November 16th BookCamp …It’s TechFest Time!
What Every Author Needs To Know Today about
Social Media Promotion, Klout & Marketing Your Books
The world is not the same as it was before for authors. Today, the major publishing houses are confronting problems as never before. The world of social media has changed the landscape and flipped in upside down and inside out. What worked five years has changed dramatically and you, as an author, need to know what to do.
Klout and your Klout Score will play a big role in your success today. Knowing what it is and how to best use it in your social media work, can make the difference between success and failure today. Strong influence translates to more business. Period.
Terry Brock and Gina Carr from Orlando, Florida, are making a special appearance for this program here in Denver just for Author U. You’ll learn principles from their new book from McGraw-Hill, Klout Matters: How to Engage Customers, Build Your Digital Influence—and Raise Your Klout Score for Success!
BONUS ALERT: ALL attendees will receive a copy of just off the press, Klout Matters with their registration.
Terry and Gina are recognized at top influencers amongst the who’s who in the social media world. And, you get them—both—for a solid day of deep diving and learning new technologies that can help you as an author and thought leader.
Topics To Be Covered Include:
- How authors can use Social Media to get more business right now.
- What the heck is this Klout and Kred thing and what do you need to know about it to sell more books?
- How Klout matters today for writers and authors and what you need to know about it.
- What specific actions can you take to enhance your Klout score?
- What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line?
- Key steps to take on Facebook to enhance your Klout Score and generate more influence.
- What you need to know about Twitter and how it is tied into Klout.
- Effective steps you can take on LinkedIn to connect with others more, generate more business and sales—and raise your Klout Score.
- Key tools and technologies which can help you as an author in 2014.
This is a program you can’t afford to miss
Cancel your other engagements and be here for this one. You’ll be glad you did. Prepare yourself to have “more fun than the law will allow” … (of course, laws are different in Florida where the Terry and Gina are from!)
Cost: Early, Early Bird until October 31st $109; after November 1st, $149 for members. Non-members, add $50.
Date: November 16th
Time: 8.30 to 4.30 Where: Doubletree Southeast, 13696 E Iliff Pl Aurora, CO 80014
Meet Gina Carr, MBA
Gina is an Entrepreneur, Speaker and Marketing Consultant who works with Thought Leaders—speakers. authors, and CEOs—to leverage social media marketing for more publicity, profits and success. Combining her street-smarts learned as a small business owner with her book-smarts learned at the Harvard Business School and Georgia Tech, Gina helps business owners turn great ideas into profitable money-making machines. Best known as “The Tribe Builder”, Gina is a pro when it comes to helping passionate people build powerful tribes of raving fans for their business or non-profit.
Meet Terry Brock, MBA, CSP, CPAE
Terry is known internationally as a marketing and technology expert. He knows how to take technology, social media and marketing ideas to help speakers, authors and coaches achieve bottom-line results—and have fun! He’s the former Chief Enterprise Blogger for Skype and former Editor-in-Chief for AT&T’s huge business blog (over 100 authors). Come to this entertaining and informative presentation to get the information you need to sell more books in today’s “never like this before” world. Here’s Terry’s webpage … http://terrybrock.com/meetingplanners/ check out his energy … The BookCamp will rock with Gina and Terry’s know how in social media … guaranteed, the day will deliver beyond your expectations.
People are talking about Klout Matters …
“How much clout do you have through your social media presence? Terry Brock and Gina Carr score big when it comes to showing you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout Score rise to the top.”
~Harvey Mackay
New York Times #1 best-selling author of Swim with The Sharks Without Being Eaten Alive
“Everyone wants more impact, influence, branding, and recognition. On the Internet it’s known as Klout. For many, Klout scores have remained a mystery, UNTIL NOW. Terry Brock and Gina Carr have written the benchmark book, “Klout Matters,” and reveal the importance, the relevance, and the secrets behind this Internet imperative. As a Klout thought leader myself, I recommend that you buy this book, and implement the ideas and strategies, so that you go from Klout to significance.”
~Jeffrey Gitomer
New York Times Best Selling Author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling
“I’ve had my doubts about systems that create “arbitrary” social media scores. What if someone has tremendous influence in the “offline” world yet isn’t that active on social sites? Well, the truth is we now live in an age of influence marketing and, in order for your business to really thrive, it’s critical to be strategically active on all the major social sites. In Klout Matters, Gina and Terry walk you through the exact steps needed to build a sizable platform, leverage key relationships, and create real influence for greater success. This book is a must read for anyone striving to become a respected thought leader.”
~Mari Smith
Forbes’ Top Ten Social Media Power Influencer 2011-2013+, Speaker, Author of The New Relationship Marketing and Facebook Marketing: An Hour A Day
It’s All About the “Book” … the Questions is Which Type of Book!
Get ready to explore which the latest if book styles, the how-tos and which is right for your book, your reader and you, the author.
