Blog | Author U – Practical Publishing, Marketing and Social Media Guidance for Authors

Essential tips for children’s authors to get their books into schools

Essential tips for children’s authors to get their books into schools

Turning Your Book into a Goldmine for You and Schools

Jane Wood, author of Schools: A Niche Market for Authors joins Dr. Judith Briles for a lively and informative hour of how to get your books into schools; who to contact; strategies to get schools to buy your books for all classrooms; along with tips to engage students from the get-go.
You will take away:

What the most important criteria is when trying to market books to schools.
How …

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Newest podcast: How to turn a children’s book into an awesome VideoBook

Newest podcast: How to turn a children’s book into an awesome VideoBook

How to Turn a Children’s Book into a VideoBook

Imagine creating a book that children who are visually impaired can “hear” and “read”. If you are a children’s author, it’s time to discover the power of Imagination VideoBooks.

Richard Rieman, CEO of Imagination Videobooks, creates the ultimate book for kids who are blind or partially blind. He joins AuthorU-Your Guide to Book Publishing host Dr. Judith Briles for a fun, informative, and inspiring hour. Get ready to …

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How to monetize every presentation you do

How to monetize every presentation you do

Did you know that most authors and speakers are dismal at leveraging their book… their expertise? Yup, it’s the truth.
In this episode of the AuthorU-Your Guide to Book Publishing podcast, speaking industry expert Lois Creamer joins Dr. Judith Briles for an hour revealing the hybrid of speaking to come PLUS how to truly leverage your expertise and book selling.

How the speaking business will change post COVID.
How to get to the real decision-maker in any organization.
How …

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Savvy Tips on what it takes to Market a Book Successfully

Savvy Tips on what it takes to Market a Book Successfully

Integrating PR and Marketing is an essential element in today’s book marketing landscape. Joining Judith Briles for this episode is 30 year plus PR veteran Brian Feinblum and creator of the Book Marketing Buzz blog.
Your takeaways include:

10 essential strategies and tips to market a book successfully.
Savvy tips for finding a media person or group to pitch to.
What really works for authors, and what doesn’t.
Crucial question for all authors: what do you bring to the table?
Why …

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Don’t Sabotage Your Author, Writer and Publishing Career

Don’t Sabotage Your Author, Writer and Publishing Career

Not a week goes by that I don’t get a variety of “How do I do it?” questions that pertain to either writing, publishing or book marketing. Whew. None are one-sentence responses.
If it’s about writing, it may be: How can I make a living writing? Do you know who pays for freelancers? Should I join a writing group?
For authors and authors-to-be, it could be:  How do I get started? How do I find an agent …

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Instagram Marketing Strategies and Tips, Part 2

Instagram Marketing Strategies and Tips, Part 2

This episode is Part II of a two-parter … all around what makes Instagram tick and how to get it working for you, your influence building, and your book selling. Think Instagram marketing strategies, POP, and power.

How to stay out (or get out) of Instagram Jail.
Identify Instagram filters and how do you use them.
Create “grids” of posts that roll out a story that attracts followers and comments.
Discover the “secret sauce” portal found on Facebook to …

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Discover the top 10 publishing tips and trends for 2021

Discover the top 10 publishing tips and trends for 2021

Book Publishing Expert and The Book Shepherd Dr. Judith Briles takes a solo spin with the AuthorU-Your Guide to Book Publishing podcast today. The topic is success—your success as an author.

Is there a book in you? How about lots of books?
Do you know the latest trends in book publishing for 2021?
Should you be an indie publisher or work on creating a deal
with a traditional publisher?
Do you know the power of creating a series and …

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Get essential author tips for publicity for your book and your brand

Get essential author tips for publicity for your book and your brand

Tips for Hiring and Using a Publicist Beyond What Your Thought Possible …
If you were thinking of hiring a Publicist to promote YOU or your BOOK, do you know what questions you should be asking? After all, you are interviewing someone …
Today’s edition of AuthorU-Your Guide to Book Publishing introduces publicist and publicity expert DM Collins. You will take away:

The 3 questions would you ask of a potential publicist before
hiring him or her.
How long you …

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Get an insiders secrets and tips for non-bookstore book marketing

Get an insiders secrets and tips for non-bookstore book marketing

Selling YOUR Books Outside the Bookstore …

WOWSA … discover why authors and publishers should sell to non-bookstores markets instead of bookstores. And, if you haven’t explored premium bookselling opportunities, you are missing out. You can via podcast with @BookMarketing @JudithBriles @MyBookShepherd today.
An author’s dream marketing landscape is to have LARGE non-returnable book sales. Discover the steps to make it happen when “selling” is not what you want to do, don’t have time, or know-how. Book …

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Writer and Author Beware: Avoid the Princess Author Syndrome

Writer and Author Beware: Avoid the Princess Author Syndrome

In front of me were a newbie author and his first fiction manuscript. He was hesitant to speak as I welcomed him and then started asking a few questions.
Before he arrived in my office, I had quietly sat down and read the first three chapters to get a feel for his story and style of writing.

I knew it needed editing, but so do all books to some degree. The opening chapter had legs and moved …

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