Blog | Author U – Practical Publishing, Marketing and Social Media Guidance for Authors

Discover graphics magic for DIYers

Discover graphics magic for DIYers

It’s a mecca of graphics design that every author who is not a techie; not a designer can embrace. Think of it as “graphics magic”!
Joining Host Dr. Judith Briles is a creative marketing lead for Book Brush Kathleen Sweeney—and one of the slickest author tools to come along in a long time.

discover the amazing cover creator
discover how to create fun swag
discover the box creator
discover mock photos for posters

It’s a fast hour. You want this tool …

Read More

PR moxie creates the media deal breaker in author favor

PR moxie creates the media deal breaker in author favor

Do you know the WHY and HOW and WHEN of and for creating a press release? Joining AuthorU-Your Guide to Book Publishing Host, Dr. Judith Briles and PR expert Jules Marie.
They suggest that authors should always ask: what’s the purpose? Is there something New? Earned? A Wow factor?
Plus, if you are pushing out a press release, get author tips on the WHO to push it out to—your target market. Busy authors want to know where …

Read More

Book Marketing Tips and Strategies that cost zero to mini moneys

Book Marketing Tips and Strategies that cost zero to mini moneys

It’s time to deal with the elephant in the room: book marketing fears! Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Carolyn Howard Johnson, the author of Frugal Book Marketing.
Stop fearing book marketing. You are a writer—marketing is writing. 1-great marketing is writing, sharing with others what they need/want. 2-Marketing isn’t selling—it is networking, connecting. Lots of tips via podcast for a frugal book promoting plus, plus! @JudithBriles @MyBookShepherd @frugalbookpromo. http://bit.ly/BookPublishingPodcast
 

Dr. …

Read More

How to Shine on Social Media

How to Shine on Social Media

Authors’ social media platforms and websites should be joined at the hip-your profiles, keywords, and descriptions. To soar your success, AuthorU-Your Guide to Book Publishing host Dr. Judith Briles and social media expert Jules Marie deliver an in-depth hour of what to do under COVID.
From website Home pages; to how often you should be posting on social media; to creating posters and creative questions to expand engagement–it’s 60 minutes of social media bliss to explode …

Read More

Create an Amazon Bestseller Campaign for Your eBook Online Course in 4 weeks!

Create an Amazon Bestseller Campaign for Your eBook Online Course in 4 weeks!

 Create an Amazon Bestseller Campaign
for Your eBook Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the later. I will take you through each step during …

Read More

How to create pre-publishing buzz for your book

How to create pre-publishing buzz for your book

It’s all about the “buzz” pre-during-and post publication that creates legs for a book and the author. In this edition of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles, The Book Shepherd, you will learn:

-how to build your contact lists
-how to create buzz on your book while you are writing it
-timelines for book launch
-how authors can set goals that don’t overwhelm you
-how to create a pre-launch strategy for your book

Download other …

Read More

21 steps to create an Amazon Bestseller

21 steps to create an Amazon Bestseller

If you want to create a “lasting” Amazon bestseller, Dr. Judith Briles, The Book Shepherd reveals her 21 steps to make it happen to snag all of Amazon’s categories that you are in.

when to start the planning
how to use social media
what ads should you do
how to choose Amazon categories
how to do it for mini bucks
websites for tools to grab
the #1 thing not to do

Get ready to write pages of notes. This is the program that …

Read More

How to engage viewers online and remotely

How to engage viewers online and remotely

Do you know how to engage people in a remote or online presentation? You will after this edition of the AuthorU-Your Guide to Book Publishing. Whether you are interacting on Zoom or even Facebook, this is a must listen to podcast. 
Did you know that 7 out of 10 who are online presentations aren’t “really there”? Where they are is multitasking or have just dropped out … from you, from the presentation. 
Get ready to learn how …

Read More

Easy peasy videos that your bank account will love.

Easy peasy videos that your bank account will love.

I loved this lively session with a double whammy for you. Gina Carr, video expert AND Tribe building expert joins me for a fast-moving hour. What tickles me is when I come away with multiple ideas that I can do to either currently expand what I’m doing, adding something new to the mix … OR, morphing what I already have. I got both.
Times have changed for authors. HOT news … no longer is complicated and …

Read More

10 Essentials to Avoid the Author Merry-Go-Round

10 Essentials to Avoid the Author Merry-Go-Round

The Library of Congress Control Number (The LCCN)
NOTE: The entire program for the LCCN can be found on Google under
LCCN Publishers User Guide
The #1 question that most authors don’t know to ask is, How do I get an LCCN?
What’s an LCCN? Good question—it’s the Library of Congress Number that shows that you exist, and the one that any library that you are pitching your book to wants to know you have. Think of it …

Read More