Last year on the PublishingAtSea.com cruise, I did a session on How to Pitch Yourself … something that too many authors do a “not so good job” at. This year, I opened with a session I called About Me … and turned it into a
Always enhance any pitch you do with numbers. Don’t just say you’ve coached “hundreds” of clients. Pick a number and estimate as closely as possible. Say how many book awards you’ve won. Reveal how many presentations you’ve made or if you have book sales bragging rights … this might be the place for them to jump out.
Create an author or speaker one-sheet. It’s a four-color marketing piece, one side, with your photo, program topics, testimonials, a paragraph on who you are and what you do, and full contact information. Use what I call “ruthless editing” to reduce your words. Get feedback from others to review before you push the magic “print” button. This is an essential marketing piece. Here’s my most recent that I created in January:
If you pepper your introductions with academic degrees. Most won’t care. Instead, mention something that’s uniquely you. What have you done or who have you helped that no one else has? What are your talents and achievements? I’ve always said: It doesn’t matter if you have an MBA or a PhD … what you have to be is G.O.O.D.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35 was published this summer: The How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Get your copy now.
Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2017, the dates are June 22-24th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU – Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen
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