I hate the word “monetize.” And I especially don’t like it when this word (it’s really ugly, isn’t it?) is mentioned in the same breath with books. But I’m going to talk about it anyway because, if authors do it right, using ads in their books or other promotional materials can subsidize the cost of publishing a book, costs they often scrimp on like great editing, great cover design, and great indexing.
Most every author is …
With more than 450,000 self-published titles released each year, getting readers to buy your book is no easy task.
But one thing is important above all else: book reviews.
In an age in which consumers choose everything from vacation resorts to televisions to movies by reading reviews, book reviews vouch for your title. They say it’s worth a reader’s time and attention.
That’s where BlueInk Review comes in. We are a fee-based service that provides a book reviews …
It ticks me off when I hear about authors getting scammed. It ticks me off when I get lied to. And it really ticks me off when authors I work with get scammed.
Publishing Predators come in all kinds of sizes and shapes. In all kinds of titles and services. Some come across as sleazy from the get-go … your warning lights are flashing and you know to be cautious or turn and run.
Have you ever …
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Book publishing is complex. It can be confusing. And it’s not uncommon for authors to be hustle by publishing predators. To avoid the maze of potholes and pitfalls, AuthorYOU has …
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …
Do You Use Your Author Voice
at Book Signings?
This past weekend, several authors signed books at the American Library Association’s MidWinter event. They also participated in a Facebook Live interview and were featured in the catalog that was created and will be sent out this week to the 300 plus names collected plus they will get the librarian names and emails to do their own follow-upFor those who participate, it was a “sell-out” of …
Thirty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. Fast forward 20 years. I ran into the author Bob Kriegel at a conference we were both speaking at. He was still talking about burgers and he reminded me of a story he told me long ago …
Question: If you are an Author, are you happy with your book sales?
Question: Would you like to be an Author of a successful Book?
Question: Do you really know how Authors become rock stars who get minimal advances, if any, yet soar?
Question: Would you be thrilled with a few hundred copies of your book sold (average is less than 500) or would you like to sell thousands?
Answers: The answers are in front of you. Within the …
Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …
Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …