eVolution is part of your publishing empire. It has to be. Like a menu in a restaurant, eBooks are something that you should create when you create your print book. Or create an eBook, than maybe, create a print book. Then there’s an “a” book—audio.
eBooks now amount to 25 percent of all book sales… and there are strong indications of a flattening of the market with a cross over now to tablets … yet many eBooks can’t be read on a tablet and many tablet books can’t be read on eReaders, like Kindle and Nook. What’s an author to do?
Designer Nick Zelinger will walk you through the step-by-step process; how and why you need to think differently for your covers; what venues you should use to upload and broadcast and so much more. There’s lots to learn and you will get the visuals and the how-tos to make your “e” empire rock and roll.
At this Brunch & Learn, you will come away with:
- The How-tos of eBook formatting … what works and what definitely doesn’t.
- The differences between “fixed” formats and “flexible” formats and when you should use them.
- What works in a standard eBook and what doesn’t.
- How to include art, tables, graphics.
- Why “e” covers need a twist.
- The ins and outs of Amazon’s KDP program.
- Strategies to market your “e” product line.
Book Celebrations can be a Launch or a Hoopla. How do you create an event that is both awesome and successful … meaning your sell lots of programs?
- Determining what type of event to create.
- Examples of alternatives to traditional book signings.
- Getting a crowd there.
Author U Chief Visionary Officer Judith Briles has been creating successful author events for years. She’s going to walk you through a variety to ideas to launch and celebrate your book that takes you way beyond the table in the bookstore. Be ready to come away with a flood of ideas to make you and your book stand above the book crowd–she promises that it will be Snappy, Sassy and Salty!
Cost: $30 for members, $45 for nonmembers
Date: October 12th Time: 10 am to 2 pm Location: Doubletree SE, Aurora (225 and Iliff)
October 26th Salon:
Everything You Need to Know About CrowdFunding and You Didn’t Know to Ask … Start Building Your Campaign Tonight!
There’s nothing like having cash to fuel your book project. You can use your own; you can borrow it; you can have a massive garage sale … or you can do it the OPM way—other people’s money.
Judith is going to walk you through how to create a CrowdFunding campaign, step-by-step. She’s worked with several authors who have all succeeded. Yes, it’s work—but how else are you going to get moneys that you don’t have to pay back? If you don’t think you have the ultimate winning lottery ticket, here’s where to start.
Don’t miss this Salon for GOLD and BestSeller members only. You will have extensive handouts with it.
Must have to participate in this session: Your laptop, images that can be used to enhance any slides you start to create—the more the better. If you have key phrases and quotes that link to what your expertise is and your book is about, have them already written in a file. You will get video tips as well. Expect a few hot seats.
When: Monday, October 26th DINNER INCLUDED
Time: 6 to 9 pm
Where: Judith’s Offices, Aurora
Cost: $30 – You are encouraged to get Judith’s book on Amazon and bring it with you that night, The CrowdFunding Guide for Authors & Writers.
Time: 6 to 7:30 Eastern on Wednesday, June 8
If you want to sell books, you need publicity. If you want the maximum publicity possible, you need a Media Kit for your fiction or nonfiction book.
Seven important audiences, including journalists, will expect one. And if you don’t have one, hope you never get a phone call from a journalist who hears about your book, wants to interview you and asks, “Can you send me your media kit?’
Publicity expert Joan Stewart, aka The Publicity Hound and a former newspaper editor, will explain the 10 essential elements in every media kit, when she’s my guest during a special 90-minute webinar at 6 p.m. Eastern Time on Wednesday, June 8. This is for authors who have written fiction or nonfiction, and for those who haven’t started their books yet.
You will learn:
- How to use a media kit and how not to use it.
- The seven important audiences for your media kit, and what they expect to see in it.
- The correct format for writing a press release for a fiction book and one for nonfiction.
- Why you should have more than one bio, and the exact word count of each one.
- Tips for using photos in your kit to make the media’s job easy.
- How to shave weeks off the tedious chore of creating a media kit from scratch.
As a special bonus, Joan will give away three 15-minute consultations, but you must join us on the call to be eligible.
- Get Ready to Create the Press Release Every Author Needs for Promo! Bring your questions … there is a live Q&A within the webinar.
- Many listened into the superb free webinar Joan Stewart on how to create an off-the-charts media kit. Are you ready to now listen in to learn the step-by-step process to create an off-the-charts press release?
