November 16th BookCamp …It’s TechFest Time!

What Every Author Needs To Know Today about
Social Media Promotion, Klout & Marketing Your Books

The world is not the same as it was before for authors. Today, the major publishing houses are confronting problems as never before. The world of social media has changed the landscape and flipped in upside down and inside out. What worked five years has changed dramatically and you, as an author, need to know what to do.

Klout and your Klout Score will play a big role in your success today. Knowing what it is and how to best use it in your social media work, can make the difference between success and failure today. Strong influence translates to more business. Period.

Terry Brock and Gina Carr from Orlando, Florida, are making a special appearance for this program here in Denver just for Author U. You’ll learn principles from their new book from McGraw-Hill, Klout Matters: How to Engage Customers, Build Your Digital Influence—and Raise Your Klout Score for Success! 

BONUS ALERT: ALL attendees will receive a copy of just off the press, Klout Matters with their registration.

Terry and Gina are recognized at top influencers amongst the who’s who in the social media world. And, you get them—both—for a solid day of deep diving and learning new technologies that can help you as an author and thought leader.

Register Today!

Members $109 Early, Early Bird

Non-Members $159 Early, Early Bird

 
Topics To Be Covered Include:

• How authors can use Social Media to get more business right now.
• What the heck is this Klout and Kred thing and what do you need to know about it to sell more books?
• How Klout matters today for writers and authors and what you need to know about it.
• What specific actions can you take to enhance your Klout score?
• What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line?
• Key steps to take on Facebook to enhance your Klout Score and generate more influence.
• What you need to know about Twitter and how it is tied into Klout.
• Effective steps you can take on LinkedIn to connect with others more, generate more business and sales—and raise your Klout Score.
• Key tools and technologies which can help you as an author in 2014.

This is a program you can’t afford to miss

Cancel your other engagements and be here for this one.  You’ll be glad you did.  Prepare yourself to have “more fun than the law will allow” … (of course, laws are different in Florida where the Terry and Gina are from!)

Cost: Early, Early Bird until October 31st $109; after November 1st, $149 for members.   Non-members, add $50.

Date:  November 16th

Time: 8.30 to 4.30   Where:   Doubletree Southeast, 13696 E Iliff Pl  Aurora, CO 80014

Register Today!

Members $109 Early, Early Bird

Non-Members $159 Early, Early Bird

Meet Gina Carr, MBA

Gina is an Entrepreneur, Speaker and Marketing Consultant who works with Thought Leaders—speakers. authors, and CEOs—to leverage social media marketing for more publicity, profits and success. Combining her street-smarts learned as a small business owner with her book-smarts learned at the Harvard Business School and Georgia Tech, Gina helps business owners turn great ideas into profitable money-making machines. Best known as “The Tribe Builder”, Gina is a pro when it comes to helping passionate people build powerful tribes of raving fans for their business or non-profit.

Meet Terry Brock, MBA, CSP, CPAE

Terry is known internationally as a marketing and technology expert. He knows how to take technology, social media and marketing ideas to help speakers, authors and coaches achieve bottom-line results—and have fun! He’s the former Chief Enterprise Blogger for Skype and former Editor-in-Chief for AT&T’s huge business blog (over 100 authors). Come to this entertaining and informative presentation to get the information you need to sell more books in today’s “never like this before” world. Here’s Terry’s webpage … http://terrybrock.com/meetingplanners/  check out his energy … The BookCamp will rock with Gina and Terry’s know how in social media … guaranteed, the day will deliver beyond your expectations.

