Calendar

Jun
18
Tue
June Tech Tool Box – YouTube
Jun 18 @ 9:00 pm – Jun 19 @ 12:00 am

Tech ToolboxJune Tech Tool Box —SOLD OUT

 

Create or Enhance Your YouTube Channel on Tuesday, June 18th
Do you know YouTube is the second most popular search engine after Google? People search YouTube for trainings, tutorials and educational purposes as well as for some entertainment. Join us for this intensive workshop to learn how to optimize your YouTube account, tips for uploading videos and strategies for posting your videos on your websites and blogs. We will start with instruction and have work time for you to start implementing what you learned.

It’s YouTube, starring you and your book!

Time: 3 – 6 pm
Cost: $60 or both June and July Tech Tool Boxes for $100
Location: Judith’s Offices
Register for June Only at $60: CLICK HERE

for BOTH Toolbox Workshops June 18th and July 23rd at $100:  CLICK HERE

 

Sep
21
Sat
The Promotional Panorama for Authors
Sep 21 @ 4:00 pm – 10:00 pm

Are you ready to promote your new book?

Brunch and LearnPerhaps you don’t know what questions to ask or what promotional options are available to you. Author U and expert Literary Publicist Stephanie Barko have answers for you.

Brunch and Learn Registration

Cost: $35 for members, $55 for nonmembers

Signups after Thursday, September, 19th will add $10 at the door.
Date: Saturday, September 21st
Time: 10 am to 1:45 pm
Location: Doubletree SE, Aurora

Bonus Session – Author U members only- 3 SPOTS left

Cost: $30
Bonus Mastermind Session from 2 – 4
Location: Doubletree SE, Aurora

NO refunds 30 days prior to event.


Brunch and Learn
$35 for members

Brunch and Learn
$55 for nonmembers

Brunch and Learn
+ Bonus session
$65 for members

Bonus Session
$30 members only

 


When it comes to promotion and publicity for authors and books, it’s easy to get lost and confused. Three questions usually pop up with authors around promotion and publicity.

  1. What works and what doesn’t work for today’s author?
  2. What works best for you and your book?
  3. What will it cost?

This workshop surveys book promotion from the 50 foot level, exposing the author to a wide panorama of promotional elements.

You will learn the how and why of these elements in book promotion.

AuthorU Event

  • Blogging
  • Social Networking
  • Media Kits
  • Interviews
  • Trailers
  • Press Releases
  • Features
  • Live Events
  • Virtual Tours
  • Timelines

Writers will get a feel for what they might want to do themselves and what might best be delegated by listening to examples from real campaigns and comparing cost to benefit.

Participants will walk away with a general understanding of modern book promotion and a broad sense of direction for their specific project.

BONUS Session

Stephanie BarkoStephanie is flying in from Austin, TX to present this amazing workshop, and will facilitate a deep-dive MasterMind for a limited number of attendees after brunch. Think of it as personalized laser coaching. Limited to 20.

Stephanie Barko, Literary Publicist was voted Preditors & Editors Best Book Promotion Service in 2011. Her award-winning clients include traditional publishers and their authors, small presses, and independently published writers.

Visit with Stephanie at www.StephanieBarko.com

Nov
16
Sat
Klout Matters BookCamp @ Doubletree Southeast
Nov 16 @ 3:00 pm – 11:00 pm

November 16th BookCamp …It’s TechFest Time!

November 16th BookCamp …It’s TechFest Time!

What Every Author Needs To Know Today about
Social Media Promotion, Klout & Marketing Your Books

 

The world is not the same as it was before for authors. Today, the major publishing houses are confronting problems as never before. The world of social media has changed the landscape and flipped in upside down and inside out. What worked five years has changed dramatically and you, as an author, need to know what to do.

Klout and your Klout Score will play a big role in your success today. Knowing what it is and how to best use it in your social media work, can make the difference between success and failure today. Strong influence translates to more business. Period.

Klout MattersTerry Brock and Gina Carr from Orlando, Florida, are making a special appearance for this program here in Denver just for Author U. You’ll learn principles from their new book from McGraw-Hill, Klout Matters: How to Engage Customers, Build Your Digital Influence—and Raise Your Klout Score for Success! 

