Best Times for Authors to Post to Social Media

Posting Best Times for Twitter, Facebook, Google+, LinkedIn, Pinterest

 social media

For social media and social media posting, the key question is: What is the best time to post to social media? The answer: know your target audience and know your time zones. Adjust accordingly.

While the optimal time to update your Twitter or Google+ is included per a variety of resources, your audience may have a different optimal time. It means you need to know—one of the Author U members has a huge LinkedIn and Twitter following and they are active late evening.

Note: all times below are all based on Eastern. If your connections are truly global, then you may need to have postings in the “middle of your night”. That’s when management systems like Hootsuite and Buffer are your best friend.



Facebook …Traffic is highest between 9 a.m. and 7 p.m. with 3 p.m. for most likes/comments.

Best times: Between 1 p.m. and 4 p.m. Wednesdays are hot.

                                                Avoid times: 8 p.m. to 8 a.m.


Twitter_Logo_Hd_Png_06Twitter … Peak time is Monday –Friday; peters out after 3 p.m. on Friday through Sunday. Times to post are during work, school, commute hours.

Best times: 1 p.m. to 3 p.m.

Avoid times: 8 p.m. to 8 a.m.



Google+ Think weekdays with Wednesday best—for AMs-best time is between 9 a.m. to 11 a.m., during business hours-traffic fades after 5 p.m. and weekends.

                         Best times: 9 a.m. to 11 a.m.

                         Avoid times: 6 p.m. to 8 a.m.



Pinterest … During the week, from noon to 5 p.m. Best time to post is Saturday. Primary piners are women—avoid family demand times.

Best times: 2 p.m. to 4 p.m. or 8 p.m. to 1 a.m.

Avoid times: 5 p.m. to 7 p.m.


LinkedIn_Logo.svgLinkedIn … Do your posting before or after business hours and avoid Mondays, Fridays and the weekends.

  Best times: 7 a.m. to 8 a.m. Avoid times: 8 p.m. to 6 a.m.


instagram-logoInstagramShare your pics of anything that you are doing with your book—creation, events, blogs, changes to your site …

Best times: Monday is the best; afternoons all days are best –3 p.m. to 4 p.m.

                                            Avoid times: 10 p.m. to 7 a.m.


Always keep in mind: social media morphs often—ideal times this month could be different in three months form now.




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Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at .

Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at


header-logo1.pngAuthor U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join today.

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen

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