Topic: Selling Books Online

Book Publishing and ISBNs … Do You Need Them?

Book Publishing and ISBNs … Do You Need Them?

Book Publishing and ISBNs … Do You Need Them?
Do authors need ISBNs? If you plan on selling your book, the answer is yes. If you are creating something that is not for re-sale—from the family history to your high school reunion … most likely not. How many should you have … just the one for your book or do you need others? What about eBooks and other book formats? Below are answers to the top …

Read More

Where Do Your Book Sales Come From? Are You Findable?

Where Do Your Book Sales Come From? Are You Findable?

Book Publishing Savvy Today:
 
Do You Know Where Your Book Sales Come From?
       Do You Know Where Your Clients Come From?
              Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …

Read More

Your Guide to Book Publishing radio show debuts today, January 5th

Your Guide to Book Publishing radio show debuts today, January 5th

Your Guide to Book Publishing: Everything You Wanted to Know about Publishing and Didn’t Know to Ask radio show is live on Thursday, January 5th on the Rock Star Network at 6 p.m. EST; 5 p.m CST; 4 p.m. MST; 3 p.m. PST. Plan on a fast paced magazine format. Participate live and download the podcast.  Join Dr. Judith Briles and her guests: Book Marketing guru’s Penny Sansevieri and Brian Jud along with others for the …

Read More

Book Publishing … Goodbye 2011 and Hello 2012

Book Publishing … Goodbye 2011 and Hello 2012

Book Publishing … Goodbye 2011 and Hello 2012
The decorations are down, dishes put away and guests departed. It’s time to get back to the author’s work with new passion, a vision that has possibly been tweaked over the Holidays and a commitment that this is the year. Your year.
Starting a book is a major event. Continuing the journey deserves a tap dance or two. Launching it is a firework celebration.
As The Book Shepherd, my goal …

Read More

Book Marketing and Selling: The Web is the Author’s Best Friend …

Book Marketing and Selling: The Web is the Author’s Best Friend …

You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …

Read More

Book Publishing … Take Advantage of Seasonal Selling Now!

Book Publishing … Take Advantage of Seasonal Selling Now!

Book Publishing … Take Advantage of Seasonal Selling Now!
If your book is ideal for a gift (and it’s a rare one that is not), seasonal celebrations are ideal to reach out to your followers … why not your book as the gift? This month, of course December is hot. But so will January … for the “how-to” crowd, this is the high GOYA month—Get Off Your Ass—and get started (or re-started).
Game plan your “kick-start” now …

Read More

Book Publishing: Everyone is a Publishing Professional

Book Publishing: Everyone is a Publishing Professional

Everyone is a Publishing Consultant/Professional … really?
Years ago, I was a financial planner … before financial planning was a profession. Starting as stock broker with EF Hutton, I learned that savvy investors did something besides buy and sell stocks and bonds. An early bird in the CFP arena (Certified Financial Planner), I eventually left Hutton to start my own company, where I specialized in overall financial planning. Then a national study was done on up-and-coming …

Read More

Book Publishing eMarketing Starts with Your Signature

Book Publishing eMarketing Starts with Your Signature

eMarketing is everywhere. For authors, it should start with the signature in each email. What’s in yours?
Start with using upper and lower case letters in your email and website addresses. Email and website addresses rarely are just one word wonders, especially when it comes to book titles. Help your reader to visually get cues to your name and title. Sue@IveWrittenTheMostFantasticBookInTheWorldAndYouBetterBelieveIt.com is a heck of a lot easier to read than sue@ivewrittenthemostfantasticbookintheworldandyoubetterbelieveit.com.
The typical, www.thenameofmybookisfantastic.com is too hard for …

Read More

Authors: You Don’t Have to Answer Every Question When Doing Media

Authors: You Don’t Have to Answer Every Question When Doing Media

Authors: You Don’t Have to Answer Every Question When Doing Media
Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. The odds are that they have not read your book–the back cover, yes; flaps, yes–their producer has supplied the questions that will come your way.
Or, they have their own agenda. What to do?
Your answer: Why take control, that’s what you do!
Remember growing up, you were …

Read More

What is Independence Day in the Author and Book Publishing Worlds?

What is Independence Day in the Author and Book Publishing Worlds?

What is Independence in the Author and Book Publishing Worlds?
As the Author and Publishing Worlds Turn, the words “self” and “independent” have almost become interchangeable. There is a difference, agreed, a fine line at times. What is independence in publishing?
A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop and sometimes looking like it was put …

Read More