Calendar

May
2
Thu
May Extravaganza
May 2 @ 12:00 pm – May 4 @ 5:00 pm

Look at what you missed….

Do You Have the Edge? Every Author Needs One!

Are you ready for 3 amazing days that will change your authoring life?

Over THREE incredible, high content delivering days, you will be working with amazing book marketing strategists, publicists, Internet gurus, mobile marketing geniuses, audio and video pioneers … all done in an intense workshop environment … Block the dates on your calendar and register now for THREE days that will turn you and your book into creating the edge that you both need. Keynotes are Guy Kawasaki (APE: Author, Publisher, Entrepreneur), Joel Friedlander (The Book Designer)and Penny Sansevieri (Red Hot Internet Publicity). All attendees get a copy of Guy Kawasaki’s APE when the check in at registration.

Thursday Keynote* 11:00-12:00

Penny Sansevieri What Works, and Doesn’t Work as of May, 2013 in Book Marketing

Thursday Eaglets* 12:10 to 4:55

12:10-12:15 Welcome
12:15-12:45 Judith Briles Author YOU: Creating and Building the Author and Book Platform
12:50-1:25 Amy Lang Social Media 101 for Beginners
1:30-1:40 Break
1:40-2:10 Jerusha Stewart Legal Needs for Authors & Their Business
2:15-2:50 Brian Jud Tips for Video Interviews
2:55-3:25 Bret Ridgway Product Repurposing for Maximum Book Life
3:30-3:40 Break
3:40-4:15 Carol McManus How LinkedIn Adds to Your Edge
4:20 -4:55 Hobie Hobart Covers that Brand You and Your Book

 

Thursday Eagles* 12:10 to 4:55

12:10-12:50 Matthew Bennett Selling Your Books by the Freakin’ Truckload
12:55-1:35 Georgia McCabe Hidden Tips & Secrets of Social Media
1:35-1:45 Break
1:45-2:20 Patti Thorn Book Reviews … the Good, Bad and the Ugly
2:25-2:55 JV Crum Your Millionaire Author Model
3:00-3:30 Steve Replin Legal Info to Keep Your from Going OFF the Edge
3:30-3:40 Break
3:40-4:20 Joan Stewart Quick and Dirty Blog Posts when You Don’t have Time
4:20-4:55 Daniel Hall Creating & Building Your Information Empire

* Eagles and Eaglets are separate a separate ticket item.

Deep Dive Dinner Workshop with Joel Friedlander 5:05-9:00
Blogging FROM the Ground Up … How to Build a Blog THAT Works!

5:05-6:45 Part I
6:45-7:15 Buffet Dinner
7:00-9:00 Part II

 

Friday Throughout Friday, you may (1) buy 15 minutes of a Speaker’s time for $20—all proceeds benefit the Author U Foundation and (2) have a video made with Brian Jud interviewing you for your website and YouTube channel for $50.

7:00 -8:00 Registration, Exhibits
8:00-8:30 Welcome and Opening
8:30-9:25 Guy Kawasaki Going APE Over Your Book with the Publishing Revolution
9:30-10:25 Joan Stewart Finding Reviews in Oddball Places that Rock
10:25-11:20 AM Break & Exhibits
11:20-11:45 Author Shark Tank
11:50-12:45 Daniel Hall eMail Marketing for Digital Success
12:45-1:25 Buffet Lunch
1:25-2:25 Dan Janal Why Publicity Still Works
2:30-3:30 Georgia McCabe Social Media BluePrint for Authors
3:30-4:00 PM Break & Exhibits
4:00-4:25 Author Shark Tank
4:25-5:20 Matthew Bennett Outselling the NY Times Bestsellers
5:25-6:25 Rounds with the Pros
6:30-9:30 Dinner and Entertainment Included with registration-Thin Ice Band is back–extra tickets available–make it a Date Night!

 

Have a good night’s rest … tomorrow is jam-packed … with the EARLY SUNRISE and COFFEE session at 7:15 am.
Be there … you don’t want to miss: How to Run Your Entire Social Media Campaign in 4 Hours a Week!

 

Saturday
Throughout Saturday, you may (1) buy 15 minutes of a Speaker’s time for $20—all proceeds benefit the Author U Foundation and (2) have a video made with Brian Jud interviewing you for your website and YouTube channel for $50. You must sign up at Registration for times.

 

7:00 -8:00 Registration, Exhibits
7:15-8:00 Mary Agnes Antonopoulos EARLY SUNRISE Workshop—don’t miss this: How to Run Your Entire Social Media Campaign in 4 Hours a Week
8:00-8:15 Welcome Back!
8:15-9:05 Penny Sansavieri The Good, the Bad, the Ugly on Publishing and Book Marketing Today
9:10-10:10 Amy Collins Making Money Selling Your Book in a Whole New World with the Right Distribution
10:10-10:45 AM Break & Exhibits
11:45-11:10 Author Shark Tank
11:10-12:10 Peggy McColl Make Your Book a Best Seller Using Effective & Proven Online Marketing Techniques That Work!
12:10-1:10 Buffet Lunch
1:10-2:10 Mike O’Neil & Lori Ruff Crafting Your Unique Online Community to Create the Edge
2:15-3:15 Mark Malatestal, Anita Mumm Agents … Who, What, Where, When and Why
3:15-3:45 PM Break & Final Exhibit Last Visit
3:45-4:45 Greg Godek 1001 Ways to Sell 1,000,001 Books
4:45-5:00 Wrap-Up, Grand Prize Drawing

After Dark Do you like to laugh? Eat? Author U is going to the Comedy Improv – for $15, you a show and a lot of laughs–dinner and beverage is available onsite. We will get you from the hotel to the Improv. You MUST pre-register for this by contacting Judith Briles at Judith@Briles.com.

