Book Strategies … Embrace Them or Perish!
Publishing: Time and Project Management, Money, Marketing, Publicity, Social Media
October 11th 10 am to 2 pm
COME EARLY … Author Circles will start at 9.30 AM … take advantage of this!
NOTE … there is a change of venue for this event. See below.
Autumn is here … we have a harvest of goodies for you and it’s time to get to work! Author U’s Panel of Experts is ready to let it rip … you’ve got questions, we’ve got answers and solutions.
- You are overwhelmed … what can you do to cut corners and not cut your productivity?
- Your bank account is tilting … what can you do to keep going forward without sinking?
- You want media coverage … what can you do to get without it shelling it out $3,000 a month for a publicist?
- You need a Game Plan and Strategies … but you are clueless as to where to start (or stop).
- You know you need Amazon … how can you use it effectively to maximize your book and eBook sales?
- You know you need marketing moxie … where should you start, what should you stop and what are the latest trends?
- You think that social media is important … but feel like you are a bottomless pit—learn where to crawl, when to leap and when to exit.
Whew! What a day is planned. Be there early … we will start Author Circles at 9:30 am for those who have questions about anything including newbies and the beginning journey of publishing. Schmoozing, hearty food and Introductions shortly after 10 am, and get ready for a great in-depth program.
Book Strategies … Embrace Them or Perish! It’s your choice, you choose.
Date: Saturday, October 11th
Location: Judith Briles’ Offices in Aurora, CO — you will get directions … (this is new due to original venue snafu)
Cost: $30 for members, $45 for non-members (price increases $10 on Oct.7th!)
Before October 9th
Members
Non-Members
Beginning October 7th
Members
Non-Members
It’s All About the “Book” … the Questions is Which Type of Book!
Get ready to explore which the latest if book styles, the how-tos and which is right for your book, your reader and you, the author.
Is it Door #1, Door #2 or Door #3? Find out on Saturday, the 14th with AuthorU excellent publishing service associates Nick Zelinger, Rebecca Finkel, Richard Rieman and Nick Taylor walk you through the latest and greatest in print, “e” and audio.
Door #1 Audio
Richard Rieman is a 25-time audiobook narrator on Audible, Amazon, iTunes and YouTube. He also produces audiobooks for authors doing their own narration, including Charles Clark’s The Bootlegger ’40 Ford, Steve Snyder’s Shot Down! And Judith Briles‘ The Crowdfunding Guide for Authors &Writers.
- Why you should produce an audiobook.
- Best-selling genres for audiobooks.
- Why you should and why you should NOT narrate your own book.
- How to get a professional narrator with no up-front costs.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- Audiobook tricks of the trade.
Richard is the author of the upcoming The Author’s Guide to Audiobook Creation: Giving Your Book a Voice available this fall.
Door #2 Print
Nick Zelinger wears both author and book designer hats. He’s the author of Another Gig in Nightmare Hell and a multi-award winning designer of hundreds of books. Rebecca Finkel has also designed hundreds of books and covers working with traditional and independent publishers including international bestselling photographer and author John Fiedler.
- Why you should produce a print book.
- Best-selling genres for print books.
- Why you should and why you should NOT design your own book.
- How to kick your costs down and negotiate the best deal for your book.
- The latest trends in interior designs and book covers.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- Print tricks of the trade.
Door #3 eBook
Nick Taylor wears three hats—eBook designer, audio voice and author of five books including the Legon Awakening
- Why you should produce an eBook.
- Best-selling genres for eBooks.
- Why you should and why you should NOT create an eBook.
- How to position yourself on Amazon and generate sales.
- What costs to expect.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- eBook tricks of the trade
When: Saturday, November 14
Time: 8 a.m. registration, Intros and Member Showcase/Reviews 8:30; Program at 9.
Where: Garcias, 5050 S. Syracuse, Denver
Cost: $32 Members and $45 Non-members.
