Everyone … who doesn’t want to work with the Tattered Cover Book Store?

Mention the name … The Tattered Cover … in any book community, and the bowing begins. Known for it’s innovative “author happenings” and its strong “voice” advocating the author and book voices, the Tattered Cover is rated as one of the top bookstores in the world. ALL NY publishing houses wanted to have their authors featured in it.

On Saturday, November 5th, you have the opportunity to “pick the brains” of the new owner, Len Vlahos. Bookstore visionary has looked long and hard for someone that shares her vision, knows how to implement it. And he’s here for you.

• Should you put your marketing energy into bookstores?

• What is the best way to approach them?

• What does an author need to know and do to have a successful book signing?

• How do you get your book into the store for resale?

You don’t want to miss this … the Tattered Cover Tells All! with Len Vlahos, the new owner of the Tattered Cover. He’s here for the AuthorU community to present an in-depth program on what’s happen at the Tattered Cover and how authors can work with them and get featured.

Cost: $25 for AuthorU Gold Members … all others, $35
NOTE … prices will increase on Wednesday, November 3rd.

Location … 290 E Speer Blvd, Denver   CADA building (Colorado Automotive Dealers Assn)–use the Red Cross parking lot if necessary.
Time … 8.30 Continental breakfast and Networking. It’s over at noon.

BONUS … we are going to have marketing round tables.

COST
GOLD Members: $25 (Please login to register)
All Others: $35

Note: after November 1st, price increases $10 for each

Gold members need to login to Member site to register.

Don’t miss it! It’s our FINAL 1^st Saturday of the month workshop.

Join us to learn about this all-important rule when writing and marketing your books! Also, a special bonus for the creative types … yes, that’s you!

• What is the 90/10 Rule?
• What is one of the best ways to take advantage of the 90%?
• What is the real “killer” of future book sales?
• I cannot wait to find out what the AuthorU bonus is … I love the positive difference they make for my book sales!

  The 90/10 Rule for Book Marketing Success @ CADA on November 4, 2017

  Join us to learn about this all important rule when writing and marketing your books! Also, a special bonus for the creative types … yes, that’s you!

  • What is the 90/10 Rule?
  • What is one of the best ways to take advantage of the 90%?
  • What is the real “killer” of future book sales?
  • I cannot wait to find out what the AuthorU bonus is … I love the positive difference they make for my book sales!

  Location: CADA, 290 E Speer Blvd, Denver, CO Time: 8.30 AM to NOON … Continental Breakfast will be ready!

  Cost:  Early Bird through October 31st: Members – $30  Nonmembers – $45

Judith Briles and Jeannette Seibly will team up to help you focus on the most overlooked marketing tool you have to sell your books! You!

Speak up! You will learn how to avoid murdering your book sales before you say anything:

• Introduce yourself at leads and networking groups
• Prepare yourself and written materials to be attractive to audiences
• Treat your event planners as VIPs (think, panels, keynotes, breakout sessions at conferences, etc.)
• Speak so your audience listens (and buy your books)!

Dr. Judith Briles has over 35 years of speaking as a professional speaker. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them! She is the Founder and CEO of AuthorU, and has successfully mentored 1,000s of authors and publishers through the pitfalls and joys of the publishing world.

• Jeannette Seibly has been an award-winning, internationally recognized business advisor, consultant and coach for 25 years, and along the way, guided the creation of 3 millionaires. She has published 5 books and over 400 articles and has been a program chair and speaker for award winning events.

  ****

  Lisa Reinicke is this month’s Featured Author. She will share a marketing tip that let Bart out of the gate and dramatically increased her book sales.

  Lisa Reinicke is the author of 4 children’s picture books, 1 fiction book, 25 short stories for children produced for local TV shows. She is a Gold winner of the Mom’s Choice Award 2017 for her book Wings and Feet. Owner and CEO of Our House Publications, Our House Properties, and Automotive Warranty Network.

  ***

  Kelly Johnson will share how-to create a short video for your website and social media … this will significantly increase purchases of your books and is a great link to include in all of your speaking materials. BRING your laptop and pictures to use for making your video (e.g., headshot, book cover, logo, images that represent your services, any video clips, etc.).

  Kelly Johnson, owner of Cornerstone Virtual Assistance, has worked with 100’s of authors to manage technical, creative, and administrative projects for their businesses and books. She has earned certifications as a Professional Author’s Assistant, as a Shopping Cart Certified Strategist, and in Hootsuite. Kelly is a technical & online resources specialist and proudly wears the title “Geek Girl.”

   

Location: CADA, 290 E Speer Blvd, Denver, CO
Time: 8.30 AM to NOON … Continental Breakfast will be ready!
Cost:  Early Bird through October 31st: Members – $30  Nonmembers – $45

Register:

Gold members need to login to Member site to register.