BONUS ALERT: ALL attendees will receive a copy of just off the press, Klout Matters with their registration.

Terry and Gina are recognized at top influencers amongst the who’s who in the social media world. And, you get them—both—for a solid day of deep diving and learning new technologies that can help you as an author and thought leader.

 

Register Today!

Members
$109 Early, Early Bird
Non-Members
$159 Early, Early Bird

 
Topics To Be Covered Include:

  • How authors can use Social Media to get more business right now.
  • What the heck is this Klout and Kred thing and what do you need to know about it to sell more books?
  • How Klout matters today for writers and authors and what you need to know about it.
  • What specific actions can you take to enhance your Klout score?
  • What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line?
  • Key steps to take on Facebook to enhance your Klout Score and generate more influence.
  • What you need to know about Twitter and how it is tied into Klout.
  • Effective steps you can take on LinkedIn to connect with others more, generate more business and sales—and raise your Klout Score.
  • Key tools and technologies which can help you as an author in 2014.

This is a program you can’t afford to miss

Cancel your other engagements and be here for this one.  You’ll be glad you did.  Prepare yourself to have “more fun than the law will allow” … (of course, laws are different in Florida where the Terry and Gina are from!)

Cost: Early, Early Bird until October 31st $109; after November 1st, $149 for members.   Non-members, add $50.

Date:  November 16th

Time: 8.30 to 4.30   Where:   Doubletree Southeast, 13696 E Iliff Pl  Aurora, CO 80014

 

Register Today!

Members
$109 Early, Early Bird
Non-Members
$159 Early, Early Bird

 

 

Meet Gina Carr, MBA

Gina Carr

Gina is an Entrepreneur, Speaker and Marketing Consultant who works with Thought Leaders—speakers. authors, and CEOs—to leverage social media marketing for more publicity, profits and success. Combining her street-smarts learned as a small business owner with her book-smarts learned at the Harvard Business School and Georgia Tech, Gina helps business owners turn great ideas into profitable money-making machines. Best known as “The Tribe Builder”, Gina is a pro when it comes to helping passionate people build powerful tribes of raving fans for their business or non-profit.

Meet Terry Brock, MBA, CSP, CPAE

Terry Brock

Terry is known internationally as a marketing and technology expert. He knows how to take technology, social media and marketing ideas to help speakers, authors and coaches achieve bottom-line results—and have fun! He’s the former Chief Enterprise Blogger for Skype and former Editor-in-Chief for AT&T’s huge business blog (over 100 authors). Come to this entertaining and informative presentation to get the information you need to sell more books in today’s “never like this before” world. Here’s Terry’s webpage … http://terrybrock.com/meetingplanners/  check out his energy … The BookCamp will rock with Gina and Terry’s know how in social media … guaranteed, the day will deliver beyond your expectations.

People are talking about Klout Matters

“How much clout do you have through your social media presence? Terry Brock and Gina Carr score big when it comes to showing you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout Score rise to the top.”
~Harvey Mackay
New York Times #1 best-selling author of Swim with The Sharks Without Being Eaten Alive

“Everyone wants more impact, influence, branding, and recognition. On the Internet it’s known as Klout. For many, Klout scores have remained a mystery, UNTIL NOW. Terry Brock and Gina Carr have written the benchmark book, “Klout Matters,” and reveal the importance, the relevance, and the secrets behind this Internet imperative. As a Klout thought leader myself, I recommend that you buy this book, and implement the ideas and strategies, so that you go from Klout to significance.”
~Jeffrey Gitomer
New York Times Best Selling Author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling

“I’ve had my doubts about systems that create “arbitrary” social media scores. What if someone has tremendous influence in the “offline” world yet isn’t that active on social sites? Well, the truth is we now live in an age of influence marketing and, in order for your business to really thrive, it’s critical to be strategically active on all the major social sites. In Klout Matters, Gina and Terry walk you through the exact steps needed to build a sizable platform, leverage key relationships, and create real influence for greater success. This book is a must read for anyone striving to become a respected thought leader.”
~Mari Smith
Forbes’ Top Ten Social Media Power Influencer 2011-2013+, Speaker, Author of The New Relationship Marketing and Facebook Marketing: An Hour A Day

Mar
5
Sat
MARCH: Breaking News: How to Find and Work with the Local Media
Mar 5 @ 8:00 am – 12:00 pm

icon_Sat-am-AU

Authors and books love  … love publicity. Are You Getting Your Share?

