdFunding campaign, step-by-step. She’s worked with several authors who have all succeeded. Yes, it’s work—but how else are you going to get moneys that you don’t have to pay back? If you don’t think you have the ultimate winning lottery ticket, here’s where to start.


Don’t miss this Salon for GOLD and BestSeller members only. You will have extensive handouts with it.


Must have to participate in this session: Your laptop, images that can be used to enhance any slides you start to create—the more the better. If you have key phrases and quotes that link to what your expertise is and your book is about, have them already written in a file. You will get video tips as well.  Expect a few hot seats.


When: Monday, October 26th     DINNER INCLUDED

Time: 6 to 9 pm

Where: Judith’s Offices, Aurora

Cost: $30 – You are encouraged to get Judith’s book on Amazon and bring it with you that night, The CrowdFunding Guide for Authors & Writers.

It’s All About the “Book” … the Questions is Which Type of Book! @ Garcias
Nov 14 @ 8:00 am – 9:00 am



It’s All About the “Book” … the Questions is Which Type of Book!

 Get ready to explore which the latest if book styles, the how-tos and which is right for your book, your reader and you, the author.

Is it Door #1, Door #2 or Door #3? Find out on Saturday, the 14th with AuthorU excellent publishing service associates Nick Zelinger, Rebecca Finkel, Richard Rieman and Nick Taylor walk you through the latest and greatest in print, “e” and audio.


Door #1 Audio
Richard Rieman is a 25-time audiobook narrator on Audible, Amazon, iTunes and YouTube. He also produces audiobooks for authors doing their own narration, including Charles Clark’s The Bootlegger ’40 Ford, Steve Snyder’s Shot Down! And Judith Briles The Crowdfunding Guide for Authors &Writers.

  • Why you should produce an audiobook.
  • Best-selling genres for audiobooks.
  • Why you should and why you should NOT narrate your own book.
  • How to get a professional narrator with no up-front costs.
  • The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
  • Audiobook tricks of the trade.

Richard is the author of the upcoming The Author’s Guide to Audiobook Creation: Giving Your Book a Voice available this fall.

Door #2  Print
Nick Zelinger wears both author and book designer hats. He’s the author of Another Gig in Nightmare Hell and a multi-award winning designer of hundreds of books. Rebecca Finkel has also designed hundreds of books and covers working with traditional and independent publishers including international bestselling photographer and author John Fiedler.

  • Why you should produce a print book.
  • Best-selling genres for print books.
  • Why you should and why you should NOT design your own book.
  • How to kick your costs down and negotiate the best deal for your book.
  • The latest trends in interior designs and book covers.
  • The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
  • Print tricks of the trade.

Door #3 eBook
Nick Taylor wears three hats—eBook designer, audio voice and author of five books including the Legon Awakening

  • Why you should produce an eBook.
  • Best-selling genres for eBooks.
  • Why you should and why you should NOT create an eBook.
  • How to position yourself on Amazon and generate sales.
  • What costs to expect.
  • The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
  • eBook tricks of the trade

When:  Saturday, November 14
Time:  8 a.m. registration, Intros and Member Showcase/Reviews 8:30; Program at 9.
Where: Garcias, 5050 S. Syracuse, Denver
Cost: $32 Members and $45 Non-members. 

MEMBERS – $32:  


Create a Book Launch that will Skyrocket your Book’s Debut (or Redo)! @ CADA
Jan 9 @ 8:00 am – 12:00 pm


Book Launch Strategy

… You asked for it … AuthorU will deliver a GamePlan for Launching Your Book … whether it’s new or old, what you will get it bold ideas; strategies on how to implement them; what social media works and what doesn’t … and January’s program is just that. Whether you book is just birthing or it’s gone into remission… get ready for an array of ideas and how-tos to kick start the big day/week/month … or get it restarted after being exhausted. The way to start off the year.


  • Create the ideal Book Launch for your book.
  • Generate strategies to rebirth a book once it’s out.
  • Identify which of the social media platforms will work (and won’t).
  • Tips and Tricks for bestseller status on Amazon’s Print and eBook positions.
  • How to deal with AFS … Author Fatigue Syndrome.
  • Onsite, you will create social media blasts to support your campaign—whether it’s next week or several months from now.
  • And so much more.

Create a Book Launch that will Skyrocket
your Book’s Debut (or Redo)!

When:  Saturday, January 9
Time: 8 a.m. for Networking and Breakfast … over at Noon
Where: Colorado Automotive Association, 290 E Speer Blvd, Denver CO 80203
Cost: $22 for Gold and Best Seller Members; $35 for Basic and Non-Members. Increases $10 on January 3rd.