People are talking about Klout Matters …

“How much clout do you have through your social media presence? Terry Brock and Gina Carr score big when it comes to showing you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout Score rise to the top.”
~Harvey Mackay
New York Times #1 best-selling author of Swim with The Sharks Without Being Eaten Alive

“Everyone wants more impact, influence, branding, and recognition. On the Internet it’s known as Klout. For many, Klout scores have remained a mystery, UNTIL NOW. Terry Brock and Gina Carr have written the benchmark book, “Klout Matters,” and reveal the importance, the relevance, and the secrets behind this Internet imperative. As a Klout thought leader myself, I recommend that you buy this book, and implement the ideas and strategies, so that you go from Klout to significance.”
~Jeffrey Gitomer
New York Times Best Selling Author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling

“I’ve had my doubts about systems that create “arbitrary” social media scores. What if someone has tremendous influence in the “offline” world yet isn’t that active on social sites? Well, the truth is we now live in an age of influence marketing and, in order for your business to really thrive, it’s critical to be strategically active on all the major social sites. In Klout Matters, Gina and Terry walk you through the exact steps needed to build a sizable platform, leverage key relationships, and create real influence for greater success. This book is a must read for anyone striving to become a respected thought leader.”
~Mari Smith
Forbes’ Top Ten Social Media Power Influencer 2011-2013+, Speaker, Author of The New Relationship Marketing and Facebook Marketing: An Hour A Day

Sizzling HOT Scrivener Tips, Tricks and Shortcuts

Anyone who’s ever spent any time writing in Scrivener knows how powerful and useful the software can be. But do you know how to use it maximize your time and use its powerful tools to help you along the entire publishing process? In this webinar we will be exploring some of Scriveners most power features that can save you time and brain damage. We’ll be looking at:

• Using Scriveners built in name generator to save time in coming up with good character names.
• The Snapshot feature which can save hours of your time and help you to keep your book up to date.
• Organizing and gathering research elements including websites.
• Creating and using Templates.
• And backing up your work so you don’t lose all the time you’ve put in.

Please come join us for Scrivener tips and tricks and shortcuts.
Date: July 8 in the PM
Time: 7:00 Eastern, 6:00 Central, 5:00 Mountain, 4:00 Pacific
Register: AuthorU.org on Events OR https://attendee.gotowebinar.com/register/3879400646500508418
Cost: FREE to AuthorU members all others pay $15

Non-Members:

June 4  

EVERYTHING Authors Need to Know About Intellectual Property and Few Know to Ask … 

8 AM registration and networking
Program starts at 9 and ends at Noon

… Intellectual Property … you want an expert who knows the ins and out of IP and is a master weaver in protecting the rights of owners of patents and trademarks.

Bringing that expertise to your Authordom and publishing success is what the June program is all about.

In the Saturday, June 4^th program, you will get sage and savvy advice and ahas “straight from the horse’s mouth” … Molly Kocialski knows intellectual property backwards and forward. And you will absorb and learn what IP really is, how to protect yourself, your books and anything else that falls under the IP umbrella.

Whatever your questions, our speaker this morning has seen it all. As an attorney, advocate and leader in the field.

• What is Intellectual Property and why should you care?

• How can you protect yourself?

• What steps should you take if your IP has been violated or stolen?

• When does it make sense to Trademark your material?

• What are the steps to take in Trademarking and what are the costs?

• And, of course, so much more!

Get ready to a fast-paced session with one of the top experts in the country. You don’t want to miss this Saturday morning program. Molly is delivers “heavy” info with humor and panache.  If you aren’t in Colorado or you have other commitments and can’t make the “in-person, face-to-face”, the next best thing is to register, let us know you won’t be attending—send the video. Any handouts and video will be sent to you the next week.

Cost:

GOLD Members: $25  (Please login to register)
All Others: $35
Note: after May 31^st, price increases $10 for each

Location:  Colorado Automotive Dealers Assn (CADA): 290 E. Speer Blvd., Denver CO
Date and Time: Saturday, June 4^th … Registration, Networking and Continental Breakfast at 8, Program starts at 9 AM.

Continental Breakfast included!

