Author Writing, Book Marketing, Publishing Tips February 12

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 Are You Connected with Bloggers … the Portal to Book Reviews?

Today’s bloggers are your reviewers … and there are over 150,000,000 blogs–eyeballs are devouring information online. Your awareness level is in play every time you are online … and advertisers know it. Have you noticed the significant increase in ads being posted—huge moneys are spent by companies that provide services and products. They have moved their money to the Internet.

Review copies should be sent to book bloggers and subject-matter-expert bloggers who focus on your book’s category. If you aren’t doing this, you are missing the review opportunity boat.

For example, books on leadership should only go to blogs on leadership; cookbooks to blogs on cooking, recipes; sci-fi goes to the fantasy, future, sci-fi bloggers, etc.

There are bloggers, bloggers on subjects and book bloggers. All are valuable to you but the book bloggers are the best because they write about books and are book-category oriented. Few read and comment on anything else but their specific category topic.

The great majority of book bloggers are female, young, a high percentage and are moms.

To find these kindred spirits, make a Google search for “book blogger directory.” Now narrow it. If you have a book on overcoming depression, search for “depression and anxiety book blogger directory.” You will be amazed at what you find.

You can also start with an existing network of book bloggers and book reviewers:

Now, it’s hunter and gatherer time: you need to discover bloggers’ names, email addresses and other contact details.

Remember, these aren’t just any bloggers; they are those that love books in your category (such as depression and anxiety). They are members of your growing tribe. They love the same subject you love and that you are an expert in.

Use an Excel spreadsheet to input your information that is gathered: contact details, names, emails, phone number, street addresses, blog name, etc. Using Excel allows your list to become sortable. It is easy to add to and it’s easy to 

The columns may be labeled: category, business name, contact name, email, website, blog, address (as in street address), city, state, zip code/country, telephone, mobile phone, fax, project manager, and comments.


The Category column is where you list whether it is a blog, forum, website, print magazine, etc.

Avoid the General review categories—you want reviewers who are interested in your subject which means their followers are interested in it—your potential book buyers. You will use this list to send review copies, news releases, and other announcements on your subject and book and will be used over and over again.

Tip: Bloggers can become your advertisers … book bloggers … the new book reviewers. Assembling your list will be both valuable. You will discover people all over the world interested in your subject and who would be interested in your book. Reviews and mentions sell books. Make up your list of bloggers now and start connecting. When you get reviewed, shout it out on your social media platforms and linking to the reviewer’s site. If the blogger hasn’t posted the review on your Amazon page, ask them to (include the link so it’s an easy copy/paste).





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Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing signature-full TRNabout and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at .

Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at


header-logo1.pngAuthor U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join today.

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