Don’t forget to pre-register for Extravaganza 2014 before you leave and get the EARLY, EARLY Bird Discount! Dates are May 1-3. Author U has a special bonus gift for you from the Keynote speaker, Mark Coker, President of Smashwords that you will receive at the Extravaganza before you leave on Saturday.

 

Your Investment NOW is …

$525 for Author U Members and $675 for Non-Members at the door. You may register family members or co-workers for approximately half price who are not already Author U members.

NOTE: After April 2nd, there are NO Refunds.

 

Author U … where authors learn how to be authors … creating and publishing books they never regret.

Count me in for the Author U Extravaganza 2013!

Location will be at The Renaissance Denver Hotel
3801 Quebec St., Denver, Colorado 80207
P. 303.399.7500 | F. 303.336.5353
Author U Group room rates are $119 through April 17th and then released.

 

I’m registering for EVERYTHING: Deep-Dive session w/ Joel Friedlander and May 3rd and 4th

EVENT OPTIONS MEMBER NON-MEMBER
First registration for Friday and Saturday $425 $575
Each additional $295 $375

There will be a Pre-Extravaganza Eaglet and Eagle Workshop on May 2nd from 12:00 to 4:30.

**Author U membership is $89 per year *** half price for each additional family or company attendee

EVENT OPTIONS MEMBER NON-MEMBER
Joel Friedlander Dinner Workshop $95 $135
Author Shark Tank $500 $500
Friday only $225 $275
Saturday only $190 $240
Eaglets-Newbie $55 $75
Eagles-Advance; $55 $75
Video Shoot $50 $50

Guy Kawasaki
Going APE Over Your Book … Publishing in Today’s Revolution

The author and business worlds are APE over Guy Kawasaki. He was the Chief Evangelist of Apple … he’s the author of multiple NY Times bestsellers … he’s got over 1.2 million followers on Twitter … his most recent book is APE: Author, Publisher, Entrepreneur … and he’s the Keynote at the Author U Extravaganza. You, your book and your publishing business can’t afford to miss this amazing session. All in attendance will get a FREE copy of Guy’s latest book, APE. Guy is at www.Alltop.com.

Joel Friedlander
Blogging FROM the Ground Up … How to Build a Blog THAT Works!
The author of A Self-Publisher’s Manual, graphic designer, book designer and guru of creating a blog from scratch and how to grow it to 40,000 followers in two years will deliver an extensive 4-hour Deep Dive Workshop on the late afternoon of May 2nd. Joel is a self-published author and book designer who blogs about book design, self-publishing and the indie publishing life at www.TheBookDesigner.com. He runs Marin Bookworks, where he helps publishers and authors who decide to publish get to market on time and on budget with books that are both properly constructed and beautiful to read.C When you leave this workshop, you will learn how to create the Edge that Hooks Your Readers. Dinner included.

Greg Godek
1001
Ways to Sell 1,000,001 Books
Selling over 3 million copies of his first self-published book, 1001 Ways to Be Romantic, Greg sold his independent publishing company to Source Books. He will reveal how he did it; what worked (and didn’t). Greg Godek is a marketing and strategic genius. He will share lessons from the biggest book signing tour in the history of publishing, the secrets of reverse shoplifting, and love stories and horror stories from two decades of obsessive book-writing, outrageous marketing, and incurable bibliophilia. Greg’s website is www.1001WaysToBeRomantic.com.

Joan Stewart
Finding Reviews in Oddball Places that Rock

The Publicity Hound is back with a whole new round of strategies on and off the Internet that will propel you and your book to new heights. Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. Joan shows authors how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. She knows how to create huge Twitter followings. www.PublicityHound.com

Penny Sansevieri
What Works, and Doesn’t Work as of May, 2013 in Book Marketing
The author of multiple books, her latest is the all new version of Red Hot Internet Publicity–a bible in your personal library. Penny is one of the key book marketing gurus in the world today. She kicks of Thursday with a hands-on perspective of what the “real” book marketing world is like as of May 2, 2013. With over 100,000 followers on Facebook and Twitter, authors listen when Penny speaks. Penny will be at the Extraganza Thursday and Friday. www.AMarketingExpert.com

Daniel Hall
eMail Marketing for Digital Success
One of the most amazing eMarketing and eMonitezing strategists is sharing his amazing depth of wisdom. Brilliant in repurposing ideas/concepts, Daniel will drop down quickly and deeply into a variety of ideas that will take you, authoring and publishing, into realms you hadn’t thought about. www.DanielHall.com

Georgia McCabe
Social Media BluePrint for Authors
What’s in your blueprint wallet? Better yet, do you have one? You will after this dynamic, how-to session that will open your eyes and your minds with the array of possibilities to truly create the full scope of what today’s author needs. There are wants, but you have to begin with the needs–some you don’t know! www.GeorgiaMcCabe.com

