Topic: Guest Blog

Sell Ads to Help Finance Your Self-Published Books

Sell Ads to Help Finance Your Self-Published Books

 
I hate the word “monetize.” And I especially don’t like it when this word (it’s really ugly, isn’t it?) is mentioned in the same breath with books. But I’m going to talk about it anyway because, if authors do it right, using ads in their books or other promotional materials can subsidize the cost of publishing a book, costs they often scrimp on like great editing, great cover design, and great indexing.

Most every author is …

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Yes, Virginia … Book Reviews Are a Must Get! By Patti Thorn

Yes, Virginia … Book Reviews Are a Must Get! By Patti Thorn

 
With more than 450,000 self-published titles released each year, getting readers to buy your book is no easy task.
But one thing is important above all else: book reviews.
In an age in which consumers choose everything from vacation resorts to televisions to movies by reading reviews, book reviews vouch for your title. They say it’s worth a reader’s time and attention.
That’s where BlueInk Review comes in. We are a fee-based service that provides a book reviews …

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21 Ideas Authors Can Use When Sending Email to Fans

21 Ideas Authors Can Use When Sending Email to Fans

Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …

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New Year Hot Idea: 15 Ways to Make Your Book a Classic

New Year Hot Idea: 15 Ways to Make Your Book a Classic

Adapted from the multi-award-winning Frugal Book Promoter

By Carolyn Howard-Johnson

In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …

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Ampersands: Pretty Is as Pretty Does By Carolyn Howard-Johnson

Ampersands: Pretty Is as Pretty Does By Carolyn Howard-Johnson

The ampersand is a really pretty little dude but it isn’t a letter nor even a word. It’s a logogram that represents a word. Its history goes back to classical antiquity, but interesting history and being cute is no reason to overuse it in the interest of trying to separate one’s writing from the pack. Better writers should concentrate on the techniques that make a difference rather than gimmicks that distract. Here are some legitimate …

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So What Do You Think About Amazon’s Kindle Lending Program By Carolyn Howard-Johnson

So What Do You Think About Amazon’s Kindle Lending Program By Carolyn Howard-Johnson

I often use a “Q&A a la Ann Landers” format as part of my SharingwithWriters newsletter. I became a regular reader of her columns when I started my first job in journalism and part of my duties were to make her column fit the “society page” layout. In other words, edit it to fit. Gasp! I cringed every time I had to delete a word, but I learned much from her—about life and about editing! …

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Extravaganza Take-Aways from a First-Timer by Sierra Rakes

Extravaganza Take-Aways from a First-Timer by Sierra Rakes

How does a college student feel when she walks into a hotel and is suddenly surrounded by so many professional authors? Well, imagine how nervous she’d be. That was me.
The AuthorU Extravaganza 2017 was not only the first Extravaganza I had ever been to, but it was also my first big leap into the authoring and publishing world that I have been so desperately wanting to inhabit. As AuthorU’s Intern, I had a small foot …

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Do Authors and Books Need Sell Sheets?

Do Authors and Books Need Sell Sheets?

What About One of Those Sell Sheets, Anyway?
Excerpted and abbreviated from a chapter on preparing review copies in How to Get Great Book Reviews Frugally and Ethically, third in the multi award-winning HowToDoItFrugally Series for writers.

Most authors doing their own publicity forget or don’t know about sell sheets. Some call them sales fliers. We should put them into the free copies of books we send to reviewers, bloggers, bookstore buyers and others. They need to sell, …

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Book Cover Re-Design- “Family or Pro”?

Book Cover Re-Design- “Family or Pro”?

This was sweet and so sensitive a topic as this Christian author came to me with a cover that her son done the illustration for. While he did a great job for a 16-year-old, it still has an amateur look to the book cover and had not been making any sales. She at first thought that maybe we could pick up on some of the elements or pieces of her sons’ illustration and while that would have been sweet …

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Book Cover Re-Design; Identify With Your Audience

Book Cover Re-Design; Identify With Your Audience

How does a Christian book cover depict a dream…the desire, longing, hope for a child?
That was my artistic challenge after Lorilyn Roberts asked me to redesign the book cover for “Children of Dreams.” First published in 2009, it is the true story of how God restored and fulfilled Lorilyn’ s dream of having children even after her husband abandoned her for his pregnant girlfriend.
My first step was to think of the readers. What kind of image would they identify with?
I know …

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