Thirty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. Fast forward 20 years. I ran into the author Bob Kriegel at a conference we were both speaking at. He was still talking about burgers and he reminded me of a story he told me long ago …
Question: If you are an Author, are you happy with your book sales?
Question: Would you like to be an Author of a successful Book?
Question: Do you really know how Authors become rock stars who get minimal advances, if any, yet soar?
Question: Would you be thrilled with a few hundred copies of your book sold (average is less than 500) or would you like to sell thousands?
Answers: The answers are in front of you. Within the …
Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …
A December truism: the colors, the festivities, the gatherings and the changes of pace the Holiday season brings can stimulate or exhaust you.
It’s a wonderful time of “togetherness” with family and friends; and, a time of reflection on the past year … and think forward. Next week sets the stage for the beginning of 2018. As we get ready to launch Author YOU. And your continuation or creation of YOUR AUTHOR SUCCESS.
Here are some big questions …
Book Editors & Book Publishing Are Like Peanut Butter and Jelly
Why so many authors think that their friend who teaches literature at the local college, or their sister who
loves everything they write and do is the perfect editor for their work is beyond me.
Your editor can make or break your work—she can shape and shore it up … or, put in some commas and check your spelling. There are now more self and independent …
Rule the World Hands Free!
The TechSlinger … not sure if you would call this a “tip” or but what the heck … if you have a lot of gadgets and want to be “different”… this could be for you! www.techslinger.com
Need help with taglines and slogans?
Get ye to Slogan Slingers—the ultimate in quick and easy ways to get talented writers come to your aid. http://www.sloganslingers.com/
Want to Speak?
Looking for associations to take your message to? …
Bublish is the world’s first complete publishing system with integrated branding, marketing and discoverability features.
Loaded with award-winning tools to help authors write, publish, promote, sell and track their work — all from a single dashboard. Bublish’s mission is to empower author-entprepreneurs, or as we like to call them, “authorpreneurs.” The Bublish team believes this title captures the essence of what it means to be a successful author in today’s competitive book marketplace.
Authors must be …
It was interesting to hear many authors stumble when asked three simple questions:
Who is your book for … really for?
What’s your target market?
Can you summarize your book in less than 30 seconds? Better yet, how about 15 seconds?
And too many couldn’t respond with clarity, or quickly. Oh, they loved the idea and the art of writing.
But, really, “You want me to tell you who is supposed to be reading, buying my book? Me?”
Why yes, …
Book Shepherd Client Barbara Sternberg is Being Honored!
It trills … I mean THRILLS me … when one of my authors hits the HOME RUN. The latest is Barbara Sternberg with her wonderful book: Anne Evans-A Pioneer in Colorado’s Cultural History. First, Barbara wrote this as she kissed the big 90! Second, it’s won many book awards. Third, FINALLY, Anne Evans is being recognized throughout Colorado for the many achievements that her path generated – literally …