AuthorU looks forward to having Carolyn Howard Johnson at the Extravaganza in September. Book publishing expert and savvy supporter for authors in all things in the marketing and promo area, today she shares insights about “book bigotry” — oh yes, it’s out there!
I thought I would share an early draft from my coming book in the How To Do It Frugally series of books for writers titled How To Get Great Reviews Frugally and …
When it comes to gathering publicity for yourself and your book, I have two big questions for you:
Do you sometimes feel absolutely clueless as to what goes in a press release … and for that matter, why you should care?
Do you know what’s the difference between authors who write timely, helpful press releases for their books and other news events, and authors who don’t?
And drumroll … how about these answers:
Thousands of dollars in free publicity.
Today is the 4th of July … a huge day in America. For Authors and Writers globally, join in our celebration of the FREEDOM of your words. The liberation for you as the writer … and the freedom that your readers savor for hope, encouragement and inspiration.
A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop …
Bublish is the world’s first complete publishing system with integrated branding, marketing and discoverability features. The platform has award-winning tools to help authors write, publish, promote, sell and track their work—all from a single dashboard.
Here’s what Bublish helps you do as an author:
Grow your audience. Bublish helps you share enriched, author-branded Book Bubbles that are easy to create, put thousands of eyes on you and your book(s), and connect the dots for your target audience. …
The Library Journal, School Library Journal, Publishers Weekly, Kirkus and ForeWord Reviews are the gold standard in book reviews. Some (Publishers Weekly, ForeWord Reviews and Kirkus have also created a paid for review service—this doesn’t mean that you are guaranteed a blue ribbon with your payment for it. It means that you are guaranteed a review, sometimes “wow”, sometimes not-so hot. Blue Ink Reviews (also an Author U member and Extravaganza Exhibitor) has garnered an …
Be careful of what is known as a “pitch fest.” Pitched to newbie authors as education, they are really designed to lure them in (and their credit cards) to buy, buy, buy and buy some more. What are they buying? Products, services, trainings—you name it. Pitch fests are big business for the promoters. Authors want a quick fix to whatever ails them … or they are on the hunt to the “wonder cure” for quick …
We all need some type of a guide for a project. Oh, you may have one in your head—which is good. Visualizing what your book will look like; feel like; seeing buyers line up to buy it; speaking from a stage to hundreds—heck, thousands, is always good. But, what’s the plan in getting there? What are you doing to hold yourself accountable in bringing those crowds; delivering the book for which that the oohs and …
This past weekend, I was in Salt Lake City, where the annual Independent Book Publishers Association (IBPA) Publishing University was held at the Marriott City Creek across from the huge Salt Palace Convention Center. Speaking at the conference on CREATE YOUR 30-SECOND PITCH was the lure that got me there PLUS catching up with publishing PALS, connecting with PUBLISHING PROVIDERS and providing over 20 MINI-CONSULTS with attendees … whew!
Without a “rush” on me to get …
Did you know that what you include, and don’t include, on your copyright page is revealing to book buyers? For libraries, the lack of specific data can be a book purchase deal breaker!
Your ISBNs, LCCN and CIP data are all posted on your copyright page.
Copyright year: usually the current year you publish in—BUT, if yours is between September and December, use the next year’s. Why? It gives your book a longer “new” life.
Disclaimers: some books …
Next month, I start up my “How to Write a Book in 4 Weeks” in person course … if you want to participate … get registered pronto on TheBookShepherd.com website. Online is April 5, 12, 19, 26 and in-person May 3, 10, 17, 24. All info is posted on the The Book Shepherd site under Events.
Keep two things as a driving factor: Short is the new black … what you will produce is not designed to be the ultimate …