eVolution is part of your publishing empire. It has to be. Like a menu in a restaurant, eBooks are something that you should create when you create your print book. Or create an eBook, than maybe, create a print book. Then there’s an “a” book—audio.
eBooks now amount to 25 percent of all book sales… and there are strong indications of a flattening of the market with a cross over now to tablets … yet many eBooks can’t be read on a tablet and many tablet books can’t be read on eReaders, like Kindle and Nook. What’s an author to do?
Designer Nick Zelinger will walk you through the step-by-step process; how and why you need to think differently for your covers; what venues you should use to upload and broadcast and so much more. There’s lots to learn and you will get the visuals and the how-tos to make your “e” empire rock and roll.
At this Brunch & Learn, you will come away with:
- The How-tos of eBook formatting … what works and what definitely doesn’t.
- The differences between “fixed” formats and “flexible” formats and when you should use them.
- What works in a standard eBook and what doesn’t.
- How to include art, tables, graphics.
- Why “e” covers need a twist.
- The ins and outs of Amazon’s KDP program.
- Strategies to market your “e” product line.
Book Celebrations can be a Launch or a Hoopla. How do you create an event that is both awesome and successful … meaning your sell lots of programs?
- Determining what type of event to create.
- Examples of alternatives to traditional book signings.
- Getting a crowd there.
Author U Chief Visionary Officer Judith Briles has been creating successful author events for years. She’s going to walk you through a variety to ideas to launch and celebrate your book that takes you way beyond the table in the bookstore. Be ready to come away with a flood of ideas to make you and your book stand above the book crowd–she promises that it will be Snappy, Sassy and Salty!
Cost: $30 for members, $45 for nonmembers
Date: October 12th Time: 10 am to 2 pm Location: Doubletree SE, Aurora (225 and Iliff)
Register now!
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Non-Member |
October 26th Salon:
Everything You Need to Know About CrowdFunding and You Didn’t Know to Ask … Start Building Your Campaign Tonight!
There’s nothing like having cash to fuel your book project. You can use your own; you can borrow it; you can have a massive garage sale … or you can do it the OPM way—other people’s money.
Judith is going to walk you through how to create a CrowdFunding campaign, step-by-step. She’s worked with several authors who have all succeeded. Yes, it’s work—but how else are you going to get moneys that you don’t have to pay back? If you don’t think you have the ultimate winning lottery ticket, here’s where to start.
Don’t miss this Salon for GOLD and BestSeller members only. You will have extensive handouts with it.
Must have to participate in this session: Your laptop, images that can be used to enhance any slides you start to create—the more the better. If you have key phrases and quotes that link to what your expertise is and your book is about, have them already written in a file. You will get video tips as well. Expect a few hot seats.
When: Monday, October 26th DINNER INCLUDED
Time: 6 to 9 pm
Where: Judith’s Offices, Aurora
Cost: $30 – You are encouraged to get Judith’s book on Amazon and bring it with you that night, The CrowdFunding Guide for Authors & Writers.
Get ready for the AuthorU Extravaganza’s Hot Event …
SOLD OUT as of June 19, 2015
for the September 15, 2016 date
Contact Info@AuthorU.org and ask to be placed on Waiting List–there is a possibility on one more spot opening up.
There are FOUR HOT sessions will be available at the 2016 Extravaganza September 15-17, 2016 … only ONE Attendee can get his or her toe in the Author Shark Tank at a time. Our panel will listen for a few minutes to your pitch (hear/read that: LISTEN) and then decide IF and HOW they will help the author in the book and publishing quest. The Author Shark Tank will be held late Thursday afternoon, September 15th.
The Author Sharks like passion, persistence and excellence. They will proved incentives to writers and authors who demonstrate it in publishing and authoring through a variety of awards that pertain to their own expertise and product line.
What’s the value to you? It could be money; it could be time; it could be a product – as in the Author Shark has a product that he or she sells all day for $897 and it’s yours, free; it could be the joint venture creation of a product that features the author and his or her book—that is blasted to mega thousands to buy; it could be printing reduction; it could be a book cover; it could be a discount on a layout; it could be … What it could be will be solely dependent on YOU and YOUR PITCH to hook them and could be worth many thousands of dollars. Or if you bomb, you may only end up with a shark tooth! To enter the tank, there’s a fee.
