Authors and books love … love publicity. Are You Getting Your Share?
And, is it the right publicity at the right time? AuthorU’s March Saturday Mornings will be like an onion … each layer will reveal new ahas, tips and the secret sauce to connect with print, radio and TV that could create a tipping point for your and your book.
Led by Rocky Mountain’s PBS Executive Producer and Colorado Matter’s host Cynthia Hessin, get ready to flip what you are doing to propel your publicity forward. Additional members of the Colorado community will be joining Cynthia from print and radio.
- Does being on and in the media work for a book? For the author … or is it a waste of time?
- What publicity should you be seeking?
- How should you pitch “you”?
- What type of follow is acceptable and what should be avoided?
- What materials do you need and what are unnecessary?
Our morning session is dedicated for a Panel of local media pros (TV, radio and print). You will connect, get tips and tricks on how to reach out and connect for you and your book. Cynthia Hessin and Susan Gatschet will open your eyes and your ears.
As a member of the Rocky Mountain PBS News team, Cynthia is the executive producer and host of the weekly news/discussion program, Colorado State of Mind, and produces a variety of other projects for the statewide PBS network. A longtime Denver broadcast journalist, Hessin is familiar to the PBS audience for hosting a variety of award-winning specials, including coverage of elections and public policy issues, and appearances on the national PBS NewsHour.
Chnthia has also earned seven regional Emmy awards from the National Academy of Television Arts and Sciences (NATAS) for writing, producing and performance. In 2013 she was also admitted to the NATAS Silver Circle, an honor society which recognizes broadcast professionals who have worked in the industry for 25 years and have made substantial contributions to both their craft and their community.
A Denver-area native, Hessin previously worked as a news reporter and anchor at Denver television stations KCNC News 4 and KMGH Denver’s 7, where she specialized in government and policy news. She began her broadcast career at Denver radio stations KHOW and KOA.
Susan Gatschet started volunteering at KUVO radio in 1996 and quickly gained a spot on the airwaves. Wearing a few hats, one is that she books guests for various spots of KUVO and she hosts Take Note, offering a richly diverse listening experience weekdays from 1-4 pm.
Susan is also a voice over artist, promoter, producer and camera operator. An avid photographer, Susan has shot thousands of live performances across the nation.
Standard Fee: $32
ALL OTHERS (including BASIC): $45
REMOTE: Video and handouts one week after event (you must be registered BEFORE March 5th to take advantage of this) AU Members only $32
Are you ready to learn the essential Strategies for Building Raving Fans and Land on the USA TODAY Bestseller List?
If you are an author who wants Raving Fans; desires and gets mega caseloads of book sales; and wants to land on the USA TODAY Bestseller list, this is your webinar.
Get ready to discover The Fan Base Formula for Building Raving Fans and Book Buyers … and Landing on the USA TODAY Bestseller list.
-Insider strategies on how to maintain book sales.
-Discover how the Amazon algorithm works.
-Learn which specific parts of a book that helps it to convert or gain traction on Amazon’s algorithm.
-Learn the best ways that you have found to grow an author-audience.
-What does it take to hit the USA TODAY list?
-Discover the best method you’ve found to hit the USA TODAY list.
Yes, there will be a replay … but register to get it if you can’t attend the live presentation.
Your guide is Adam Houge. He is a Wall Street Journal and USA TODAY bestselling author. After distributing more than 2,500,000 of his own books, he founded The Fan Base Formula for Authors where he teaches authors at all levels, from brand new to New York Times bestsellers, how to grow and maintain consistent and reliable sales with their books. His most recent project will include directly helping other authors to hit the USA TODAY for themselves.
DATE: Wednesday, November 28 … 11 PT, 12 MT, 1 CT, 2 ET
COST: NONE but your time
REGISTER NOW (yes, there will be a replay): http://www.thefanbaseformula.com/judith-training
Details
What we’ll do in August is a great month. There’s the beauty of both the day and evening … and there is the “prep” planning that leads to the huge Fall book selling season. You will get a “what’s old and what’s new” strategy throughout the morning.
This Saturday is the perfect time to take just three hours for you to get your brainstorming and masterminding hat in the publishing ring and kick off the coming out of winter. Besides the answers to the “What I Need to Know Before I Go” that is posted on the Flip Chart, you will come away with:
* Transition from the CWO to the CMO.
* Re-launch a tired book and add sparkle to your push.
* How to use social media to master book marketing. * Learn about must-have adds for you and your book.
* Learn how to add “juice” to what you are currently doing.
* Learn new author tools to add to your success.
* Always … get any questions you have answered.
Springtime in the Rockies delivers a split weather personality–we could have a little snow; some rain; or sunshine as the day begins. Inside, there will be plenty of HOT NEW ideas that will flip what you think and turn your head and attitude about what works and doesn’t work in today’s publishing arena. All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions … AND participate.
The value of the group is to GIVE and SHARE ahas, insights, and techniques, not just TAKE. If you are a taker, Author YOU is not for you. The AuthorYOU participants are hungry for new information and delighted to share what works for them … and what doesn’t. The SALONS created will expand your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started that The Book Shepherd Judith Briles leads each month. Your answers are in the room. AND … it’s MONEY FREE to attend … with two strings attached: Bring a healthy snack to share AND some new socks. Judith is a Sock Ambassador and part of a team that distributes to the Homeless and Kids in Need–, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon– See you Saturday, August 10th. Hot Coffee and Teas are ready for you.
Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.
• What to bring Bring a snack to share and some NEW socks to give.
Register here: https://www.meetup.com/AuthorYOUSalons/events/260321129/
The Perfect Book Marketing Gift Awaits You …
Have you ever wondered …
- How can I focus on writing and publishing instead of constantly promoting my books?
- How can I get consistent sales of full-priced books instead of just short-term spikes during promotions?
- How can my book stand out when there are SO many competing books on Amazon and it feels like pulling teeth to get sales?
- How do I get reviews and build my audience FAST if I’m starting from scratch?
- Where can I outsource the work I don’t want to do?
My friend and 7 times bestselling author Derek Doepker is about to reveal some very practical strategies on how to do fewer promotions and sell more books on autopilot. Something ALL authors would love to create on an ongoing basis.
With one strategy, he had an extra $3,505 in book sales in less than 8 weeks with less than two hours of work a week! Bet that sounds like your type of work, yes?
Note: If you want 1,001 ways to market your book, this isn’t for you.
If you want to 80/20 concepts, the 20% that leads to 80% of your results … then you’ll need to check out this free live training called Automatic Book Sales System we’re doing Thursday, December 5th at NOON Mountain time.
Register here: https://attendee.gotowebinar.com/register/1071043474912420365
In this training you’ll discover:
- The most powerful form of auto-pilot book promotion to sell full-priced books consistently – this has led to over $3,505 in EXTRA book sales in less than 8 weeks!
- The 3 biggest marketing mistakes authors make that sabotage their success … and how to fix them.
- How to get reviews and build your audience even if you’re starting completely from scratch with no following.
- And more!
Join us by registering now—it’s the perfect gift, just for you and your book.
June opens to warming weather on the outside… and sizzling ideas on the inside. Let’s dump what isn’t working and reveal new avenues for your author success… about you; about your book… what else? It’s part of your expanding author infrastructure. See you Saturday a 9.00 a.m.
This Event is exclusively for AuthorYOU Members.
To Join AuthorYOU, visit https://authoru.org/join-author-u/why-join-author-u.html, and sign up for a VIP AuthorYOU Membership.
• AS ALWAYS, All gatherings start with a virtual flip chart and a question: what do you need? The morning is then off… who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions… AND participate.
The value of the group is to give, not just take. The Author YOU SALON participants are true masterminds. The SALONS created with expand your projects and the breadth of your success. If you want to make your book happen… here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.
There is no charge for AuthorYOU Members. No question goes unanswered! –come at 9, stay till noon if need be.
For AuthorYOU members only.
It’s an ONLINE Saturday AM gathering for the AuthorYOU Salon community. Grab a COOL beverage–who knows how hot it will be outside? Bring your questions … you get answers. Catch up with old and new friends. August is often a “laid back” month… get ready to rev up your marketing engines for Fall time. What are you going to position yourself for the prime selling season?
REGISTER HERE: https://www.meetup.com/AuthorU/events/rrbcjsycclbsb/
You are invited …
It’s the annual Author Autumn Tea where several Colorado Authors do a “show and tell,” offering their wonderful books on a perfect afternoon surrounded by cool people and delectable food. And it’s FREE. The catch: you need to RSVP … and, you can bring friends. The Holidays are coming … select the perfect gift and have it personalized—we will have books for everyone … PLUS books are the ideal gift—think kids, your friends … how about YOU? And we will have free, new books to give away.
Note: This is a private home …
Here’s what’s happening …
When: SATURDAY, October 29th
Time: 1 – 4 pm
Where: Judith Briles’ home:
Heritage Eagle Bend Club
8122 S Quatar Circle, Aurora CO 80016
Enter the Heritage Eagle Bend community through the main gate located on Gartrell Road. There is a light–turn right on Heritage Parkway and follow it to Quatar Circle. My home is on the corner.
There is a gate code that will be sent to you when you register or by the author host who invited you.
The Treat: 20 authors sharing with you about their books and who they are in 30 seconds each. All books will be displayed on tables to “check-out”. Books are IDEAL gifts … for yourself, for others. All will be priced at less than what you can buy them on Amazon. Authors will be signing—some books even come with ribbons! We have books for guys, gals, and kids! And, we always have free books while they last that are donated by some of the authors. Plus, tables are laden with tasty goodies. YUMMERS!
Genres: There are lots to browse and choose from including Mystery, Inspiration, Childrens, Cookbooks, Memoir, Military History, Women’s Fiction, Thriller, Health, Humor, Writings-Publishing, Epic Fantasy, Self-Help, plus more.
Author Book Table Signup $25