Carol McManus
How to Maximize Your Edge Using LinkedIn
The LinkedIn Lady has the perfect session for anyone scratching their heads–should they LinkedIn or shouldn’t they? The answer is yes … but how… what are the tricks and techniques that the beginning path needs to know about. Carol has the answers. www.CarolMcManus.com

Dan Janal
Why Publicity Still Works
PR is PR … Learn from the Master of PR News to create the edge you need now. Dan will show you the who, what, why, where, where and how to make this all come together without falling into the money pit that is common in publicity. www.PRLeads.com

Peggy McColl
Make Your Book a Best Seller Using Effective & Proven Online Marketing rechniques that Work!
The Latest and Greatest on the Amazon Bestseller Campaigns that Peggy has helped thousands through the steps. She woke up authors to the possibility of creating massive sales quickly from the comfort of your home–watching over $40,000 in “buys” happen within hours with her first campaign. You get to hear the latest on what works, what doesn’t and where the morphing is happening. www.PeggyMcColl.com

Mike O’Neil and Lori Ruff
Crafting Your Uniques Online Community to Create the Edge
Heading up Integrated Alliances, Lori and Mike are in the Top 20 LinkedIn individuals in the world. LinkedIn they know inside and out .. what many don’t know is that they know online comunity strategies that will boggle your mind. www.IntegratedAllicances.com

Patti Thorn
Getting Book Reviews that Support Your Sales
Controversy has surrounded the concept of getting reviews that are paid for. Which are legit, which aren’t? How do you access where to go, and when. Patti is the managing partner of Blue Ink Reviews … there is never a guarantee of a good one … but when then occur, libraries and others are taking notice and ordering books! www.BlueInkReview.com

Brian Jud
Creating a Video (onsite live—make them while you are at the Extravaganza!)
Videos are critical to your website and SEO status. Brian is here with camera; we’ve got a setting and you can get a video created with him interviewing as if you were a guest on his show that he produces. You get the video files email to you after the Extravaganza for whatever use you want-very cool. www.BookMarketingWorks.com

Steve Replin
Legal Info to Keep You from Going OFF the Edge
Publishing and Authoring can be legally overwhelming. Steve will be sharing a variety of tips that will answer questions that every author has. www.ReplinRhoades.com

Judith Briles
Author YOU: Building and Creating Your Author and Book Platforms

Your Platforms are so much more than who follows you in social media. They are the core and essence of your vision. Get the Who, What, Where, Why, When and How from the master at creating platforms that have a deep-diving impact on you and your book’s lifespan. www.TheBookShepherd.com

Matthew Bennett
How I Sold 5,000,000 Copies … and Strategies For How You Can, Too!
Book stores aren’t Matthew Bennett’s thing–supporting others are and he has successfully made a comfortable living for his family and delivered millions of dollars to others via his books. Come learn from a guy who authored a best seller on pregnancy using his own name and how he sold mega, mega copies. www.WritePrintSell.com

Amy Collins
2013: Making Money Selling Your Book in a Whole New World
Wearing a variety of hats is nothing new for Amy–the CEO of New Shelves, she knows book distribution, marketing–including odd-ball strategies–and has created strategies to get your book into every book store in a region, if that’s your goal. You don’t want to miss her session. www.NewShelvesDistribution.com

Book Agent Panel … Anita Mumm and Mark Malatesta
Selling to New York and Beyond …

A traditional publisher may be in your midst. Author U’s panel will deliver the who, what and why. Pick their Brains will be held on May 3rd. Join Anita Mumm (Nelson Literary Agency) and Mark Malatesta (Literary Agent Undercover) for an eye-opening session.

JV Crum
Your Millionaire Author Model
Who wants to be financially successful with their book? Who wants to make a meaningful difference with your message? Who wants to be a millionaire? JV Crum will show you a model that puts you on track to achieve millionaire status, he will open your mind to how to maximize your profits; how to make a difference; and how to live a life that matters ! www.ConsciousMillionaire.com

Hobie Hobart
Covers that Brand You and Your Book
Is your cover in synch with your message? With who you are? With your overall vision? Covers count … and so does your Branding. A perfect session for the Eaglet round. Hobie is a partner in Dunn-Design and has created award winning covers for decades. www.Dunn-Design.com

Bret Ridgway
Product Repurposing for Maximum Book Life
Does your book have a purpose? Do you know what it is? Have your thought of variations on its theme? How about creating it in different formats? You will after this session–Eaglet authors want to begin the “what if …” journey early in the authoring game. www.SpeakerFulfillmentServices.com

Jerusha Stewart
Legal Needs for Authors and Their Businesses

Where do you go to get help, fast, for copyright questions, business creation, business problems, heck even your own personal stuff. Jerusha works with Legal Shield, which just might give your the answers you need for minimal dollars. www.LegalShield.com/JerushaStewart

Amy Lang
Social Media 101 for Beginners
Social Media is over-whelming. And there are only so many things that any one author can absorb. This session is for anyone who is just starting down the path, or for that matter, anyone who wants to gaze at their belly button as ask, “Do I really need this stuff.” The answer will come. www.GeorgiaMcCabe.com

 

Wahoo … Rounds with the Pros is Back!
Late Friday afternoon, many of Author U’s Pros and Speakers will host table rounds of 10–it’s a collective “pick their brain” or it could be a mini talk–you never know. Tables will be labeled–you have three choices and a seat that lasts for 20 minutes before you get up and move to another. If a table is full, move to another. AJ White will be our moderator.