Gold MEMBERS – $32:

Best Seller MEMBERS – $0:

Basic – MEMBERS – $45:

OTHERS – $45:

AUG WEBINAR Create WorkBooks and Adult Coloring Books
Aug 11 @ 5:00 pm – 6:00 pm

Get ready to create a variation of your book and expertise that Marvel Comics would be proud of! With the ability to tap into Amazon’s CreateSpace and IngramSpark, you too can join the crowd that had gotten the “how-tos” of creating workbooks, guidebooks, comics … even adult coloring books (not to mention kiddos). If you publish children’s books and adult coloring books or even if you publish nonfiction … OR, are thinking about doing it … you’ve got to see how this is done … and learn how quickly you can convert ANYTHING into a snappy and sassy new product.


Register here (even if you can’t attend live, you will get the replay the next day):

If you could do this quickly and easily, you can increase your monthly passive income with a snap of a finger (well kind of).

Here’s your question: Are you ready to catch a new wave of ideas and repurposing for you and your books? One that coattails to a top selling trend for adults?

There are a lot of sticky details when it comes to publishing physical books and physical color books that you will want to throw your laptop into the ocean because it could be so confusing! This webinar will be your lifeline … learn how and discover how you can add income to your cash water-way.

NEW! SPEEDBOAT Printing and Publishing Webinar on Thursday, August 11th—it’s another freebie. There’s so much you can do to create new products that are a variation of what you currently have. The time is 4 PT, 5 MT, 6 CT and 7 ET. Expect a fast hour.

Even if you can’t attend “live”, register to get the replay:

Are you aware that adult and kid coloring books are hot in book sales? Would you like to know how to convert what you have written and create them? How about spiffy newsletters, guides, and workbooks?

Get ready for a speedboat of a webinar. We are going to show you how to make a full-color book fast. It’s all in this week’s WebinarGold on Thursday, the 11th.


Get ready for the Author Marathon Webinar Derby! We have a FULL WEEK of goodies for you …
Jan 2 @ 2:55 pm – 3:55 pm

Get ready to receive the Perfect Gift for yourself; your book, your authoring success all week!

This week, and this week only, the AuthorU Elves have picked the best of the best … an exclusive one time only Re-run of our top Webinars with their discounted offerings on ‘live’ through New Year’s Day. It’s an Author Marathon Webinar Derby!

From now until midnight on January 1, you have the opportunity to listen and view each any time, any day, a total of 7 excellent information packed webinars.

Join Judith Briles as she hosts Joan Stewart for Soaring with a Hot Media Kits and Creating Press Kits that Hook the Media’s Eye; Amy Collins for Getting Your Book into Libraries and Selling to Independent Book Stores; Daniel Hall with the How-tos of Creating High Profit Info Products and Morphing Your Book to Say Hello Hollywood; and Kathy Meis’ Bublish Delight.

Below is the link to each Webinar Replay. Remember: all are available from now through midnight January 1 … then they go away.

From Joan Stewart,

Creating Press Kits that Hook the Media’s Eye July 20 Replay page:
Soaring with a Hot Media Kits June 8 Replay page:


From Kathy Meis,

Bublish Delight

Note to all: The code date at the end of the webinar on the slides has been reactivated and will carry the January 1 deadline.


From Amy Collins,

Getting Your Book into Libraries

Selling to Independent Book Stores


From Daniel Hall


How-tos of Creating High Profit Info Products

Morphing Your Book to Say Hello Hollywood or


February 4th: Breaking through Social Media Phobias – It’s a Must! @ The Colorado Automobile Dealers Association (CADA)
Feb 4 @ 8:30 am – 12:00 pm


Many of us experience dread when thinking or talking about using social media venues to sell our books. Yet, as authors, we need to break through these fears in order to sell our books, attract future readers and influence the media. Attend this event to learn about ways to blast through your phobias, sell your books faster and build the number of followers (aka potential readers). 




  • Debra Jason, How You Can “Create a Thunder” to Sell Your Book (Brag: Sold an additional 200 books in 30 days using this social media platform!)
  • Laurie Weiss, Featured Author of the Month (Brag: She can help you reduce anxiety about anything!)
  • Erin Cell, Increasing Sales through Twitter (Brag: She’s the mastermind behind the inaugural Social Media Day Denver event!

How You Can “Create a Thunder” to Sell Your Book

After spending a year working on my book, I proudly held the physical proof in my hand. As I began planning the official book launch, I was introduced to a cool online marketing tool that helped me achieve a broader reach – broader than I could have ever imagined.

