Author Writing, Book Marketing, Publishing Tips April 22, 2016

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image001 (3)Your book title is critical. Most authors love tweaking and re-tweaking words (sometimes way too much), yet they do a “rush” as they get to the finish line and titling the book.

Don’t rush it. Create a list of potential ones. Chew on them. Ask others who would be a potential buyer (family and close friends love you—they won’t give you the push back your title may need to fine tune).

Your book title is every bit as important as the book’s content. In fact, it’s the #1 thing on the cover that does the SHOUT OUT—PCK ME UP. It’s a critical influencer for a buyer’s decision making process. Without a compelling title (along with cover design and back cover text), readers may never get as far as reading the inside of your book … don’t blow it!

Start paying attention to what the tabloids do with their titles to GRAB the attention of people—especially those standing in line at the grocery store. The National Enquirer is fair game and don’t forget Cosmo magazine. Both pay nice salaries to their headline creators. And when you think you narrow down your choices, make sure you check them out for the “emotional” grab via headline analyzer. Go for at least a score of 40 or higher.

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Judith Briles is a book publishing expert and coach. She empowers authors and is the Founder of Author U, a membership organization created for the serious author who wants to be seriously successful. She’s been writing about and conducting workshops on publishing since the 80s. Judith is the author of 34 books including Author YOU: Creating and Building Your Author and Book Platforms (ForeWord IndieFab Book of the Year), Snappy Sassy Salty: Wise Words for Authors and Writers and a speaker at publishing conferences. Book #34 was published this summer: The CrowdFunding Guide for Authors & Writers. Get your copy.

Become part of her inner circle by joining the Author’s Ark and exclusive monthly webinar and coaching event. Each summer, she holds Judith Briles Book Publishing Unplugged, a three day intensive limited to a small group of authors who want to be seriously successful. In 2015, the dates are August 27-29th.  Her audio and workbook series, Creating Your Book and Author Platform is now available. Join Judith live on Thursdays at 6 p.m. EST for Author U – Your Guide to Book Publishing on the Toginet Network at .

Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and Judith Briles – TheBookShepherd on Facebook. If you want to create a book that has no regrets, contact Judith at


header-logo1.pngAuthor U is a non-profit membership organization dedicated to the author who wants to be seriously successful. Monthly education programs delivered face-to-face and online, The Author Resource ezine, BookCamps and the annual Author U Extravaganza are tools designed for authors pre, during and post publishing of their books. Join today.

 If you are looking for FREE author and book coaching … call in to Judith’s Author Monday Mornings at NOON Eastern each Monday. The number is 218-632-9854; Access Code 1239874444 … have your questions ready–there’s a full hour to ask and listen

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