- One of the most difficult tasks in a book launch is writing the press release for you book.
- It can’t sound like a free commercial that screams “Buy My Book!”
- It must be interesting.
- It must communicate clearly and concisely the target audience for your book and what they will learn, feel or experience when they read it.
Get ready to be the “piper” to lead buyers to you and your book!
Joan Stewart, aka The Publicity Hound a former newspaper editor, will walk you step by step through two press releases–one for fiction and one for nonfiction. You’ll learn not only how to write it, but how to use it in your publicity campaign.
Judith Briles, The Book Shepherd and book publishing expert, will be your moderator.
- Date and Time: Wednesday, July 20th at 5 PM Mountain (4 PT, 6 CT, 7 ET)
Location: Anywhere your computer is
Get ready to create a variation of your book and expertise that Marvel Comics would be proud of! With the ability to tap into Amazon’s CreateSpace and IngramSpark, you too can join the crowd that had gotten the “how-tos” of creating workbooks, guidebooks, comics … even adult coloring books (not to mention kiddos). If you publish children’s books and adult coloring books or even if you publish nonfiction … OR, are thinking about doing it … you’ve got to see how this is done … and learn how quickly you can convert ANYTHING into a snappy and sassy new product.
Register here (even if you can’t attend live, you will get the replay the next day): https://attendee.gotowebinar.com/register/1767883132402882306
If you could do this quickly and easily, you can increase your monthly passive income with a snap of a finger (well kind of).
Here’s your question: Are you ready to catch a new wave of ideas and repurposing for you and your books? One that coattails to a top selling trend for adults?
There are a lot of sticky details when it comes to publishing physical books and physical color books that you will want to throw your laptop into the ocean because it could be so confusing! This webinar will be your lifeline … learn how and discover how you can add income to your cash water-way.
NEW! SPEEDBOAT Printing and Publishing Webinar on Thursday, August 11th—it’s another freebie. There’s so much you can do to create new products that are a variation of what you currently have. The time is 4 PT, 5 MT, 6 CT and 7 ET. Expect a fast hour.
Even if you can’t attend “live”, register to get the replay: https://attendee.gotowebinar.com/register/1767883132402882306
Are you aware that adult and kid coloring books are hot in book sales? Would you like to know how to convert what you have written and create them? How about spiffy newsletters, guides, and workbooks?
Get ready for a speedboat of a webinar. We are going to show you how to make a full-color book fast. It’s all in this week’s WebinarGold on Thursday, the 11th.
Get ready for the AuthorU Extravaganza’s Hot Event …
SOLD OUT as of June 19, 2015
for the September 15, 2016 date
Contact Info@AuthorU.org and ask to be placed on Waiting List–there is a possibility on one more spot opening up.
There are FOUR HOT sessions will be available at the 2016 Extravaganza September 15-17, 2016 … only ONE Attendee can get his or her toe in the Author Shark Tank at a time. Our panel will listen for a few minutes to your pitch (hear/read that: LISTEN) and then decide IF and HOW they will help the author in the book and publishing quest. The Author Shark Tank will be held late Thursday afternoon, September 15th.
The Author Sharks like passion, persistence and excellence. They will proved incentives to writers and authors who demonstrate it in publishing and authoring through a variety of awards that pertain to their own expertise and product line.
What’s the value to you? It could be money; it could be time; it could be a product – as in the Author Shark has a product that he or she sells all day for $897 and it’s yours, free; it could be the joint venture creation of a product that features the author and his or her book—that is blasted to mega thousands to buy; it could be printing reduction; it could be a book cover; it could be a discount on a layout; it could be … What it could be will be solely dependent on YOU and YOUR PITCH to hook them and could be worth many thousands of dollars. Or if you bomb, you may only end up with a shark tooth! To enter the tank, there’s a fee.
Last year, participants came away with many thousands of dollars.
Author Shark Tank participants are identified on a first-come, first-serve basis. You will get pre-conference coaching from Judith Briles prior to entering the Tank.
Save the date – get it on your calendar. And if you want a guaranteed spot in the Author Shark Tank, swim forward and let us know!
As you can see, there are ALREADY two guppies ready to start swimming. Are you ready to Dare Greatly?
I’m ready to start swimming … add me in!