Is it Door #1, Door #2 or Door #3? Find out on Saturday, the 14th with AuthorU excellent publishing service associates Nick Zelinger, Rebecca Finkel, Richard Rieman and Nick Taylor walk you through the latest and greatest in print, “e” and audio.
Door #1 Audio
Richard Rieman is a 25-time audiobook narrator on Audible, Amazon, iTunes and YouTube. He also produces audiobooks for authors doing their own narration, including Charles Clark’s The Bootlegger ’40 Ford, Steve Snyder’s Shot Down! And Judith Briles‘ The Crowdfunding Guide for Authors &Writers.
- Why you should produce an audiobook.
- Best-selling genres for audiobooks.
- Why you should and why you should NOT narrate your own book.
- How to get a professional narrator with no up-front costs.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- Audiobook tricks of the trade.
Richard is the author of the upcoming The Author’s Guide to Audiobook Creation: Giving Your Book a Voice available this fall.
Door #2 Print
Nick Zelinger wears both author and book designer hats. He’s the author of Another Gig in Nightmare Hell and a multi-award winning designer of hundreds of books. Rebecca Finkel has also designed hundreds of books and covers working with traditional and independent publishers including international bestselling photographer and author John Fiedler.
- Why you should produce a print book.
- Best-selling genres for print books.
- Why you should and why you should NOT design your own book.
- How to kick your costs down and negotiate the best deal for your book.
- The latest trends in interior designs and book covers.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- Print tricks of the trade.
Door #3 eBook
Nick Taylor wears three hats—eBook designer, audio voice and author of five books including the Legon Awakening
- Why you should produce an eBook.
- Best-selling genres for eBooks.
- Why you should and why you should NOT create an eBook.
- How to position yourself on Amazon and generate sales.
- What costs to expect.
- The most common and not-so common mistakes, how to avoid them and what to do to get out of them.
- eBook tricks of the trade
When: Saturday, November 14
Time: 8 a.m. registration, Intros and Member Showcase/Reviews 8:30; Program at 9.
Where: Garcias, 5050 S. Syracuse, Denver
Cost: $32 Members and $45 Non-members.
… You asked for it … AuthorU will deliver a GamePlan for Launching Your Book … whether it’s new or old, what you will get it bold ideas; strategies on how to implement them; what social media works and what doesn’t … and January’s program is just that. Whether you book is just birthing or it’s gone into remission… get ready for an array of ideas and how-tos to kick start the big day/week/month … or get it restarted after being exhausted. The way to start off the year.
- Create the ideal Book Launch for your book.
- Generate strategies to rebirth a book once it’s out.
- Identify which of the social media platforms will work (and won’t).
- Tips and Tricks for bestseller status on Amazon’s Print and eBook positions.
- How to deal with AFS … Author Fatigue Syndrome.
- Onsite, you will create social media blasts to support your campaign—whether it’s next week or several months from now.
- And so much more.
Create a Book Launch that will Skyrocket
your Book’s Debut (or Redo)!
When: Saturday, January 9
Time: 8 a.m. for Networking and Breakfast … over at Noon
Where: Colorado Automotive Association, 290 E Speer Blvd, Denver CO 80203
Cost: $22 for Gold and Best Seller Members; $35 for Basic and Non-Members. Increases $10 on January 3rd.
Get ready to get the “insider’s skinny” on the hottest tool in the Amazon Marketing Services offerings. We are going to DEEP DEEP Dive into the new advertising that you can do on Amazon for pennies … don’t miss this session–it will not be taped … meaning you need to be at the meeting.
Meet with Richard Rieman at the studios of Post Modern Company Studios in downtown Denver to learn The Secrets of Audiobooks and How to Use them to Showcase Your Book. In addition, Kathy Meis, founder of Bublish, takes you step-by-step through the process of conducting your own Book Positioning Study and implementing Bublish to your marketing strategy.
Get ready to create a 3-minute AUDIO onsite for the first 20 people who register. We have two studios that will allocate a total of 15 minutes for each of the lucky 20–this allows to retakes and editing. For those who will be in front of the mic, you will get instructions on how to script yourself so you maximize your efforts and minimize your time.
Note: this is a large studio in a commercial building with concrete floors–bring a sweater–it can be chilly.
Count me in … I need to get on the audiobook trail pronto!
Richard Rieman is a multi-award winning author of The Author’s Guide to AudioBook Creation, a narrator and audiobook consultant.
BONUS AM SESSION
What, Whys and How-tos in Using Bublish
Meet Bublish … the world’s first complete publishing system with integrated branding, book and author marketing and discoverability features. It has award-winning tools to help authors write, publish, promote, sell and track their work — all from a single dashboard.
Bublish’s mission is to empower author-entprepreneurs, or as the team calls them, “authorpreneurs.” The “authorpreneur” title captures the essence of what it means to be a successful author in today’s competitive book marketplace. Authors must be both creative and business minded. With this in mind, the Bublish teams has created a suite of empowering tools. Here’s a sampling of how Bublish can help …
- Grow your audience. Bublish helps you share enriched, author-branded Book Bubbles that are easy to create, put thousands of eyes on you and your book(s), and connect the dots for your target audience. The team typically tracks about 50,000 book bubble engagements each week.
- Build your author brand. Bublish also gives you a LinkedIn-style Author Profile to help you start building your author brand. Here readers can see all your books and Bubbles in one place. Like Book Bubbles, your Author Profile can be shared socially with one click. Did you know readers are 15 times more likely to buy a book from an author with a name they recognize?
- Increase discoverability by search engines like Google. Every time you socially share a Book Bubble or your Bublish Author Profile, you make your author brand and books more discoverable by search engines like Google. This is another important feature we’ve automated for you. When you upload or create a book on Bublish, the keywords and metadata (title, your name, book cover image, keywords, etc.) are optimized for discoverability by search engines. All you have to do is create and share Book Bubbles regularly. Bublish technology handles the rest.
- Track your progress. At the top of your Bublish dashboard, you’ll find real-time metrics showing you when and where readers are engaging with your Book Bubbles and Author Profile. You’ll also see when and where they convert to visit your book’s product page at the major online book retailers.
- Generate beautiful ePub files with one click. Our Cloud-based writing tool lets you input content chapter by chapter on the left-hand side of the screen and select a layout on the right-hand side. With one click, you can change the entire layout of your book. You can export your manuscript anytime either as a Word document for editing OR as an ePub file ready to share with reviewers.
- Engage readers WHILE you’re writing. Share excerpts and insights right from your manuscript with Bublish’s “rough cut” book bubbles. They take only moments to create, so they won’t distract you from writing. They will, however, help you engage readers, get valuable feedback on your manuscript and share your creative journey with potential readers. When you’re ready, you can even add a “pre-order” button to your rough-cut bubbles to start selling your book at all the major online book retailers.
Bublish Founder, Kathy Meis will be here to deliver a “hands-on” demo of the What, Whys and How-tos in Using Bublish the second half of the morning.
Get ready to “bubble” up your Book Fans!
BE PREPARED!To those signing up…“Please prepare a book excerpt or promotion for the audio-only recording in the Postmodern studio. It has to be very short, 2-3 minutes maximum, to allow everyone a chance to record in the time allotted.”
Location: Postmodern Company; 2734 Walnut Street Denver, Colorado 80205 (303) 539-7001
In the Rhino District just east of Downtown Denver. (Directions to be posted soon)
In the RiNO District, just east of downtown Denver (the building has a large eye on it and is painted green) – directions will be posted. Parking is available for attendees between the two buildings with green outer walls. Parking is often a challenge–even though we have “space” for many, we would suggest that this would be a good time to carpool with a friend.
Time: 8.15 AM until Noon.
Cost: Early Bird until March 26 is $30 for Gold members, all others $40. An additional $10 after the 26th
Gold members need to login to Member site to register.
The Top 10 Keys to Audiobook Success Webinar
August 17 4 PT, 5 MT, 6 CT, 7 ET
Do you have an audiobook for your book? Have you thought about creating one? Do you know that audiobooks are the fastest growing segment in publishing today?
It’s Audiobook Revolution time!
Learn why you should create one and the top 10 ways to soar your success. Our August webinar is any eye and ear-opener!
Register: https://attendee.gotowebinar.com/register/3148302396777262083
The Top 10 Keys to Audiobook Success
Once you have created the audiobook version of your book, narrator and audiobook expert Mara Purl will share specific strategies for audiobook success, including:
1. Key reasons to go exclusively with Amazon’s ACX (Audiobook Creation Exchange) or to go non-exclusive
2. Top ACX Alternatives
3. Best options for getting your audiobook into libraries or on CD
4. How to give away your audiobook and get paid for it
5. How to place your audiobook in the 3 best Audible categories
6. Key options for audiobook reviews
7. Building your genre fan base
8. Why you can make more money with your audiobook than your eBook
9. How to use your audio files in your promotions
10. Best Audiobook award competitions
Register: https://attendee.gotowebinar.com/register/3148302396777262083
Meet Your Presenter … You know MARA PURL as the best-selling, multiple-award-winning author of the Milford-Haven Novels, known as the “Heart Books.” But behind the scenes, Mara has been a top professional audio producer for two decades. Her ground-breaking original radio drama “Milford-Haven USA” was the first American radio serial ever broadcast on the BBC, where her 100 episodes with an all-star cast found an audience of 4.5 million throughout the U.K. Next she created 75 radio drama trilogies with students she worked with in Alaska, Colorado, California, and Tokyo, Japan. Next she launched Haven Books Audio, where her audio books have won the USA Book News, Hollywood Book Festival, and EVVY Audio Book Awards. In addition, Mara is a sought-after Audible narrator who performs multiple character voices and who enjoys becoming unrecognizable when she performs American-Southern, as well as French, German, British, Australian, and Japanese foreign accents. Find out more about some of Mara’s audios at http://havenbooks.net/audio.