Topic: publicity

When Authors Have NEWS … Be a Quacker … Not a Peeper!

When Authors Have NEWS … Be a Quacker … Not a Peeper!

When Authors Have NEWS … Be a Quacker … Not a Peeper!
As the new year unfolds, authors should be planning for shout out time. News about them; about any awards won the previous year; about a new book in the works; about events that feature them; about _____?
What are you going to do with any recent kudos that have come your way? Or about new happenings in your literary life? Several of the authors I …

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Book Publicity/Prom

Book Publicity/Prom

It’s an author bugaboo … I don’t want to do book promo and publicity until my book is available. It’s time to stop it.

Joining the AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Dr. Jan Yager, the author of 50+ books, in a wide range of genres including adult nonfiction, adult fiction, poetry, dramatic literature, and illustrated children’s books –with translations into 35 languages. She is a master at self-promotion ideas to …

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AudioBook Marketing and Power, Part 1

AudioBook Marketing and Power, Part 1

 

Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can. But most find there is a lot more to producing and marketing audio than they thought before getting into it. Much of it is different from publishing other formats, and the learning curve is steep.
Becky Parker Geist and her company, Pro Audio Voices, work on projects ranging from single narrator …

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Get essential author tips for publicity for your book and your brand

Get essential author tips for publicity for your book and your brand

Tips for Hiring and Using a Publicist Beyond What Your Thought Possible …
If you were thinking of hiring a Publicist to promote YOU or your BOOK, do you know what questions you should be asking? After all, you are interviewing someone …
Today’s edition of AuthorU-Your Guide to Book Publishing introduces publicist and publicity expert DM Collins. You will take away:

The 3 questions would you ask of a potential publicist before
hiring him or her.
How long you …

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21 Ideas Authors Can Use When Sending Email to Fans

21 Ideas Authors Can Use When Sending Email to Fans

Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …

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Talk Targets™: How To Inspire Conversation

Talk Targets™: How To Inspire Conversation

Susan RoAne is the leading expert in how to connect with anyone in any room at a time. It’s what every author needs to know and do to succeed in selling and marketing books. Get ready to learn from the pro at the Extravaganza.

People who produce, sell books and people who buy books, the better positioned we are as authors to build essential long-term relationships.
Being a Talk Target—someone who makes other people feel like brilliant …

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The pros and cons of press releases vs. pitches

The pros and cons of press releases vs. pitches

You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered. 
So what do you do? Take your chance on a press releases or on a pitch?
The decision …

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Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

Pitching Tips … think “Formula” when it comes to the Media
Have you thought about creating your own fill-in-the-blank formula for pitching your and/or your book to the media. Designing to grab and hook a producer’s or reporter’s attention, they usually work … the hiccup is when a breaking news type of disaster is in play. Then, media will be directed toward whatever the event is.
Several years ago, AuthorU had Alex Carroll spoke at the AuthorU …

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