Wahoo … Author Shark Tank … NEW!
Three HOT sessions will be available. Only ONE Extravaganza Attendee can get his or her toe in a Author Shark Tank at a time. Our panel will listen for a few minutes to your pitch (hear/read that: LISTEN) and then decide IF and HOW they will help the author in the book quest. If could be money; it could be time; it could be a product–as in I have this that I sell all day for $797 and it’s yours; it could be printing reduction; it could be a book cover; it could be a discount on a layout; it could be … What it could be will be solely dependent on YOU and YOUR PITCH to hook them and could be worth many thousands of dollars. Or if you bomb, you may only end up with a shark tooth! To enter the tank, the cost is $500. There are only 3 spots–will one be yours? This is first come, first serve basis.

Wahoo … Create a Stellar Video (spots are limited!) BONUS!
Have you wondered why celebrities being interviewed on television can look so calm when millions of people are watching them? And have you ever wondered if you could do that? At the Extravaganza you will learn how to perform on national television and radio while appearing calm and collected during the Eaglet session Thursday.

The key to any good performance is preparation. Just as actors do, media guests need to know what they are going to say during all their performances and practice their delivery of each word beforehand. Adequate preparation will make you more confident in your ability to perform and help you relax while you are on the air. At the Eaglet/Newbie session on Thursday afternoon, May 2, you will get the prep info you need.

During the Extravaganza on Friday and Saturday, you have the opportunity to make a stellar, short video. The cost is only $50—use it for your website, YouTube channel—whatever! Brian Jud will guide you through your interview and you will get the clip emailed within a week after the Extravaganza. You must sign up to participate in the video shoot—there are limited slots available Friday and Saturday, shooting times are 10-3 each day.

Wahoo … Pick Their Brains Back again, this is the time you can get a face-to-face with many of our Speakers. Throughout Friday and Saturday, we have one-on-one sessions that last 15 minutes. Have your questions ready–get a maxi-consult in mini-time for mini-bucks. Cost is $15, moneys go to the Author U Foundation which will seed the Authors Hall of Fame. You must register for Pick Their Brains onsite at the Author U Registration Desk–it’s a first come, first served basis based on availability.

Wahoo … Saturday Laugh Special at the Improv!
The Extravaganza is over. If you are staying over before heading home, or a Colorado local, we are heading to the Improv for Laughter, supper and beverage. Author U will get you there. Cost is $15 a head–for the show–you buy food and beverage. Comic Hypnotist Rich Guzzi is the star of the night: Watch as Rich invites volunteers from the audience to be hypnotized right before your eyes and then puts them into the most outrageously funny situations you can possibly imagine. No two shows are alike and you will laugh till it hurts on this non-stop roller coaster ride of comedy mayhem. Here’s a clip: http://www.youtube.com/watch?v=zrBliaZWcro If you are going, you need to register for this by April 20th. Cost is $15 … you buy your own food and drink (discounted from $17). Send an email to Judith@Briles.com and put in subject line: comedy show. Author U will pre-pay for your ticket, you can pay at the Extravaganza when you check in.

Wahoo … Friday is Time to Eat, Schmooze, Party!
Author U Extravaganza’s rock and roll band rocks- fun for authors!!! See (and hear) what multi-award winning book cover and interior designer Nick Zelinger does in his spare time—it’s toe tapping, feet moving, even sign a few lines time at Author U! (Music by the Thin Ice Band – voted Colorado’s Number 1 Cover Band – 3 years running )

Wahoo … Get an Extra Ticket for the Friday Night Dinner & Band and Make It Date Night! Grab your favorite partner and attend Author U’s Dinner and Date special. The Ice Thin Band is back and ready to rock to the masses. Have a great dinner; listen to the band (voted Colorado’s #1); you may even want to sing along; or get your feet and bootie out on the dance floor. Ice Thin routinely sells out and they are the Extravaganza’s for the evening. All Friday attendees automatically have a ticket to Dinner. Bring your favorite date for only $35 … Hot!


Lead singer is our own Nick Zelinger–we will see him next year … get it on your calendar May 2-4, 2013 … great way to unwind after a jammed-packed information day.

How come the ones that work the hardest are the last to leave the party?! Author U members boogie at last year’s Extravaganza post dinner party.

Author U Welcomes its Exhibitors
for the 2013 Extravaganza!

Author Fulfillment Services
BlueInk Reviews
The Book Shepherd
Book Marketing Works
Brandt Doubleday
Casey Demchak Copywriting
Color House Graphics
Cornerstone Virtual Assistant
Editing By John
Four Colour Print Group
Friesens
Georgia McCabe Social Media Sensei

Hasmark Services
Hercules Freight
Illustrating You
King Printing
Kitchen Table Writing
Legal Shield
MiniBük
New Shelves Distribution
NGNG Enterprises, Inc.
NZ Graphics
Pathway Book Services
PR Leads
Premium Book Marketing
Sheridan Books
Social Media Management Services
Tattered Cover Press
Thomson-Shore
Total Printing Systems
WESType Publishing Services

Jun
18
Tue
June Tech Tool Box – YouTube
Jun 18 @ 9:00 pm – Jun 19 @ 12:00 am

Tech ToolboxJune Tech Tool Box —SOLD OUT

 

Create or Enhance Your YouTube Channel on Tuesday, June 18th
Do you know YouTube is the second most popular search engine after Google? People search YouTube for trainings, tutorials and educational purposes as well as for some entertainment. Join us for this intensive workshop to learn how to optimize your YouTube account, tips for uploading videos and strategies for posting your videos on your websites and blogs. We will start with instruction and have work time for you to start implementing what you learned.