And, is it the right publicity at the right time? AuthorU’s March Saturday Mornings will be like an onion … each layer will reveal new ahas, tips and the secret sauce to connect with print, radio and TV that could create a tipping point for your and your book.

Led by Rocky Mountain’s PBS Executive Producer and Colorado Matter’s host Cynthia Hessin, get ready to flip what you are doing to propel your publicity forward. Additional members of the Colorado community will be joining Cynthia from print and radio.

  • Does being on and in the media work for a book? For the author … or is it a waste of time?
  • What publicity should you be seeking?
  • How should you pitch “you”?
  • What type of follow is acceptable and what should be avoided?
  • What materials do you need and what are unnecessary?

Our morning session is dedicated for a Panel of local media pros (TV, radio and print). You will connect, get tips and tricks on how to reach out and connect for you and your book. Cynthia Hessin and Susan Gatschet will open your eyes and your ears.

Who is Cynthia Hessin?cynthiahessin1

As a member of the Rocky Mountain PBS News team, Cynthia is the executive producer and host of the weekly news/discussion program, Colorado State of Mind, and produces a variety of other projects for the statewide PBS network. A longtime Denver broadcast journalist, Hessin is familiar to the PBS audience for hosting a variety of award-winning specials, including coverage of elections and public policy issues, and appearances on the national PBS NewsHour.

Chnthia has also earned seven regional Emmy awards from the National Academy of Television Arts and Sciences (NATAS) for writing, producing and performance. In 2013 she was also admitted to the NATAS Silver Circle, an honor society which recognizes broadcast professionals who have worked in the industry for 25 years and have made substantial contributions to both their craft and their community.

A Denver-area native, Hessin previously worked as a news reporter and anchor at Denver television stations KCNC News 4 and KMGH Denver’s 7, where she specialized in government and policy news.  She began her broadcast career at Denver radio stations KHOW and KOA.

Susan Gatschet started volunteering at KUVO radio in 1996 and quickly gained a spot on the airwaves. Wearing a few hats, one is that she books guests for various spots of KUVO and she hosts Take Note, offering a richly diverse listening experience weekdays from 1-4 pm.

Susan is also a voice over artist, promoter, producer and camera operator. An avid photographer, Susan has shot thousands of live performances across the nation. 

 

GOLD AU 
Standard Fee: $32


BEST SELLER
AU Members $0:


ALL OTHERS (including BASIC): $45

REMOTE: Video and handouts one week after event (you must be registered BEFORE March 5th to take advantage of this) AU Members only $32

 
 

 

Mar
30
Wed
WebinarGOLD: How to Create a Successful Book Launch or Re-Launch One that has Limped Along
Mar 30 @ 5:00 pm – 6:30 pm

March 30th  (4 PT, 5 MT, 6 CT, & 7 ET)

PURPLE Let copy

 

All books need a send-off. During this webinar, Dr. Judith Briles will show you and demonstrate a variety of strategies to kick your book off to the start it needs to build the buzz, bring in the buyers and brand you as the “go to” expert.

Book Launching is exciting. It can also be exhausting and overwhelming. The grand news, especially for the indie and self-publishing author, is that book-launching can now be created as a “serial” activity. Get ready to add JUICE to you and your book to create a buzz your book deserves.

If your book has been limping along, it’s time to re-juice it. It’s a very fast 90 minutes. Your questions will be welcomed and answered during WebinarGOLD.

Register:  https://attendee.gotowebinar.com/register/2900363611383119361

 

Jun
8
Wed
The Indie Author’s Guide to Creating a Killer Media Kit
Jun 8 @ 4:00 pm – 7:30 pm

 

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Time: 6 to 7:30 Eastern on Wednesday, June 8

Register at  https://attendee.gotowebinar.com/register/5859541930907013378

If you want to sell books, you need publicity. If you want the maximum publicity possible, you need a Media Kit for your fiction or nonfiction book.

