November 16th BookCamp …It’s TechFest Time!
What Every Author Needs To Know Today about
Social Media Promotion, Klout & Marketing Your Books
The world is not the same as it was before for authors. Today, the major publishing houses are confronting problems as never before. The world of social media has changed the landscape and flipped in upside down and inside out. What worked five years has changed dramatically and you, as an author, need to know what to do.
Klout and your Klout Score will play a big role in your success today. Knowing what it is and how to best use it in your social media work, can make the difference between success and failure today. Strong influence translates to more business. Period.
Terry Brock and Gina Carr from Orlando, Florida, are making a special appearance for this program here in Denver just for Author U. You’ll learn principles from their new book from McGraw-Hill, Klout Matters: How to Engage Customers, Build Your Digital Influence—and Raise Your Klout Score for Success!
BONUS ALERT: ALL attendees will receive a copy of just off the press, Klout Matters with their registration.
Terry and Gina are recognized at top influencers amongst the who’s who in the social media world. And, you get them—both—for a solid day of deep diving and learning new technologies that can help you as an author and thought leader.
Register Today!
| Members $109 Early, Early Bird  |
Non-Members $159 Early, Early Bird |
Topics To Be Covered Include:
- How authors can use Social Media to get more business right now.
- What the heck is this Klout and Kred thing and what do you need to know about it to sell more books?
- How Klout matters today for writers and authors and what you need to know about it.
- What specific actions can you take to enhance your Klout score?
- What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line?
- Key steps to take on Facebook to enhance your Klout Score and generate more influence.
- What you need to know about Twitter and how it is tied into Klout.
- Effective steps you can take on LinkedIn to connect with others more, generate more business and sales—and raise your Klout Score.
- Key tools and technologies which can help you as an author in 2014.
This is a program you can’t afford to miss
Cancel your other engagements and be here for this one. You’ll be glad you did. Prepare yourself to have “more fun than the law will allow” … (of course, laws are different in Florida where the Terry and Gina are from!)
Cost: Early, Early Bird until October 31st $109; after November 1st, $149 for members. Non-members, add $50.
Date: November 16th
Time: 8.30 to 4.30 Where: Doubletree Southeast, 13696 E Iliff Pl Aurora, CO 80014
Register Today!
| Members $109 Early, Early Bird |
Non-Members $159 Early, Early Bird |
Meet Gina Carr, MBA
Gina is an Entrepreneur, Speaker and Marketing Consultant who works with Thought Leaders—speakers. authors, and CEOs—to leverage social media marketing for more publicity, profits and success. Combining her street-smarts learned as a small business owner with her book-smarts learned at the Harvard Business School and Georgia Tech, Gina helps business owners turn great ideas into profitable money-making machines. Best known as “The Tribe Builder”, Gina is a pro when it comes to helping passionate people build powerful tribes of raving fans for their business or non-profit.
Meet Terry Brock, MBA, CSP, CPAE
Terry is known internationally as a marketing and technology expert. He knows how to take technology, social media and marketing ideas to help speakers, authors and coaches achieve bottom-line results—and have fun! He’s the former Chief Enterprise Blogger for Skype and former Editor-in-Chief for AT&T’s huge business blog (over 100 authors). Come to this entertaining and informative presentation to get the information you need to sell more books in today’s “never like this before” world. Here’s Terry’s webpage … http://terrybrock.com/meetingplanners/ check out his energy … The BookCamp will rock with Gina and Terry’s know how in social media … guaranteed, the day will deliver beyond your expectations.
People are talking about Klout Matters …
“How much clout do you have through your social media presence? Terry Brock and Gina Carr score big when it comes to showing you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout Score rise to the top.”
