It’s All About the “Book” … the Questions is Which Type of Book!
Get ready to explore which the latest if book styles, the how-tos and which is right for your book, your reader and you, the author.
Is it Door #1, Door #2 or Door #3? Find out on Saturday, the 14th with AuthorU excellent publishing service associates Nick Zelinger, Rebecca Finkel, Richard Rieman and Nick Taylor walk you through the latest and greatest in print, “e” and audio.
Door #1 Audio
Richard Rieman is a 25-time audiobook narrator on Audible, Amazon, iTunes and YouTube. He also produces audiobooks for authors doing their own narration, including Charles Clark’s The Bootlegger ’40 Ford, Steve Snyder’s Shot Down! And Judith Briles‘ The Crowdfunding Guide for Authors &Writers.
- Why you should produce an audiobook.
- Best-selling genres for audiobooks.
- Why you should and why you should NOT narrate your own book.
- How to get a professional narrator with no up-front costs.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- Audiobook tricks of the trade.
Richard is the author of the upcoming The Author’s Guide to Audiobook Creation: Giving Your Book a Voice available this fall.
Door #2 Print
Nick Zelinger wears both author and book designer hats. He’s the author of Another Gig in Nightmare Hell and a multi-award winning designer of hundreds of books. Rebecca Finkel has also designed hundreds of books and covers working with traditional and independent publishers including international bestselling photographer and author John Fiedler.
- Why you should produce a print book.
- Best-selling genres for print books.
- Why you should and why you should NOT design your own book.
- How to kick your costs down and negotiate the best deal for your book.
- The latest trends in interior designs and book covers.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- Print tricks of the trade.
Door #3 eBook
Nick Taylor wears three hats—eBook designer, audio voice and author of five books including the Legon Awakening
- Why you should produce an eBook.
- Best-selling genres for eBooks.
- Why you should and why you should NOT create an eBook.
- How to position yourself on Amazon and generate sales.
- What costs to expect.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- eBook tricks of the trade
When: Saturday, November 14
Time: 8 a.m. registration, Intros and Member Showcase/Reviews 8:30; Program at 9.
Where: Garcias, 5050 S. Syracuse, Denver
Cost: $32 Members and $45 Non-members.
MEMBERS – $32: 
NON-MEMBERS – $45:
… You asked for it … AuthorU will deliver a GamePlan for Launching Your Book … whether it’s new or old, what you will get it bold ideas; strategies on how to implement them; what social media works and what doesn’t … and January’s program is just that. Whether you book is just birthing or it’s gone into remission… get ready for an array of ideas and how-tos to kick start the big day/week/month … or get it restarted after being exhausted. The way to start off the year.
- Create the ideal Book Launch for your book.
- Generate strategies to rebirth a book once it’s out.
- Identify which of the social media platforms will work (and won’t).
- Tips and Tricks for bestseller status on Amazon’s Print and eBook positions.
- How to deal with AFS … Author Fatigue Syndrome.
- Onsite, you will create social media blasts to support your campaign—whether it’s next week or several months from now.
- And so much more.
Create a Book Launch that will Skyrocket 
your Book’s Debut (or Redo)!
When: Saturday, January 9
Time: 8 a.m. for Networking and Breakfast … over at Noon
Where: Colorado Automotive Association, 290 E Speer Blvd, Denver CO 80203
Cost: $22 for Gold and Best Seller Members; $35 for Basic and Non-Members. Increases $10 on January 3rd.
Gold MEMBERS – $32:
Best Seller MEMBERS – $0:
Basic – MEMBERS – $45:
OTHERS – $45:
Yup … it’s cold and you may want to hunker in … but this is the ideal time to turn up the heat and create new programs–audio–how about a video series — crafting a speech that can open up the door to huge sales? Get ready for ideas to defrost the coldest of fronts!
REGISTER: www.Meetup.com/AuthorYOU
All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take?
Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions …
The Author YOU participants are true masterminds. The Circles created with expanding your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.
