Authors and books love … love publicity. Are You Getting Your Share?
And, is it the right publicity at the right time? AuthorU’s March Saturday Mornings will be like an onion … each layer will reveal new ahas, tips and the secret sauce to connect with print, radio and TV that could create a tipping point for your and your book.
Led by Rocky Mountain’s PBS Executive Producer and Colorado Matter’s host Cynthia Hessin, get ready to flip what you are doing to propel your publicity forward. Additional members of the Colorado community will be joining Cynthia from print and radio.
- Does being on and in the media work for a book? For the author … or is it a waste of time?
- What publicity should you be seeking?
- How should you pitch “you”?
- What type of follow is acceptable and what should be avoided?
- What materials do you need and what are unnecessary?
Our morning session is dedicated for a Panel of local media pros (TV, radio and print). You will connect, get tips and tricks on how to reach out and connect for you and your book. Cynthia Hessin and Susan Gatschet will open your eyes and your ears.
As a member of the Rocky Mountain PBS News team, Cynthia is the executive producer and host of the weekly news/discussion program, Colorado State of Mind, and produces a variety of other projects for the statewide PBS network. A longtime Denver broadcast journalist, Hessin is familiar to the PBS audience for hosting a variety of award-winning specials, including coverage of elections and public policy issues, and appearances on the national PBS NewsHour.
Chnthia has also earned seven regional Emmy awards from the National Academy of Television Arts and Sciences (NATAS) for writing, producing and performance. In 2013 she was also admitted to the NATAS Silver Circle, an honor society which recognizes broadcast professionals who have worked in the industry for 25 years and have made substantial contributions to both their craft and their community.
A Denver-area native, Hessin previously worked as a news reporter and anchor at Denver television stations KCNC News 4 and KMGH Denver’s 7, where she specialized in government and policy news. She began her broadcast career at Denver radio stations KHOW and KOA.
Susan Gatschet started volunteering at KUVO radio in 1996 and quickly gained a spot on the airwaves. Wearing a few hats, one is that she books guests for various spots of KUVO and she hosts Take Note, offering a richly diverse listening experience weekdays from 1-4 pm.
Susan is also a voice over artist, promoter, producer and camera operator. An avid photographer, Susan has shot thousands of live performances across the nation.
Standard Fee: $32
ALL OTHERS (including BASIC): $45
REMOTE: Video and handouts one week after event (you must be registered BEFORE March 5th to take advantage of this) AU Members only $32
Get ready to create a variation of your book and expertise that Marvel Comics would be proud of! With the ability to tap into Amazon’s CreateSpace and IngramSpark, you too can join the crowd that had gotten the “how-tos” of creating workbooks, guidebooks, comics … even adult coloring books (not to mention kiddos). If you publish children’s books and adult coloring books or even if you publish nonfiction … OR, are thinking about doing it … you’ve got to see how this is done … and learn how quickly you can convert ANYTHING into a snappy and sassy new product.
Register here (even if you can’t attend live, you will get the replay the next day): https://attendee.gotowebinar.com/register/1767883132402882306
If you could do this quickly and easily, you can increase your monthly passive income with a snap of a finger (well kind of).
Here’s your question: Are you ready to catch a new wave of ideas and repurposing for you and your books? One that coattails to a top selling trend for adults?
There are a lot of sticky details when it comes to publishing physical books and physical color books that you will want to throw your laptop into the ocean because it could be so confusing! This webinar will be your lifeline … learn how and discover how you can add income to your cash water-way.
NEW! SPEEDBOAT Printing and Publishing Webinar on Thursday, August 11th—it’s another freebie. There’s so much you can do to create new products that are a variation of what you currently have. The time is 4 PT, 5 MT, 6 CT and 7 ET. Expect a fast hour.
Even if you can’t attend “live”, register to get the replay: https://attendee.gotowebinar.com/register/1767883132402882306
Are you aware that adult and kid coloring books are hot in book sales? Would you like to know how to convert what you have written and create them? How about spiffy newsletters, guides, and workbooks?
