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Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity … Or Why I Don’t Want to Market My Book

Stop the Book Insanity …
Authors sometimes don’t want to hear what works in creating a successful book campaign—campaigns that include the creation, the marketing and the sales of a book … they would rather keep doing the same thing … the thing that has produced no results. Which is usually sitting on their tush. Or if they did try “something” and it didn’t work, that they then choose to sit on their tush because …

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21 Ideas Authors Can Use When Sending Email to Fans

21 Ideas Authors Can Use When Sending Email to Fans

Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected:
“I don’t know what to write about.”
Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at publishing conferences, they hear speakers and book coaches recommend that they build an email list. Most authors have no clue where to …

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New Year Hot Idea: 15 Ways to Make Your Book a Classic

New Year Hot Idea: 15 Ways to Make Your Book a Classic

Adapted from the multi-award-winning Frugal Book Promoter

By Carolyn Howard-Johnson

In the world of publishing as in life, persistence counts. Of course, there is no way to keep a book at the top of the charts forever, but if you keep reviving it, you might hold a classic in your hands. Or your marketing efforts for one book may propel your next one to greater heights.
I can’t tell you how often I’ve seen authors who measure their success …

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Thank You from AuthorU to Authors Worldwide

Thank You from AuthorU to Authors Worldwide

This is the final blog from AuthorU.org … beginning, next month, your feed will be coming from AuthorYOU and The Book Shepherd as we combine our resources that were outlined in the October 31 blog.
December is always the month that has too, too much packed into it. There’s the year-end “I’ve got to get this done NOW” push. Then there’s the more events, parties and gatherings to attend and host not to mention the shopping …

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Author Success Questons to Kickstart 2018

Author Success Questons to Kickstart 2018

 
A December truism: the colors, the festivities, the gatherings and the changes of pace the Holiday season brings can stimulate or exhaust you.
It’s a wonderful time of “togetherness” with family and friends; and, a time of reflection on the past year … and think forward. Next week sets the stage for the beginning of 2018. As we get ready to launch Author YOU. And your continuation or creation of YOUR AUTHOR SUCCESS.
Here are some big questions …

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Book Editors & Publishing Are Like Peanut Butter and Jelly

Book Editors & Publishing Are Like Peanut Butter and Jelly

Book Editors & Book Publishing Are Like Peanut Butter and Jelly
Why so many authors think that their friend who teaches literature at the local college, or their sister who
loves everything they write and do is the perfect editor for their work is beyond me.

Your editor can make or break your work—she can shape and shore it up … or, put in some commas and check your spelling. There are now more self and independent …

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6 Hot Tips for Authors to Increase Discoverability and Book Sales

6  Hot Tips for Authors to Increase Discoverability and Book Sales

AuthorU and The Book Shepherd have been big supporters of the Bublish brand for popping your book visibility, branding and marketing. Last year, Bublish founder Kathy Meis shared tips for pushing your social media discoverability. As you come to another year end, it’s time to review them and see goose you (once again) to keep at it. The Bublish tool is fun, easy to use … and once you start … a habit is built. …

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Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Hot Spit … Here’s a Great Solution to Creating Your Own Book Store

Over the past weekend, a question popped at the monthly Author YOU Circles. “Tell me about how I can have a store for my website …”
Last June, I wrote a blog on a new feature within the IngramSpark offerings. The previous year, it purchased Aerio, a portal that allows the user to create a storefront on individual websites. With the powerhouse of Ingram’s catalog of books carried in its inventory to bookstores, YOU now have …

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WOOT! Get a sneak preview of what’s coming next year! A Taste of the Extravaganza

WOOT! Get a sneak preview of what’s coming next year! A Taste of the Extravaganza

Get Ready for the TASTE of the AUTHOR YOU EXTRAVAGANZA 

Oh Yes … it’s a Sneak Preview! Get ready to jump on the inside of what’s coming to all NEW Author YOU Extravaganza
Starting at 8 a.m. until 11.30 a.m. Pacific Time, starring Joan Stewart, John Kremer, Kathy Meis, Daniel Hall, Jackie Lapin and hosted by Judith Briles. Each will share a variety of tips that only the Extravaganza insider track will get on Saturday, February …

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Ampersands: Pretty Is as Pretty Does By Carolyn Howard-Johnson

Ampersands: Pretty Is as Pretty Does By Carolyn Howard-Johnson

The ampersand is a really pretty little dude but it isn’t a letter nor even a word. It’s a logogram that represents a word. Its history goes back to classical antiquity, but interesting history and being cute is no reason to overuse it in the interest of trying to separate one’s writing from the pack. Better writers should concentrate on the techniques that make a difference rather than gimmicks that distract. Here are some legitimate …

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