~Harvey Mackay
New York Times #1 best-selling author of Swim with The Sharks Without Being Eaten Alive
“Everyone wants more impact, influence, branding, and recognition. On the Internet it’s known as Klout. For many, Klout scores have remained a mystery, UNTIL NOW. Terry Brock and Gina Carr have written the benchmark book, “Klout Matters,” and reveal the importance, the relevance, and the secrets behind this Internet imperative. As a Klout thought leader myself, I recommend that you buy this book, and implement the ideas and strategies, so that you go from Klout to significance.”
~Jeffrey Gitomer
New York Times Best Selling Author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling
“I’ve had my doubts about systems that create “arbitrary” social media scores. What if someone has tremendous influence in the “offline” world yet isn’t that active on social sites? Well, the truth is we now live in an age of influence marketing and, in order for your business to really thrive, it’s critical to be strategically active on all the major social sites. In Klout Matters, Gina and Terry walk you through the exact steps needed to build a sizable platform, leverage key relationships, and create real influence for greater success. This book is a must read for anyone striving to become a respected thought leader.”
~Mari Smith
Forbes’ Top Ten Social Media Power Influencer 2011-2013+, Speaker, Author of The New Relationship Marketing and Facebook Marketing: An Hour A Day
Get ready to create a variation of your book and expertise that Marvel Comics would be proud of! With the ability to tap into Amazon’s CreateSpace and IngramSpark, you too can join the crowd that had gotten the “how-tos” of creating workbooks, guidebooks, comics … even adult coloring books (not to mention kiddos). If you publish children’s books and adult coloring books or even if you publish nonfiction … OR, are thinking about doing it … you’ve got to see how this is done … and learn how quickly you can convert ANYTHING into a snappy and sassy new product.
Register here (even if you can’t attend live, you will get the replay the next day): https://attendee.gotowebinar.com/register/1767883132402882306
If you could do this quickly and easily, you can increase your monthly passive income with a snap of a finger (well kind of).
Here’s your question: Are you ready to catch a new wave of ideas and repurposing for you and your books? One that coattails to a top selling trend for adults?
There are a lot of sticky details when it comes to publishing physical books and physical color books that you will want to throw your laptop into the ocean because it could be so confusing! This webinar will be your lifeline … learn how and discover how you can add income to your cash water-way.
NEW! SPEEDBOAT Printing and Publishing Webinar on Thursday, August 11th—it’s another freebie. There’s so much you can do to create new products that are a variation of what you currently have. The time is 4 PT, 5 MT, 6 CT and 7 ET. Expect a fast hour.
Even if you can’t attend “live”, register to get the replay: https://attendee.gotowebinar.com/register/1767883132402882306
Are you aware that adult and kid coloring books are hot in book sales? Would you like to know how to convert what you have written and create them? How about spiffy newsletters, guides, and workbooks?
Get ready for a speedboat of a webinar. We are going to show you how to make a full-color book fast. It’s all in this week’s WebinarGold on Thursday, the 11th.
This month we will focus on showcasing you!
- Are you ready to sell more books?
- Do you know how to create a brand that shows off your best side, on and off camera?
- Are you aware of how to consistently influence, market and pitch yourself to get noticed?
- Are you ready when a publicist or event planner calls for a TV or radio spot?
All of you know that walking your talk is an integral part of personal and professional branding. As an author, you need to look and sound your best. When you pitch your books, you’re pitching yourself! When you get that long awaited call, you want to be ready. Too often when you get the call, you focus on scripting what you’ll say and forget to plan on how to look. Remember, over 80% of what people hear is what they see!
This morning will provide a practical approach that can save you, both men and women, from wishing for a do-over! Today’s speakers will help us look our best in person and sound our best on paper! They will share their secrets of how to become successful. When you leave, you will be ready to fine-tune your brand and ready to win the pitch.
Success is knocking! Are you ready to sell more books?
Speakers:
•
Rhoda Johnson, Hollywood Secrets to Showcasing You (Brag: Image Consultant and
Columnist, former Hollywood makeup artist)
Want to increase book sales? How you look in front of the camera and on speaking engagements tells a bigger story. Learn how to improve your personal brand to optimize your social media presence and attract potential readers. Discover the Hollywood secrets of maximizing your image to engage your audience. Note: authors Ronald Beach and Connie Pshigoda have graciously agreed to be models!