It’s YouTube, starring you and your book!

Time: 3 – 6 pm
Cost: $60 or both June and July Tech Tool Boxes for $100
Location: Judith’s Offices
Register for June Only at $60: CLICK HERE

for BOTH Toolbox Workshops June 18th and July 23rd at $100:  CLICK HERE

 

Jul
23
Tue
July Tech Tool Box – Blog Talk Radio
Jul 23 @ 9:00 pm – Jul 24 @ 12:00 am

 

 

                   The Ins and Outs of Twit Chat  PLUS Google + PLUS Other Cool Chat Sites July Tech Tool Box   – 2 SPOTS left

Create Your Own Blog Talk Radio on Tuesday, July 23rd

Having your own radio show is within your reach from free to a small fee, depending on what bells and whistles you want!

 

Showcase your expertise through your own radio show on Blog Talk Radio. This will also give you an opportunity to invite guest speakers to your show to reinforce your niche area. Don’t miss this intensive workshop on setting up an account on Blog Talk Radio, features in your radio show account, and strategies for scheduling and planning  your show and show topics. 

 

Time: 3 – 6 pm
Cost: $60 or both June and July Tech Tool Boxes for $100
Location: Judith’s Offices
Register for July Only at $60: CLICK HERE

for BOTH Toolbox Workshops June 18th and July 23rd at $100: CLICK HERE

Feb
18
Tue
February Tech Toolbox: Google+ Authorship
Feb 18 @ 10:00 pm – Feb 19 @ 1:00 am

icon_techtoolbox All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants
to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles.

Attention all authors – you need to set up a Google + Authorship account.

Why?

Authorship is establishing you (to Google) as the confirmed author of an item of content that gets published on a website.

Very important aspect to your online presence!

In this Tech Toolbox workshop, we will walk through the steps in setting up your Google + Authorship.

You will need to have a Google + account and Google + profile.

You will also need to bring:

  • the log-in to your WordPress website dashboard or
  • the FTP log-in to your server for your website files if you do not have a WordPress website.

*WordPress website dashboard log in consists of a username and password.
*FTP log in includes the host name, user name and password (this is only if you do NOT have a WordPress website).

Cost:  $60 each or all 3 (Feb/Mar/April) for $150
Time:
 3 to 6 pm
Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session)
Register for February Only at $60:  

For ALL THREE Toolbox Workshops February 18th, March 18th, April 15th at $150:

Mar
18
Tue
March Tech Toolbox: Audioboo
Mar 18 @ 9:00 pm – Mar 19 @ 12:00 am

icon_techtoolbox All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants
to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles.

Audioboo is a tool to record, upload and share audio.

A boo consists of any clip of audio, a picture, a location, a title and a description.

The free account has a 3 minute limit, but you can upgrade for more.

Your audios can be shared on Facebook, Twitter and other platforms, you can embed playlists on your sites, and use the mobile apps and widgets as “listen again” players.

You can also submit your audios to iTunes as a podcast.

Join us for this Tech ToolBox workshop and start recording today!

 

Cost:  $60 each or all 3 (Feb/Mar/April) for $150

Time: 3 to 6 pm
Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session)
Register for March Only at $60:  

For ALL THREE Toolbox Workshops February 18th, March 18th, April 15th at $150:

Apr
15
Tue
April Tech Toolbox: Demo of Cool Tools… Which are for You?
Apr 15 @ 9:00 pm – Apr 16 @ 12:00 am

icon_techtoolbox All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants
to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles.

This workshop will take you through demos of programs that will teach you simple-to-use business tools, such as ShortKeys, Wufoo, and others – you’ll be clicking away and using new tech tools in no time!

Believe us … new tools are added; old tools morph often. The ones that were your old standbys may have undergone a total makeover as well.

 

Cost:  $60

Time: 3 to 6 pm
Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session)
Register for April Only at $60:

 

Jun
10
Tue
June Tech Toolbox: PicMonkey and Canva
Jun 10 @ 9:00 pm – Jun 11 @ 12:00 am

icon_techtoolbox

All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles. AND … a limited number of participants can attend via remote.

 Turn Your Ideas into Eye-Catching Designs: PicMonkey and Canva

How would you like to turn your tips, quotes from your book or show your creative side by designing your own images? With PicMonkey and Canva, we’ll show you how you can use these free tools to develop your own ideas into fun, stunning designs!

Learn about PicMonkey and Canva through our demos and then you’ll have time to start creating your own designs!

Time: June 10th, 3 to 6 pm

Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session). If you are attending remote, you need to contact Judith directly to set it up. Please put in subject line: Remote Tech Tool Box and email her at Judith@Briles.com.