Seven important audiences, including journalists, will expect one. And if you don’t have one, hope you never get a phone call from a journalist who hears about your book, wants to interview you and asks, “Can you send me your media kit?’

Publicity expert Joan Stewart, aka The Publicity Hound and a former newspaper editor, will explain the 10 essential elements in every media kit, when she’s my guest during a special 90-minute webinar at 6 p.m. Eastern Time on Wednesday, June 8. This is for authors who have written fiction or nonfiction, and for those who haven’t started their books yet.

You will learn:

  • How to use a media kit and how not to use it.
  • The seven important audiences for your media kit, and what they expect to see in it.
  • The correct format for writing a press release for a fiction book and one for nonfiction.
  • Why you should have more than one bio, and the exact word count of each one.
  • Tips for using photos in your kit to make the media’s job easy.
  • How to shave weeks off the tedious chore of creating a media kit from scratch.

As a special bonus, Joan will give away three 15-minute consultations, but you must join us on the call to be eligible.  

 

 

Jun
30
Thu
FREE Webinar June 30th: Bublish and Book Bubble Delight! – Awesome Marketing Strategy
Jun 30 @ 5:00 pm – 6:00 pm

Bublish and Book Bubbles … isn’t it time you had some FUN with your book marketing. We think so!
bublish

Join us for a webinar on Jun 30, 2016 at 4 PM Pacific, 5 PM Mountain, 6 PM Central, 7 PM Eastern

 

Register now! https://attendee.gotowebinar.com/register/6656529531634847234

On June 30th … meet the amazing Kathy Meis. She will deliver a “live” demo of just how a book bubble works and why they are so hot in book buzzland.

You will learn how to create book bubbles across your social media networks to find new readers and build a dynamic network brand that drives sales to your bank account.

It’s the summertime at and book marketing has never been easier.Don’t bother to pop the popcorn—you won’t have time to eat it—you will be taking notes like crazy!

 

Jul
20
Wed
FREE Webinar July 20: Create the Press Release Every Author Needs
Jul 20 @ 5:00 pm – 6:30 pm
  1. Get Ready to Create the Press Release Every Author Needs for Promo! Bring your questions … there is a live Q&A within the webinar.
  2. Many listened into the superb free webinar Joan Stewart on how to create an off-the-charts media kit. Are you ready to now listen in to learn the step-by-step process to create an off-the-charts press release? PR
  3. One of the most difficult tasks in a book launch is writing the press release for you book.
  • It can’t sound like a free commercial that screams “Buy My Book!”
  • It must be interesting.
  • It must communicate clearly and concisely the target audience for your book and what they will learn, feel or experience when they read it.

    Get ready to be the “piper” to lead buyers to you and your book!

    Joan StewartJoan Stewart,
    aka The Publicity Hound a former newspaper editor, will walk you step by step through two press releases–one for fiction and one for nonfiction. You’ll learn not only how to write it, but how to use it in your publicity campaign.

    Judith Briles, The Book Shepherd and book publishing expert, will be your moderator.

  1. Date and Time:  Wednesday, July 20th at 5 PM Mountain (4 PT, 6 CT, 7 ET)
    Location: Anywhere your computer is

REGISTER: https://attendee.gotowebinar.com/register/5528808833818352642

Aug
11
Thu
AUG WEBINAR Create WorkBooks and Adult Coloring Books
Aug 11 @ 5:00 pm – 6:00 pm

Get ready to create a variation of your book and expertise that Marvel Comics would be proud of! With the ability to tap into Amazon’s CreateSpace and IngramSpark, you too can join the crowd that had gotten the “how-tos” of creating workbooks, guidebooks, comics … even adult coloring books (not to mention kiddos). If you publish children’s books and adult coloring books or even if you publish nonfiction … OR, are thinking about doing it … you’ve got to see how this is done … and learn how quickly you can convert ANYTHING into a snappy and sassy new product.

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Register here (even if you can’t attend live, you will get the replay the next day): https://attendee.gotowebinar.com/register/1767883132402882306

If you could do this quickly and easily, you can increase your monthly passive income with a snap of a finger (well kind of).

