Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …
Adapted from the multi-award-winning Frugal Book Promoter
By Carolyn Howard-Johnson
In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …
Hello to our favorite people: Authors! … are you interested in being featured at the Annual Author’s Tea on Saturday afternoon, Oct 28th ?—
The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 28th from 1 – 4 p.m.
Author Judith Briles will be the host this year in her home within the Heritage Eagle Bend Golf Club in Colorado. We know it’s Bronco time and there’s a game the next day, so there is no football …
When it comes to gathering publicity for yourself and your book, I have two big questions for you:
Do you sometimes feel absolutely clueless as to what goes in a press release … and for that matter, why you should care?
Do you know what’s the difference between authors who write timely, helpful press releases for their books and other news events, and authors who don’t?
And drumroll … how about these answers:
Thousands of dollars in free publicity.
It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for … really for?
What’s your target market?
Can you summarize your book in less than 30 seconds? Better yet, how about 15 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing.
But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, …
Should You or Shouldn’t You and How Do
You Get Them?
One of the most common questions authors ask is: should I get endorsements for my book? The answer is yes. The real question is: where should I put them?
Ahhh, that opens up another window. Maybe on the cover. Maybe on the back cover. Maybe on a flap or dust jacket if your book has that type of cover. Maybe in the opening pages …
Within AuthorU-Your Guide to Book Publishing, you will discover a myriad of tips, tricks, how-tos that will leap your book, author and publishing success factors significantly. Each show is fresh and topical–52 of them a year—information that authors at all stages of publishing are seeking. Whether it’s creation, production, or marketing strategies—you will discover and learn what the latest is to support your success.
Have you subscribed to the weekly AuthorU-Your Guide to Book Publishing radio …
Here’s a quick question for all authors: Do you think that the world … your book buyer will find you by putting the topic you write about in any search engine and you pop up at the top of the list? Think again. A better question is to ask: Do you think that you can tackle book and author presence without social media? Don’t be a delusional author. Social media must be in your book marketing plans …
Are you having one of those days? Can’t think of a thing … not a single thing … to blog about? Ideas just don’t gel. The words are stuck. Your creativity spark is on dim. Your fingers can’t move. Are you thinking:
Help! My Blog Has Fallen and It Can’t Get Up!
Is that your problem dear author? Would you like 52 plus blog ideas … one for each week for the next year … and maybe, …
One of the challenges that every Webinar seems to encounter is the talking head syndrome. In TV land, this is typical of your news shows. Your Webinar needs even more energy and when your attendees can’t see you. Your challenge is to create action in their eyes with your words, your phrases, your pausing, your illustrations, your speaking style, your examples, your stories, your segways, your everything … it’s your show and whether the attendee comes back for another Webinar will be based on whether you can connect with your audience or not.