This cost-effective marketing tool helps you “create a thunder” as your announcement travels across social networks. It resulted in my book having a social reach of more than 1.4 million viewers and ranking in Amazon’s Top 10.

The good news? You can do this too when launching your book!

  • Create a buzz around your book before it launches.
  • Amplify your message across social media.
  • Build your social reach without asking your network to dip into their wallets.
  • Launch a thunderous online campaign in 3 simple steps.
  • Design an attention-grabbing graphics even if you’re not an artist.


Debra Jason is an author of the award-winning book, Millionaire Marketing on a Shoestring Budget™, Debra Jason is also a speaker, copywriter, and multi-faceted marketing mentor. A recipient of the Boulder Chamber of Commerce’s Small Business of the Year Award, she started The Write Direction in 1989. Her mission is to empower you with the cost-effective marketing strategies you need to gain exposure for your book so that you attract a steady stream of happy readers.




Featured Author of the Month: Dr. Laurie Weiss


After over 40 years practicing psychotherapy and coaching, Relationship Communication Expert, Dr. Laurie Weiss had no intention of starting a new phase of her career. Then a colleague helped her resolve a persistent, stressful problem using an amazing new technique. She was astounded that he did it in just a few minutes, using only words while standing on the sidewalk outside of a restaurant. As a Psychotherapist, Coach and Consultant Dr. Laurie has been helping clients reclaim life energy and find joy in life since 1972.  She has taught professionals in 13 countries and authored 8 books that make complex information accessible to anyone. Her latest, Letting It Go, reflects her expertise in the rapid anxiety and stress relief process she first encountered that fateful evening. She is a long time member of AuthorU.

Dissolve Social Media Blocks—Yes, Really!

  • Identify what scares you most
  • Picture your “why”
  • Use 3 sentences to change the picture and dissolve the blocks

Increasing Sales through Twitter

Looking to increase book sales through the use of social media, more specifically, Twitter? We will start with the basics & learn the language of Twitter. Building a Twitter Tribe is key to increasing your exposure on the platform, we will walk through engagement and follower tips & tools. As with all marketing, you need a plan, learn how to create a winning content & engagement strategy for Twitter to help you increase your online sales.

  • Twitter Talk – Learning the Language
  • Building Your Twitter Tribe
  • Creating a Winning Strategy for Twitter
  • Twitter Tips & Tools
  • Increasing Sales through Twitter


Erin Cell is a social media strategist, consultant & speaker who is passionate about helping businesses (and authors) understand the power of social media. She has helped thousands of authors, business owners, entrepreneurs, and executives improve their online presence while saving them time and money. She is the mastermind behind the inaugural Social Media Day Denver event in partnership with the Colorado Women in Social Media. She speaks regularly around the Denver area to a variety of groups, including SCORE Denver, Polka Dot Powerhouse, Denver Start-up Week, and hosts her own Social Success Club Meetup.


REGISTER NOW … costs go up on the January 28th.




Gold members need to login to Member site to register.





MARCH 4th and 5th: BOOKCAMP-Comedy Intensive with a Hollywood Master! @ The Colorado Automobile Dealers Association (CADA)
Mar 4 @ 9:00 am – Mar 5 @ 4:00 pm

sWhat do Actors Jack Black and Nathan Lane have in common?
2 words:  The outrageous and comedy writer Steve Kaplan … and so can you!



March 4
… Sharpen up your writing with Hollywood’s premier comedy writer.
March 5 … Learn tips and tricks to transform your work to the big screen.

A very special BookCamp is coming your way with comedy writer, trainer, author and mentor to the inside club of Hollywood’s entertainers is coming to AuthorU and Denver. Steve Kaplan is bringing the Comedy Intensive to us … you will learn tips and tricks on how to humor up your writing when appropriate; how to engage an audience when speaking that you’ve never thought about; and so much more.

Get ready for a dynamic duo: The Comedy Writing Intensive BookCamp: A Weekend Workshop for Authors, Writers and Screenwriters. Attend one day … or both. Your choice … you choose.

Whether you’re writing a novel, short story, a comedy screenplay, working on a sitcom script, or producing or directing a comedy film, Steve Kaplan has been the industry’s most sought-after expert when it comes to comedy. From the industry’s top stars to first time comedy writers producers directors and performers, Steve Kaplan has worked with and developed the best.

The proven and practical methods and principles contained in his famed Comedy Intensive course reveals the hidden tools and principles that help you understand comedy from the inside out. If you went to Steve, you would pay $395 for this course (plus air, plus food, plus hotel). AuthorU is bring the amazing, outrageous and hilarious Steve Kaplan and the Hollywood factor to you … and you can sleep in your own bed.