Last year, participants came away with many thousands of dollars.
Author Shark Tank participants are identified on a first-come, first-serve basis. You will get pre-conference coaching from Judith Briles prior to entering the Tank.
Save the date – get it on your calendar. And if you want a guaranteed spot in the Author Shark Tank, swim forward and let us know!
As you can see, there are ALREADY two guppies ready to start swimming. Are you ready to Dare Greatly?
I’m ready to start swimming … add me in!
Many of us experience dread when thinking or talking about using social media venues to sell our books. Yet, as authors, we need to break through these fears in order to sell our books, attract future readers and influence the media. Attend this event to learn about ways to blast through your phobias, sell your books faster and build the number of followers (aka potential readers).
Speakers:
- Debra Jason, How You Can “Create a Thunder” to Sell Your Book (Brag: Sold an additional 200 books in 30 days using this social media platform!)
- Laurie Weiss, Featured Author of the Month (Brag: She can help you reduce anxiety about anything!)
- Erin Cell, Increasing Sales through Twitter (Brag: She’s the mastermind behind the inaugural Social Media Day Denver event!
How You Can “Create a Thunder” to Sell Your Book
After spending a year working on my book, I proudly held the physical proof in my hand. As I began planning the official book launch, I was introduced to a cool online marketing tool that helped me achieve a broader reach – broader than I could have ever imagined.
This cost-effective marketing tool helps you “create a thunder” as your announcement travels across social networks. It resulted in my book having a social reach of more than 1.4 million viewers and ranking in Amazon’s Top 10.
The good news? You can do this too when launching your book!
- Create a buzz around your book before it launches.
- Amplify your message across social media.
- Build your social reach without asking your network to dip into their wallets.
- Launch a thunderous online campaign in 3 simple steps.
- Design an attention-grabbing graphics even if you’re not an artist.
Debra Jason is an author of the award-winning book, Millionaire Marketing on a Shoestring Budget™, Debra Jason is also a speaker, copywriter, and multi-faceted marketing mentor. A recipient of the Boulder Chamber of Commerce’s Small Business of the Year Award, she started The Write Direction in 1989. Her mission is to empower you with the cost-effective marketing strategies you need to gain exposure for your book so that you attract a steady stream of happy readers.
Featured Author of the Month: Dr. Laurie Weiss
After over 40 years practicing psychotherapy and coaching, Relationship Communication Expert, Dr. Laurie Weiss had no intention of starting a new phase of her career. Then a colleague helped her resolve a persistent, stressful problem using an amazing new technique. She was astounded that he did it in just a few minutes, using only words while standing on the sidewalk outside of a restaurant. As a Psychotherapist, Coach and Consultant Dr. Laurie has been helping clients reclaim life energy and find joy in life since 1972. She has taught professionals in 13 countries and authored 8 books that make complex information accessible to anyone. Her latest, Letting It Go, reflects her expertise in the rapid anxiety and stress relief process she first encountered that fateful evening. She is a long time member of AuthorU.
Dissolve Social Media Blocks—Yes, Really!
- Identify what scares you most
- Picture your “why”
- Use 3 sentences to change the picture and dissolve the blocks
Increasing Sales through Twitter
Looking to increase book sales through the use of social media, more specifically, Twitter? We will start with the basics & learn the language of Twitter. Building a Twitter Tribe is key to increasing your exposure on the platform, we will walk through engagement and follower tips & tools. As with all marketing, you need a plan, learn how to create a winning content & engagement strategy for Twitter to help you increase your online sales.
- Twitter Talk – Learning the Language
- Building Your Twitter Tribe
- Creating a Winning Strategy for Twitter
- Twitter Tips & Tools
- Increasing Sales through Twitter
Erin Cell is a social media strategist, consultant & speaker who is passionate about helping businesses (and authors) understand the power of social media. She has helped thousands of authors, business owners, entrepreneurs, and executives improve their online presence while saving them time and money. She is the mastermind behind the inaugural Social Media Day Denver event in partnership with the Colorado Women in Social Media. She speaks regularly around the Denver area to a variety of groups, including SCORE Denver, Polka Dot Powerhouse, Denver Start-up Week, and hosts her own Social Success Club Meetup.
REGISTER NOW … costs go up on the January 28th.
Gold members need to login to Member site to register.