CAN’T ATTEND IN PERSON???? If you can’t attend. register … you will get the link to the full video tape to watch at your convenience.

Details

Register here: https://www.meetup.com/AuthorYOUSalons/events/260321129/

Know your Author and Book Publishing Rights

Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.

Many times, authors:

• Don’t understand how to read a contract and negotiate the details;
• Don’t know how to use their own or others’ materials—i.e., pictures, diaries, etc.
• Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.

Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.

Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.

Julie Bernard  … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.

Cost:  $15 AuthorYOU members $25 nonmembers 
Registration will increase to $25 for AY members and $35 nonmembers on March 30^th (You will receive handouts and a link to join the zoom meeting a day or two prior to the event)

WHEN: Saturday, April 3
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members – $25 non-members

REGISTER:  

AuthorYOU Members $15

June opens to warming weather on the outside… and sizzling ideas on the inside. Let’s dump what isn’t working and reveal new avenues for your author success… about you; about your book… what else? It’s part of your expanding author infrastructure. See you Saturday a 9.00 a.m.

This Event is exclusively for AuthorYOU Members.

To Join AuthorYOU, visit https://authoru.org/join-author-u/why-join-author-u.html, and sign up for a VIP AuthorYOU Membership.

• AS ALWAYS, All gatherings start with a virtual flip chart and a question: what do you need? The morning is then off… who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions… AND participate.

The value of the group is to give, not just take. The Author YOU SALON participants are true masterminds. The SALONS created with expand your projects and the breadth of your success. If you want to make your book happen… here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.

There is no charge for AuthorYOU Members. No question goes unanswered! –come at 9, stay till noon if need be.

For AuthorYOU members only.

It’s an ONLINE Saturday AM gathering for the AuthorYOU Salon community. Grab a COOL beverage–who knows how hot it will be outside? Bring your questions … you get answers. Catch up with old and new friends. August is often a “laid back” month… get ready to rev up your marketing engines for Fall time. What are you going to position yourself for the prime selling season?

REGISTER HERE: https://www.meetup.com/AuthorU/events/rrbcjsycclbsb/

Hey authors … it’s HAPPENING on Saturday, October 16^th for the AuthorYOU community via ZOOM!

Get registered: https://authoru.org/events.html

Part I
Successful Authors Get Their Brag On …

It’s TIME for you to get yours on, too!

• Do you want to sell more books?
• Do you want to schedule more presentations?
• Do you want your book to inspire others?

It’s time to brag … right now! Holidays are here and your book will make a great gift! But readers and buyers cannot find you because they’ve never heard of you! You fear bragging!

“Invisibility leads to stagnation. Embracing the brag keeps you visible.” -Judith Briles

You say you don’t like to brag. The truth is you fear bragging because at a very young age you were taught bragging is egotistical. It’s time to get over it! It’s up to you to sell your books!

“If you can’t sell yourself, you can’t sell your book and receive well-deserved notoriety!”

The good news is, bragging isn’t hard, but it takes courage and the knowledge of how to do it right.

Remember, readers enjoy buying books written by authors they know and trust. Now’s the time to get your brag on!

In this session, you will learn the five amazing steps on how to brag in a business-savvy manner.

• Create brag factors that make a positive difference
• Develop the confidence to brag
• Use your brag statements to sell more books and book more presentations

Your Presenter Jeannette Seibly, is the author of eight books, including It’s Time to Brag! Business Edition and The Secret to Selling Yourself Anytime, Anywhere: Start Bragging! As the Leadership Results Coach for the past 29 years, she’s guided the creation of three millionaires and countless 6-figure income professionals. Her brags include being an award-winning executive coach, management consultant, and keynote speaker. If you’re struggling to sell your books and gain well-deserved notoriety, register today for this workshop. Your readers and bank account will thank you!

Part II

It’s time to figure out what the new crypto world is all about. It will affect your book at some time.

Register: https://authoru.org/events.html

If you’re brand new to cryptocurrencies, this is the primer training for you. Cryptocurrencies are here … it makes sense to learn about them and determine if your toe should be in the water. This is not a pitch to invest … this is a portal to understand what the buzz is about and how it could affect you in a world that is just starting to get regulated.

When it comes to author and publisher finances … It’s a whole new world and in this presentation, you get up to speed fast and figure out if the buzz is worth your attention.

Here’s what you’ll discover in this ONLINE workshop …

• What is the blockchain and why authors and publishers should care
• What are non-fungible tokens (NFT’s) 
• How authors and publishers can create passive income with their books with NFTs

Plus, much, much more.

Your Presenter

Daniel Hall will be here, in person, to walk you through the maze of cryptoland. He is a USA Today & Wall Street Journal bestselling author, speaker, publisher, nurse, attorney and host of the RealFastResults.com podcast. Daniel is also the creator of the highly popular Real Fast brand of training products. He left law practice 10 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniels hub at www.DanielHallPresents.com or check out his RealFastResults.com podcast on iTunes.

