Most authors all right-brainers. We like sharing our wisdom from years of experience and insights peppered with real-life situations and events that connect with our readers. We write and publish to resolve their pain and provide solutions. We love the creativity of writing, building a character who may be a bit of an oddball and dropping in unexpected twists in plot.

Your Author Kingdom is a business … yes, yes, it is. Is there nutsiness to it? Maybe a bit of insanity? Yes, yes there is. Can you blink it away? Nope … you need some strategies to bring saneness and organization to you from the get-go.

Soooooo … are you hoping for the Business Fairy to fly in and deal with this side of your life? Stop hoping … we are going to help you out with answers to questions and beyond.

Oh-Oh … you are already writing, publishing, and selling books. Is it too late? You may be past the get-go. Good news: there is always a starting point, a review point, a makeover point. We will take you there and beyond.

In the BEGINNING, do you know:
~ What websites should you have?
~ When do you register with the State—do you need to?
~ What reports do you need to file?
~ What’s the best way to keep records?
~ What deductions are legit?
~ What taxes do you need to collect?
~ What licenses do you need?
~ If you put all charges on a credit card, do you need the receipts?
~ How should you file your sales tax?
~ If you ONLY sell wholesale on Amazon, do you need a sales tax license?
~ Should you charge sales tax if you sell out of state?
~ You need help on accounting … what should you use?
~ Should your publishing company be a sole proprietorship, an LLC or corporation?

What about ORGANIZATION … like your computer?
~ Do you ever lose files?
~ Want some awesome tips of organizing your writing? Your pictures? Your blogs? Your what?
~ How do you keep creating new material?
~ What file folders should be the minimum?

Postcards (quotes, book comparisons, presale, social media (twitter posts, LinkedIN articles, Instagram), Inventory, One page (author, book, speaker, trainer, coach), expenses, revenue, audiobooks advertising, eBook advertising, paperback advertising, interview questions, office equipment, book drafts, research, local press contacts (weekly paper, TV)

And MORE … we will talk about them all!

The answers are here. You should be too! And, bring your questions. This is a Q & A format.

Drs. Ron Beach and Judith Briles along with CPA Pat Comiskey are your guides.

EARLY BIRD ends on January 31 … the price will increase $10 forward
When: Friday, February 7
Time: Noon to 4.00
Where: Smokey Hill Library – Conference A
5430 S Biscay Cir, Centennial, CO 80015

AuthorYOU Members Register Below ($35 tardy bird) – Only Register Here if you are a Paid VIP AuthorYOU Member

This starts at 8.30 AM and ends at 11.30 on Saturday, February 8th. There is no cost … except bring a snack to share and some new socks that I give to those in need. ALL INFO / DETAILS is on our sister Meetup here: https://www.meetup.com/AuthorYOUSalons/

Join me on Wednesday, February 12th … you ask her any question you have about book publishing, book marketing, writing a book … or just getting a “little juice” to start your engines and create the Vision for 2020.

Who’s Dr. Judith Briles? Let’s start with this: she has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She’s knowledgeable and entertaining and has personally authored 37 books that have been translated to 17 languages in earned over 30 national book awards; sold a combined 1,000,000 copies; and generated in excess of $5,000,000 in revenues from combined book sales and speaking fees. As an advocate for authors, Judith knows publishing inside and out from both the traditional and independent/self sides. She hosts the podcast AuthorU-Your Guide to Book Publishing on the Toginet Radio Network that generates 30,000 to 100,000 downloads a month and is the Founder of AuthorYOU.org and the Colorado Authors’ Hall of Fame.

Judith knows publishing inside and out from both the traditional and independent sides. She is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

Post your questions as soon as you come on … Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions.

It’s 90 minutes to hone in your 2020 vision for author and publishing success (or deal with the 2019 leftovers!).

You will be added to our preferred email list.

After registering, you will receive a confirmation email containing information about joining the webinar.

Join us for a webinar on Feb 12, 2020 at 12:00 PM CST.

