Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …
Adapted from the multi-award-winning Frugal Book Promoter
By Carolyn Howard-Johnson
In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …
The ampersand is a really pretty little dude but it isn’t a letter nor even a word. It’s a logogram that represents a word. Its history goes back to classical antiquity, but interesting history and being cute is no reason to overuse it in the interest of trying to separate one’s writing from the pack. Better writers should concentrate on the techniques that make a difference rather than gimmicks that distract. Here are some legitimate …
I often use a “Q&A a la Ann Landers” format as part of my SharingwithWriters newsletter. I became a regular reader of her columns when I started my first job in journalism and part of my duties were to make her column fit the “society page” layout. In other words, edit it to fit. Gasp! I cringed every time I had to delete a word, but I learned much from her—about life and about editing! …
How does a college student feel when she walks into a hotel and is suddenly surrounded by so many professional authors? Well, imagine how nervous she’d be. That was me.
The AuthorU Extravaganza 2017 was not only the first Extravaganza I had ever been to, but it was also my first big leap into the authoring and publishing world that I have been so desperately wanting to inhabit. As AuthorU’s Intern, I had a small foot …
What About One of Those Sell Sheets, Anyway?
Excerpted and abbreviated from a chapter on preparing review copies in How to Get Great Book Reviews Frugally and Ethically, third in the multi award-winning HowToDoItFrugally Series for writers.
Most authors doing their own publicity forget or don’t know about sell sheets. Some call them sales fliers. We should put them into the free copies of books we send to reviewers, bloggers, bookstore buyers and others. They need to sell, …
This was sweet and so sensitive a topic as this Christian author came to me with a cover that her son done the illustration for. While he did a great job for a 16-year-old, it still has an amateur look to the book cover and had not been making any sales. She at first thought that maybe we could pick up on some of the elements or pieces of her sons’ illustration and while that would have been sweet …
How does a Christian book cover depict a dream…the desire, longing, hope for a child?
That was my artistic challenge after Lorilyn Roberts asked me to redesign the book cover for “Children of Dreams.” First published in 2009, it is the true story of how God restored and fulfilled Lorilyn’ s dream of having children even after her husband abandoned her for his pregnant girlfriend.
My first step was to think of the readers. What kind of image would they identify with?
I know …
Lorilyn Roberts came to me with a book cover re-design project and her current book cover was not all that bad. I think I mentioned that the font was kind of “masculine” (Meaning boxy and dated) and she mentioned that the girl on the front needed some hair AND some CLOTHING so she didn’t look naked.
I didn’t find much magic in the image but there was still something about what WAS there that created interest so …
One of the biggest writing problems I see among people in my mentoring program, and others who hire me to improve their writing, is that they’re afraid to write like they talk. Perhaps they fear “wordiness”, but sometimes writing like you talk is less wordy.
For instance, they never use one-word sentences. Or fragments. Those, for sure, are not wordy!
They refuse to start sentences with words such as “and” and “but” because of an elementary teacher …