Register: https://authoru.org/events.html

When: ONLINE Saturday, October 16

Time:  8.30 AM to 11.30

Location: Zoom link will be sent to you

Cost: –

$15 Members

For AuthorYOU paid members. This is a virtual event that starts at 9 AM and ends at Noon. The morning is then off … who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions … AND participate. The value of the group is to GIVE and SHARE ahas, insights and techniques. The AuthorYOU participants are hungry for new information and delighted to share what works for them … and what doesn’t. The Circles created will expand your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started that The Book Shepherd Judith Briles leads each month. Your answers are in the room.

This event is free for paid members of AuthorYOU. If you are not a paid member of AuthorYOU, you won’t be allowed access to the room. You can become a member at AuthorYOU.org

When: Saturday, February 12th

Time: 9:00 AM to 11:00 AM MST

Register Here: https://www.meetup.com/AuthorU/events

Working with Bookstores

ONLINE-ZOOM …Saturday, November 6, 2021

Authoring and publishing a book is a major event. And accomplishment. Your local bookstore could be the door opener at the beginning of the process; during; and post when you have book in hand. Do you know what steps to take in engaging a bookseller … what specific questions you should ask … plus what exactly you should be giving one about you and your book?

Start with Pre and During book development including what to do 3 to 6 months prior to publication:

• Why you should attend store events.
• Ideas on building your support community.
• Items you should be doing online.
• What to include on your website.
• How to reach out to a distributor.
• Tips on bold spine design that gets attention.
• Nurturing your author etiquette.
• Tips on how to work with the Tattered Cover.

Then when you have a Printed book:

• Must have elements to include on your Book Sell Sheet.
• Why blurbs are the next best thing to word-of-mouth buzz.
• How often to follow up with a bookseller.
• When to set up a book event.

Presenter: Jon Marcantoni, Colorado Author Coordinator for the Tattered Cover is the presenter.

WHEN: Saturday, November 6
TIME: 9 am Mountain

Where: Zoom – You will receive the link to the zoom event the night before.

Cost: $25 members

It will be recorded and the recording will be sent out to all registrants within 24 hours.

Sign Up Here $25

It’s the First Saturday session of AuthorYOU for March … and it’s different. Several best-selling authors and publishing pros have been working and playing in the Southern Caribbean this past week. You will get a “best tips and ideas” that flowed this past week … assuming the high seas cooperate with the internet.

This is a don’t-miss gathering for authors and wanna-be authors. Basically, anyone who is publishing. Think Author Success for 2022!

• Learn about building a series—for fiction and nonfiction books.
• Discover the latest with AMS (Amazon) strategies.
• Tips for protecting you and your book via cyber security.
• Latest in book launching strategies.
• eMail building pushes and tactics.
• Swag and new ideas for design that soar your fan and reader satisfaction.

Plenty of time for Q&A.

Time: 8:00 AM – 10:00 AM Mountain Time

AuthorYOU Members:  Only Pay $1

NonMembers: $45

You will be sent the handout and Zoom link on Friday, the day before.

For AuthorYOU members only. For AuthorYOU members only. It’s your Second Saturday MasterMind gathering … think of the Salons as having a mini Advisory Board. THE SALONS are a benefit for fully paid members of the AuthorYOU.org community. If less than 5 register by NOON the Friday before, the Salon will be canceled.

May open up a strategy session on how to defrost what isn’t working on how to open up new avenues for your author success .. about you; about your book … about what? It’s part of your author infrastructure. 

This Event is exclusively for AuthorYOU Members. To Join AuthorYOU, visit https://authoru.org/join-author-u/why-join-author-u.html, and sign up for a VIP AuthorYOU Membership.

• AS ALWAYS, All gatherings start with a virtual flip chart and a question: what do you need? The morning is then off … who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions … AND participate.

The value of the group is to give, not just take. The Author YOU SALON participants are true masterminds. The SALONS created with expanding your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.

There is no charge for AuthorYOU Members, except your “fee” is to bring a healthy snack to share and some NEW socks (I’m a sock Ambassador and donate to the homeless and kids who need them), your ideas, questions, an open mind and meet other authors. No question goes unanswered!

Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.

REGISTER HERE: https://www.meetup.com/AuthorYOUSalons/events/282997417/

For AuthorYOU members only. For AuthorYOU members only. It’s your Second Saturday MasterMind gathering … think of the Salons as having a mini Advisory Board. THE SALONS are a benefit for fully paid members of the AuthorYOU.org community. If less than 5 register by NOON the Friday before, the Salon will be canceled.

