Topic: Book Success

Start Early and Often for Author Social Media Marketing

Start Early and Often for Author Social Media Marketing

Start Early and Often for Author Social Media Marketing
When it comes to social media, too many authors engage in One for the Money … Two for the Show … Three to Get Ready (maybe) … and rarely GO.

This is not your option. The wise author … the savvy author … the author whose objective is to be seriously successful gets started early and engages often moving forward.
Why?

To get your feet wet.
To learn shortcuts for creating …

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The Magic Word for Authors Is Compelling

The Magic Word for Authors Is Compelling

Not a week goes by when an author-in-waiting doesn’t say to me:
I want to sell a million copies.
My book is like the ones James Patterson writes.
My writing is like Sandra Brown’s.
I want to be published in New York.
Alrighty … goals are always good to have … and reach for. When I hear comments I like the above, I know—yes, I know, that the author-in-waiting hasn’t done his or her publishing homework.

My Truthiness: In most years, less …

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Author Smarts: The Power of “Re” for Authors

Author Smarts: The Power of “Re” for Authors

Author Smarts: The Power of “Re”
As last year came to an end, I started my simmering process. A noodling of what I imagined I wanted to do going forward for The Book Shepherd and for me personally. I know that I have The Author’s Walk on my writing calendar with several chapters already completed. But there was more to consider … to do. 2022 will carry a theme of “Re” … for me, it started …

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Writer and Author Beware: Avoid the Princess Author Syndrome

Writer and Author Beware: Avoid the Princess Author Syndrome

In front of me were a newbie author and his first fiction manuscript. He was hesitant to speak as I welcomed him and then started asking a few questions.
Before he arrived in my office, I had quietly sat down and read the first three chapters to get a feel for his story and style of writing.

I knew it needed editing, but so do all books to some degree. The opening chapter had legs and moved …

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