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Doing the ASK … Getting Endorsements and Forewords

Doing the ASK …  Getting Endorsements and Forewords

 
Not a week goes by that I don’t get an email or a call from an author asking how to get an endorsement or a Foreword.
Here’s my response …
For Forewords:
1. Who would be a magnet for your target audience?
2. Who would they recognize and has credibility?
3. Do you know who the “whos” are?
4. Do you know anyone who does?
5. What do you have to show them …

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11 Tips for Book Signings and Trade Shows

11 Tips for Book Signings and Trade Shows

Do You Use Your Author Voice
at Book Signings?
This past weekend, several authors signed books at the American Library Association’s MidWinter event. They also participated in a Facebook Live interview and were featured in the catalog that was created and will be sent out this week to the 300 plus names collected plus they will get the librarian names and emails to do their own follow-upFor those who participate, it was a “sell-out” of …

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Authors Need to Ride Surfing the Publishing Wave

Authors Need to Ride Surfing the Publishing Wave

Thirty plus years ago, one of my author friends coined one of my favorite book titles: Sacred Cows Make the Best Burgers. It’s all about change and slashing through the things that continually hold people and companies back. Fast forward 20 years. I ran into the author Bob Kriegel at a conference we were both speaking at. He was still talking about burgers and he reminded me of a story he told me long ago …

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Is There a Book in You? How’s It Doing? Get Resources for Success

Is There a Book in You? How’s It Doing? Get Resources for Success

Question: If you are an Author, are you happy with your book sales?
Question: Would you like to be an Author of a successful Book?
Question: Do you really know how Authors become rock stars who get minimal advances, if any, yet soar?
Question: Would you be thrilled with a few hundred copies of your book sold (average is less than 500) or would you like to sell thousands?
                       
Answers: The answers are in front of you. Within the …

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Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …

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21 Ideas Authors Can Use When Sending Email to Fans

21 Ideas Authors Can Use When Sending Email to Fans

Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …

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New Year Hot Idea: 15 Ways to Make Your Book a Classic

New Year Hot Idea: 15 Ways to Make Your Book a Classic

Adapted from the multi-award-winning Frugal Book Promoter

By Carolyn Howard-Johnson

In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …

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Thank You from AuthorU to Authors Worldwide

Thank You from AuthorU to Authors Worldwide

This is the final blog from AuthorU.org … beginning, next month, your feed will be coming from AuthorYOU and The Book Shepherd as we combine our resources that were outlined in the October 31 blog.
December is always the month that has too, too much packed into it. There’s the year-end “I’ve got to get this done NOW” push. Then there’s the more events, parties and gatherings to attend and host not to mention the shopping …

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Author Success Questons to Kickstart 2018

Author Success Questons to Kickstart 2018

 
A December truism: the colors, the festivities, the gatherings and the changes of pace the Holiday season brings can stimulate or exhaust you.
It’s a wonderful time of “togetherness” with family and friends; and, a time of reflection on the past year … and think forward. Next week sets the stage for the beginning of 2018. As we get ready to launch Author YOU. And your continuation or creation of YOUR AUTHOR SUCCESS.
Here are some big questions …

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Book Editors & Publishing Are Like Peanut Butter and Jelly

Book Editors & Publishing Are Like Peanut Butter and Jelly

Book Editors & Book Publishing Are Like Peanut Butter and Jelly
Why so many authors think that their friend who teaches literature at the local college, or their sister who
loves everything they write and do is the perfect editor for their work is beyond me.

Your editor can make or break your work—she can shape and shore it up … or, put in some commas and check your spelling. There are now more self and independent …

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