Don’t miss this … Register Now! Early Bird ends on February 8th.

SEATS: Space is allowed for ONLY 40 attendees … register EARLY for this one.                                                                                            

Saturday, March 4th … Comedy Author Writing Intensive and Prose

Whether you’re writing a comic novel or just want to inject more humor into your prose, your books, your speeches … this all day workshop will open avenues you never envisioned. 


  • How to Create Great Comic Characters
  • The Power of Not Knowing
  • Funny You Should Say That: Writing Comic Dialogue
  • Unblock the Block
  • And more!
    An intimate, supportive day that will include creativity and brainstorming techniques, solo and group writing exercises, and lots and lots of laughter!



Steve Kaplan is a master in Hollywood comedy and will delve into the sometimes elusive art of writing comedy. He’ll will explore this potent and popular form by distilling its basic principles, bringing them into the lingo and jargon you get … and can use. Combining hands-on writing exercises with story analysis and other interactive activities, this one-day event will help you find your own comic voice and offer guidelines on how to write humor with confidence, honesty and clarity. 

Here’s Steve on Why Most Romantic Comedies Suck …


Sunday, March 5th  … Comedy Intensive for Screenwriters (and Screenwriters-to-be), Performers and Filmmakers

  • How do you write funny?
  • How do you act funny?
  • How do you direct funny?
  • How do you be funny?

Get ready to deep-dive and discover the hidden tools and principles of comedy

  • what comedy is,
  • how it works, 
  • why it works,
  • what’s happening when it’s not working
  • what you can do to fix it,

Your take-aways include proven and practical methods and principles. The workshop includes exercises, solo and group writing activities, as well as a liberal use of clips from current and classic comedies to illustrate our points and principles. It’s a very interactive experience, and we tend to laugh. A lot!

Get ready to alter your thinking, your style and your outcomes!

Don’t miss this … Register Now!                                               

TIME: 8.30 to 4.30  includes lunch each day

WHERE: CADA – Colorado Automobile Dealers Assn, 290 E Speer Blvd., Denver CO

COST: AuthorU GOLD Members:
Early Bird  $99 per day or both days for $180 until February 8;



Gold members need to login to Member site to register.

AuthorU GOLD Members Regular Rate: $129 per day or $250 for both days after February 8

ALL Other Participants

1 Day – March 4th

1 Day – March 5th

Both Days

BASIC and NON-Members Regular Rate after February 8th: $169 and $310

SEATS: Space is allowed for ONLY 40 attendees … register EARLY for this one.

There are no refunds 21 days before the event and a $40 Administrative fee will be charged.

WebinarGold: Why you should have a Coloring Book around your Expertise, or Something New
Nov 8 @ 12:00 pm – 1:00 pm

Are you ready to tap into an ADULT craze that doesn’t to appear to have an end in the short-term horizon?

Did you know that adult coloring books are rocking it in book sales?

But consider this…

Adult coloring books and other low content types of books are easy to create and profitably publish IF you know how to use complicated graphics like Photoshop or Gimp Shop. 

But what if you don’t? As you like the idea … but where is the Dummies version?

Get ready … this webinar has that solution for you.

On Wednesday, November 8th, we’re going to show you a brand-new way starting at NOON Mountain time—11AM Pacific and 2 PM Eastern.

Here’s the other great thing you can use this to create:

  • Adult coloring books
  • Children’s coloring books
  • Maze Books
  • Game Books
  • Action Guides
  • Journals
  • Diaries

and much, much more!

Get ready to create new products that compliment what you have now. Create something spanking new. And have fun.

Register here:


WEBINAR … Social Media for Authors in 30 Days
Nov 14 @ 4:00 pm – 5:00 pm

… it’s time for a social media makeover!

A critical element for every author’s platform is social media–using the right portal(s) for the author’s expertise plus books delivers influence, credibility, and bookselling momentum. You will get the latest in what to do without feeling the typical social media overwhelm; what strategies to immediately use for a book launch or relaunch; how to gather the right followers to support the author’s journey and so much more.

Authors know that social media is a must—

  1.  How do you control it; 
  2.  How do you know which platforms to use;
  3.  How do you decide;
  4.  How often do you post;
  5. what new tools should be used for book marketing and launching;
  6. and plenty more.

Get ready for a mini-course in just one hour that will revamp and goose what you are doing to position yourself and your books on social media with Judith Briles and social media expert, Karen Liz Albert brings 20 years of marketing to the mix.

Date: Wednesday, November 14

Time: 4 MT, 5 PT, 6 CT, 7 ET

Register here:


How to Sell Your Story to Hollywood! (or: What Will Doom It to Eternal Obscurity)
May 29 @ 5:00 pm – 7:00 pm

How to Sell Your Story to Hollywood!

