Topic: publicity

21 Ideas Authors Can Use When Sending Email to Fans

21 Ideas Authors Can Use When Sending Email to Fans

Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …

Read More

Talk Targets™: How To Inspire Conversation

Talk Targets™: How To Inspire Conversation

Susan RoAne is the leading expert in how to connect with anyone in any room at a time. It’s what every author needs to know and do to succeed in selling and marketing books. Get ready to learn from the pro at the Extravaganza.

People who produce, sell books and people who buy books, the better positioned we are as authors to build essential long-term relationships.
Being a Talk Target—someone who makes other people feel like brilliant …

Read More

The pros and cons of press releases vs. pitches

The pros and cons of press releases vs. pitches

You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching.
Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and bloggers, however, often go unanswered. 
So what do you do? Take your chance on a press releases or on a pitch?
The decision …

Read More

Author Writing, Book Marketing, Publishing Tips

Author Writing, Book Marketing, Publishing Tips

Pitching Tips … think “Formula” when it comes to the Media
Have you thought about creating your own fill-in-the-blank formula for pitching your and/or your book to the media. Designing to grab and hook a producer’s or reporter’s attention, they usually work … the hiccup is when a breaking news type of disaster is in play. Then, media will be directed toward whatever the event is.
Several years ago, AuthorU had Alex Carroll spoke at the AuthorU …

Read More