Authors and books love … love publicity. Are You Getting Your Share?
And, is it the right publicity at the right time? AuthorU’s March Saturday Mornings will be like an onion … each layer will reveal new ahas, tips and the secret sauce to connect with print, radio and TV that could create a tipping point for your and your book.
Led by Rocky Mountain’s PBS Executive Producer and Colorado Matter’s host Cynthia Hessin, get ready to flip what you are doing to propel your publicity forward. Additional members of the Colorado community will be joining Cynthia from print and radio.
- Does being on and in the media work for a book? For the author … or is it a waste of time?
- What publicity should you be seeking?
- How should you pitch “you”?
- What type of follow is acceptable and what should be avoided?
- What materials do you need and what are unnecessary?
Our morning session is dedicated for a Panel of local media pros (TV, radio and print). You will connect, get tips and tricks on how to reach out and connect for you and your book. Cynthia Hessin and Susan Gatschet will open your eyes and your ears.
Who is Cynthia Hessin?
As a member of the Rocky Mountain PBS News team, Cynthia is the executive producer and host of the weekly news/discussion program, Colorado State of Mind, and produces a variety of other projects for the statewide PBS network. A longtime Denver broadcast journalist, Hessin is familiar to the PBS audience for hosting a variety of award-winning specials, including coverage of elections and public policy issues, and appearances on the national PBS NewsHour.
Chnthia has also earned seven regional Emmy awards from the National Academy of Television Arts and Sciences (NATAS) for writing, producing and performance. In 2013 she was also admitted to the NATAS Silver Circle, an honor society which recognizes broadcast professionals who have worked in the industry for 25 years and have made substantial contributions to both their craft and their community.
A Denver-area native, Hessin previously worked as a news reporter and anchor at Denver television stations KCNC News 4 and KMGH Denver’s 7, where she specialized in government and policy news. She began her broadcast career at Denver radio stations KHOW and KOA.
Susan Gatschet started volunteering at KUVO radio in 1996 and quickly gained a spot on the airwaves. Wearing a few hats, one is that she books guests for various spots of KUVO and she hosts Take Note, offering a richly diverse listening experience weekdays from 1-4 pm.
Susan is also a voice over artist, promoter, producer and camera operator. An avid photographer, Susan has shot thousands of live performances across the nation.
Standard Fee: $32
BEST SELLER AU Members $0:
ALL OTHERS (including BASIC): $45
REMOTE: Video and handouts one week after event (you must be registered BEFORE March 5th to take advantage of this) AU Members only $32
Saturday, AUGUST 6th in Colorado
9 a.m. to 5 p.m.
Join Local Bestselling and Award-Winning AuthorYOU Members
at Barnes & Noble – 8374 S. Willow Street, Lone Tree
AuthorYOU authors will be celebrated and featured at the July Barnes and Noble Bookfair to sign, sell books, and support of the Colorado Author’s Hall of Fame. Barnes & Noble has been a generous supporter of Colorado Authors and the AuthorYOU community.
This is an event where any books and other store merchandise purchased by visitors to the store on Saturday will generate a donation to support the Colorado Author’s Hall of Fame, which will provide funds to support the Aspiring Authors Scholarships that will be awarded in September to residents of Colorado aged 16 and beyond.
The book signing event will feature fiction and nonfiction authors of all genres: adult, YA, juvenile, and children’s books.
If you want to be considered as a participant, you need to:
- Be a current paid-up member of AuthorYOU.org.
- Have your books available in the Ingram catalog.
- Had your book professionally edited.
- Cross market all participants books – your opening encourages visitors to our tables to meet and get other authors’ books.
- You commit a minimum of two hours to the event.
- You encourage everyone in your “circles” to come to the store. Over the phone. In-Person. Through your email. And via your social media portals.
- BN is supporting you and your book … you support BN as well, encourage book buyers to come to the store on July 3rd to support you, other authors … and BN.
Participation space is limited … it’s a first come first serve. Interested? Contact Judith Briles at Judith@Briles.com
In your subject line, put AUGUST BN
Usually, it’s a first-come, first-served. There are a limited number of spots available.
For more information about the Colorado Authors Hall of Fame and the Aspiring Authors Scholarships, visit www.ColoradoAuthorsHallofFame.org .
Register here:
