July Tech Tool Box – Blog Talk Radio
Jul 23 @ 9:00 pm – Jul 24 @ 12:00 am



                   The Ins and Outs of Twit Chat  PLUS Google + PLUS Other Cool Chat Sites July Tech Tool Box   – 2 SPOTS left

Create Your Own Blog Talk Radio on Tuesday, July 23rd

Having your own radio show is within your reach from free to a small fee, depending on what bells and whistles you want!


Showcase your expertise through your own radio show on Blog Talk Radio. This will also give you an opportunity to invite guest speakers to your show to reinforce your niche area. Don’t miss this intensive workshop on setting up an account on Blog Talk Radio, features in your radio show account, and strategies for scheduling and planning  your show and show topics. 


Time: 3 – 6 pm
Cost: $60 or both June and July Tech Tool Boxes for $100
Location: Judith’s Offices
Register for July Only at $60: CLICK HERE

for BOTH Toolbox Workshops June 18th and July 23rd at $100: CLICK HERE

The Promotional Panorama for Authors
Sep 21 @ 4:00 pm – 10:00 pm

Are you ready to promote your new book?

Brunch and LearnPerhaps you don’t know what questions to ask or what promotional options are available to you. Author U and expert Literary Publicist Stephanie Barko have answers for you.

Brunch and Learn Registration

Cost: $35 for members, $55 for nonmembers

Signups after Thursday, September, 19th will add $10 at the door.
Date: Saturday, September 21st
Time: 10 am to 1:45 pm
Location: Doubletree SE, Aurora

Bonus Session – Author U members only- 3 SPOTS left

Cost: $30
Bonus Mastermind Session from 2 – 4
Location: Doubletree SE, Aurora

NO refunds 30 days prior to event.

Brunch and Learn
$35 for members

Brunch and Learn
$55 for nonmembers

Brunch and Learn
+ Bonus session
$65 for members

Bonus Session
$30 members only


When it comes to promotion and publicity for authors and books, it’s easy to get lost and confused. Three questions usually pop up with authors around promotion and publicity.

  1. What works and what doesn’t work for today’s author?
  2. What works best for you and your book?
  3. What will it cost?

This workshop surveys book promotion from the 50 foot level, exposing the author to a wide panorama of promotional elements.

You will learn the how and why of these elements in book promotion.

AuthorU Event

  • Blogging
  • Social Networking
  • Media Kits
  • Interviews
  • Trailers
  • Press Releases
  • Features
  • Live Events
  • Virtual Tours
  • Timelines

Writers will get a feel for what they might want to do themselves and what might best be delegated by listening to examples from real campaigns and comparing cost to benefit.

Participants will walk away with a general understanding of modern book promotion and a broad sense of direction for their specific project.

BONUS Session

Stephanie BarkoStephanie is flying in from Austin, TX to present this amazing workshop, and will facilitate a deep-dive MasterMind for a limited number of attendees after brunch. Think of it as personalized laser coaching. Limited to 20.

Stephanie Barko, Literary Publicist was voted Preditors & Editors Best Book Promotion Service in 2011. Her award-winning clients include traditional publishers and their authors, small presses, and independently published writers.

Visit with Stephanie at

February Tech Toolbox: Google+ Authorship
Feb 18 @ 10:00 pm – Feb 19 @ 1:00 am

icon_techtoolbox All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants
to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles.

Attention all authors – you need to set up a Google + Authorship account.


Authorship is establishing you (to Google) as the confirmed author of an item of content that gets published on a website.

Very important aspect to your online presence!

In this Tech Toolbox workshop, we will walk through the steps in setting up your Google + Authorship.

You will need to have a Google + account and Google + profile.

You will also need to bring:

  • the log-in to your WordPress website dashboard or
  • the FTP log-in to your server for your website files if you do not have a WordPress website.

*WordPress website dashboard log in consists of a username and password.
*FTP log in includes the host name, user name and password (this is only if you do NOT have a WordPress website).

Cost:  $60 each or all 3 (Feb/Mar/April) for $150
 3 to 6 pm
Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session)
Register for February Only at $60:  

For ALL THREE Toolbox Workshops February 18th, March 18th, April 15th at $150:

March Tech Toolbox: Audioboo
Mar 18 @ 9:00 pm – Mar 19 @ 12:00 am

icon_techtoolbox All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants
to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles.