There is no charge except your “fee” is to bring a snack to share, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon–
Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability
REGISTER: www.Meetup.com/AuthorYOU
It’s official … FINALLY, Spring arrives on Monday … the annual first day of Spring celebration per the calendar. This month’s AuthorYOU circle is designed to jumpstart the annual ritual of warming weather and signs of nature with new ideas for marketing, creation, presentation … SUCCESS.
REGISTER: www.Meetup.com/AuthorYOU
Even if it does what we all know about Colorado–we sometimes don’t get the “it’s Spring memo”– and snows! Get ready for another great session with the AuthorYOU tribe.
It’s cold outside but HOT inside as a variety of ideas are revealed and explored. It’s time to start thaw out, come out of hibernation from the winter chill–make 2016 the year that your writing and publishing explode.
All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take?
Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions …
The Author YOU participants are true masterminds. The Circles created with expanding your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.
There is no charge except your “fee” is to bring a snack to share, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon–
Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.
REGISTER: www.Meetup.com/AuthorYOU
Get ready to get the “insider’s skinny” on the hottest tool in the Amazon Marketing Services offerings. We are going to DEEP DEEP Dive into the new advertising that you can do on Amazon for pennies … don’t miss this session–it will not be taped … meaning you need to be at the meeting.
Meet with R
ichard Rieman at the studios of Post Modern Company Studios in downtown Denver to learn The Secrets of Audiobooks and How to Use them to Showcase Your Book. In addition, Kathy Meis, founder of Bublish, takes you step-by-step through the process of conducting your own Book Positioning Study and implementing Bublish to your marketing strategy.
Get ready to create a 3-minute AUDIO onsite for the first 20 people who register. 
We have two studios that will allocate a total of 15 minutes for each of the lucky 20–this allows to retakes and editing. For those who will be in front of the mic, you will get instructions on how to script yourself so you maximize your efforts and minimize your time.
Note: this is a large studio in a commercial building with concrete floors–bring a sweater–it can be chilly.
Count me in … I need to get on the audiobook trail pronto!
Richard Rieman is a multi-award winning author of The Author’s Guide to AudioBook Creation, a narrator and audiobook consultant.
BONUS AM SESSION
What, Whys and How-tos in Using Bublish
Meet Bublish … the world’s first complete publishing system with integrated branding, book and author marketing and discoverability features. It has award-winning tools to help authors write, publish, promote, sell and track their work — all from a single dashboard.
Bublish’s mission is to empower author-entprepreneurs, or as the team calls them, “authorpreneurs.” The “authorpreneur” title captures the essence of what it means to be a successful author in today’s competitive book marketplace. Authors must be both creative and business minded. With this in mind, the Bublish teams has created a suite of empowering tools. Here’s a sampling of how Bublish can help …
- Grow your audience. Bublish helps you share enriched, author-branded Book Bubbles that are easy to create, put thousands of eyes on you and your book(s), and connect the dots for your target audience. The team typically tracks about 50,000 book bubble engagements each week.
- Build your author brand. Bublish also gives you a LinkedIn-style Author Profile to help you start building your author brand. Here readers can see all your books and Bubbles in one place. Like Book Bubbles, your Author Profile can be shared socially with one click. Did you know readers are 15 times more likely to buy a book from an author with a name they recognize?
- Increase discoverability by search engines like Google. Every time you socially share a Book Bubble or your Bublish Author Profile, you make your author brand and books more discoverable by search engines like Google. This is another important feature we’ve automated for you. When you upload or create a book on Bublish, the keywords and metadata (title, your name, book cover image, keywords, etc.) are optimized for discoverability by search engines. All you have to do is create and share Book Bubbles regularly. Bublish technology handles the rest.
- Track your progress. At the top of your Bublish dashboard, you’ll find real-time metrics showing you when and where readers are engaging with your Book Bubbles and Author Profile. You’ll also see when and where they convert to visit your book’s product page at the major online book retailers.
- Generate beautiful ePub files with one click. Our Cloud-based writing tool lets you input content chapter by chapter on the left-hand side of the screen and select a layout on the right-hand side. With one click, you can change the entire layout of your book. You can export your manuscript anytime either as a Word document for editing OR as an ePub file ready to share with reviewers.