Cost: $60 each or 3 for $150

For ALL THREE Toolbox Workshops June 10th, July 15h, August 12th at $150:

Jul
15
Tue
July Tech Toolbox: How to Use Pinterest to Promote Your Blog, Services & Products
Jul 15 @ 9:00 pm – Jul 16 @ 12:00 am

icon_techtoolbox

All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants
to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles. AND … a limited number of participants can attend via remote.

More Than Just Images: How to Use Pinterest to Promote Your Blog, Services & Products

With Pinterest having such a focus on images, we tend to forget that is just one aspect of how to utilize Pinterest.

This workshop will review various methods of using Pinterest for your book and business including:

  • How you can drive traffic to your blog through Pinterest.
  • Conduct a contest through Pinterest.
  • How you can add your Audioboo recordings to your Pinterest and not only grow your followers but offer “snippets” from your book.
  • How to monetize your book and other products with a Pinterest boost.

… and more!

This workshop will help you set up your Pinterest account (if needed) and then walk through examples and demos to learn methods for using Pinterest.

Time: July 15th, 3 to 6 pm

Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session). If you are attending Remote, you need to contact Judith directly to set it up. Please put in subject line: Remote Tech Tool Box and email her at Judith@Briles.com.

Cost: $60 each or 2 for $100

For TWO Toolbox Workshops July 15h, August 12th at $100:

Aug
12
Tue
August Tech Toolbox: Instagram and Infographics
Aug 12 @ 9:00 pm – Aug 13 @ 12:00 am

icon_techtoolbox

All Tech Tool Boxes are for Author U paid up members only and limited to 8 participants to allow for in-depth work with each and are led by Kelly Johnson and Judith Briles. AND … a limited number of participants can attend via remote.

Capture a Moment: Instagram and Infographics—Share Knowledge or Tell a Story Through Images and Instant info to all things Cyberland and Beyond!

Instagram is a quick and fun way to share your life and stories using pictures and video.  Come learn about Instagram, and after a tutorial in setting up Instagram, we’ll start capturing those moments for you to share!

Information Graphics or Infographics is a method to share knowledge or tell a story about a topic through a graphic image. Since “a picture is worth a thousand words,” Infographics allow you to present details and content in a compact, easy-to-understand way. Demos of programs to create your own infographics will be covered in the workshop. Instagram is fast and fun. You will laugh and learn this afternoon!

Time: August 12th, 3 to 6 pm

Location: Judith Briles’ Office in Aurora (you will get directions the day before and what to bring for each session). If you are attending Remote, you need to contact Judith directly to set it up. Please put in subject line: Remote Tech

Cost: $60

Jun
4
Sat
June Program: EVERYTHING Authors Need to Know About Intellectual Property and Few Know to Ask …
Jun 4 @ 8:00 am – 12:00 pm

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EVERYTHING Authors Need to Know About Intellectual Property and Few Know to Ask … 

 

8 AM registration and networking
Program starts at 9 and ends at Noon

image003Intellectual Property … you want an expert who knows the ins and out of IP and is a master weaver in protecting the rights of owners of patents and trademarks.

Bringing that expertise to your Authordom and publishing success is what the June program is all about.

In the Saturday, June 4th program, you will get sage and savvy advice and ahas “straight from the horse’s mouth” … Molly Kocialski knows intellectual property backwards and forward. And you will absorb and learn what IP really is, how to protect yourself, your books and anything else that falls under the IP umbrella.Intellectual-property

Whatever your questions, our speaker this morning has seen it all. As an attorney, advocate and leader in the field.

  • What is Intellectual Property and why should you care?
  • How can you protect yourself?
  • What steps should you take if your IP has been violated or stolen?
  • When does it make sense to Trademark your material?
  • What are the steps to take in Trademarking and what are the costs?
  • And, of course, so much more!

Get ready to a fast-paced session with one of the top experts in the country. You don’t want to miss this Saturday morning program. Molly is delivers “heavy” info with humor and panache.  If you aren’t in Colorado or you have other commitments and can’t make the “in-person, face-to-face”, the next best thing is to register, let us know you won’t be attending—send the video. Any handouts and video will be sent to you the next week.

Cost:

GOLD Members: $25  (Please login to register)
All Others: $35
Note: after May 31st, price increases $10 for each

Location:  Colorado Automotive Dealers Assn (CADA): 290 E. Speer Blvd., Denver CO
Date and Time: Saturday, June 4th … Registration, Networking and Continental Breakfast at 8, Program starts at 9 AM.

Continental Breakfast included!

 

Molly-Kocialski-PictureMeet Molly Kocialski, the Director of the Rocky Mountain Regional United States Patent and Trademark Office (USPTO). Since January 2016, Mollybeth (Molly) Kocialski carries out the strategic direction of the Under Secretary of Commerce for Intellectual Property and Director of the USPTO, and is responsible for leading the Rocky Mountain regional office. Focusing on the nine states within this region and actively engaging with the community, she brings more than twenty years of intellectual property experience to the USPTO. Most recently, she was the Senior Patent Counsel for Oracle America, Inc., where she was responsible for managing an active patent prosecution docket and was also responsible for all of the post-grant procedures and patent investigations for Oracle and its subsidiaries. Prior to Oracle, she worked at Qwest Corporation and was also in private practice in both New York and Colorado focusing on intellectual property litigation for multiple high-tech companies while maintaining an active prosecution docket. 