Get ready for a speedboat of a webinar. We are going to show you how to make a full-color book fast. It’s all in this week’s WebinarGold on Thursday, the 11th.
October 1st delivers a double header for Authors … you will get the nuts and bolts of putting together a successful Amazon launch PLUS all you need to know about setting up your budding publishing empire.
Our first session starts with …
The Extravaganza is over and are you ready to roar into the FALL? Start with creating your first book launch on Amazon or a reboot with a master of creativity. Then, let’s make sure you have all your “T’s” crossed and “I’s” dotted for the business side of publishing.
1 Create the Amazon Launch of Your Dreams!
Should you or shouldn’t you? The answer is: it depends.
- They take time.
- You need to put work into it.
- You need to build a wide network of supporters who will shout out for you on the day(s) you are doing your push.
Get ready to be taken step-by-step through the planning, the how-tos, and what you need to do in advance, during your push and post the launch in a detailed workshop that will produce awesome awareness and book sales. Your goal.
Start Thinking Amazon Bestseller Campaign … and Success!
Anne Randolph has just completed a very success marketing campaign on Amazon and will reveal the nuts and bolts of what she did and how you can take her ahas, tips and strategies to use for yours.
~ ~ ~
And then in the second session… let’s turn to the nuts and bolts of making sure you are really, really set up to “engage” in the business of authoring and publishing with:
2 Create the Business Side of Publishing that Covers Your Tush and Makes You a Publishing Pryo!
Most authors just “jump in” … great for the Enthusiasm quotient … and usually a guarantee of plenty of missteps and mishaps when it comes to the business side of publishing.
- What record keeping do you really need?
- What about bank accounts?
- What about filings with Federal, State and Country?
- Should you trademark your name?
- What do you need to do to protect yourself and your book?
Pat Williams, CPA reveals ALL the ins and outs you need to set yourself up as a publishing business. As someone who “writes” the books the accounting profession uses, you will get an insider’s ahas and how-tos and this essential session for the busy author.
COST
GOLD Members: $25 (Please login to register)
All Others: $35
Note: after September 26th, price increases $10 for each
Gold members need to login to Member site to register.
Create a #1 International Amazon Best Seller in 10 Steps
Join us for a webinar on Nov 16, 2016, at 5:00 PM MST.
Register now! https://attendee.gotowebinar.com/register/6880751841293750785
Get Ready to Create the Amazon Launch of Your Dreams! Should you or shouldn’t you? The answer is: it depends.
-They take time.
-You need to put work into it.
-You need to build a wide network of supporters who will shout out for you on the day(s) you are doing your push.
Get ready to be taken step-by-step through the planning, the how-tos, and what you need to do in advance, during your push and post the launch in a detailed workshop that will produce awesome awareness and book sales. Your goal.
Start Thinking Amazon Bestseller Campaign … and Success!
Anne Randolph completed a very success marketing campaign on Amazon for a book that had been out for two years and she decided to revive it. She will reveal the nuts and bolts of what she did and how you can take her ahas, tips and strategies to use for yours.
After registering, you will receive a confirmation email containing information about joining the webinar.
View System Requirements
Many of us experience dread when thinking or talking about using social media venues to sell our books. Yet, as authors, we need to break through these fears in order to sell our books, attract future readers and influence the media. Attend this event to learn about ways to blast through your phobias, sell your books faster and build the number of followers (aka potential readers).
Speakers:
- Debra Jason, How You Can “Create a Thunder” to Sell Your Book (Brag: Sold an additional 200 books in 30 days using this social media platform!)
- Laurie Weiss, Featured Author of the Month (Brag: She can help you reduce anxiety about anything!)
- Erin Cell, Increasing Sales through Twitter (Brag: She’s the mastermind behind the inaugural Social Media Day Denver event!
