Time for the nitty-gritty of Pinterest profiles! In this post, you’ll learn all the details of how to create a business profile and what a scheduler is and why you should be using one. This is the post you’ve been waiting for: The IKEA of Pinterest profile building!
Pinterest offers personal or business accounts. As an author, you will want to upgrade to a free business profile in order to utilize the tools Pinterest has set …
You only have one tip for today … but it’s an important one … one that can make book designers and editors batty when it’s violated.
Apparently, many writers and authors didn’t get the memo about the one-space rule. It’s been the norm for decades. Every major style guide—including the Modern Language Association Style Manual and the Chicago Manual of Style—prescribes a single space after a period. Yet, manuscript after manuscript that comes in has the …
Authors: Step Away from Images for Book Cover that You Are Emotionally Attached To …
Rarely is it the right choice. Rarely. Your book cover is not you, your friends, or your family. Book covers are for your book buyers. What grabs them? Gets their attention? Shouts out: pick me up?
What authors should do instead: Work with a cover designer who isn’t attached to your image. Yes, he or she should get your voice, your concept …
DO NOT register for Extended Distribution on Amazon’s CreateSpace for Your Book
CreateSpace has an option in their distribution page that offers to make your book available to bookstores and libraries. REPEAT: DO NOT check the box to have your books sold into those markets.
WHY? The discount offered through Extended Distribution to bookstores is so low and non-returnable that stores won’t take it. Few know that CreateSpace uses IngramSpark to offer the books in this program to …
Last year on the PublishingAtSea.com cruise, I did a session on How to Pitch Yourself … something that too many authors do a “not so good job” at. This year, I opened with a session I called About Me … and turned it into a
Always enhance any pitch you do with numbers. Don’t just say you’ve coached “hundreds” of clients. Pick a number and estimate as closely as possible. Say how many book awards you’ve won. Reveal how …
Add Images to your Tweets that bypass the 140 character rule.
It’s a new year in social media land. Add OneShot to your Twitter mix. Data shows that images count for reader pickup. Now that you can post your regular 140 character post of Twitter (note—I recommend that you push for 130 to allow to RTs) PLUS add an image, add this to “get in the habit of doing” when posting.
Use your imagination and add image …
What photos are you using on your website? How about for media? Or, a speaking engagement? Are they oldies, but what you consider goodies? Could they be more than five years old?
Your picture says a thousand words:
what you do;
who you are;
what you love to play with or at;
what your expertise is;
who’s your crowd;
Visuals are powerful. You may use them on your book covers, your website and your promo and publicity material. Think Bio shots, …
If you have a book signing coming, here are a few tips glimmer from our PublishingAtSea.com participants during theirs:
1. Don’t sit … stand up to greet your buyers. Why? You’ll sell more if you stand, not sit, behind a table. It’s eyeball to eyeball. I prefer the cocktail table to use for signing on.
2. Gather names of buyers. Have a signup sheet for name and email.
3. Get visitors involved. Nancy Rango, author of “The President …
Here are 4 essential tips for authors and Amazon:
1. You need more than 84 book reviews (this is down from 101 … so good needs—still a book load to gather) before Amazon will recommend your book to other visitors in the section that says, “People who bought this also bought…” GO get them … ask and re-ask … it’s what you have to do
2. Book buyers will immediately start the judging of your book by the cover. …
Marketing Updates needed …
Do you have a business card? Excellent. Does it have your phone # on it? Your website? How about email and snail mail address? In other words, do you make it easy for people to connect and contact you? If not … not so good.
Now, have you thought about creating a brochure? Expand your business card has several Calls to Action on it pronto. And make sure you have a very visible …