Here’s your question: Are you ready to catch a new wave of ideas and repurposing for you and your books? One that coattails to a top selling trend for adults?

There are a lot of sticky details when it comes to publishing physical books and physical color books that you will want to throw your laptop into the ocean because it could be so confusing! This webinar will be your lifeline … learn how and discover how you can add income to your cash water-way.

NEW! SPEEDBOAT Printing and Publishing Webinar on Thursday, August 11th—it’s another freebie. There’s so much you can do to create new products that are a variation of what you currently have. The time is 4 PT, 5 MT, 6 CT and 7 ET. Expect a fast hour.

Even if you can’t attend “live”, register to get the replay: https://attendee.gotowebinar.com/register/1767883132402882306

Are you aware that adult and kid coloring books are hot in book sales? Would you like to know how to convert what you have written and create them? How about spiffy newsletters, guides, and workbooks?

Get ready for a speedboat of a webinar. We are going to show you how to make a full-color book fast. It’s all in this week’s WebinarGold on Thursday, the 11th.

 

Nov
8
Wed
WebinarGold: Why you should have a Coloring Book around your Expertise, or Something New
Nov 8 @ 12:00 pm – 1:00 pm

Are you ready to tap into an ADULT craze that doesn’t to appear to have an end in the short-term horizon?

Did you know that adult coloring books are rocking it in book sales?

But consider this…

Adult coloring books and other low content types of books are easy to create and profitably publish IF you know how to use complicated graphics like Photoshop or Gimp Shop. 

But what if you don’t? As you like the idea … but where is the Dummies version?

Get ready … this webinar has that solution for you.

On Wednesday, November 8th, we’re going to show you a brand-new way starting at NOON Mountain time—11AM Pacific and 2 PM Eastern.

Here’s the other great thing you can use this to create:

  • Adult coloring books
  • Children’s coloring books
  • Maze Books
  • Game Books
  • Action Guides
  • Journals
  • Diaries

and much, much more!

Get ready to create new products that compliment what you have now. Create something spanking new. And have fun.

Register here: https://attendee.gotowebinar.com/register/8441475619286147586

 

Mar
5
Tue
Graphics Secrets to Create Eye-Popping PowerPoint Slides
Mar 5 @ 4:00 pm – 5:00 pm

Back by demand, get ready to soar your presentation success: in person and online… 

REGISTER: https://register.gotowebinar.com/register/4525274696563103747

You will learn: 
How to transform boring slides into amazing graphics displays guaranteed to WOW your audience! 

Are your slides boring? Are they putting your audience to sleep? Do they fail to drive the book sales, consulting, repeat bookings, and follow-on business? 

Speakers! Trainers! Consultants! Entrepreneurs! Marketers! Exciting PowerPoint slides are vital to your success. PowerPoint isn’t just for presentations and training in face-to-face settings. Today, our slides also take center stage in webinars, eLearning videos, blogs, podcasts, website videos, YouTube videos, marketing teasers, and more. Are your PowerPoint slides compelling enough to drive the engagement and business results you seek? 

Great-looking slides make you look good, your content more interesting, and your presentation more exciting and successful. Even if you have no graphics training or talent, you don’t need to hire a professional designer to make your slides look dramatically better. You only need to learn how to add Brain Appeal—the art and science of how to create eye-popping content. 

Join PowerPoint magician, Dr. Jaclyn Kostner, to learn how to catapult your slide engagement into the 21st Century. It is so easy to make your content look fabulous—when you learn these simple secrets. She is going to show you how to create… 

• Slides that your audience enjoys looking at 
• Slides that get your point across in stunning ways 
• Slides that are 21st Century … not yesteryear’s newsprint quality 

Get ready for the webinar: 

• Graphics Secrets to Create Eye-Popping PowerPoint Slides! 
Wednesday, March 5th at 4 PM Mountain Time 
• It will only go one hour, including questions. Short. To the point. Effective. 

REGISTER: https://register.gotowebinar.com/register/4525274696563103747

Your presenter is Dr. Jaclyn Kostner, a webinar engagement expert. She’s a best-selling business author with 20+ years of

After registering, you will receive a confirmation email containing information about joining the webinar.