Blog | Author U – Practical Publishing, Marketing and Social Media Guidance for Authors

Essential questions authors should ask before going to print

Essential questions authors should ask before going to print

Have you ever wondered how working with a printer different than working with a publisher? Today’s podcast is all about printing. With Host Dr. Judith Briles is Rebecca Humrich who has been working within book printing for over 25 years. As a sales representative with Sheridan Books, she has a bird’s eye view of the evolving changes and how the authors can take advantage of them.
Answers to questions include:
• How has the printing industry been …

Read More

Podcast revealing essential steps and tips in creating a speech on your book

Podcast revealing essential steps and tips in creating a speech on your book

Authors want the secret sauce of how to create a speech that not only connects with an audience but delivers the bonus: selling more books.
Premier speaking expert and coach Patricia Fripp reveal where to start in creating a speech based on your book; how to structure it; where to add stories and so much more.
If speaking on your book and expertise is in your midst—and in my opinion, it should be—this is the podcast that …

Read More

Dammit … the Amazon scammers are after you and your money

Dammit … the Amazon scammers are after you and your money

The Online Scammer Gremlins Are After You and Your Money
Being online more hours than not is the new norm for most. Birthing as 2020 rolled out with all things COVID, predators, and scammers multiplied, creating a mecca for their schemes and pilfering.

Scams and cons are not uncommon. In the spring of every year, unsolicited phone calls claiming IRS moneys are generated to unsuspecting Americans who are collectively bilked out of mega millions of dollars.
Note: …

Read More

Discover the ins and outs of creating and producing children’s books

Discover the ins and outs of creating and producing children’s books

Award-winning book designer Nick Zelinger, with over 30 years of experience in graphic design, print media, and publishing tackles the challenging task of how to create a children’s book you can be proud of — and sell by the boatload!
In the Art of Children’s Books, he will set the stage for:

What to look for in an illustrator.
Setting guidelines for you and your artist.
The most common mistakes authors make and how to avoid them.
Identifying pitfalls to …

Read More

5 Steps to Overcome Author Procrastination to Achieve Success in 2021

5 Steps to Overcome Author Procrastination to Achieve Success in 2021

5 Steps to Overcome Author Procrastination for 2021
Are you an author? A writer-to-be published? Are you a perfectionist? Are you looking for the perfect phrase, word, idea? Are you stuck? Wouldn’t getting unstuck and moving forward be a tad more fun? Are you stuck in the getting ready mode to get your book done?

Make today, this week, this month, this year that getting it done … even if there are a few hiccups … a …

Read More

Discover the Year Book of Experts

Discover the Year Book of Experts

Want to get a push out for your snap, crackle, and pop press release? How about getting leads for speaking or tips on avoiding getting duped on the Internet? It’s all here in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and Mitchell Davis, creator of ExpertClick.com.

Book marketing power for authors usually has media behind.
How to avoid being tripped up with an Internet lure?
Discover the power of SearchJacking
Get in the Year …

Read More

Discover Building Your Brand with Your Mission

Discover Building Your Brand with Your Mission

Are you answering “your” call?
Do you want to turn your book into a brand?
How about marketing it with a “mission-driven movement”?
 
· Many of you have ‘heard the call’ … and begin the hero’s journey in your writing.
· Next, you heed the call and take action – write a book, create a business around that calling.
· Then you take that calling out to the market to others who will resonate with the call  …  those who want and …

Read More

Writing Truthiness … the Author’s Golden Egg!

Writing Truthiness … the Author’s Golden Egg!

Not a week goes by where authors I’m working with or places that I’m speaking at that, where I don’t get this question: Do you have any quick tips for getting unstuck in writing?
My answer has multiple components, but it starts with one word: Yes
We all get stuck once in a while … so know that you aren’t alone. First, take a break—meaning—transition and move your head to another place. Whether it’s a TV series …

Read More

Discover the art to “ servant authorship”

Discover the art to “ servant authorship”

Does your book make a difference? Are you writing one … and want to make a difference to your reader? Should be a YES answer.

Do you know what “servant authorship” is? You will after you listen in.
Did you know that the majority of authors do not write a book with an outline?
Did you know that authors are more confused today as to which publishing option/path they should pursue?
Did you know what the #1 hiccup is …

Read More

Discover the myths the gurus aren’t telling you about social media

Discover the myths the gurus aren’t telling you about social media

Busting Social Media Myths for Authors
Too many authors get caught up in the “myths” of publishing, using them as their guiding principles … where they should be trashed!
· Myth #1 – You must be on all social media platforms.
· Myth #2 – The more fans and followers you have, the better.
· Myth #3 – Social media is free.
· Myth #4 – Social media will generate leads for your business.
and embrace the #1 Truthiness: It’s all about the foundation!
Get ready …

Read More