AuthorU-Your Guide to Book Publishing Show
November 10, 2016, 6 pm. Eastern
Link to iTunes page: http://bit.ly/iTunesAuthorU
An Insider’s Tips to Create Your Amazon Book Launch … Even with an Old Book
Did you know that 74% of all books in the U.S. are sold via Amazon and that 55% of all books worldwide are sold within the Amazon portal? You, as an author, MUST be there. The question is: How “there” are you?
At a recent AuthorU.org Saturday meeting, author Anne Randolph delivered an excellent program on How to Launch—or in some cases, Re-Launch an old book. Today, we will guide you through the process step-by-step. Included are what you need before you start the formal launch. Your set up, your to-dos and then what you do during. Only listen in if you want to sell thousands of books and be a #1 International Bestseller.
This month we will focus on showcasing you!
- Are you ready to sell more books?
- Do you know how to create a brand that shows off your best side, on and off camera?
- Are you aware of how to consistently influence, market and pitch yourself to get noticed?
- Are you ready when a publicist or event planner calls for a TV or radio spot?
All of you know that walking your talk is an integral part of personal and professional branding. As an author, you need to look and sound your best. When you pitch your books, you’re pitching yourself! When you get that long awaited call, you want to be ready. Too often when you get the call, you focus on scripting what you’ll say and forget to plan on how to look. Remember, over 80% of what people hear is what they see!
This morning will provide a practical approach that can save you, both men and women, from wishing for a do-over! Today’s speakers will help us look our best in person and sound our best on paper! They will share their secrets of how to become successful. When you leave, you will be ready to fine-tune your brand and ready to win the pitch.
Success is knocking! Are you ready to sell more books?
Speakers:
•Rhoda Johnson, Hollywood Secrets to Showcasing You (Brag: Image Consultant and
Columnist, former Hollywood makeup artist)
Want to increase book sales? How you look in front of the camera and on speaking engagements tells a bigger story. Learn how to improve your personal brand to optimize your social media presence and attract potential readers. Discover the Hollywood secrets of maximizing your image to engage your audience. Note: authors Ronald Beach and Connie Pshigoda have graciously agreed to be models!
- Your personal brand should help you, not hurt you
- Simple techniques that will attract people to you
- Be prepared to look your best on camera
- Current trends to use and ones to avoid
- Looking your best sells more books
Rhoda Johnson received a Fashion Merchandising Degree from Brooks College in Long Beach, California and has studied makeup artistry at Cinema Secrets in Burbank California. She received a license to teach Personal Development from John Robert Powers in Cerritos, California and JF Images Talent Agency in Denver, Colorado. Rhoda has over 35 years’ experience collectively as an Image Consultant, Makeup Artist, Jewelry Designer, and Motivational Public Speaker. She also writes a monthly beauty and fashion column for 50 Plus Marketplace News.
Jill Christensen, How to Become a Noted Influencer (Brag: Recognized by Engagement101 as one of the Top 100 Employee Engagement Global Influencers of 2017, alongside Richard Branson and others.) Featured Author of the Month.
Book sales, speaking engagements, and your reputation will soar if you can position yourself as a thought-leader and noted influencer on the topic of your book.
How to Become a Noted Influencer
1. Pick a Lane
2. Determine Your Target Audience and Research Where They Are Online
3. Develop a Strategic Plan to Position Yourself as a Thought-Leader in Your Space
4. Gauge Your Progress and Course-Correct if Necessary
5. Be Open to Building on Your Success – Do Not Rest on Your Laurels
Jill Christensen has three decades of consulting, speaking, and most importantly, real-life, in-the-trenches global Fortune 500 executive-level experience. She has served as the head of global Internal Communications at both Avaya and Western Union, has a Six Sigma Green Belt, authored the best-selling book, If Not You, Who? Cracking the Code of Employee Disengagement, and was recently named one of the Top 100 Global Employee Engagement Influencers of 2017.
Marilyn Heywood Paige, Leveraging Media to Sell More Books (Brag: Former event planner with B&N!)
Earned media is one of the most powerful marketing tools because it’s not you telling people how great your book is, it’s a trusted media outlet telling them. Earned media opens new audiences to you and gives you more credibility.
Today you will:
- Learn the do’s and don ts of pitching to the media
- Discover how and when to approach journalists and bloggers
- The elements of a good pitch
- How best to leverage a media placement once you’ve earned it
Marilyn Heywood Paige is the Vice President of FiG Advertising and Marketing in Denver, a full-service marketing agency that moves the needle for small businesses. She was the marketing and public relations manager for Barnes & Noble for ten years where she worked with over 600 authors, helping them market their books more effectively.
Date: Saturday, May 6
Time: 8.15 Networking
8.45 Intros and Announcements
9.00 Program begins
Location: 290 E Speer Blvd., Denver CO
(remote registration available for video)
Cost: $40 Gold Members starting May 1; $55 Nonmembers
Gold members need to login to Member site to register.