MEMBERS – $32:
NON-MEMBERS – $45:
… You asked for it … AuthorU will deliver a GamePlan for Launching Your Book … whether it’s new or old, what you will get it bold ideas; strategies on how to implement them; what social media works and what doesn’t … and January’s program is just that. Whether you book is just birthing or it’s gone into remission… get ready for an array of ideas and how-tos to kick start the big day/week/month … or get it restarted after being exhausted. The way to start off the year.
- Create the ideal Book Launch for your book.
- Generate strategies to rebirth a book once it’s out.
- Identify which of the social media platforms will work (and won’t).
- Tips and Tricks for bestseller status on Amazon’s Print and eBook positions.
- How to deal with AFS … Author Fatigue Syndrome.
- Onsite, you will create social media blasts to support your campaign—whether it’s next week or several months from now.
- And so much more.
Create a Book Launch that will Skyrocket 
your Book’s Debut (or Redo)!
When: Saturday, January 9
Time: 8 a.m. for Networking and Breakfast … over at Noon
Where: Colorado Automotive Association, 290 E Speer Blvd, Denver CO 80203
Cost: $22 for Gold and Best Seller Members; $35 for Basic and Non-Members. Increases $10 on January 3rd.
Gold MEMBERS – $32:
Best Seller MEMBERS – $0:
Basic – MEMBERS – $45:
OTHERS – $45:
Get ready to get the “insider’s skinny” on the hottest tool in the Amazon Marketing Services offerings. We are going to DEEP DEEP Dive into the new advertising that you can do on Amazon for pennies … don’t miss this session–it will not be taped … meaning you need to be at the meeting.
Meet with R
ichard Rieman at the studios of Post Modern Company Studios in downtown Denver to learn The Secrets of Audiobooks and How to Use them to Showcase Your Book. In addition, Kathy Meis, founder of Bublish, takes you step-by-step through the process of conducting your own Book Positioning Study and implementing Bublish to your marketing strategy.
Get ready to create a 3-minute AUDIO onsite for the first 20 people who register. 
We have two studios that will allocate a total of 15 minutes for each of the lucky 20–this allows to retakes and editing. For those who will be in front of the mic, you will get instructions on how to script yourself so you maximize your efforts and minimize your time.
Note: this is a large studio in a commercial building with concrete floors–bring a sweater–it can be chilly.
Count me in … I need to get on the audiobook trail pronto!
Richard Rieman is a multi-award winning author of The Author’s Guide to AudioBook Creation, a narrator and audiobook consultant.
BONUS AM SESSION
What, Whys and How-tos in Using Bublish
Meet Bublish … the world’s first complete publishing system with integrated branding, book and author marketing and discoverability features. It has award-winning tools to help authors write, publish, promote, sell and track their work — all from a single dashboard.
Bublish’s mission is to empower author-entprepreneurs, or as the team calls them, “authorpreneurs.” The “authorpreneur” title captures the essence of what it means to be a successful author in today’s competitive book marketplace. Authors must be both creative and business minded. With this in mind, the Bublish teams has created a suite of empowering tools. Here’s a sampling of how Bublish can help …
- Grow your audience. Bublish helps you share enriched, author-branded Book Bubbles that are easy to create, put thousands of eyes on you and your book(s), and connect the dots for your target audience. The team typically tracks about 50,000 book bubble engagements each week.
- Build your author brand. Bublish also gives you a LinkedIn-style Author Profile to help you start building your author brand. Here readers can see all your books and Bubbles in one place. Like Book Bubbles, your Author Profile can be shared socially with one click. Did you know readers are 15 times more likely to buy a book from an author with a name they recognize?
- Increase discoverability by search engines like Google. Every time you socially share a Book Bubble or your Bublish Author Profile, you make your author brand and books more discoverable by search engines like Google. This is another important feature we’ve automated for you. When you upload or create a book on Bublish, the keywords and metadata (title, your name, book cover image, keywords, etc.) are optimized for discoverability by search engines. All you have to do is create and share Book Bubbles regularly. Bublish technology handles the rest.