Molly Kocialski is a recognized IP leader in the Rocky Mountain region. She was the Chair of the Intellectual Property Section of the Colorado Bar Association and currently serves on the Colorado Bar Association’s Board of Governors. She served as the head of the IP Committee and was a member of the Board of Directors for the Colorado Chapter of the Association of Corporate Counsel and currently serves on the National IP Committee of the Association of the Corporate Counsel. In 2015, she was recognized by Managing IP magazine as one of its North America Corporate IP Stars. 

 

COST
GOLD Members: $25  (Please login to register)
All Others: $35
Note: after May 31st, price increases $10 for each

 

GOLDden

 

Gold members need to login to Member site to register.

 

 

BASIC

 

 

 

 

REMOTE:
Video and handouts one week after event (you must be registered BEFORE June 4th to take advantage of this)
AU Members only $35

 

 

Jun
8
Wed
The Indie Author’s Guide to Creating a Killer Media Kit
Jun 8 @ 4:00 pm – 7:30 pm

 

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Time: 6 to 7:30 Eastern on Wednesday, June 8

Register at  https://attendee.gotowebinar.com/register/5859541930907013378

If you want to sell books, you need publicity. If you want the maximum publicity possible, you need a Media Kit for your fiction or nonfiction book.

Seven important audiences, including journalists, will expect one. And if you don’t have one, hope you never get a phone call from a journalist who hears about your book, wants to interview you and asks, “Can you send me your media kit?’

Publicity expert Joan Stewart, aka The Publicity Hound and a former newspaper editor, will explain the 10 essential elements in every media kit, when she’s my guest during a special 90-minute webinar at 6 p.m. Eastern Time on Wednesday, June 8. This is for authors who have written fiction or nonfiction, and for those who haven’t started their books yet.

You will learn:

  • How to use a media kit and how not to use it.
  • The seven important audiences for your media kit, and what they expect to see in it.
  • The correct format for writing a press release for a fiction book and one for nonfiction.
  • Why you should have more than one bio, and the exact word count of each one.
  • Tips for using photos in your kit to make the media’s job easy.
  • How to shave weeks off the tedious chore of creating a media kit from scratch.

As a special bonus, Joan will give away three 15-minute consultations, but you must join us on the call to be eligible.  

 

 

Jul
20
Wed
FREE Webinar July 20: Create the Press Release Every Author Needs
Jul 20 @ 5:00 pm – 6:30 pm
  1. Get Ready to Create the Press Release Every Author Needs for Promo! Bring your questions … there is a live Q&A within the webinar.
  2. Many listened into the superb free webinar Joan Stewart on how to create an off-the-charts media kit. Are you ready to now listen in to learn the step-by-step process to create an off-the-charts press release? PR
  3. One of the most difficult tasks in a book launch is writing the press release for you book.
  • It can’t sound like a free commercial that screams “Buy My Book!”
  • It must be interesting.
  • It must communicate clearly and concisely the target audience for your book and what they will learn, feel or experience when they read it.

    Get ready to be the “piper” to lead buyers to you and your book!

    Joan StewartJoan Stewart,
    aka The Publicity Hound a former newspaper editor, will walk you step by step through two press releases–one for fiction and one for nonfiction. You’ll learn not only how to write it, but how to use it in your publicity campaign.

    Judith Briles, The Book Shepherd and book publishing expert, will be your moderator.

  1. Date and Time:  Wednesday, July 20th at 5 PM Mountain (4 PT, 6 CT, 7 ET)
    Location: Anywhere your computer is

REGISTER: https://attendee.gotowebinar.com/register/5528808833818352642

Aug
11
Thu
AUG WEBINAR Create WorkBooks and Adult Coloring Books
Aug 11 @ 5:00 pm – 6:00 pm

Get ready to create a variation of your book and expertise that Marvel Comics would be proud of! With the ability to tap into Amazon’s CreateSpace and IngramSpark, you too can join the crowd that had gotten the “how-tos” of creating workbooks, guidebooks, comics … even adult coloring books (not to mention kiddos). If you publish children’s books and adult coloring books or even if you publish nonfiction … OR, are thinking about doing it … you’ve got to see how this is done … and learn how quickly you can convert ANYTHING into a snappy and sassy new product.

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Register here (even if you can’t attend live, you will get the replay the next day): https://attendee.gotowebinar.com/register/1767883132402882306

If you could do this quickly and easily, you can increase your monthly passive income with a snap of a finger (well kind of).

Here’s your question: Are you ready to catch a new wave of ideas and repurposing for you and your books? One that coattails to a top selling trend for adults?

There are a lot of sticky details when it comes to publishing physical books and physical color books that you will want to throw your laptop into the ocean because it could be so confusing! This webinar will be your lifeline … learn how and discover how you can add income to your cash water-way.

NEW! SPEEDBOAT Printing and Publishing Webinar on Thursday, August 11th—it’s another freebie. There’s so much you can do to create new products that are a variation of what you currently have. The time is 4 PT, 5 MT, 6 CT and 7 ET. Expect a fast hour.

Even if you can’t attend “live”, register to get the replay: https://attendee.gotowebinar.com/register/1767883132402882306

Are you aware that adult and kid coloring books are hot in book sales? Would you like to know how to convert what you have written and create them? How about spiffy newsletters, guides, and workbooks?