Many of us experience dread when thinking or talking about using social media venues to sell our books. Yet, as authors, we need to break through these fears in order to sell our books, attract future readers and influence the media. Attend this event to learn about ways to blast through your phobias, sell your books faster and build the number of followers (aka potential readers).
- Debra Jason, How You Can “Create a Thunder” to Sell Your Book (Brag: Sold an additional 200 books in 30 days using this social media platform!)
- Laurie Weiss, Featured Author of the Month (Brag: She can help you reduce anxiety about anything!)
- Erin Cell, Increasing Sales through Twitter (Brag: She’s the mastermind behind the inaugural Social Media Day Denver event!
How You Can “Create a Thunder” to Sell Your Book
After spending a year working on my book, I proudly held the physical proof in my hand. As I began planning the official book launch, I was introduced to a cool online marketing tool that helped me achieve a broader reach – broader than I could have ever imagined.
This cost-effective marketing tool helps you “create a thunder” as your announcement travels across social networks. It resulted in my book having a social reach of more than 1.4 million viewers and ranking in Amazon’s Top 10.
The good news? You can do this too when launching your book!
- Create a buzz around your book before it launches.
- Amplify your message across social media.
- Build your social reach without asking your network to dip into their wallets.
- Launch a thunderous online campaign in 3 simple steps.
- Design an attention-grabbing graphics even if you’re not an artist.
Debra Jason is an author of the award-winning book, Millionaire Marketing on a Shoestring Budget™, Debra Jason is also a speaker, copywriter, and multi-faceted marketing mentor. A recipient of the Boulder Chamber of Commerce’s Small Business of the Year Award, she started The Write Direction in 1989. Her mission is to empower you with the cost-effective marketing strategies you need to gain exposure for your book so that you attract a steady stream of happy readers.
Featured Author of the Month: Dr. Laurie Weiss
After over 40 years practicing psychotherapy and coaching, Relationship Communication Expert, Dr. Laurie Weiss had no intention of starting a new phase of her career. Then a colleague helped her resolve a persistent, stressful problem using an amazing new technique. She was astounded that he did it in just a few minutes, using only words while standing on the sidewalk outside of a restaurant. As a Psychotherapist, Coach and Consultant Dr. Laurie has been helping clients reclaim life energy and find joy in life since 1972. She has taught professionals in 13 countries and authored 8 books that make complex information accessible to anyone. Her latest, Letting It Go, reflects her expertise in the rapid anxiety and stress relief process she first encountered that fateful evening. She is a long time member of AuthorU.
Dissolve Social Media Blocks—Yes, Really!
- Identify what scares you most
- Picture your “why”
- Use 3 sentences to change the picture and dissolve the blocks
Increasing Sales through Twitter
Looking to increase book sales through the use of social media, more specifically, Twitter? We will start with the basics & learn the language of Twitter. Building a Twitter Tribe is key to increasing your exposure on the platform, we will walk through engagement and follower tips & tools. As with all marketing, you need a plan, learn how to create a winning content & engagement strategy for Twitter to help you increase your online sales.
- Twitter Talk – Learning the Language
- Building Your Twitter Tribe
- Creating a Winning Strategy for Twitter
- Twitter Tips & Tools
- Increasing Sales through Twitter
Erin Cell is a social media strategist, consultant & speaker who is passionate about helping businesses (and authors) understand the power of social media. She has helped thousands of authors, business owners, entrepreneurs, and executives improve their online presence while saving them time and money. She is the mastermind behind the inaugural Social Media Day Denver event in partnership with the Colorado Women in Social Media. She speaks regularly around the Denver area to a variety of groups, including SCORE Denver, Polka Dot Powerhouse, Denver Start-up Week, and hosts her own Social Success Club Meetup.
REGISTER NOW … costs go up on the January 28th.
Gold members need to login to Member site to register.
Did you know that adult coloring books are rocking it in book sales?
But consider this…
Adult coloring books and other low content types of books are easy to create and profitably publish IF you know how to use complicated graphics like Photoshop or Gimp Shop.
But what if you don’t? As you like the idea … but where is the Dummies version?
Get ready … this webinar has that solution for you.
Here’s the other great thing you can use this to create:
- Adult coloring books
- Children’s coloring books
- Maze Books
- Game Books
- Action Guides
and much, much more!
Get ready to create new products that compliment what you have now. Create something spanking new. And have fun.