REGISTER HERE: https://register.gotowebinar.com/register/4092444255458458113

A step-by-step workshop on how to publish your book
Saturday, March 7, 2020

… It’s an Author and Writer Full Day Extravaganza

Did you know that over 80% of the public thinks there is a book in them? Are you part of the 80%? Want to learn what your options are in getting yours from your head; from all those loose notes that have piled up over the years; want to add “published author” behind your name this year?
It’s LEAP YEAR … are you ready to:

• jump into your publishing dreams and turn them into a reality?
• think about creating a new book or repurposing an old one?
• do a refresher on what’s happening in publishing today?
• Or, do you need to just mingle with other writers and authors and make 2020 the year that makes the difference for you?
Part of AuthorYOU’s mission is to educate emerging authors on how to write, publish and market their books. AuthorYOU is for the author who wants to be seriously successful.

Today’s publishing is a journey loaded with twists, turns, and potholes. AuthorYOU will show you how to avoid the labyrinth of publishing predators. We don’t want you to add “ripped-off” to your resume.

 How to publish (self, indie, traditional) a book from start to finish.
 What to expect when you are expecting—the dollars, cents, and sense of publishing is today.
 How to avoid the publishing predators of the self-publishing world.
 Essential information about editing your book.
 How to create a hero, not a zero, when it comes to book cover design.
 The importance of publishing printed books, digital books, and audiobooks.
 How to propel yourself and rise above the publishing marketplace with social media and metadata.
 Tips on avoiding the mistakes most authors make.
 The ABCs of Audiobooks and eBooks.
 Lists of vetted resources to use in your publishing quest.
 Timelines for the spectrum of publishing.
 Write and publish a book that grabs your reader.

And a special segment on how to set up your Author Business (This is a makeup session due to the snow storm on February’s Monthly Meeting) 

You can, and it’s happening on the first Saturday in March. Lunch and workbook are included. Get registered to grab your seat. Space is limited.

bold Your Presenters Are:
Your Presenters: Drs. Ron Beach and Judith Briles along with CPA Pat Comiskey, IP attorney Julie Bernard, Book Designer Nick Zelinger, Audiobook wizard Richard Rieman

When: Saturday, March 7 from 8.30 a.m. to 4 p.m.
Where: CADA, 290 Speer Blvd., Denver
Cost: Early Bird ends of February 29
AuthorYOU members – $77; Nonmembers – $97 (Tardy Bird Registration)
After February 29: AuthorYOU members – $77; Nonmembers – $97

It’s a YES … YES, YOU CAN publishing event. Get ready to dump any beliefs that you can’t publish a book successfully. And sell books. And make money.

AuthorYOU and The Book Shepherd will deliver to you the “how-to”. The how-to create a book cover that grabs a viewer from the get-go. The how-to of creating a book that the reader “falls in” between the covers. The how-to becoming successful in a very crowded field.

VIP AuthorYOU Members Register Below $77 (Only register here if you are a current paid AuthorYOU member)

This starts at 8.30 AM and ends at 11.30 on Saturday, March 14th. There is no cost … except bring a snack to share and some new socks that I give to those in need. ALL INFO / DETAILS is on our sister Meetup here:…https://www.meetup.com/AuthorYOUSalons/

I have something for you to put a smile on your face; something that will add a NEW product to add to your “influencer” deck; and it’s the perfect webinar to jump into in the “hunker down” mode that we are all in. So, stay put—it’s all happening via your computer.

-Learn how to create an awesome Deck of Cards that will compliment your book and your expertise.
-Expand your creativity with what you have already written; what you are currently writing; and thinking forward with.
-Discover the 3 questions you must answer to get started with your Card Deck.
-Learn why a Card Deck is a perfect add-on for your authoring and publishing business.
-Very cool ways to leverage and use your Card Deck.
-How to use an “E-Strategy” developed by Rosie Batista to create your customized Card Deck.
-How you can do this yourself!

Your presenter is Rosie Battista, aka Queen of Card Decks. Rosie has created an easy-peasy method to put together your own Card Deck

Be there: TUESDAY, March 24th … It starts at 3 p.m. Pacific – 4 Central – 5 Mountain – 6 Eastern. YES, I’m recording … but you need to be registered to get the replay. Your name will be added to our preferred email list.

After registering, you will receive a confirmation email containing information about joining the webinar.

Register here: https://register.gotowebinar.com/register/6008951298160096013

Author Influence and Marketing: Discover Your EXISTING Demand

Thousands of people search the Internet every day for what you sell.
Are you connecting with them?
We’ve discovered that 95% of Authors aren’t!

Your takeaways include:
• How to get in front of the existing demand for your goods, services or book.
• Discover the keywords that people search on when they look for your book.
• Spy on Your Amazon Competition
• What you need to do to increase your website visitors, leads and book sales.
• Tips on Using Amazon Marketing Services (AMS)

Presenter Dave Westfall is an internet marketing expert and consultant. He has helped hundreds of small businesses (author publishing would fall in this category) grow by providing solid advice and proven solutions that work. 

When: Thursday, April 23 at 10 PT, 11 MT, Noon CT, 1 ET

Register here: https://attendee.gotowebinar.com/register/2770078115399103246

YOUR Audiobook Creation Insights for 2020

Would you like to have a method to collect emails on your website? How about building your influence and engaging readers? I bet you do … and you do it with an Opt-In format that does both at the same time.

Get ready to roll up your sleeves. This is a NO PITCH webinar … just information to goose your visibility and success. Your take-aways include:

• How to determine what the perfect “lure” is to drive traffic to your website?
• How to create a drip campaign that develops trust.
• Have a slid method to collect emails on your website?
• Add hundreds, even thousands to your email lists that are individuals who are interested in your expertise?
• Create a parallel online marketing campaign to drive traffic to your website.

Your guide is Judith Briles, The Book Shepherd. A firm believer in the power of website Opt-Ins, she will make you a believer as well. All registrants by 9 am on Tuesday, the 19th will be sent a handout to print out and use. In addition, it will be posted on the webinar site when you log in to download it. Those who are registered will get the replay within 24 hours.

Date: Tuesday, May 19 at 4 pm Mountain Time
Cost: $10:

AuthorYOU’s monthly program is all about being Overloaded and Overwhelmed. A common feeling and experience most authors feel as they set out on the author and publishing journey. In AuthorYOU’s monthly online meeting (until we can meet in person), you will get organization tips for both your writing space, setting up folders and files on your computer, capturing your ideas, and creating a business.

Hooray … it’s a perfect way to kick off the summer!
There is a $10 fee for this online meeting.
After registration, you will be invoiced. Or you can pay right away by clicking the paypal button below. 

Register here: https://register.gotowebinar.com/register/2653432026129189646

After registering, you will receive a confirmation email containing information about joining the webinar.

Hey Authors: Create a Workbook that POPS Webinar

When it comes to having a Workbook based on your material and expertise, the benefits are significant. How about increased engagement, more referrals, happy customers, and money flowing your way?

Successful marketers have a way of interacting with their customers, clients, and potential customers: they have things like groups and email marketing to keep in touch with their fans and subscribers.

What VERY FEW, but ultra-successful marketers, have are interactive workbooks to keep engaged with their audience.

Why not you?

REGISTER: https://attendee.gotowebinar.com/register/3529162252631972363

Now, you can create workbooks quickly where they can help others navigate through your sage advice, wisdom, and how-to strategies with:

• Checklists
• cheat sheets
• interactive notes and ideas
• logs
• journal entries

Get registered–it’s a freebie webinar on Tuesday, June 16th at 4 pm Mountain Time to learn the tips, tricks, and strategies to creating a Workbook. Plan on 90 minutes.

REGISTER: https://attendee.gotowebinar.com/register/3529162252631972363

After registering, you will receive a confirmation email containing information about joining the webinar.

Sometimes called low content, my guest for this all-new webinar workshop calls it tiny content. I like that!

Whatever it is—it’s all about doing just a small amount of work to generate on-going profits in your author and publishing business. 

Get ready to learn:

• what low content products are and where you can pull content from.
• how they are so simple to create and put up for sale and get traffic.
• and how they can be very lucrative for virtually anyone. ANYONE!

You can register for free right here: https://attendee.gotowebinar.com/register/5390076887006824976

The best thing about this model is that you don’t need special skills or a special degree. Nothing. All you need is YOU and your tips and follow a 5-step simple “C” process. 

We are going to cover A LOT and you are going to see a complete demo of how to make a tiny content product. You don’t want to miss this! I’m in … are you?