- Track your progress. At the top of your Bublish dashboard, you’ll find real-time metrics showing you when and where readers are engaging with your Book Bubbles and Author Profile. You’ll also see when and where they convert to visit your book’s product page at the major online book retailers.
- Generate beautiful ePub files with one click. Our Cloud-based writing tool lets you input content chapter by chapter on the left-hand side of the screen and select a layout on the right-hand side. With one click, you can change the entire layout of your book. You can export your manuscript anytime either as a Word document for editing OR as an ePub file ready to share with reviewers.
- Engage readers WHILE you’re writing. Share excerpts and insights right from your manuscript with Bublish’s “rough cut” book bubbles. They take only moments to create, so they won’t distract you from writing. They will, however, help you engage readers, get valuable feedback on your manuscript and share your creative journey with potential readers. When you’re ready, you can even add a “pre-order” button to your rough-cut bubbles to start selling your book at all the major online book retailers.
Bublish Founder, Kathy Meis will be here to deliver a “hands-on” demo of the What, Whys and How-tos in Using Bublish the second half of the morning.
Get ready to “bubble” up your Book Fans!
BE PREPARED!To those signing up…“Please prepare a book excerpt or promotion for the audio-only recording in the Postmodern studio. It has to be very short, 2-3 minutes maximum, to allow everyone a chance to record in the time allotted.”
Location: Postmodern Company; 2734 Walnut Street Denver, Colorado 80205 (303) 539-7001
In the Rhino District just east of Downtown Denver. (Directions to be posted soon)
In the RiNO District, just east of downtown Denver (the building has a large eye on it and is painted green) – directions will be posted. 
Parking is available for attendees between the two buildings with green outer walls. Parking is often a challenge–even though we have “space” for many, we would suggest that this would be a good time to carpool with a friend.
Time: 8.15 AM until Noon.
Cost: Early Bird until March 26 is $30 for Gold members, all others $40. An additional $10 after the 26th
Gold members need to login to Member site to register.
The Top 10 Keys to Audiobook Success Webinar
August 17 4 PT, 5 MT, 6 CT, 7 ET
Do you have an audiobook for your book? Have you thought about creating one? Do you know that audiobooks are the fastest growing segment in publishing today?
It’s Audiobook Revolution time!
Learn why you should create one and the top 10 ways to soar your success. Our August webinar is any eye and ear-opener!
Register: https://attendee.gotowebinar.com/register/3148302396777262083
The Top 10 Keys to Audiobook Success
Once you have created the audiobook version of your book, narrator and audiobook expert Mara Purl will share specific strategies for audiobook success, including:
1. Key reasons to go exclusively with Amazon’s ACX (Audiobook Creation Exchange) or to go non-exclusive
2. Top ACX Alternatives
3. Best options for getting your audiobook into libraries or on CD
4. How to give away your audiobook and get paid for it
5. How to place your audiobook in the 3 best Audible categories
6. Key options for audiobook reviews
7. Building your genre fan base
8. Why you can make more money with your audiobook than your eBook
9. How to use your audio files in your promotions
10. Best Audiobook award competitions
Register: https://attendee.gotowebinar.com/register/3148302396777262083
Meet Your Presenter … You know MARA PURL as the best-selling, multiple-award-winning author of the Milford-Haven Novels, known as the “Heart Books.” But behind the scenes, Mara has been a top professional audio producer for two decades. Her ground-breaking original radio drama “Milford-Haven USA” was the first American radio serial ever broadcast on the BBC, where her 100 episodes with an all-star cast found an audience of 4.5 million throughout the U.K. Next she created 75 radio drama trilogies with students she worked with in Alaska, Colorado, California, and Tokyo, Japan. Next she launched Haven Books Audio, where her audio books have won the USA Book News, Hollywood Book Festival, and EVVY Audio Book Awards. In addition, Mara is a sought-after Audible narrator who performs multiple character voices and who enjoys becoming unrecognizable when she performs American-Southern, as well as French, German, British, Australian, and Japanese foreign accents. Find out more about some of Mara’s audios at http://havenbooks.net/audio.