May opens up a strategy session on how to defrost what isn’t working on how to open up new avenues for your author success .. about you; about your book … about what? It’s part of your author infrastructure. See you Saturday a 9.00 a.m.

This Event is exclusively for AuthorYOU Members. To Join AuthorYOU, visit https://authoru.org/join-author-u/why-join-author-u.html, and sign up for a VIP AuthorYOU Membership.

• AS ALWAYS, All gatherings start with a virtual flip chart and a question: what do you need? The morning is then off … who knows what paths it will take? Is there a book in the works? Are you stuck? Curious about the various publishing options? Ask your questions … AND participate.

The value of the group is to give, not just take. The Author YOU SALON participants are true masterminds. The SALONS created with expand your projects and the breadth of your success. If you want to make your book happen … here’s the inner circle that has ideas and experience to kick start it, goose it and just get the launch started. Your answers are in the room.

There is no charge for AuthorYOU Members, except your “fee” is to bring a healthy snack to share and some NEW socks (I’m a sock Ambassador and donate for homeless and kids who need them),, your ideas, questions, an open mind and meet other authors. No question goes unanswered! –come at 9, stay til noon– Warning: if you are a “no-show,” you get two passes; after two misses, future participation will be based on availability.

REGISTER HERE: https://www.meetup.com/AuthorYOUSalons/events/282997436/

Firehose Saturday Morning Book Marketing at AuthorYou with Dr. Judith Briles

ONLINE Saturday, June 4th, 2022
8:30 am MT, 10:30 ET

When it comes to authors and book marketing, it may be an Apple Pie and Ice Cream experience … or Crème Brulé with a Dill Pickle Topping. Kinda ugh. Whether marketing is fun or an overwhelming tsunami, there are tips, tricks, and tools that can calm your author resistance and get things moving once again.

• How effective is yours?
• What’s working?
• What hasn’t?
• What portals, software, tools are you currently using?
• How often do you shout out you and your book?
• Is your marketing all DIY or do you get help?
• Are you open to new strategies and tips?

The #1 thing for authors to do is market their books. Let’s do it with some fun; some flair, and get results. If that sounds like something you would like to experience, get registered for the final First Saturday program before summertime hits. The next one will be in September.

Your Presenter is Judith Briles, author of 42 books, with over ONE MILLION sold since she published her first book in June of 1981 under the wings of a New York publisher. In 2000, she crossed over to Indie Publishing, creating her own press and taking on all publishing and marketing aspects of a book … and that’s when sales soared.

Register NOW … last day for early bird discount is Monday, May 30^th   -registration increases $10

AuthorYOU Members:  $30   

NonMembers: $50

You will be sent the Zoom link plus handouts on Friday afternoon. Print them. Each registrant will get the recording of the presentation.

For AuthorYOU members only. You MUST RSVP by NOON MT the day before each event is to start. A minimum of five members need to say YES. If not, the gathering will be canceled.

It’s an IN-PERSON Saturday AM gathering for the AuthorYOU Salon community. Grab a COOL beverage–who knows how hot it will be outside? Bring your questions … you get answers. Catch up with old and new friends. August is often a “laid back” month … get ready to rev up your marketing engines for Fall time. How are you going to position yourself for the prime selling season?

IN-PERSON attendees … bring new socks for my Sock Ambassador support plus a healthy snack to share.

For AuthorYOU members only. You MUST RSVP by NOON MT the day before each event is to start. A minimum of five members need to say YES. If not, the gathering will be canceled.

It’s an IN-PERSON Saturday AM gathering for the AuthorYOU Salon community. Grab a COOL beverage–who knows how hot it will be outside? Bring your questions … you get answers. Catch up with old and new friends. August is often a “laid back” month … get ready to rev up your marketing engines for Fall time. How are you going to position yourself for the prime selling season?

IN-PERSON attendees … bring new socks for my Sock Ambassador support plus a healthy snack to share.

Covers, Interiors, and Marketing… from the view of book designers

Award-winning book designers Rebecca Finkel and Nick Zelinger join forces (for the first time!) to give you an in-depth look at the successes and missed opportunities of cover and book design. Including tips about print, digital, and audio projects as well as producing effective collateral marketing pieces.

You’ll discover:

1. Effective ways to brand you and your book(s).
2. All things SWAG. How it can help sell your book.
3. Insight into creative ways to produce unique marketing materials.
4. And so much more.

Rebecca Finkel, F+P Graphic Design, with over 30 years of experience, specializes in creating award-winning books and interiors—then transforming them into fantastic eBooks.

Nick Zelinger, NZ Graphics, with over 30 years of experience and over 100 book awards, produces award-winning books and dynamic marketing materials.

ONLINE meeting starts at 8:00 A.M and goes to 10.00 A.M. MDT

AuthorYOU Members:  $30   

Nonmembers: $50