Register here: https://attendee.gotowebinar.com/register/5390076887006824976

Date: July 14^th at 4 pm Mountain time (3 PT, 5 CT, 6 ET)

Look forward to being with you for an hour to show you how to add to your product mix.

All registrants will be added to our preferred email list.

August’s webinar is all about solving common problems that authors face when publishing and selling books. It’s about getting MORE people to buy your book.

One of the problems that authors face is lack of sales. 

That’s a big one, right? Get ready to receive more sales and easy ways and systems to do that. Yes, you do need REVIEWS –and that will be covered … but there is so much more …

The big 7 common problems are identified and of course, sharing a solution for you right in the training.

Common Problems for lack of sales include: 

• Not having an audience
• Not having an automated system to work for you to get reviews and fans
• Not having a way to effectively communicate with your fans
• Easily connecting with POTENTIAL followers…
• and a whole lot more

Yikes, the sad part is that you can have everything RIGHT like: 

• The perfect title
• The perfect cover
• The perfect editing
• Even the perfect ending …

But if you lack certain components in your book listing, you could have worked your butt off for nothing. Oh ugh … 

Let’s remove that “ugh” feeling … get registered NOW: https://attendee.gotowebinar.com/register/5900115043128830477

Date: Tuesday, August 25 at 3 pm Mountain

 Create an Amazon Bestseller Campaign
for Your eBook Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the later. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts.

Requirements;

1. Two hours of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time.
   
2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
4. A computer. A free account on either Canva and BookBrush.

Dates: WEDNESDAYS: September 9, 16, 23, 30

Cost:  $299

Register: 

WOOT … It’s HOW TO TUESDAY in SEPTEMBER

We have three SHORT (30 minutes) in-depth “show you” webinars starting next Tuesday, September 15^th. The Book Brush webinar was hot … and as promised, we are giving you shorties to reveal the power of each of the key tools that Book Brush generates within the all versions of its platform … including the free side.

Join Kathleen Sweeney from Book Brush & Judith Briles, The Book Shepherd, for a series of FUN live Book Brush “How-to Tuesdays” that are exclusive for AuthorYOU and The Book followers! There is no fee for these.

You must sign up for each session—the links are included within the links that Kathleen created below. We will be using the Zoom platform generated from Book Brush.

Time zones are: 12pm Los Angeles • 1pm Denver • 2pm Chicago • 3pm New York

Tuesday, September 15^th: Author U Exclusive: Custom Creator 101

Tuesday, September 22^nd: Author U Exclusive: Cover Creator 101

Tuesday, September 29^th: Author U Exclusive: Box Set Creator 101

Are you selling books? Lots of them? Or, are your sales limping along?

If you are happy with all you are doing … STOP.

BUT, IF YOU AREN’T and you want HELP pronto … Join Judith Briles for an exclusive Author YOU FREE webinar with award-winning Copywriter & Consultant Casey Demchak. Casey has written the book marketing copy for dozens of books that have become Amazon’s bestsellers.

He is widely recognized as an expert in teaching authors how to leverage benefit-driven copywriting techniques that motivate readers to buy books.

During this webinar, Casey details why writing dynamic marketing copy is essential to the success of your book launch and long-term promotion campaign. He also reveals several easy-to-implement marketing copy secrets that will help you gain more fans and sell more books!

REGISTER:

https://attendee.gotowebinar.com/register/9065075757810127883

WHEN: Thursday, October 22

1 p.m. PT –- 2 p.m. MT – 3 p.m. CT  –-  4 p.m. ET

How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction

How would you like to get proven blueprints and templates for your book marketing copy? You can … and it will unfold on three Tuesdays in November.

Casey Demchak will deliver an exclusive three-week course on How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction.

Beginning on Thursday, November 5^th at 4 p.m. EDT, 1 p.m. PDT. Course instruction will cover nonfiction books and novels.

During this course, Casey will show you step-by-step how to write compelling marketing copy for your website sales page, back cover copy, Amazon description, promotional eblasts, and your About the Author page. You’ll learn all of Casey’s proven blueprints and templates, plus he’ll pepper in dozens of master copywriting insights.

As part of your course registration, Casey will provide you with a 7-point audit of the back cover copy you’ll write for your book during the course based on his instruction.

