Author Writing, Book Marketing, Publishing Tips February 26

Author-U-banner-test-2 (1)If you are a Twitter user, having the right Twitter tools will make you way more effective and efficient.  And without the right Twitter tools you will waste a lot of time. Here are a few of our favorites to add to your bag of SEO bag of tricks:


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You can Copy Followers, Identify Inactive Followers (according to how long they have been inactive–one of the best tools. Why bother following someone who has abandoned their Twitter account?). It has a Keyword Follow, which is very useful for following specific colleagues, top influencers, etc. It has a Blacklist, so that they won’t show up as suggestions to follow, a Friend Check, and automated welcome messages.

The Keyword and Blacklist feature are excellent!

To do: Go to, and log in with Twitter or Instagram.

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Is just a URL shortening service right? Nope! Yes, a free account will give you access to a dashboard where you can shorten and share links to multiple Twitter accounts. But there is more … You can also see the stats for any links you share through your dashboard and plug your API key into Tweetdeck, Twitterfeed, or Seesmic to get stats for links you share through those applications as well. As an added bonus, you can even create your own custom short domain to match your brand so you can have branding similar to Mashable’ and Amazon’s custom URLs. Customizing any link is a huge assist in your own branding.

To do: Go to and create a free account. Now, take your long Amazon book page feed and “customize” it. Create an announcement to all your followers to Help an Author Out … HAO … Include the cover of your book … if they have my book …  I would be honored if they would post a review on Amazon … here’s the link:    

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TweetDeck boasts a ton of features for you, allowing you to post to other Social Networks, schedule Tweets and set up search terms to monitor all things happening on Twitter. Includes columns, which allow you to track any event very easily.

To do: Go to and create a free account.

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HootSuite is a powerful Social Media dashboard (So is It allows you to see comprehensive analytics around your Tweets on top of using their own Owl.y URL shortener. Being browser based, it gives you the option of accessing the same settings from any computer anywhere. There’s a free and a “fee” option. For most, the free works just fine.

To do: got to and create a free account.

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Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing signature-full TRNabout and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at .

Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at


header-logo1.pngAuthor U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join today.

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen

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