- Engage readers WHILE you’re writing. Share excerpts and insights right from your manuscript with Bublish’s “rough cut” book bubbles. They take only moments to create, so they won’t distract you from writing. They will, however, help you engage readers, get valuable feedback on your manuscript and share your creative journey with potential readers. When you’re ready, you can even add a “pre-order” button to your rough-cut bubbles to start selling your book at all the major online book retailers.
Bublish Founder, Kathy Meis will be here to deliver a “hands-on” demo of the What, Whys and How-tos in Using Bublish the second half of the morning.
Get ready to “bubble” up your Book Fans!
BE PREPARED!To those signing up…“Please prepare a book excerpt or promotion for the audio-only recording in the Postmodern studio. It has to be very short, 2-3 minutes maximum, to allow everyone a chance to record in the time allotted.”
Location: Postmodern Company; 2734 Walnut Street Denver, Colorado 80205 (303) 539-7001
In the Rhino District just east of Downtown Denver. (Directions to be posted soon)
In the RiNO District, just east of downtown Denver (the building has a large eye on it and is painted green) – directions will be posted. 
Parking is available for attendees between the two buildings with green outer walls. Parking is often a challenge–even though we have “space” for many, we would suggest that this would be a good time to carpool with a friend.
Time: 8.15 AM until Noon.
Cost: Early Bird until March 26 is $30 for Gold members, all others $40. An additional $10 after the 26th
Gold members need to login to Member site to register.
The Top 10 Keys to Audiobook Success Webinar
August 17 4 PT, 5 MT, 6 CT, 7 ET
Do you have an audiobook for your book? Have you thought about creating one? Do you know that audiobooks are the fastest growing segment in publishing today?
It’s Audiobook Revolution time!
Learn why you should create one and the top 10 ways to soar your success. Our August webinar is any eye and ear-opener!
Register: https://attendee.gotowebinar.com/register/3148302396777262083
The Top 10 Keys to Audiobook Success
Once you have created the audiobook version of your book, narrator and audiobook expert Mara Purl will share specific strategies for audiobook success, including:
1. Key reasons to go exclusively with Amazon’s ACX (Audiobook Creation Exchange) or to go non-exclusive
2. Top ACX Alternatives
3. Best options for getting your audiobook into libraries or on CD
4. How to give away your audiobook and get paid for it
5. How to place your audiobook in the 3 best Audible categories
6. Key options for audiobook reviews
7. Building your genre fan base
8. Why you can make more money with your audiobook than your eBook
9. How to use your audio files in your promotions
10. Best Audiobook award competitions
Register: https://attendee.gotowebinar.com/register/3148302396777262083
Meet Your Presenter … You know MARA PURL as the best-selling, multiple-award-winning author of the Milford-Haven Novels, known as the “Heart Books.” But behind the scenes, Mara has been a top professional audio producer for two decades. Her ground-breaking original radio drama “Milford-Haven USA” was the first American radio serial ever broadcast on the BBC, where her 100 episodes with an all-star cast found an audience of 4.5 million throughout the U.K. Next she created 75 radio drama trilogies with students she worked with in Alaska, Colorado, California, and Tokyo, Japan. Next she launched Haven Books Audio, where her audio books have won the USA Book News, Hollywood Book Festival, and EVVY Audio Book Awards. In addition, Mara is a sought-after Audible narrator who performs multiple character voices and who enjoys becoming unrecognizable when she performs American-Southern, as well as French, German, British, Australian, and Japanese foreign accents. Find out more about some of Mara’s audios at http://havenbooks.net/audio.
Wow! Wouldn’t you love to grab the top spot on Amazon’s bestseller list and learn how to keep the momentum going? Not just for an hour … for days and weeks?
-How would you like instant credibility and expert status?
-How would you like to be able to create a strategy to get buyers names and emails and grow your list in the process?
-How would you like to have a system you can use over and over again that works every time?