How You Can “Create a Thunder” to Sell Your Book
After spending a year working on my book, I proudly held the physical proof in my hand. As I began planning the official book launch, I was introduced to a cool online marketing tool that helped me achieve a broader reach – broader than I could have ever imagined.
This cost-effective marketing tool helps you “create a thunder” as your announcement travels across social networks. It resulted in my book having a social reach of more than 1.4 million viewers and ranking in Amazon’s Top 10.
The good news? You can do this too when launching your book!
- Create a buzz around your book before it launches.
- Amplify your message across social media.
- Build your social reach without asking your network to dip into their wallets.
- Launch a thunderous online campaign in 3 simple steps.
- Design an attention-grabbing graphics even if you’re not an artist.
Debra Jason is an author of the award-winning book, Millionaire Marketing on a Shoestring Budget™, Debra Jason is also a speaker, copywriter, and multi-faceted marketing mentor. A recipient of the Boulder Chamber of Commerce’s Small Business of the Year Award, she started The Write Direction in 1989. Her mission is to empower you with the cost-effective marketing strategies you need to gain exposure for your book so that you attract a steady stream of happy readers.
Featured Author of the Month: Dr. Laurie Weiss
After over 40 years practicing psychotherapy and coaching, Relationship Communication Expert, Dr. Laurie Weiss had no intention of starting a new phase of her career. Then a colleague helped her resolve a persistent, stressful problem using an amazing new technique. She was astounded that he did it in just a few minutes, using only words while standing on the sidewalk outside of a restaurant. As a Psychotherapist, Coach and Consultant Dr. Laurie has been helping clients reclaim life energy and find joy in life since 1972. She has taught professionals in 13 countries and authored 8 books that make complex information accessible to anyone. Her latest, Letting It Go, reflects her expertise in the rapid anxiety and stress relief process she first encountered that fateful evening. She is a long time member of AuthorU.
Dissolve Social Media Blocks—Yes, Really!
- Identify what scares you most
- Picture your “why”
- Use 3 sentences to change the picture and dissolve the blocks
Increasing Sales through Twitter
Looking to increase book sales through the use of social media, more specifically, Twitter? We will start with the basics & learn the language of Twitter. Building a Twitter Tribe is key to increasing your exposure on the platform, we will walk through engagement and follower tips & tools. As with all marketing, you need a plan, learn how to create a winning content & engagement strategy for Twitter to help you increase your online sales.
- Twitter Talk – Learning the Language
- Building Your Twitter Tribe
- Creating a Winning Strategy for Twitter
- Twitter Tips & Tools
- Increasing Sales through Twitter
Erin Cell is a social media strategist, consultant & speaker who is passionate about helping businesses (and authors) understand the power of social media. She has helped thousands of authors, business owners, entrepreneurs, and executives improve their online presence while saving them time and money. She is the mastermind behind the inaugural Social Media Day Denver event in partnership with the Colorado Women in Social Media. She speaks regularly around the Denver area to a variety of groups, including SCORE Denver, Polka Dot Powerhouse, Denver Start-up Week, and hosts her own Social Success Club Meetup.
REGISTER NOW … costs go up on the January 28th.
Gold members need to login to Member site to register.
Are you ready to tap into an ADULT craze that doesn’t to appear to have an end in the short-term horizon?
Did you know that adult coloring books are rocking it in book sales?
But consider this…
Adult coloring books and other low content types of books are easy to create and profitably publish IF you know how to use complicated graphics like Photoshop or Gimp Shop.
But what if you don’t? As you like the idea … but where is the Dummies version?
Get ready … this webinar has that solution for you.
On Wednesday, November 8th, we’re going to show you a brand-new way starting at NOON Mountain time—11AM Pacific and 2 PM Eastern.
Here’s the other great thing you can use this to create:
- Adult coloring books
- Children’s coloring books
- Maze Books
- Game Books
- Action Guides
- Journals
- Diaries
and much, much more!
Get ready to create new products that compliment what you have now. Create something spanking new. And have fun.
Register here: https://attendee.gotowebinar.com/register/8441475619286147586