Topic: Book Marketing

Never Make Marketing Claims that Overstate Your Case by Jeff Davidson

Never Make Marketing Claims that Overstate Your Case by Jeff Davidson

The temptation among aspiring authors to embellish their marketing literature with grandiose claims is widespread. I’ve observed that newbies whose credentials are still developing sometimes are prone to make grandiose claims on self-published books such as, “The world’s leading …” “One of the most popular…” or “The #1 book on…” 
Use of absolute terminology such as best, first, most, most outstanding, and greatest are difficult to prove and generally are fallacious. Put yourself in the shoes of others. …

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6 Hot Tips for Authors to Increase Discoverability and Book Sales

6  Hot Tips for Authors to Increase Discoverability and Book Sales

AuthorYOU and The Book Shepherd have been big supporters of the Bublish brand for popping your book visibility, branding and marketing. Last year, Bublish founder Kathy Meis shared tips for pushing social media discoverability at one of publishing in-person events. As you get ready to cross over to the second half of the year (that’s a gulp from me that you hear), it’s time to review them and see goose you (once again) to keep …

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Is a paid book promotion worth an author’s time and money?

Is a paid book promotion worth an author’s time and money?

Paid Book Promotion
Authors and publishers often participate in paid book promotion for a book’s marketing campaign. The reason? It’s a very effective way of getting your book in front of readers eyes.
There are multiple companies providing paid promotion services. Therefore, Hybrid Global Publishing offers assistance with three promotion services available to authors: IndieReader, Edelweiss, and LibraryThing.
IndieReader
IndieReader provides services to improve a book’s findability and status. The main service they provide is professional book review. They …

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What Is Author Success to You?

What Is Author Success to You?

Thank you for becoming a part of the AuthorYOU Community. The community consists of authors, independent publishers, author service providers, and publishing experts. AuthorYOU is where authors go to become seriously successful. We are a nonprofit author resource organization dedicated to providing education, resources, and networking opportunities to help you get your book out into the world, and market it for success.
To truly become a successful author you need to understand that this is a …

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Successful Authors Embrace the Big Four Publishing DNA

Successful Authors Embrace the Big Four Publishing DNA

Once upon a time, in a land not so far away, there were two types of publishing: the real  publishing route where mega-thousands of books were printed each year; authors were paid moneys upfront called advances; publisher reps happily pitched books that only real authors wrote; all marketing and publicity were handled by the publisher for an author when the book was published and available via real bookstores; and to claimed the moniker of a …

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Do Your Actions … Do Your Words … Does Your Promise Match Your Branding Message?

Do Your Actions …  Do Your Words … Does Your Promise Match Your Branding Message?

OK … I’m someone who loves to cheer for and work with authors; learn new things; read a mystery/thriller; putter in the garden (on my list to do is to enroll in the Master Gardner course at the University of Colorado soon; cook for my friends; entertain in my home; and, I admit, I’m a bit of a news junkie.
At this point, I do not know where you are … but where I am is …

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Yes, Virginia … Book Reviews Are a Must Get! By Patti Thorn

Yes, Virginia … Book Reviews Are a Must Get! By Patti Thorn

 
With more than 450,000 self-published titles released each year, getting readers to buy your book is no easy task.
But one thing is important above all else: book reviews.
In an age in which consumers choose everything from vacation resorts to televisions to movies by reading reviews, book reviews vouch for your title. They say it’s worth a reader’s time and attention.
That’s where BlueInk Review comes in. We are a fee-based service that provides a book reviews …

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Get Ready to Avoid 10 Common Publishing Mistakes

Get Ready to Avoid 10 Common Publishing Mistakes

Get Ready to Avoid 10 Common Publishing Mistakes …
When you JOIN AuthorYOU.org, you get:
How to Avoid 10 Author and Publishing Blunders
Guaranteed to Crush Your Publishing Efforts
And … the cost of your initial membership?
Drumroll … it’s also FREE.

JOIN AuthorYOU for FREE HERE 
Book publishing is complex. It can be confusing. And it’s not uncommon for authors to be hustle by publishing predators. To avoid the maze of potholes and pitfalls, AuthorYOU has …

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Doing the ASK … Getting Endorsements and Forewords

Doing the ASK …  Getting Endorsements and Forewords

 
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
For Forewords:
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …

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11 Tips for Book Signings and Trade Shows

11 Tips for Book Signings and Trade Shows

Do You Use Your Author Voice
at Book Signings?
This past weekend, several authors signed books at the American Library Association’s MidWinter event. They also participated in a Facebook Live interview and were featured in the catalog that was created and will be sent out this week to the 300 plus names collected plus they will get the librarian names and emails to do their own follow-upFor those who participate, it was a “sell-out” of …

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