The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 27th from 1 – 4 p.m.
Author Judith Briles will be the host this year in her home within the Heritage Eagle Bend Golf Club. The address is 8122 S Quatar Circle, Aurora CO 80016.
We know it’s Bronco time and there’s a game the next day, so there is no sports conflict unless you have a kid’s soccer game that you can’t miss.
Think of this as a book marketing coop. The catch is that you MUST bring guests. No exceptions. I bring at least in 40. You need to invite and bring guests as well. It won’t work unless you do. It doesn’t matter what your friends/family already own your book—but they don’t know about other local authors. And, they are cheerleaders for yours to those they meet.
Here’s the deal:
1 You are invited to be one of “the author stars”—this is limited to approximately less than 20 authors. This means that your books will be for sale to other guests for Holiday shopping and that you have 30 seconds or LESS to pitch your book to the crowd… expect 100+. You will have a space/table to display.
2 You are in Colorado, be prepared to schmooze and deliver the “right pitch” … it sells books—each year, some people walk out with a good dozen titles for gifts for others.
3 Bobby in my office will handle all sales—if, on credit card, we will withhold 15% to cover credit card fees and what I pay Bobby … all checks will be cashed and any moneys due you for your books will be included with those purchased via credit card. Your check for sales will be sent out within two weeks.
4 The cost is two-fold:
- $25 now to be included—you can send a check or call me and pay by credit card. This will cover the cost of food and beverage for attendees—think High Tea, which mean sweets and sandwiches along with teas—sometimes we do cranmosas as well. AND I have several cases of books that I’m going to toss in as gifts to all who buy books during the event—some are mine; three titles are donated by other authors.
- INVITE & BRING people. This is a marketing coop … you need to get people there. It’s a MUST … not a “coast” … Let your fans and friends know NOW to HOLD THE DATE. I have already posted it on the AuthorU.org site, two Meetup Groups and sent out invites via evite.com to 300 personal contacts.
Think about it. If each of us bring 5 to 10 people … that means anywhere from 100 to 200 lookers and buyers. Last year, 120 came and enjoyed … and bought books! You need to make this commitment.
No kidding—new people for shopping are critical. Invite EVERYONE you know to come and enjoy. And please understand, the more you invite, bring, get to come, the better—for you, and the other authors. Yes, they may already have your book—but they may buy more for others as they get “into the spirit”; AND, they get the opportunity to hear about other books that just might be the perfect gift for brother Bob, Aunt Sharon, Mom, Gramma or Dad.
What you need to do … let me know now that you are IN … email me NOW at Judith@briles.com and in the subject line: Oct author tea … there are only 20 slots … is one yours?
Judith Briles is a book publishing expert and coach. She empowers authors and works directly with authors who want to be seriously successful and has been writing about and conducting workshops on publishing since the ’80s. Judith is the author of 36 books including Author YOU: Creating and Building Your Author and Book Platforms (Foreword IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35, How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos has earned 7 national book awards in 2017. Book #36, How to Create a $1,000,000 Speech is one you want now and just out!
Each summer, she holds Judith Briles Book Publishing Unplugged Bootcamp, a three-day intensive limited to a small group of authors who want to be seriously successful. In 2018, the dates are June 23-25. Participate in her Judith Briles Speaking Unplugged Bootcamp held in March and November. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU-Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow.
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU, and join the Facebook group Book Publishing with The Book Shepherd. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
The Book Shepherd™
Was this helpful? Get more FREE tips and insight: