Topic: Book Marketing

Do Your Actions … Do Your Words … Does Your Promise Match Your Branding Message?

Do Your Actions …  Do Your Words … Does Your Promise Match Your Branding Message?

OK … I’m someone who loves to cheer for and work with authors; learn new things; read a mystery/thriller; putter in the garden (on my list to do is to enroll in the Master Gardner course at the University of Colorado soon; cook for my friends; entertain in my home; and, I admit, I’m a bit of a news junkie.
At this point, I do not know where you are … but where I am is …

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Yes, Virginia … Book Reviews Are a Must Get! By Patti Thorn

Yes, Virginia … Book Reviews Are a Must Get! By Patti Thorn

 
With more than 450,000 self-published titles released each year, getting readers to buy your book is no easy task.
But one thing is important above all else: book reviews.
In an age in which consumers choose everything from vacation resorts to televisions to movies by reading reviews, book reviews vouch for your title. They say it’s worth a reader’s time and attention.
That’s where BlueInk Review comes in. We are a fee-based service that provides a book reviews …

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Get Ready to Avoid 10 Common Publishing Mistakes

Get Ready to Avoid 10 Common Publishing Mistakes

Get Ready to Avoid 10 Common Publishing Mistakes …
When you JOIN AuthorYOU.org, you get:
How to Avoid 10 Author and Publishing Blunders
Guaranteed to Crush Your Publishing Efforts
And … the cost of your initial membership?
Drumroll … it’s also FREE.

JOIN AuthorYOU for FREE HERE 
Book publishing is complex. It can be confusing. And it’s not uncommon for authors to be hustle by publishing predators. To avoid the maze of potholes and pitfalls, AuthorYOU has …

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Doing the ASK … Getting Endorsements and Forewords

Doing the ASK …  Getting Endorsements and Forewords

 
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
For Forewords:
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …

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11 Tips for Book Signings and Trade Shows

11 Tips for Book Signings and Trade Shows

Do You Use Your Author Voice
at Book Signings?
This past weekend, several authors signed books at the American Library Association’s MidWinter event. They also participated in a Facebook Live interview and were featured in the catalog that was created and will be sent out this week to the 300 plus names collected plus they will get the librarian names and emails to do their own follow-upFor those who participate, it was a “sell-out” of …

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Is There a Book in You? How’s It Doing? Get Resources for Success

Is There a Book in You? How’s It Doing? Get Resources for Success

Question: If you are an Author, are you happy with your book sales?
Question: Would you like to be an Author of a successful Book?
Question: Do you really know how Authors become rock stars who get minimal advances, if any, yet soar?
Question: Would you be thrilled with a few hundred copies of your book sold (average is less than 500) or would you like to sell thousands?
                       
Answers: The answers are in front of you. Within the …

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Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …

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New Year Hot Idea: 15 Ways to Make Your Book a Classic

New Year Hot Idea: 15 Ways to Make Your Book a Classic

Adapted from the multi-award-winning Frugal Book Promoter

By Carolyn Howard-Johnson

In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …

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6 Hot Tips for Authors to Increase Discoverability and Book Sales

6  Hot Tips for Authors to Increase Discoverability and Book Sales

AuthorU and The Book Shepherd have been big supporters of the Bublish brand for popping your book visibility, branding and marketing. Last year, Bublish founder Kathy Meis shared tips for pushing your social media discoverability. As you come to another year end, it’s time to review them and see goose you (once again) to keep at it. The Bublish tool is fun, easy to use … and once you start … a habit is built. …

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Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Over the past weekend, a question popped at the monthly Author YOU Circles. “Tell me about how I can have a store for my website …”
Last June, I wrote a blog on a new feature within the IngramSpark offerings. The previous year, it purchased Aerio, a portal that allows the user to create a storefront on individual websites. With the powerhouse of Ingram’s catalog of books carried in its inventory to bookstores, YOU now have …

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