- Your personal brand should help you, not hurt you
- Simple techniques that will attract people to you
- Be prepared to look your best on camera
- Current trends to use and ones to avoid
- Looking your best sells more books
Rhoda Johnson received a Fashion Merchandising Degree from Brooks College in Long Beach, California and has studied makeup artistry at Cinema Secrets in Burbank California. She received a license to teach Personal Development from John Robert Powers in Cerritos, California and JF Images Talent Agency in Denver, Colorado. Rhoda has over 35 years’ experience collectively as an Image Consultant, Makeup Artist, Jewelry Designer, and Motivational Public Speaker. She also writes a monthly beauty and fashion column for 50 Plus Marketplace News.
Jill Christensen, How to Become a Noted Influencer (Brag: Recognized by Engagement101 as one of the Top 100 Employee Engagement Global Influencers of 2017, alongside Richard Branson and others.) Featured Author of the Month.
Book sales, speaking engagements, and your reputation will soar if you can position yourself as a thought-leader and noted influencer on the topic of your book.
How to Become a Noted Influencer
1. Pick a Lane
2. Determine Your Target Audience and Research Where They Are Online
3. Develop a Strategic Plan to Position Yourself as a Thought-Leader in Your Space
4. Gauge Your Progress and Course-Correct if Necessary
5. Be Open to Building on Your Success – Do Not Rest on Your Laurels
Jill Christensen has three decades of consulting, speaking, and most importantly, real-life, in-the-trenches global Fortune 500 executive-level experience. She has served as the head of global Internal Communications at both Avaya and Western Union, has a Six Sigma Green Belt, authored the best-selling book, If Not You, Who? Cracking the Code of Employee Disengagement, and was recently named one of the Top 100 Global Employee Engagement Influencers of 2017.
Marilyn Heywood Paige, Leveraging Media to Sell More Books (Brag: Former event planner 
with B&N!)
Earned media is one of the most powerful marketing tools because it’s not you telling people how great your book is, it’s a trusted media outlet telling them. Earned media opens new audiences to you and gives you more credibility.
Today you will:
- Learn the do’s and don ts of pitching to the media
- Discover how and when to approach journalists and bloggers
- The elements of a good pitch
- How best to leverage a media placement once you’ve earned it
Marilyn Heywood Paige is the Vice President of FiG Advertising and Marketing in Denver, a full-service marketing agency that moves the needle for small businesses. She was the marketing and public relations manager for Barnes & Noble for ten years where she worked with over 600 authors, helping them market their books more effectively.
Date: Saturday, May 6
Time: 8.15 Networking
8.45 Intros and Announcements
9.00 Program begins
Location: 290 E Speer Blvd., Denver CO
(remote registration available for video)
Cost: $40 Gold Members starting May 1; $55 Nonmembers
Gold members need to login to Member site to register.
Are you ready to tap into an ADULT craze that doesn’t to appear to have an end in the short-term horizon?
Did you know that adult coloring books are rocking it in book sales?
But consider this…
Adult coloring books and other low content types of books are easy to create and profitably publish IF you know how to use complicated graphics like Photoshop or Gimp Shop.
But what if you don’t? As you like the idea … but where is the Dummies version?
Get ready … this webinar has that solution for you.
On Wednesday, November 8th, we’re going to show you a brand-new way starting at NOON Mountain time—11AM Pacific and 2 PM Eastern.
Here’s the other great thing you can use this to create:
- Adult coloring books
- Children’s coloring books
- Maze Books
- Game Books
- Action Guides
- Journals
- Diaries
and much, much more!
Get ready to create new products that compliment what you have now. Create something spanking new. And have fun.
Register here: https://attendee.gotowebinar.com/register/8441475619286147586
