Topic: Book Marketing

Smart Authors Secret Sauce: They Increase Their Knowledge Daily

Smart Authors Secret Sauce: They Increase Their Knowledge Daily

Smart Authors Secret Sauce… They Increase Their Knowledge Daily

I’ve been a fan of Warren Buffet for decades. Oh, I wished I had gotten on the Berkshire Hathaway train a gazillion years ago like most of the investing population wished they had. I didn’t. It left the station without me.
But what I did do was invest in his words of wisdom several times a week. I read articles written on his tips for business success. Usually …

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You have been invited to the Author Spring Tea, in April.

You have been invited to the Author Spring Tea, in April.

You are invited …
It’s the annual Author Spring Tea where several Colorado Authors do a “show and tell,” offering their wonderful books on a perfect afternoon surrounded by cool people and delectable food. And it’s FREE. The catch: you need to RSVP … and, you can bring friends. Select the perfect gift and have it personalized—we will have books for everyone … PLUS books are the ideal gift—think kids, your friends … how about YOU? …

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When Authors Have NEWS … Be a Quacker … Not a Peeper!

When Authors Have NEWS … Be a Quacker … Not a Peeper!

When Authors Have NEWS … Be a Quacker … Not a Peeper!
As the new year unfolds, authors should be planning for shout out time. News about them; about any awards won the previous year; about a new book in the works; about events that feature them; about _____?
What are you going to do with any recent kudos that have come your way? Or about new happenings in your literary life? Several of the authors I …

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Should Authors Seek Endorsements and Forewords for Books?

Should Authors Seek Endorsements and Forewords for Books?

Should Authors Seek Endorsements and Forewords for Their Book?

Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a foreword for the forthcoming book. So, the immediate answer is: Maybe … maybe not.
After their ask, I always respond with, “Why do you want it?” It’s a valid … and important question for every author to be asked in their quest … …

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Get the ideal gift for the aspiring author or author who needs to get the mojo stirring!

Get  the ideal gift for the aspiring author or author who needs to get the mojo stirring!

Receive the Gift that Keeps on Giving …
When I published The Author’s Walk in the Spring of this year, it was the book I openly said, “I wish I had this in my hands 40 years ago when I started down the authoring path.”
Little did I know how long, how roller coaster, how life-changing that walk would be.
In the many signings I’ve had since it’s publication, I quickly realized that the sister book was the …

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Oh OH … just in time for the coming year …

Oh OH … just in time for the coming year …

Hooray … just in time for the coming year …
It’s your 2024 Literary Calendar of Days, Weeks, and Months

Last week, my goal was to set your stage to start using many of the special literary days that are recognized by the media. Tap into them. Use them in your blogs. Tie them to you and your book.
Its drum roll time … suggest you print this out and save this blog and last week’s. Here they …

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It’s Booktober for Authors … Are your books collecting cobwebs?

It’s Booktober for Authors … Are your books collecting cobwebs?

It’s Booktober for Authors…Are your books collecting Cobwebs?
Are you guilty of saying … thinking: I can’t market my book. Or I don’t want to market my book. I just want to write. My response: Get … over … it … NOW!
You must market your books—your product. Oh please, please, PLEASE, get over your resistance. Get … Over … It.
The reality is, YES … you can! You, the fabulous book writer that you are can be …

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Have You Identified the 5 Core Ideas of Your Book?

Have You Identified the 5 Core Ideas of Your Book?

Have You Identified the 5 Core Ideas of Your Book?
You should. It will shortcut your writing. It will expedite getting to your market. It will be huge in communicating your message.
As in real estate: location, location, location, it is time to think core idea, core idea, CORE IDEA.
Ask yourself what the five principle themes in your book are. Of the five, which is the “core, core”  … your number one?
An example is my book How …

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Summer is lapsing. Fall is here, which kicks off a variety of “hot” sale opportunities to coattail on. It’s book selling time. What are your plans?

Summer is lapsing. Fall is here, which kicks off a variety of “hot” sale opportunities to coattail on. It’s book selling time. What are your plans?

 Get Ready to Rock Your Book Sales
Summer is lapsing. Fall is here, which kicks off a variety of “hot” sale opportunities to coattail on. From Columbus Day to Halloween to Black whatever to Thanksgiving to Hanukkah to Christmas to fill in the ________. It’s book-selling time. What are your plans?

Before you think about the ice and cold of winter, how about heating up your book? What atmosphere can you create around your book? A previous …

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Foreign Rights Strategies to get your book sold overseas with Dr. Jan Yager

Foreign Rights Strategies to get your book sold overseas with Dr. Jan Yager

Joining the AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Dr. Jan Yager, the author of 50+ books, in a wide range of genres including adult nonfiction, adult fiction, poetry, dramatic literature, and illustrated children’s books –with translations into 35 languages.
Getting your books into foreign markets is something she knows about. Her book, Foreign Rights and Wrongs opens up what I’ve called “mailbox” money for years. Jan call is “free” money. Jan’s …

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