If you’re thinking, “Yes, I would,” you’re serious … and you want to learn Ellen Violette’s secrets in our all-new Webinar slated for Thursday, January 18th,
Our Expert to show you the way: Ellen Violette is an award-winning self-publishing and business coach, 8-time #1 bestselling author, and soon-to-be podcaster at Books Business and Abundance. She’s also a Grammy-nominated songwriter.
Register for Thursday, Jan 18 at 4 PT: http://bit.ly/Ebook2018tips
Would you like to have a method to collect emails on your website? How about building your influence and engaging readers? I bet you do … and you do it with an Opt-In format that does both at the same time.
Get ready to roll up your sleeves. This is a NO PITCH webinar … just information to goose your visibility and success. Your take-aways include:
- How to determine what the perfect “lure” is to drive traffic to your website?
- How to create a drip campaign that develops trust.
- Have a slid method to collect emails on your website?
- Add hundreds, even thousands to your email lists that are individuals who are interested in your expertise?
- Create a parallel online marketing campaign to drive traffic to your website.
Your guide is Judith Briles, The Book Shepherd. A firm believer in the power of website Opt-Ins, she will make you a believer as well. All registrants by 9 am on Tuesday, the 19th will be sent a handout to print out and use. In addition, it will be posted on the webinar site when you log in to download it. Those who are registered will get the replay within 24 hours.
Date: Tuesday, May 19 at 4 pm Mountain Time
Cost: $10:
How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction
How would you like to get proven blueprints and templates for your book marketing copy? You can … and it will unfold on three Tuesdays in November.
Casey Demchak will deliver an exclusive three-week course on How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction.
Beginning on Thursday, November 5th at 4 p.m. EDT, 1 p.m. PDT. Course instruction will cover nonfiction books and novels.
During this course, Casey will show you step-by-step how to write compelling marketing copy for your website sales page, back cover copy, Amazon description, promotional eblasts, and your About the Author page. You’ll learn all of Casey’s proven blueprints and templates, plus he’ll pepper in dozens of master copywriting insights.
As part of your course registration, Casey will provide you with a 7-point audit of the back cover copy you’ll write for your book during the course based on his instruction.
This personalized feedback alone is worth the cost of the class!
Early Bird Cost: $249
Register here:
Know your Author and Book Publishing Rights
Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.
Many times, authors:
- Don’t understand how to read a contract and negotiate the details;
- Don’t know how to use their own or others’ materials—i.e., pictures, diaries, etc.
- Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.
Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.
Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.
Julie Bernard … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.
Cost: $15 AuthorYOU members $25 nonmembers
Registration will increase to $25 for AY members and $35 nonmembers on March 30th (You will receive handouts and a link to join the zoom meeting a day or two prior to the event)
WHEN: Saturday, April 3
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members – $25 non-members
REGISTER:
AuthorYOU Members $15
Working with Bookstores
ONLINE-ZOOM …Saturday, November 6, 2021
Authoring and publishing a book is a major event. And accomplishment. Your local bookstore could be the door opener at the beginning of the process; during; and post when you have book in hand. Do you know what steps to take in engaging a bookseller … what specific questions you should ask … plus what exactly you should be giving one about you and your book?
Start with Pre and During book development including what to do 3 to 6 months prior to publication:
- Why you should attend store events.
- Ideas on building your support community.
- Items you should be doing online.
- What to include on your website.
- How to reach out to a distributor.
- Tips on bold spine design that gets attention.
- Nurturing your author etiquette.
- Tips on how to work with the Tattered Cover.
Then when you have a Printed book:
- Must have elements to include on your Book Sell Sheet.
- Why blurbs are the next best thing to word-of-mouth buzz.
- How often to follow up with a bookseller.
- When to set up a book event.
Presenter: Jon Marcantoni, Colorado Author Coordinator for the Tattered Cover is the presenter.
WHEN: Saturday, November 6
TIME: 9 am Mountain
Where: Zoom – You will receive the link to the zoom event the night before.
Cost: $25 members
It will be recorded and the recording will be sent out to all registrants within 24 hours.
Sign Up Here $25 
