The Internet has changed a lot of the rules of yesterday … yesteryear. It’s a fast forward time … today, it’s all about being “out there”—exposed, talked about, findable. How do people find you? And connect with you? Are you visible?
If you have a product—a book, consulting services Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from.
Sometimes I didn’t know … they just happened. Today, we would refer to that as being “organic”—the seeding started; the chatter picked up; sales followed.
Maybe it’s time to stop asking the question, do you know where your business is coming from? Because there isn’t a definable answer. Maybe the answer is in the response zone of “… just because.”
In today’s influence factor, the more that you are “out there,” the more difficult it is to track where your sales and business comes from. It’s a “just because” … you are visible, you are finable … and best of all, you are reachable.
I can’t tell you the number of people who have engaged me to speak to a group because a friend of a friend heard me speak at a conference; or that someone said that they should get my book; or that they needed an expert in my topic and found my name or my website; or that they found one of my books and eventually contacted me directly (because that information was included in the book); or that they need a book coach. I’m on the Internet via personal websites, posted articles and blogs and easily found via Google.
Are you? Your company? Your expertise? Your services? Your book?
And, to the disbelief of many … I answer the phone when I’m in my office. With mobile phones … the office is anywhere … anytime.
One of my latest clients found me at 7 in the evening Colorado time when I answered the phone—it wasn’t evening or afternoon where he was—he was in Hong Kong and found me via the internet—it was 10 in the morning, next day for him. We connected; I understood his book, and we created not one, but three books together over a five-year period.
It amuses me when the caller expresses surprise that I answer my own phone. Why shouldn’t I? Why shouldn’t you?
It’s the pinball effect—people jump around until they find the fit for them. Findable. Trackable from their side … more difficult to track from yours.
The reality is that most people buy—they buy anything—based on emotions. When they are seeking help, services are a product … they are most likely in the “buy” mode. Are you visible? Are you reachable? Can you verbally connect with them and “hear” their needs? Can you be found with a few keywords and a computer? Are you working under today’s model or still stuck in tracking the numbers? Do you answer the phone?
What are you doing to increase your visibility?
Dr. Judith Briles is a book publishing expert and author of 36 multi-award books. She’s guided over 1,000 authors in creating their books, earned in excess of $3,000,000 in speaking fees based on her books and gathered over $2,000,000 in onsite book sales at her speaking gigs. Her latest book, How to Create a $1,000,000 Speech flips a difficult topic into a simple and easily comprehensible plan. If you want to get into speaking, this is the guide that will be the game-changer to success.
Get your copy today. https://amzn.to/2Ur3Seg
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