This personalized feedback alone is worth the cost of the class! 

Early Bird Cost: $249
Register here: 

FREE For VIP AuthorYOU Members …

… join me on THUR, January 21 for a kickoff for 2021  … you ask me any question you have about book publishing, book marketing, writing a book … or just getting a “little juice” to start your engines and create the Vision for 2021.

REGISTER HERE … This Event is Free to AuthorYOU members. Non Members pay $25 and register at the paypal button at the bottom of the page. https://attendee.gotowebinar.com/register/1627582185886953744

Who’s Dr. Judith Briles? Let’s start with this: she has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She’s knowledgeable and entertaining and has personally authored 37 books that have been translated to 17 languages in earned over 45 national book awards; sold a combined 1,000,000 copies; and generated more than $5,000,000 in revenues from combined book sales and speaking fees. As an advocate for authors, Judith knows publishing inside and out from both the traditional and independent/self sides. She hosts the podcast AuthorU-Your Guide to Book Publishing on the Toginet Radio Network that generates 50,000 to 200,000 downloads a month and is the Founder of AuthorYOU.org and the Colorado Authors’ Hall of Fame.

Judith knows publishing inside and out from both the traditional and independent sides. She is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

Post your questions as soon as you come on … Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions. This is a NO PowerPoint presentation. Depending on the question, Judith may go to her website or the Internet to reveal part of the answer.

Join me on Thursday, January 21, starting at 4 pm Mountain time.

PS  It’s a FULL 90 minutes to hone in your 2021 vision for author and publishing success (or deal with the 2020 leftovers!).

PSS  If you register and you are a NON member of AuthorYOU.org, you will be invoiced $25 to participate.

AuthorYOU Members REGISTER HERE … https://attendee.gotowebinar.com/register/1627582185886953744

If you are not An AuthorYOU Member, Register Here: $25

Know your Author and Book Publishing Rights

Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.

Many times, authors:

• Don’t understand how to read a contract and negotiate the details;
• Don’t know how to use their own or others’ materials—i.e., pictures, diaries, etc.
• Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.

Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.

Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.

Julie Bernard  … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.

Cost:  $15 AuthorYOU members $25 nonmembers 
Registration will increase to $25 for AY members and $35 nonmembers on March 30^th (You will receive handouts and a link to join the zoom meeting a day or two prior to the event)

WHEN: Saturday, April 3
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members – $25 non-members

REGISTER:  

AuthorYOU Members $15

Are you ready for an Instagram tour de force in a Three-Part Harmony?

Think of May as delivering a true sparkling insight and ahas … it’s a gold mine of Instagram marketing tips led by Social Media Specialist, Jules Marie.

Your Requirements: Embracing a simple fact … Instagram is a community built on the power of storytelling; can create raving fans and followers; AND sell books. 

There will be 3 modules, starting TUESDAY, May 11^th, you will:

• Know what an engaging and aesthetic grid looks like and how to put yours together.
• What creative tools IG offers and how to use them.
• How to create a profile and visual brand that magnetizes new followers.
• How to build a compelling profile.
• Source copyright-free photos from photographers to use throughout.
• How you can positively influence the IG algorithm.
• Why there are so many hashtags on IG posts.
• Embrace the basics writing posts and using filters and special effects.
• How to tap into Stories and their Power … and how to use with a quick video training.
• Create an IG marketing strategy and content planning and use a scheduling calendar.
• Simplify your content planning with Creator Studio or Later.
• Deep-dive into your demographics by defining your ideal client, customers, and followers.
• Use data, analytics, and insights to view post results. 
• Did you gain new followers due to hashtags
• The best days and times to post according to Insights.
• What is a Link Tree and how to use to your posting advantage.
• What are Reels and why you should know and use.

AND … there’s oodles more.

If Instagram is in your midst, this is the rollup your sleeves and get ready to learn and know everything you didn’t know you should know … and enhance what you are currently doing.

DATES: May 11, 18, 25
TIME: 4 – 5.30 MT (3 PT, 5 CT, 6 CT

WHERE: Zoom – you will be sent the link of each session plus handout the day before its scheduled

COST: $249 … early bird registration ENDS Friday, May 7th