Topic: Book Publishing

Author Success Always Has This ONE, SINGLE Ingredient

Author Success Always Has This ONE, SINGLE Ingredient

Oh yes … I’ve heard … you’ve heard … we have ALL heard about the author who starts up chatter in the book world. Out of the blue, one hits the bookselling lottery. A gazillion copies are sold. The media is all over the place. The buzz is, well, the buzz.
Authoring … what a journey.  Highs and lows. Hopes and fears. Tears and joy. And a journey that requires perseverance. It’s the magic word that …

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Doing the ASK … Getting Endorsements and Forewords

Doing the ASK …  Getting Endorsements and Forewords

 
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
For Forewords:
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …

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Authors Need to Ride Surfing the Publishing Wave

Authors Need to Ride Surfing the Publishing Wave

Thirty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. Fast forward 20 years. I ran into the author Bob Kriegel at a conference we were both speaking at. He was still talking about burgers and he reminded me of a story he told me long ago …

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Is There a Book in You? How’s It Doing? Get Resources for Success

Is There a Book in You? How’s It Doing? Get Resources for Success

Question: If you are an Author, are you happy with your book sales?
Question: Would you like to be an Author of a successful Book?
Question: Do you really know how Authors become rock stars who get minimal advances, if any, yet soar?
Question: Would you be thrilled with a few hundred copies of your book sold (average is less than 500) or would you like to sell thousands?
                       
Answers: The answers are in front of you. Within the …

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Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …

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Thank You from AuthorU to Authors Worldwide

Thank You from AuthorU to Authors Worldwide

This is the final blog from AuthorU.org … beginning, next month, your feed will be coming from AuthorYOU and The Book Shepherd as we combine our resources that were outlined in the October 31 blog.
December is always the month that has too, too much packed into it. There’s the year-end “I’ve got to get this done NOW” push. Then there’s the more events, parties and gatherings to attend and host not to mention the shopping …

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Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Over the past weekend, a question popped at the monthly Author YOU Circles. “Tell me about how I can have a store for my website …”
Last June, I wrote a blog on a new feature within the IngramSpark offerings. The previous year, it purchased Aerio, a portal that allows the user to create a storefront on individual websites. With the powerhouse of Ingram’s catalog of books carried in its inventory to bookstores, YOU now have …

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Ampersands: Pretty Is as Pretty Does By Carolyn Howard-Johnson

Ampersands: Pretty Is as Pretty Does By Carolyn Howard-Johnson

The ampersand is a really pretty little dude but it isn’t a letter nor even a word. It’s a logogram that represents a word. Its history goes back to classical antiquity, but interesting history and being cute is no reason to overuse it in the interest of trying to separate one’s writing from the pack. Better writers should concentrate on the techniques that make a difference rather than gimmicks that distract. Here are some legitimate …

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Book Publishing Today … Are You the Sardine in the Sea?

Book Publishing Today … Are You the Sardine in the Sea?

Are You the Sardine in the Sea?
Are you ready to learn the Art of the Niche? With over 2,000 books being published everyday, is yours drowning in the sea? Yes, there are millions of books out there.

Is yours contributing to book pollution?
Do you have a unique voice, something new to bring to the party, a twist to something old … in other words, can you break from the pack?
Or, will you continue to be …

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Get ready for a popcorn-packed 60 minutes of hot tips … you can’t stop eating!

Get ready for a popcorn-packed 60 minutes of hot tips … you can’t stop eating!

30 Sizzling Tips for Authors Pops this Week … and We Are Going to Sea!

I have six questions for you today.

1     Would you like to know instantly … I mean instantly … what the keywords and key phrases that the top influencers in your industry or the best-selling authors you consider your competitors are using?
2     Would you like to learn one, make your book pop off the shelf book trick that will make your book soar in …

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