Meet Molly Kocialski, the Director of the Rocky Mountain Regional United States Patent and Trademark Office (USPTO). Since January 2016, Mollybeth (Molly) Kocialski carries out the strategic direction of the Under Secretary of Commerce for Intellectual Property and Director of the USPTO, and is responsible for leading the Rocky Mountain regional office. Focusing on the nine states within this region and actively engaging with the community, she brings more than twenty years of intellectual property experience to the USPTO. Most recently, she was the Senior Patent Counsel for Oracle America, Inc., where she was responsible for managing an active patent prosecution docket and was also responsible for all of the post-grant procedures and patent investigations for Oracle and its subsidiaries. Prior to Oracle, she worked at Qwest Corporation and was also in private practice in both New York and Colorado focusing on intellectual property litigation for multiple high-tech companies while maintaining an active prosecution docket. 

Molly Kocialski is a recognized IP leader in the Rocky Mountain region. She was the Chair of the Intellectual Property Section of the Colorado Bar Association and currently serves on the Colorado Bar Association’s Board of Governors. She served as the head of the IP Committee and was a member of the Board of Directors for the Colorado Chapter of the Association of Corporate Counsel and currently serves on the National IP Committee of the Association of the Corporate Counsel. In 2015, she was recognized by Managing IP magazine as one of its North America Corporate IP Stars. 

COST
GOLD Members: $25  (Please login to register)
All Others: $35
Note: after May 31^st, price increases $10 for each

Gold members need to login to Member site to register.

REMOTE:
Video and handouts one week after event (you must be registered BEFORE June 4^th to take advantage of this)
AU Members only $35

Were you taught as a kid that bragging was wrong? Did you know that that early teaching could be at the root of why some things don’t get done … that book sales and promo may be in the shadows?

Author Truth: the reality is, if you can’t sell yourself, you can’t sell your book! Attend our first Saturday Morning event of the N Get ready for thew Year to learn how to brag and how to use your brag statements to increase your books sales and reputation as an amazing author!

Get ready for the Art of the Author Brag to be Revealed on Saturday.

Your Speakers:

• Jeannette Seibly, Identify Your Brag Factors (Brag: Just released her 5th book, “It’s Time to Brag! Business Edition)

About the speaker:

Jeannette Seibly is an internationally recognized business advisor. For the past 24 years, she has helped thousands of people work smarter, enjoy financial freedom and realize their dreams now. She has an uncanny ability to help her clients identify roadblocks, and help them focus to quickly produce unprecedented results. Each client brings their own unique challenges, and her gift is helping each one create success in their own unique way. Along the way, she has created three millionaires!

• Lynn Hellerstein, Featured Author of the Month (Brag: She’s one of AuthorU’s most successful authors!)

Featured Author of the Month: Dr. Lynn Hellerstein

Dr. Lynn Hellerstein, developmental optometrist, and co-owner of Hellerstein & Brenner Vision Center P.C., is an international speaker and author of the award-winning books, See It. Say It. Do It! (2010), Organize It! (2011), and 50 Tips to Improve Sports Performance (2013,).  For more than 35 years, Dr. Hellerstein has treated children and adults with learning and reading problems, visual processing deficits or brain injuries.  Through her expertise, consulting and leadership, she has inspired thousands of people to improve their vision and enhance their school and work success, sports performance, and confidence.   A Past-President of the College of Optometrists in Vision Development (COVD), Dr. Hellerstein is an adjunct faculty member at five schools of optometry. She has been a long-time member of AuthorU.

• See It. Say It. Do It!- Visualize your dream…Clearly, state your intention … Develop and maintain an action plan
• The overwhelm! … It’s ok to ask for help
• Acknowledge yourself … bragging is ok!

Viveka von Rosen, LinkedIn and How to Get Noticed! (Brag: She’s one of Forbes top 50 social media guru’s!)