Get ready for a speedboat of a webinar. We are going to show you how to make a full-color book fast. It’s all in this week’s WebinarGold on Thursday, the 11th.

 

May
6
Sat
May 6th: Improve Your “Author” Visibility
May 6 @ 8:15 am – 12:00 pm

This month we will focus on showcasing you!

  • Are you ready to sell more books?
  • Do you know how to create a brand that shows off your best side, on and off camera?
  • Are you aware of how to consistently influence, market and pitch yourself to get noticed?
  • Are you ready when a publicist or event planner calls for a TV or radio spot?

All of you know that walking your talk is an integral part of personal and professional branding. As an author, you need to look and sound your best. When you pitch your books, you’re pitching yourself! When you get that long awaited call, you want to be ready. Too often when you get the call, you focus on scripting what you’ll say and forget to plan on how to look. Remember, over 80% of what people hear is what they see!

This morning will provide a practical approach that can save you, both men and women, from wishing for a do-over! Today’s speakers will help us look our best in person and sound our best on paper! They will share their secrets of how to become successful. When you leave, you will be ready to fine-tune your brand and ready to win the pitch.

Success is knocking! Are you ready to sell more books?

Speakers:

Rhoda Johnson, Hollywood Secrets to Showcasing You (Brag: Image Consultant and
Columnist, former Hollywood makeup artist)

Want to increase book sales? How you look in front of the camera and on speaking engagements tells a bigger story. Learn how to improve your personal brand to optimize your social media presence and attract potential readers. Discover the Hollywood secrets of maximizing your image to engage your audience. Note: authors Ronald Beach and Connie Pshigoda have graciously agreed to be models!

  • Your personal brand should help you, not hurt you
  • Simple techniques that will attract people to you
  • Be prepared to look your best on camera
  • Current trends to use and ones to avoid
  • Looking your best sells more books

Rhoda Johnson received a Fashion Merchandising Degree from Brooks College in Long Beach, California and has studied makeup artistry at Cinema Secrets in Burbank California. She received a license to teach Personal Development from John Robert Powers in Cerritos, California and JF Images Talent Agency in Denver, Colorado. Rhoda has over 35 years’ experience collectively as an Image Consultant, Makeup Artist, Jewelry Designer, and Motivational Public Speaker.  She also writes a monthly beauty and fashion column for 50 Plus Marketplace News.

Jill Christensen, How to Become a Noted Influencer (Brag: Recognized by Engagement101 as one of the Top 100 Employee Engagement Global Influencers of 2017, alongside Richard Branson and others.) Featured Author of the Month.

Book sales, speaking engagements, and your reputation will soar if you can position yourself as a thought-leader and noted influencer on the topic of your book.

How to Become a Noted Influencer
1. Pick a Lane
2. Determine Your Target Audience and Research Where They Are Online
3. Develop a Strategic Plan to Position Yourself as a Thought-Leader in Your Space
4. Gauge Your Progress and Course-Correct if Necessary
5. Be Open to Building on Your Success – Do Not Rest on Your Laurels

Jill Christensen has three decades of consulting, speaking, and most importantly, real-life, in-the-trenches global Fortune 500 executive-level experience. She has served as the head of global Internal Communications at both Avaya and Western Union, has a Six Sigma Green Belt, authored the best-selling book, If Not You, Who? Cracking the Code of Employee Disengagement, and was recently named one of the Top 100 Global Employee Engagement Influencers of 2017.

Marilyn Heywood Paige, Leveraging Media to Sell More Books (Brag: Former event planner with B&N!)

Earned media is one of the most powerful marketing tools because it’s not you telling people how great your book is, it’s a trusted media outlet telling them. Earned media opens new audiences to you and gives you more credibility.

Today you will:

  • Learn the do’s and don ts of pitching to the media
  • Discover how and when to approach journalists and bloggers
  • The elements of a good pitch
  • How best to leverage a media placement once you’ve earned it

Marilyn Heywood Paige is the Vice President of FiG Advertising and Marketing in Denver, a full-service marketing agency that moves the needle for small businesses. She was the marketing and public relations manager for Barnes & Noble for ten years where she worked with over 600 authors, helping them market their books more effectively.

 

 

GOLDden

 

Gold members need to login to Member site to register.

 

 

BASIC

 

 

Nov
8
Wed
WebinarGold: Why you should have a Coloring Book around your Expertise, or Something New
Nov 8 @ 12:00 pm – 1:00 pm

Are you ready to tap into an ADULT craze that doesn’t to appear to have an end in the short-term horizon?

Did you know that adult coloring books are rocking it in book sales?

But consider this…

Adult coloring books and other low content types of books are easy to create and profitably publish IF you know how to use complicated graphics like Photoshop or Gimp Shop. 

But what if you don’t? As you like the idea … but where is the Dummies version?

Get ready … this webinar has that solution for you.

On Wednesday, November 8th, we’re going to show you a brand-new way starting at NOON Mountain time—11AM Pacific and 2 PM Eastern.

Here’s the other great thing you can use this to create:

  • Adult coloring books
  • Children’s coloring books
  • Maze Books
  • Game Books
  • Action Guides
  • Journals
  • Diaries

and much, much more!

Get ready to create new products that compliment what you have now. Create something spanking new. And have fun.

Register here: https://attendee.gotowebinar.com/register/8441475619286147586