Topic: Book Prep Work

Where Do Your Book Sales Come From? Are You Findable?

Where Do Your Book Sales Come From? Are You Findable?

Book Publishing Savvy Today:
 
Do You Know Where Your Book Sales Come From?
       Do You Know Where Your Clients Come From?
              Do You Know Where Your ____ Comes From?
Having a marketing and sales background, it was drilled in that I had to follow my leads, track my leads and know where my business came from. Maybe. Maybe not … at least today. The Internet has changed a lot of the rules of yesterday … yesteryear. It’s …

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Book Publishing … Which Book Award Contests Merit Your Attention?

Book Publishing … Which Book Award Contests Merit Your Attention?

Book Awards List …
Which Book Awards Are for You?
It’s a new year … and thoughts of book awards get an author’s attention quickly … are they worth the entry fee? Which do you submit to? And what do you do if your book is recognized … besides telling all your friends?
Can book awards make a difference? Yes, if they are the right ones—that’s why Author U has cherry-picked the ones that are recommended for your …

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Book Publishing … Goodbye 2011 and Hello 2012

Book Publishing … Goodbye 2011 and Hello 2012

Book Publishing … Goodbye 2011 and Hello 2012
The decorations are down, dishes put away and guests departed. It’s time to get back to the author’s work with new passion, a vision that has possibly been tweaked over the Holidays and a commitment that this is the year. Your year.
Starting a book is a major event. Continuing the journey deserves a tap dance or two. Launching it is a firework celebration.
As The Book Shepherd, my goal …

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Book Marketing and Selling: The Web is the Author’s Best Friend …

Book Marketing and Selling: The Web is the Author’s Best Friend …

You’ve got to be strategic in how you market yourself and your books. Book selling is way beyond the bookstore—in fact, bookstores are minor players for many authors. It makes sense to be on Facebook (continues to grow–and change–by leaps and bounds), LinkedIn (business connecting); and Google+ (savvier than Facebook–watch it really take off next year); to send out tweets on Twitter (if you have different hats of expertise, more than one Twitter account makes …

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What is Independence Day in the Author and Book Publishing Worlds?

What is Independence Day in the Author and Book Publishing Worlds?

What is Independence in the Author and Book Publishing Worlds?
As the Author and Publishing Worlds Turn, the words “self” and “independent” have almost become interchangeable. There is a difference, agreed, a fine line at times. What is independence in publishing?
A self-published book can mean almost anything … from what gets spilled out of the fingers and mind of the author to the presentation from the local printing shop and sometimes looking like it was put …

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Author Success Trait #6: Highly successful authors don’t Publish Too Soon.

Author Success Trait #6:  Highly successful authors don’t Publish Too Soon.

The 7 Traits of Highly Successful Authors
Trait #6:  Highly successful authors don’t Publish Too Soon.Sure, you want the book out.  Your family is sick of you being buried in it. You’re sick of it as well. Your crowd can hardly wait to get their hands on it. And let’s face it; it would be nice to finally have some cash flow coming your way. But, and it’s a big but, don’t publish too soon.
There are …

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Author Success Trait #5: Become the Expert

Author Success Trait #5:   Become the Expert

The 7 Traits of Highly Successful Authors
Trait #5:  Highly successful authors become the Expert.
Knowing what sets you apart from the crowed author sky allows you to boast a tad. You are the expert. You’ve done the work, paid your dues, and completed the research. Yes, you are the expert. Now let others know. Allidah Poole Hicks and Bonnie Knuti just published When Crisis Strikes: What to Say, What to Do, How to Help. It’s an …

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#4 Trait of Highly Successful Authors–Know ye Niche

#4 Trait of Highly Successful Authors–Know ye Niche

The 7 Traits of Highly Successful Authors
Trait #4:  Highly successful authors know where and what their Niche is. 
If there is ever a formula for failure, it’s the one that where the author believes, truly believes, that her book is for everyone. Nonsense. The more you niche yourself and your work, the more you “drill down” into that niche, the greater the success you have.
Books aren’t for everyone; knowing what your target market is enables …

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Authors: It’s Book Award time …

Authors: It’s Book Award time …

Authors: It’s Book Award time …
What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than your own company. Get your computer open and: