Calendar

Feb
24
Wed
WebinarGold: GET YOUR BOOKS AND EBOOKS IN LIBRARIES
Feb 24 @ 7:00 pm – 8:00 pm
 
 
Mar
5
Sat
MARCH: Breaking News: How to Find and Work with the Local Media
Mar 5 @ 8:00 am – 12:00 pm

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Authors and books love  … love publicity. Are You Getting Your Share?

And, is it the right publicity at the right time? AuthorU’s March Saturday Mornings will be like an onion … each layer will reveal new ahas, tips and the secret sauce to connect with print, radio and TV that could create a tipping point for your and your book.

Led by Rocky Mountain’s PBS Executive Producer and Colorado Matter’s host Cynthia Hessin, get ready to flip what you are doing to propel your publicity forward. Additional members of the Colorado community will be joining Cynthia from print and radio.

  • Does being on and in the media work for a book? For the author … or is it a waste of time?
  • What publicity should you be seeking?
  • How should you pitch “you”?
  • What type of follow is acceptable and what should be avoided?
  • What materials do you need and what are unnecessary?

Our morning session is dedicated for a Panel of local media pros (TV, radio and print). You will connect, get tips and tricks on how to reach out and connect for you and your book. Cynthia Hessin and Susan Gatschet will open your eyes and your ears.

Who is Cynthia Hessin?cynthiahessin1

As a member of the Rocky Mountain PBS News team, Cynthia is the executive producer and host of the weekly news/discussion program, Colorado State of Mind, and produces a variety of other projects for the statewide PBS network. A longtime Denver broadcast journalist, Hessin is familiar to the PBS audience for hosting a variety of award-winning specials, including coverage of elections and public policy issues, and appearances on the national PBS NewsHour.

Chnthia has also earned seven regional Emmy awards from the National Academy of Television Arts and Sciences (NATAS) for writing, producing and performance. In 2013 she was also admitted to the NATAS Silver Circle, an honor society which recognizes broadcast professionals who have worked in the industry for 25 years and have made substantial contributions to both their craft and their community.

A Denver-area native, Hessin previously worked as a news reporter and anchor at Denver television stations KCNC News 4 and KMGH Denver’s 7, where she specialized in government and policy news.  She began her broadcast career at Denver radio stations KHOW and KOA.

Susan Gatschet started volunteering at KUVO radio in 1996 and quickly gained a spot on the airwaves. Wearing a few hats, one is that she books guests for various spots of KUVO and she hosts Take Note, offering a richly diverse listening experience weekdays from 1-4 pm.

Susan is also a voice over artist, promoter, producer and camera operator. An avid photographer, Susan has shot thousands of live performances across the nation. 

 

GOLD AU 
Standard Fee: $32


BEST SELLER
AU Members $0:


ALL OTHERS (including BASIC): $45

REMOTE: Video and handouts one week after event (you must be registered BEFORE March 5th to take advantage of this) AU Members only $32

 
 

 

Dec
6
Tue
FREE Webinar: Sizzling Hot for Cooling Down December … Tips and Tricks to Get Your Book into Independent Bookstores
Dec 6 @ 5:00 pm – 6:30 pm

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When: Tuesday, December 6th at 4 PT, 5MT, 6CT, 7 ET

Independent bookstores are among the very best places for indie authors to sell their books.

Many of these stores have fiercely loyal customers.

And unlike the big chains, some stores are willing to give your book a “test run” to see if it sells. And they are willing to purchase directly from you, the publisher.

But not every book is right for every indie bookstore.

Join me from 7 to 8:30 p.m. Eastern Time on TUESDAY, December 6th–when I host Amy Collins and Daniel Hall who will do free training on “How Indie Authors & Publishers Can Sell Tons of Books To Independent Book Stores.”  Remember: even if you can’t attend the webinar live, you want to register. Why?—because you will get the replay

Register at http://danielhallwebinars.com/indiebookjudith/

You will learn:

* An overview of the kinds of books independent book and gift stores want to see

* What they buy and when they buy them

* How stores GET books and how to get your book on their shelves

* How to know if your book belongs in a certain stores and if there’s room on their shelves for it

* The key questions to ask yourself before you approach the stores

* Step by step example of the first email to send a buyer to get the ball rolling

* How to change their minds if they say “no”

If you’re a publisher or author, don’t miss this training. Amy and Daniel will stay on the lined until all your questions are answered.

Register at http://danielhallwebinars.com/indiebookjudith/

P.S.

These stores are great places to rack up sales so you can then approach the big box retailers like Costco and Walmart.

Register at http://danielhallwebinars.com/indiebookjudith/

Aug
10
Sat
It’s a HOT August AM for Colorado Authors! @ The Book Shepherd's Offices
Aug 10 @ 9:00 am – 12:00 pm

Details

What we’ll do in August is a great month. There’s the beauty of both the day and evening … and there is the “prep” planning that leads to the huge Fall book selling season. You will get a “what’s old and what’s new” strategy throughout the morning.

This Saturday is the perfect time to take just three hours for you to get your brainstorming and masterminding hat in the publishing ring and kick off the coming out of winter. Besides the answers to the “What I Need to Know Before I Go” that is posted on the Flip Chart, you will come away with:

* Transition from the CWO to the CMO.

* Re-launch a tired book and add sparkle to your push.

* How to use social media to master book marketing. * Learn about must-have adds for you and your book.

* Learn how to add “juice” to what you are currently doing.

* Learn new author tools to add to your success.

* Always … get any questions you have answered.

Springtime in the Rockies delivers a split weather personality–we could have a little snow; some rain; or sunshine as the day begins. Inside, there will be plenty of HOT NEW ideas that will flip what you think and turn your head and attitude about what works and doesn’t work in today’s publishing arena. All gatherings start with a flip chart and a question: what do you need? The morning is then off … who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions … AND participate.

The value of the group is to GIVE and SHARE ahas, insights, and techniques, not just TAKE. If you are a taker, Author YOU is not for you. The AuthorYOU participants are hungry for new information and delighted to share what works for them … and what doesn’t. The SALONS created will expand your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started that The Book Shepherd Judith Briles leads each month. Your answers are in the room. AND … it’s MONEY FREE to attend … with two strings attached: Bring a healthy snack to share AND some new socks. Judith is a Sock Ambassador and part of a team that distributes to the Homeless and Kids in Need–, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon– See you Saturday, August 10th. Hot Coffee and Teas are ready for you.

Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.

• What to bring Bring a snack to share and some NEW socks to give.

Location: The Book Shepherd’s Offices: 8122 S. Quatar Circle · Aurora, CO

Register here: https://www.meetup.com/AuthorYOUSalons/events/260321129/

 

Jun
12
Sat
JUNE… Creating the BUZZ Factor ONLINE — It’s Author YOU SALONS June 12
Jun 12 @ 9:00 am – 11:00 am

June opens to warming weather on the outside… and sizzling ideas on the inside. Let’s dump what isn’t working and reveal new avenues for your author success… about you; about your book… what else? It’s part of your expanding author infrastructure. See you Saturday a 9.00 a.m.

This Event is exclusively for AuthorYOU Members.

To Join AuthorYOU, visit https://authoru.org/join-author-u/why-join-author-u.html, and sign up for a VIP AuthorYOU Membership.

• AS ALWAYS, All gatherings start with a virtual flip chart and a question: what do you need? The morning is then off… who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions… AND participate.

The value of the group is to give, not just take. The Author YOU SALON participants are true masterminds. The SALONS created with expand your projects and the breadth of your success. If you want to make your book happen… here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.

There is no charge for AuthorYOU Members. No question goes unanswered! –come at 9, stay till noon if need be.

Aug
14
Sat
AUGUST AuthorYOU Salons are on Saturday, August 14
Aug 14 @ 9:00 am – 11:00 am

For AuthorYOU members only.

It’s an ONLINE Saturday AM gathering for the AuthorYOU Salon community. Grab a COOL beverage–who knows how hot it will be outside? Bring your questions … you get answers. Catch up with old and new friends. August is often a “laid back” month… get ready to rev up your marketing engines for Fall time. What are you going to position yourself for the prime selling season?

REGISTER HERE: https://www.meetup.com/AuthorU/events/rrbcjsycclbsb/

 

Feb
21
Tue
The Buck Starts Here –Create Sizzling Non-Bookstore Sales
Feb 21 @ 4:00 pm – 5:00 pm

Tuesday, February 21 at 4 pm MT

The opportunity for selling books to non-bookstore buyers is twice that for selling through bookstores. And you can sell books non-returnable. In other words, you can double your sales, revenue and profits—if you know what to do and how to do it.

It’s the secret sauce that authors love.



Register now— https://bit.ly/SizzlingBookSales


You will, after attending this webinar. Brian Jud has been selling millions of his and his clients’ books to special-sales buyers for over 30 years and he will share his tips with you. Here are some of the topics Brian will discuss:

  • Benefits of selling to non-traditional segments.
  • How to prepare for selling in non-bookstore markets.
  • Tips for selling into the retail segments.
  • More places to sell children’s books.
  • How to tap into the academic market.
  • How to sell fiction in ways and places you never thought of.
  • New ways to sell in large quantities to buyers in corporations, associations and the military.
  • Where to find the names of prospective buyers and how to contact them.
  • Non-traditional pricing tips to maximize your profits.

Date: February 21 at 4 pm MT



Get ready for the secret sauce for special sales expert Brian Jud.