Audioboo is a tool to record, upload and share audio.

A boo consists of any clip of audio, a picture, a location, a title and a description.

The free account has a 3 minute limit, but you can upgrade for more.

Your audios can be shared on Facebook, Twitter and other platforms, you can embed playlists on your sites, and use the mobile apps and widgets as “listen again” players.

You can also submit your audios to iTunes as a podcast.

Join us for this Tech ToolBox workshop and start recording today!


Cost:  $60 each or all 3 (Feb/Mar/April) for $150

Time: 3 to 6 pm
Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session)
Register for March Only at $60:  

For ALL THREE Toolbox Workshops February 18th, March 18th, April 15th at $150:

April Tech Toolbox: Demo of Cool Tools… Which are for You?
Apr 15 @ 9:00 pm – Apr 16 @ 12:00 am

icon_techtoolbox All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants
to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles.

This workshop will take you through demos of programs that will teach you simple-to-use business tools, such as ShortKeys, Wufoo, and others – you’ll be clicking away and using new tech tools in no time!

Believe us … new tools are added; old tools morph often. The ones that were your old standbys may have undergone a total makeover as well.


Cost:  $60

Time: 3 to 6 pm
Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session)
Register for April Only at $60:


MARCH: Breaking News: How to Find and Work with the Local Media
Mar 5 @ 8:00 am – 12:00 pm


Authors and books love  … love publicity. Are You Getting Your Share?

And, is it the right publicity at the right time? AuthorU’s March Saturday Mornings will be like an onion … each layer will reveal new ahas, tips and the secret sauce to connect with print, radio and TV that could create a tipping point for your and your book.

Led by Rocky Mountain’s PBS Executive Producer and Colorado Matter’s host Cynthia Hessin, get ready to flip what you are doing to propel your publicity forward. Additional members of the Colorado community will be joining Cynthia from print and radio.

  • Does being on and in the media work for a book? For the author … or is it a waste of time?
  • What publicity should you be seeking?
  • How should you pitch “you”?
  • What type of follow is acceptable and what should be avoided?
  • What materials do you need and what are unnecessary?

Our morning session is dedicated for a Panel of local media pros (TV, radio and print). You will connect, get tips and tricks on how to reach out and connect for you and your book. Cynthia Hessin and Susan Gatschet will open your eyes and your ears.

Who is Cynthia Hessin?cynthiahessin1

As a member of the Rocky Mountain PBS News team, Cynthia is the executive producer and host of the weekly news/discussion program, Colorado State of Mind, and produces a variety of other projects for the statewide PBS network. A longtime Denver broadcast journalist, Hessin is familiar to the PBS audience for hosting a variety of award-winning specials, including coverage of elections and public policy issues, and appearances on the national PBS NewsHour.

Chnthia has also earned seven regional Emmy awards from the National Academy of Television Arts and Sciences (NATAS) for writing, producing and performance. In 2013 she was also admitted to the NATAS Silver Circle, an honor society which recognizes broadcast professionals who have worked in the industry for 25 years and have made substantial contributions to both their craft and their community.

A Denver-area native, Hessin previously worked as a news reporter and anchor at Denver television stations KCNC News 4 and KMGH Denver’s 7, where she specialized in government and policy news.  She began her broadcast career at Denver radio stations KHOW and KOA.

Susan Gatschet started volunteering at KUVO radio in 1996 and quickly gained a spot on the airwaves. Wearing a few hats, one is that she books guests for various spots of KUVO and she hosts Take Note, offering a richly diverse listening experience weekdays from 1-4 pm.

Susan is also a voice over artist, promoter, producer and camera operator. An avid photographer, Susan has shot thousands of live performances across the nation. 


Standard Fee: $32

AU Members $0:

ALL OTHERS (including BASIC): $45

REMOTE: Video and handouts one week after event (you must be registered BEFORE March 5th to take advantage of this) AU Members only $32



WebinarGold: How To Find Powerful Influencers on Amazon to Review Your Books and Help You with Your Marketing–for Free
Mar 9 @ 4:00 pm – 5:00 pm




HOT new webinar on Wednesday, March 9 ( 6 ET, 5CT, 4MT, 3PT).If you want to sell thousands of books on Amazon, there are a few things you need to do to make it happen. One of those is to get BOOK REVIEWS.