(or: What Will Doom It to Eternal Obscurity)


AuthorYOU’s fast-paced “AHA” webinar
Wednesday, May 29th
What You’re Going to Discover…

  • The one document you MUST have in order to sell your story to Hollywood – without you’re dead in the water.
  • Why Hollywood is like a conveyor belt and ways that you can get your story to the front of the line…
  • How drawing ONE simple line can massively impact the success of your script.
  • Why having a screenplay is actually bad for most writers to have and how it can permanently ruin your chances
  • The story elements that every producer and director look for that increase your chances of successfully selling your story to Hollywood

Ken Atchity

Hollywood Producer and Emmy award nominee who sold the Hollywood Blockbuster “The Meg” (International sales exceed 500 million) and 30+ other Hollywood Deals



This training will reveal the once hidden process for taking your book or story and get it sold to Hollywood for big bucks!


30 PLUS Sizzling HOT Publishing, Marketing and Author Success TIPS
Jun 24 @ 5:00 pm – 6:00 pm

On MONDAY, June 24 (7 ET, 6 CT, 5 MT, 4 PT) … 30 awesome and Hot Publishing Ahas and Tips from six amazing publishing pros: Sandy Lawrence, Judith Briles, Daniel Hall, Amy Collins, Rebecca Finkel, Kelly Johnson, and Ashlee Bratton. Plus we always throw in a few more that you won’t want to miss! 

What author and writer don’t want savvy insider tips and ahas on publishing, publicity, book marketing, book design, making money on your book and the latest awesome gizmos and gadgets authors can use? 

Don’t bother to pop the popcorn–you won’t have time to eat it–you will be taking notes like crazy! 

AND … Make sure you register even if you can’t attend the LIVE presentation … you will automatically get the replay the next day. 

Get it on your calendar: 
MONDAY, June 24th (4 PT, 5 MT, 6 CT, 7 ET) 

Register here:

Note: your registration will add your name and email to our preferred emailing list.

After registering, you will receive a confirmation email containing information about joining the webinar.

Annual Author Autumn Tea and Book Soiree @ Judith Briles’ home
Nov 23 @ 1:00 pm – 4:00 pm

Celebrate the upcoming holiday season with 20 authors. Schmooze, sip tea, enjoy some delicious food, and pick up some books as gifts while you’re at it. It’s free to attend.  

You are invited …

It’s our Fall Author Tea where local Authors do a “show and tell,” offering their wonderful books on a perfect afternoon surrounded by cool people and delectable food. And it’s FREE. You are encouraged to bring friends.

The Holidays are coming … select the perfect gift and have it personalized—Books are the ideal gift—think kids, your friends … how about YOU?

We will have books in many genres, including: Mystery, Horror, Inspiration, Children-Juvenile, Cookbooks, Memoir, Military History, Women’s Fiction, Adventure, Health, Humor, Writings-Publishing, Fantasy and Self-Help.

Here’s what’s happening …

When:  SATURDAY, November 23rd  

Time:   1 – 4 pm

Where: Judith Briles’ home:  Heritage Eagle Bend, 8122 S Quatar Circle, Aurora CO  80016

Hosted by: Judith Briles

RSVP by telling Judith you are attending … it’s a FREEBIE and a perfect way to spend a few hours on a Saturday afternoon . Tell Judith NOW that you are coming (and how many guests you are bringing). Yes, you can invite your friends to come as well—the more, the merrier! We just want to make sure that we have plenty of food.

You can email your YES (with how many) to Judith directly at put November Tea in the subject line, or text her at 303-885-2207 your YES (with how many).



30 Sizzling Tips for Authors
Sep 7 @ 5:00 pm – 6:00 pm

The 2022 Publishing at Sea Faculty Delivers 30 Author, Cyber, Publishing and Techie Tips in 60 Minutes.

Grab your paper, pencils, and popcorn for a fast hour that will cover ahas and insights for your author success. The 2022 Publishing at Sea Faculty–Ashlee Bratton, Derek Doepker, Rebecca Finkel, Danielle Hampson, Kelly Johnson, Charles Breakfield, Rox Burkey, Charlie Tlapa, and Judith Briles will deliver 30 author, cyber, publishing, and techie tips that will have you doing a happy dance.

It’s a freebie. We start on time 5 pm Mountain (7 ET, 6 CT, 4 PT) September 07. It will be recorded … and ALL registrants will get the recording the next day.

After registering, you will receive a confirmation email containing information about joining the webinar. A reminder will go out the day before and an hour before we start.

Register HERE