Here are three ahas for you to noodle over:
1 No one will come to your book reading/signing unless you are already famous. Contrary to popular belief, book readings have the lowest return for book sales … the average is four to six books. That’s not much return for a few hours of your time. You need to drive your fans and friends to every book signing if you are going to do them. It’s the celebs and local well-knows that have the packed rooms.
2 Publishers only invest in big PR for famous authors. That probably isn’t you … yet. Oh, a traditional publisher will cheer for you if you nail the Today show and get featured on radio or get a spread in print … but you are going to most likely create that on your own. It’s a myth that publishers today will market, do publicity and PR–they expect you, the author to do it.
3 Most people think they want to write … to be left alone to write. If you got out of elementary school, you can write. The reason why most don’t write; don’t finish a book; don’t market a book; don’t succeed is simply this: they don’t want to put in the hours to make it happen.
Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing 
about and conducting workshops on publishing since the 80s. Judith is the author of 35 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #35 was published this summer: The How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Get your copy now.
Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2017, the dates are June 22-24th. Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for “AuthorU – Your Guide to Book Publishing” on the Toginet Network at bit.ly/PublishingShow .
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at Judith@Briles.com.
Author U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join AuthorU.org today.
If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen.
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