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Register here:

You need far more than a handful of them.

Book distributor and AuthorU Board member Amy Collins recommends 25 REVIEWS within one week of your launch date. Gulp … do you have at least 25 on your Amazon book page right now?

How would you like to find the most powerful influencers on Amazon to goose your book sales … and do it for free?

If you can eventually amass more than 100 legitimate reviews, Amazon becomes your cheerleader. It will consider paying for Google pay-per-click ads, and ads on Facebook and other sites, to pull people onto your Amazon sales pages. AuthorU member Steve Snyder (Shot Down!) garnered three special email blasts from Amazon recommending his book (that would have cost him thousands of advertising dollars … he got them for free. How? He had a 747 plane load of BOOK REVIEWS posted on his book page from happy Amazon buyers. Amazon’s mighty robots knew it had a winner in play.

What this means is that you should be contacting as many Amazon reviewers as possible–and not just the top 100 or even the top 1,000.

In other words, more social proof = more books sold. Simple, yes?

Here’s the problem: Sifting through all those reviewer profiles to find the ones that would be interested in your book can take days—weeks even.

There’s a much easier way.

I’m hosting a free webinar with online marketing expert Debbie Drum. She has published more than 50 books under various pen names, from 6 to 7:30 p.m. Eastern on Wednesday, March 9th, on “How To Find Powerful Influencers on Amazon to Review Your Books and Help You with Your Marketing–for Free.”

Debbie will explain how to find reviewers quickly, pitch them correctly, and avoid many of the landmines, like review swapping, that can cause major trouble for you and force Amazon to close your account.  She’ll also introduce you to a powerful tool that’s helping authors crush it by collecting dozens of Amazon reviews super-fast.

Register for the free training here:

P. S.  Think about how many times you read reviews before you buy anything online, visit a restaurant, or see a movie. Book buyers LOVE BOOK REVIEWS …

I’ll be there … will you? 

signature - Judith TRN

It’s a HOT August AM for Colorado Authors! @ The Book Shepherd's Offices
Aug 10 @ 9:00 am – 12:00 pm


What we’ll do in August is a great month. There’s the beauty of both the day and evening … and there is the “prep” planning that leads to the huge Fall book selling season. You will get a “what’s old and what’s new” strategy throughout the morning.

This Saturday is the perfect time to take just three hours for you to get your brainstorming and masterminding hat in the publishing ring and kick off the coming out of winter. Besides the answers to the “What I Need to Know Before I Go” that is posted on the Flip Chart, you will come away with:

* Transition from the CWO to the CMO.

* Re-launch a tired book and add sparkle to your push.

* How to use social media to master book marketing. * Learn about must-have adds for you and your book.

* Learn how to add “juice” to what you are currently doing.

* Learn new author tools to add to your success.

* Always … get any questions you have answered.

Springtime in the Rockies delivers a split weather personality–we could have a little snow; some rain; or sunshine as the day begins. Inside, there will be plenty of HOT NEW ideas that will flip what you think and turn your head and attitude about what works and doesn’t work in today’s publishing arena. All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions … AND participate.

The value of the group is to GIVE and SHARE ahas, insights, and techniques, not just TAKE. If you are a taker, Author YOU is not for you. The AuthorYOU participants are hungry for new information and delighted to share what works for them … and what doesn’t. The SALONS created will expand your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started that The Book Shepherd Judith Briles leads each month. Your answers are in the room. AND … it’s MONEY FREE to attend … with two strings attached: Bring a healthy snack to share AND some new socks. Judith is a Sock Ambassador and part of a team that distributes to the Homeless and Kids in Need–, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon– See you Saturday, August 10th. Hot Coffee and Teas are ready for you.

Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.

• What to bring Bring a snack to share and some NEW socks to give.

Location: The Book Shepherd’s Offices: 8122 S. Quatar Circle · Aurora, CO

Register here: