Authors and books love … love publicity. Are You Getting Your Share?
And, is it the right publicity at the right time? AuthorU’s March Saturday Mornings will be like an onion … each layer will reveal new ahas, tips and the secret sauce to connect with print, radio and TV that could create a tipping point for your and your book.
Led by Rocky Mountain’s PBS Executive Producer and Colorado Matter’s host Cynthia Hessin, get ready to flip what you are doing to propel your publicity forward. Additional members of the Colorado community will be joining Cynthia from print and radio.
- Does being on and in the media work for a book? For the author … or is it a waste of time?
- What publicity should you be seeking?
- How should you pitch “you”?
- What type of follow is acceptable and what should be avoided?
- What materials do you need and what are unnecessary?
Our morning session is dedicated for a Panel of local media pros (TV, radio and print). You will connect, get tips and tricks on how to reach out and connect for you and your book. Cynthia Hessin and Susan Gatschet will open your eyes and your ears.
Who is Cynthia Hessin?
As a member of the Rocky Mountain PBS News team, Cynthia is the executive producer and host of the weekly news/discussion program, Colorado State of Mind, and produces a variety of other projects for the statewide PBS network. A longtime Denver broadcast journalist, Hessin is familiar to the PBS audience for hosting a variety of award-winning specials, including coverage of elections and public policy issues, and appearances on the national PBS NewsHour.
Chnthia has also earned seven regional Emmy awards from the National Academy of Television Arts and Sciences (NATAS) for writing, producing and performance. In 2013 she was also admitted to the NATAS Silver Circle, an honor society which recognizes broadcast professionals who have worked in the industry for 25 years and have made substantial contributions to both their craft and their community.
A Denver-area native, Hessin previously worked as a news reporter and anchor at Denver television stations KCNC News 4 and KMGH Denver’s 7, where she specialized in government and policy news. She began her broadcast career at Denver radio stations KHOW and KOA.
Susan Gatschet started volunteering at KUVO radio in 1996 and quickly gained a spot on the airwaves. Wearing a few hats, one is that she books guests for various spots of KUVO and she hosts Take Note, offering a richly diverse listening experience weekdays from 1-4 pm.
Susan is also a voice over artist, promoter, producer and camera operator. An avid photographer, Susan has shot thousands of live performances across the nation.
Standard Fee: $32
BEST SELLER AU Members $0:
ALL OTHERS (including BASIC): $45
REMOTE: Video and handouts one week after event (you must be registered BEFORE March 5th to take advantage of this) AU Members only $32
Create a Killer Press Release
&
How to Create the Ultimate BOOK Hook
at our Mini Extravaganza … a Publicity Palooza!
Morning
How to Write Killer Press Releases That Sell Books 
Nine out of 10 author press releases belong in the trash bin. The Publicity Hound will show you how to write a killer press release for your fiction or nonfiction launch, and give you ideas galore for other types of releases you can write throughout your publishing career. You will learn:
- The 9 elements of the perfect launch press release.
- Samples of press releases for fiction and nonfiction.
- The best free and paid press release distribution services.
- Key elements to include in your releases so you sell books in bulk, get invitations to speak, and invite the media to call on you when they need sources and interviews.
- Easy ways to come up with your own press release ideas by helping other authors on the hot seat.
Afternoon
Book Hooks: Fun, Timely, Compelling Angles for Pitching Your Book
If you can’t think of at least a half dozen juicy angles to pitch to the media so they cover you and your book, help is on the way. The Publicity Hound will give you more than a dozen hooks you can use to promote your expertise, your topic, and your book. You will learn:
- The difference between a press release and a pitch, and why they work hand in hand.
- The easiest place to start your publicity campaign.
- Unusual angles for fiction authors, including ways to promote your expertise.
- Fun hooks that most other authors would never think of using.
- Easy ways to come up with your own ideas for book hooks and angles by helping other authors on the hot seat.
Let’s send off The Publicity Hound in style!
This will be JOAN STEWART’s FINAL Presentation!
SITE: CADA … 290 E. Speer Blvd., Denver CO
DATE: September 7th from 8.30 to 4 … Lunch included
REGISTER: space is limited. AuthorYOU VIP members $107 (Tardy Bird) … NonMembers $127 (Tardy Bird)
BELOW are the LINKS to REGISTER:
Early bird VIP AuthorYOU Members $107 (only register through this link if you are a paid AuthorYOU member)
Non AuthorYOU Members – $127
Early Bird Registration Has Ended