Wednesday, September 13th … 30 MORE Sizzling HOT Publishing, Marketing & PR Tips
Join us for a webinar on September 13, 2017, at 3 PT, 4 MT, 5 CT, 6 ET
Register now! https://attendee.gotowebinar.com/register/175224055346758657
On WEDNESDAY, (6 ET, 5 CT, 4 MT, 3 PT) … 30 awesome and Hot Publishing Ahas and Tips from six amazing publishing pros: Judith Briles, Joan Stewart, Rebecca Finkel, Kelly Johnson, Mara Purl, Ashlee Bratton and Amy Collins. Plus we always throw in a few more that you won’t want to miss!
What author and writer don’t want savvy insider tips and ahas on publishing, publicity, PR, book marketing, making money on your book and the latest awesome gizmos and gadgets authors can use?
Don’t bother to pop the popcorn–you won’t have time to eat it–you will be taking notes like crazy!
AND … Make sure you register even if you can’t attend the LIVE presentation … you will automatically get the replay the next day.
Register now! https://attendee.gotowebinar.com/register/175224055346758657
Details
What we’ll do in August is a great month. There’s the beauty of both the day and evening … and there is the “prep” planning that leads to the huge Fall book selling season. You will get a “what’s old and what’s new” strategy throughout the morning.
This Saturday is the perfect time to take just three hours for you to get your brainstorming and masterminding hat in the publishing ring and kick off the coming out of winter. Besides the answers to the “What I Need to Know Before I Go” that is posted on the Flip Chart, you will come away with:
* Transition from the CWO to the CMO.
* Re-launch a tired book and add sparkle to your push.
* How to use social media to master book marketing. * Learn about must-have adds for you and your book.
* Learn how to add “juice” to what you are currently doing.
* Learn new author tools to add to your success.
* Always … get any questions you have answered.
Springtime in the Rockies delivers a split weather personality–we could have a little snow; some rain; or sunshine as the day begins. Inside, there will be plenty of HOT NEW ideas that will flip what you think and turn your head and attitude about what works and doesn’t work in today’s publishing arena. All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions … AND participate.
The value of the group is to GIVE and SHARE ahas, insights, and techniques, not just TAKE. If you are a taker, Author YOU is not for you. The AuthorYOU participants are hungry for new information and delighted to share what works for them … and what doesn’t. The SALONS created will expand your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started that The Book Shepherd Judith Briles leads each month. Your answers are in the room. AND … it’s MONEY FREE to attend … with two strings attached: Bring a healthy snack to share AND some new socks. Judith is a Sock Ambassador and part of a team that distributes to the Homeless and Kids in Need–, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon– See you Saturday, August 10th. Hot Coffee and Teas are ready for you.
Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.
• What to bring Bring a snack to share and some NEW socks to give.
Register here: https://www.meetup.com/AuthorYOUSalons/events/260321129/
Celebrate the upcoming holiday season with 20 authors. Schmooze, sip tea, enjoy some delicious food, and pick up some books as gifts while you’re at it. It’s free to attend.
You are invited …
It’s our Fall Author Tea where local Authors do a “show and tell,” offering their wonderful books on a perfect afternoon surrounded by cool people and delectable food. And it’s FREE. You are encouraged to bring friends.
The Holidays are coming … select the perfect gift and have it personalized—Books are the ideal gift—think kids, your friends … how about YOU?
We will have books in many genres, including: Mystery, Horror, Inspiration, Children-Juvenile, Cookbooks, Memoir, Military History, Women’s Fiction, Adventure, Health, Humor, Writings-Publishing, Fantasy and Self-Help.
Here’s what’s happening …
When: SATURDAY, November 23rd
Time: 1 – 4 pm
Where: Judith Briles’ home: Heritage Eagle Bend, 8122 S Quatar Circle, Aurora CO 80016
Hosted by: Judith Briles
RSVP by telling Judith you are attending … it’s a FREEBIE and a perfect way to spend a few hours on a Saturday afternoon . Tell Judith NOW that you are coming (and how many guests you are bringing). Yes, you can invite your friends to come as well—the more, the merrier! We just want to make sure that we have plenty of food.
You can email your YES (with how many) to Judith directly at Judith@Briles.com put November Tea in the subject line, or text her at 303-885-2207 your YES (with how many).
June opens to warming weather on the outside… and sizzling ideas on the inside. Let’s dump what isn’t working and reveal new avenues for your author success… about you; about your book… what else? It’s part of your expanding author infrastructure. See you Saturday a 9.00 a.m.
This Event is exclusively for AuthorYOU Members.
To Join AuthorYOU, visit https://authoru.org/join-author-u/why-join-author-u.html, and sign up for a VIP AuthorYOU Membership.
• AS ALWAYS, All gatherings start with a virtual flip chart and a question: what do you need? The morning is then off… who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions… AND participate.
The value of the group is to give, not just take. The Author YOU SALON participants are true masterminds. The SALONS created with expand your projects and the breadth of your success. If you want to make your book happen… here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.
There is no charge for AuthorYOU Members. No question goes unanswered! –come at 9, stay till noon if need be.
For AuthorYOU members only.
It’s an ONLINE Saturday AM gathering for the AuthorYOU Salon community. Grab a COOL beverage–who knows how hot it will be outside? Bring your questions … you get answers. Catch up with old and new friends. August is often a “laid back” month… get ready to rev up your marketing engines for Fall time. What are you going to position yourself for the prime selling season?
REGISTER HERE: https://www.meetup.com/AuthorU/events/rrbcjsycclbsb/