LinkedIn: Your Map Social Selling Expertise
This engaging and interactive presentation will cover the Social Selling Strategies that transform LinkedIn from a Rolodex on steroids to a publicity machine for authors, speakers, and consultants!
Each attendee will walk away with the strategies needed to:

• Position Yourself to Attract the Right Viewers
• Efficiently Search and Find Media and PR Leads on LinkedIn
• Reach Out and Connect with Media and PR Leads
• Manage Your Prospects on LinkedIn
• Stay Top of Mind with Media and PR Leads using LinkedIn

This presentation will reveal steps and strategies you must take to start generating more leads, engage more effectively with your network and close more deals using LinkedIn

Viveka von Rosen is internationally known as the “LinkedIn Expert” and is an author of 2 best-selling books on LinkedIn. As a contributing expert to LinkedIn’s blog, she’s often called on to contribute to publications like Forbes, Money, Entrepreneur, etc. She has taken the business knowledge she has perfected over the past 10+ years and transformed it into engaging and informational training, providing over 100K+ people the tools and strategies they need to succeed on LinkedIn. She’s one of Forbes Top 20 Most Influential!

These promise to be just a powerful! Please mark it on your calendars now!

8:30 to 9:00 Smoozing opportunity

9:00 to 9:45  Jeannette Seibly Identify Your Brag Factors

9:45 to 10:05 Break — Get to know one another

10:10 to 10:25 Lynn Hellerstein Featured Author of the Month

10:30 to 12 noon Viveka von Rosen LinkedIn and How to Get Noticed to Soar Your Expertise and Book Sales

Cost: $25 for AuthorU Gold Members … all others, $35

Location … 290 E Speer Blvd, Denver   CADA building (Colorado Automotive Dealers Assn)–use the Red Cross parking lot if necessary.

Time … 8.30 Continental breakfast and Networking. It’s over at noon.

COST
GOLD Members: $25 (Please login to register)
All Others: $35

Gold members need to login to Member site to register.

Yup … it’s cold and you may want to hunker in … but this is the ideal time to turn up the heat and create new programs–audio–how about a video series — crafting a speech that can open up the door to huge sales? Get ready for ideas to defrost the coldest of fronts!

REGISTER: www.Meetup.com/AuthorYOU

All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take?

Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions …

The Author YOU participants are true masterminds. The Circles created with expanding your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started.  Your answers are in the room.

There is no charge except your “fee” is to bring a snack to share, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon–

Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability

REGISTER: www.Meetup.com/AuthorYOU

It’s official … FINALLY, Spring arrives on Monday … the annual first day of Spring celebration per the calendar. This month’s AuthorYOU circle is designed to jumpstart the annual ritual of warming weather and signs of nature with new ideas for marketing, creation, presentation … SUCCESS.

REGISTER: www.Meetup.com/AuthorYOU

Even if it does what we all know about Colorado–we sometimes don’t get the “it’s Spring memo”– and snows! Get ready for another great session with the AuthorYOU tribe.

It’s cold outside but HOT inside as a variety of ideas are revealed and explored. It’s time to start thaw out, come out of hibernation from the winter chill–make 2016 the year that your writing and publishing explode.

All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take?

Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions …

The Author YOU participants are true masterminds. The Circles created with expanding your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started.  Your answers are in the room.

There is no charge except your “fee” is to bring a snack to share, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon–

Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.

REGISTER: www.Meetup.com/AuthorYOU

This month we will focus on showcasing you!

• Are you ready to sell more books?
• Do you know how to create a brand that shows off your best side, on and off camera?
• Are you aware of how to consistently influence, market and pitch yourself to get noticed?
• Are you ready when a publicist or event planner calls for a TV or radio spot?

All of you know that walking your talk is an integral part of personal and professional branding. As an author, you need to look and sound your best. When you pitch your books, you’re pitching yourself! When you get that long awaited call, you want to be ready. Too often when you get the call, you focus on scripting what you’ll say and forget to plan on how to look. Remember, over 80% of what people hear is what they see!

This morning will provide a practical approach that can save you, both men and women, from wishing for a do-over! Today’s speakers will help us look our best in person and sound our best on paper! They will share their secrets of how to become successful. When you leave, you will be ready to fine-tune your brand and ready to win the pitch.

Success is knocking! Are you ready to sell more books?

Speakers:

•Rhoda Johnson, Hollywood Secrets to Showcasing You (Brag: Image Consultant and
Columnist, former Hollywood makeup artist)

Want to increase book sales? How you look in front of the camera and on speaking engagements tells a bigger story. Learn how to improve your personal brand to optimize your social media presence and attract potential readers. Discover the Hollywood secrets of maximizing your image to engage your audience. Note: authors Ronald Beach and Connie Pshigoda have graciously agreed to be models!

• Your personal brand should help you, not hurt you
• Simple techniques that will attract people to you
• Be prepared to look your best on camera
• Current trends to use and ones to avoid
• Looking your best sells more books

Rhoda Johnson received a Fashion Merchandising Degree from Brooks College in Long Beach, California and has studied makeup artistry at Cinema Secrets in Burbank California. She received a license to teach Personal Development from John Robert Powers in Cerritos, California and JF Images Talent Agency in Denver, Colorado. Rhoda has over 35 years’ experience collectively as an Image Consultant, Makeup Artist, Jewelry Designer, and Motivational Public Speaker.  She also writes a monthly beauty and fashion column for 50 Plus Marketplace News.

Jill Christensen, How to Become a Noted Influencer (Brag: Recognized by Engagement101 as one of the Top 100 Employee Engagement Global Influencers of 2017, alongside Richard Branson and others.) Featured Author of the Month.

Book sales, speaking engagements, and your reputation will soar if you can position yourself as a thought-leader and noted influencer on the topic of your book.

How to Become a Noted Influencer
1. Pick a Lane
2. Determine Your Target Audience and Research Where They Are Online
3. Develop a Strategic Plan to Position Yourself as a Thought-Leader in Your Space
4. Gauge Your Progress and Course-Correct if Necessary
5. Be Open to Building on Your Success – Do Not Rest on Your Laurels

Jill Christensen has three decades of consulting, speaking, and most importantly, real-life, in-the-trenches global Fortune 500 executive-level experience. She has served as the head of global Internal Communications at both Avaya and Western Union, has a Six Sigma Green Belt, authored the best-selling book, If Not You, Who? Cracking the Code of Employee Disengagement, and was recently named one of the Top 100 Global Employee Engagement Influencers of 2017.

Marilyn Heywood Paige, Leveraging Media to Sell More Books (Brag: Former event planner with B&N!)

Earned media is one of the most powerful marketing tools because it’s not you telling people how great your book is, it’s a trusted media outlet telling them. Earned media opens new audiences to you and gives you more credibility.

Today you will:

• Learn the do’s and don ts of pitching to the media
• Discover how and when to approach journalists and bloggers
• The elements of a good pitch
• How best to leverage a media placement once you’ve earned it

Marilyn Heywood Paige is the Vice President of FiG Advertising and Marketing in Denver, a full-service marketing agency that moves the needle for small businesses. She was the marketing and public relations manager for Barnes & Noble for ten years where she worked with over 600 authors, helping them market their books more effectively.

Gold members need to login to Member site to register.

Know your Author and Book Publishing Rights

Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.

Many times, authors:

• Don’t understand how to read a contract and negotiate the details;
• Don’t know how to use their own or others’ materials—i.e., pictures, diaries, etc.
• Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.

Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.

Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.

Julie Bernard  … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.

Cost:  $15 AuthorYOU members $25 nonmembers 
Registration will increase to $25 for AY members and $35 nonmembers on March 30^th (You will receive handouts and a link to join the zoom meeting a day or two prior to the event)

WHEN: Saturday, April 3
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members – $25 non-members

REGISTER:  

AuthorYOU Members $15